HABARI MAALUM COLLEGE

(HMC)

FACULTY OF MEDIA AND DEVELOPMENT

DIPLOMA IN MEDIA PRODUCTION-(DiMP)

RESEARCH TITLE:
IMPACT OF THERE IS STILL HOPE VIDEO PROGRAMME FOR THE
YOUTH AGED BETWEEN 15 AND 25 YEARS IN GASAVE
WARD, GASABO DISTRICT, RWANDA.

AUTHOR: HAKIZIMANA Methusela

JUNE – JULY 2009 

INSTRUCTOR: Lazarus Laiser

Habari Maalum College

P.O. Box 7292
Arusha – Tanzania
Tel: +255 027 250 8668
Fax: +255 027 250 8667
E-mail: mpt@maalum.org
Website: www.maalum.org
 Abstract

This study is about impact of There is still hope video programme in Gasave ward for the youth
group aged between 15 and 25 years. The scope taken was three villages of Gasave ward namely
Giheka, Gasave and Kumukenke.

After using the various research methods, it was found that There is still hope video programme
had a positive impact on the viewers because since they started to watch the programme, some of
viewers have been saved and given their lives to Jesus Christ, others have meet spiritual
development and also have started to serve the Lord and to think about their future.

And through the programme, viewers have learnt how to have a good relationship with others.

Ninety (90) questionnaires were distributed and eighty-two (82) of them were answered while
eight (8) went missing; the researcher managed to divide by sex 52% are male and 48% are
female.

The researcher recognized that video is one of effective tools to communicate the Gospel to the
youth who live in Gasave ward. The youth of Gasave ward like gospel music played through the
programme and they wish to watch There is still hope video programme that runs for more than
thirty minutes and contains drama, quiz, and debates.

ii 

 
 Dedication

This work is dedicated to:

My Lord God Almighty

My lovely parents

My sisters and brother

ADEPR SECOM and IBRA Radio

iii 

 
 Declaration

I declare this research is my original work as a result of my efforts and has never been submitted
to any institution or college for academic award or purpose.

Hakizimana Methusela

iv 

 
 Acknowledgments

I praise God that gave me opportunity to study at Habari Maalum College. This work of research
is a result of efforts and contributions from many people; it is not possible to mention them all
here.

First and foremost, I present my special thanks to IBRA Radio for its financial support and
prayers. I would like to give my sincere thanks to Mr. Svante Hektor, who taught a course of
Audience Research that enabled me to conduct this research and for his constructive feedbacks.

I would like to thank my lovely father Mr. Hakizimana Paul Marcel for financial support, prayers
and advices, I entrust my thanks to Mr. Lazarus Laiser and Mr. Lomayani Laiser who have given
much of their time in instructing the research course.

I also give my particular thanks to Mr. Dusabimana Apollos and Mrs. Astele Ndaluka for their
prayers and kind advices. I thank the family of Mr. Rugira Janvier; the family of Mr. David
Diigula for their encouragement when conducting research.

I appreciate maximum cooperation from my fellow MPT 2009 students, during the research.
Notwithstanding, all workers of Habari Maalum Media for their good relationship and constant
devotions that morally encouraged me quite a lot!

Last not least, I’m obliged to give thanks to the entire youth of Gasave ward who kindly
responded the research questionnaire and all those contributed to the success of this research in
one way or another. May God bless them all!

v 

 
TABLE OF CONTENTS

Abstract……………………………………………………………………………………………………ii

Dedication…………………………………………………………………………………………………iii

Declaration ………………………………………………………………………………………………..iv

Acknowledgments……………………………………………………………………...............................v

Table of contents ………………………………………………………………………………………....vi

List of tables ……………………………………………………………………………………………..viii

List of graphs…………………………………………………………………..........................................ix

