Physical Advertising on display Advertising in social Advertising in social Additional (belongs

evidence network media media on clients wants)

Customer
actions Comments
Send a letter Telephone call Fill out a brief on a Meeting Yes No Sign a contract
web-site

Line of interaction

Still have questions?

Onstage/ Yes Yes Send Send the
Visible presentation offer
No
Contact
Employee
Action No

Line of Visibility

Backstage
Group meeting, Make a Make the Account manager
/ Invisible
discussion presentation offer check final version
Contact
Employee
Action

Line of internal interaction

Yes

Support
Processes Copywriter make Strategic Send to account Have comments No
main draft manager adds manager and
analytics client service
director for
checking