THE EFFECTIVENESS OF INTERNET ADVERTISING ON
CONSUMER BEHAVIOUR: THE CASE OF UNIVERSITY OF
NAIROBI STUDENTS,
BY
GEORGE OTIENO OSEWE
A RESEARCH PROJECT SUBMITTED IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD
OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION SCHOOL OF BUSINESS-UNIVERSITY OF
NAIROBI
OCTOBER, 2013DECLARATION
This research project is my original work and has-not been submitted for examination
to any other university.
Signed Date
GEORGE OTIENO OSEWE
D61/61497/2011
This research project has been submitted for examination with my approval as the
University Supervisor.
Signed Date
DR. JUSTUS MUNYOKI
SENIOR LECTURER
SCHOOL OF BUSINESS,
UNIVERSITY OF NAIROBIDEDICATION
This study is dedicated to my family especially my wife Terry and my Mum for their
constant encouragement and patience throughout my academic struggle and my
mentor Terry Little for his continuous financial support thus realizing my long
cherished dream.
ili