List of appendices ………………………………………………………………………………………….x

Abbreviations and acronyms ………………………………………………………………………………xi

CHAPTER ONE: INTRODUCTION

1.0. Background Information……………………………………………….………………………….…...1

1.1. Statement of problem ……………………………………………......................................................1

1.1.1. Aims of research………………………………………………….……………………………...1

1.1.2. Significance of the study…………………………………………….…………………………..1

1.1.3. Research questions – objectives…………………………………….…………………………...2

1.2. Literature review……………………………………………………….…………...............................2

CHAPTER TWO: METHODOLOGY

2.0. Methodology………………………………………………………………………………………….4

2.1. Scope……………………………………………………………………………………...................4

2.2. Methods used in research……………………………………………………………………….….....5

2.3. Critiques on methods (bias)………………………………………………………............................ 6

vi 

 
CHAPTER THREE: PRESENTATION OF THE WORK DONE

3.0. Introduction………………………………………………….………………………….……… 7

3.1. Demographic of respondents…………………………………………………………….……...7

3.2. Respondents’ habit of watching Television…………………………………….…..….…...….....11

3.3. Kind of TV programme preferred by respondents………………………………….….…….…11

3.4. Reasons of preferring some TV programmes…………………………........................................12

3.5. Viewers and not viewers of There is still hope ………………………………………..……....12

3.6. Locations for viewing……………………..................................................................................13

3.7. Time that respondents spend on There is still hope …………………………….…..…….........13

3.8. Time per week that respondents watch to There is still hope ……………...……..………….....14

3.9. There is still hope need more time than 30 minutes……….....................……….….…………..14

3.10. Likes of respondents in There is still hope……………….…………………………….…………....15

3.11. The profit of respondents from There is still hope ………………………….….……………...16

3.12. What the respondents missed in There is still hope …………………………………….….…...….16

3.13. Changes met by respondents through watching There is still hope………….……….…….……. 17

3.14. Recommendations of respondents in order to improve There is still hope ….………...……….18

3.15. Message that respondents leave to producers of There is still hope ….…………….…..………19

CHAPTER FOUR: CONCLUSION, SUMMARY AND RECOMMENDATIONS

4.1. Conclusion & Recommendations for the area

4.1.1 Conclusion ……………………….………………………….………………………….20
4.1.2 Suggestions for area …………………………………………………………………………..20
4.2. Summary and personal comments
4.2.1 Summary…………………………………………………………………….……..…... 21
4.2.2 Personal comments……………………………………………………….…........….….21
CHAPTER FIVE: BIBLIOGRAPHY………………………………………………..….…...23

CHAPTER SIX: APPENDICES………………………………………….…………………..24

vii 

 
List of tables

Table 1: Martial status of respondents………………………………..…………………………...………7

Table 2: Age group of respondents………………………..……………………………………………....8
Table 3: Respondents’ religions……………………………………..…………………………………….9
Table 4: Educational level of respondents…………………………..……………………………………..9
Table 5: Respondents’ occupation……………………………………………………………….……....10
Table 6: Respondents’ villages…………………………………………………………………………...10
Table 7: Respondents’ habit of watching Television………………………………………………….….11
Table 8: Kind of TV programmes preferred by respondents ………………………………… ….……...11
Table 9: Viewers and not viewers of There is still hope ……………………………………….………….....12
Table 10: Locations for viewing…………………………………………………………………………..13
Table 11: Time that respondent spend on There is still hope ………………………………………….……...13
Table 12: Times per week that respondents watch to There is still hope ……….…………………….….14
Table 13: There is still hope need more time than 30 minutes…………….………………………….…..14
Table 14: Likes of respondents in There is still hope …………………………………………................15
Table 15: The profit of respondents from There is still hope ………………………………..……….…….…16
Table 16: What the respondents missed in There is still hope ………………………………………………..16
Table 17: Changes met by respondents through watching there is still hope …………………...….………17
Table 18: Recommendations of respondents in order to improve There is still hope……………….........18
Table 19: Messages that respondents leave to producers of There is still hope …………..……….….….19

viii 

 
List of graphs

Graph 1: Martial Status of respondents…………………………………………….……..8

Graph 2: Preferences of respondents in There is still hope ……………………………..……15

ix 

 
List of appendices

Appendix1: GASABO MAP......………………………………………………………..……… 24

Appendix 2: Used Questionnaires …………………………………………………………………….25

x 

 
Abbreviations and acronyms

ADEPR: Association des eglises de pentecote du Rwanda

DVD: Digital versatile disc

HMC: Habari Maalum College

IBRA: International Broadcasting Association

MPT: Media Producers Training

SECOM: Service d’evangelisation et communication par les Medias

TV: Television

VCR: Videocassette recorder

xi 

 
CHAPTER ONE: INTRODUCTION

1.0. Background Information

SECOM is a Christian media service of Pentecostal churches of Rwanda (ADEPR) and its aim is
to reach the un-reached with the Gospel and set a strong foundation on those who have already
believed through media.

SECOM started in the year 1978; producing only audio programmes on audiocassettes. Later in
2005, had started to do evangelisation through video programmes produced by others, which are
translated in KINYARWANDA language. Then in 2007 SECOM started to produce a video
program in magazine format that named haracyariho ibyiringiro means There is still hope in
English.

Now SECOM produces programmes for radio broadcasting, audiocassette and video
programmes. The produced programmes are distributed in local churches, schools and prisons
and after that they receive reports about how those programmes had showed, how many were
there and what happen after those shows.

Audience research was necessary in order to know benefits that viewers of There is still hope
gain. However, there is no any audience research that has been conducted concerning There is
still hope since it started.

1.1. Problem Statement

1.1.1. Aims of the research:

This research aims at:

ƒ Identifying how There is still hope video programme reaches the youth.
ƒ Recognizing the benefits in There is still hope video programme
ƒ Finding out how much time they spend on that programme
ƒ Ascertaining youth interests and their needs in the programme

1.1.2. Significance of the study

The results of this research are most useful to the producers of There is still hope video
programme in understanding their audience needs , wants and what could be adjusted in order to
accomplish aims of that programme.

1
1.1.3. Research questions - Objectives

This research was to answer the following questions:

-How youth watch the There is still hope video programme?

-What does audience benefits from the There is still hope video programme?

-What time youth watch to the There is still hope video programme?

-What are their preference and their needs?

1.2. Literature Review

Audience research is more than a matter of knowing if anyone is listening or viewing.

On the other hand, audience research means the various methods and techniques used to find out
about the audience. It covers a wide range of information gathering exercises. For whom is a
programme intended? Are they listening or viewing?

Audience research can be used as a means of maximizing the effectiveness of public advocacy
campaigns, and of improving and enhancing education and information for effective democracy
and good government.

Audience research is a means of providing essential information to aid the creative process of
programme making. It can be used as a means of maximizing the efficient and cost-effective use
of limited resources. And it can be used to test if the objectives of any educational or
information campaign have been successful.

Audience research can help broadcasters improve their capacity to raise revenue (Mytton, 1990).

Audience research is a systematic and accurate way of finding out about your audience.
Audience research can do two main things, namely: (1) Estimate audience sizes,
and (2) Discover audience preferences. (Denis List, 2005)

Audience analysis is the collection and interprétation of data on the demographics, attitudes,
values, and beliefs of audience obtained through observation, questionnaires, or interviews.
(Pearson et al., 2003)

2
When a message is sent, it does not necessarily mean that the hearer will respond in the way
expected. He will decide what to do with the message. He can accept what he likes and reject
what he dislikes. In other words, in the communication process, the audience is always in
control, that’s, the audience is sovereign. People respond to communication selectively, they see
and hear what they want to. This is what we mean when we say that the audience is sovereign.
This is therefore means that in preaching, teaching, speaking or other forms of communication,
we have to make use of some principles to ensure that the audience responds in the way we
desire. (Engel, 1988)

Youth are back bone to the nation. They can change the future of the society with their well
being and courageous behavior (Vanapalli, 2008).

"They are experiencing thousands of converts using the film”. (Jim & Carolyn Murphy, 2007)

After the data have been analyzed and the results generated, the researchers must decide what
information they provide.Results are summarized and tied together, analyses are interpreted, and
conclusions are drawn as they relate to the research problem. (Wiersma, 2005)

3
CHAPTER TWO: METHODOLOGY

2.0. Methodology

Methodology is conception of reality and three research methods which are Observation,
questionnaire and interview based on questionnaire were used in this research to attain various
needed information and avoiding bias.

2.1. Scope

Location and position

Gasave ward is located in Gisozi Sector, Gasabo district, province of Kigali. Gasave ward have a
total of six villages which include Giheka, Ntora, Batsinda, Kumukenke, Gacuriro and Gasave.
This research targeted only three villages of Gasave, Kumukenke and Giheka
ƒ Gasave village is an urban village and majority of youth are workers, businessmen, and
students.
ƒ Giheka village is a rural village where majority of youth have a lower level of education and
they are unemployed.
ƒ Kumukenke village is a semi urban village which comprises working, unemployed and
illiterate youth.

Economic activities

The main economic activities in Gasave ward are various trading where there are many shops
that sell different items such as foods, fashions and others. The famous Gakinjiro Wood
workshop is situated at Gasave ward where many youth work their daily jobs in the carpentry
workshop.

Area & Population

Gasave ward occupies the area of 234 Km2 and according to population census of 2005, Gasave
ward has about 15,125 inhabitants and is the most populated ward in Gasave sector.

4
Sampling

This research targeted youth with the age ranging between 15 and 25 years; these youth were
chosen because they are very active at this age in the society and are in most cases able to
achieve their dreams or what they plan to do.
Those three villages were enough to represent Gasave ward according to population and sex.

2.2. Methods used in research

Observation method

Observation was used by researcher in order to know how the youth watch There is still hope
video programme and how much time they spend to watch the programme.

The researcher observed before distributing the research questionnaires.

Observation was conducted in three villages, namely, Gasave, Kumukenke and Giheka through
video showing in halls located in the same villages.

It was further observed that the youth watching There is still hope are numbered between the 30
and 70 youth

In the showing hall they use TV sets and VCRs or DVD players to watch There is still hope
video programme, these halls are normally churches’ halls.
During watching youth follow the programme quietly and some time laugh.
Some of them came before shows, others delay and few would move out before the end of video
show but the majority come on time and still watching until the end of the programme.

Questionnaire method

Questionnaire method enabled the researcher to collect the most necessary information about the
subject.

In this research the total of 90 questionnaires that contained both closed and opened questions,
were distributed. In that, 30 questionnaires were distributed in each of those three villages;
fifteen (15) questionnaires were for girls and fifteen (15) questionnaires for boys.

5
To balance age for those 15 questionnaires, 5 were given to youth aged between 15 and 18, other
5 questionnaires to youth aged between 19 and 21, and the last 5 questionnaires to youth of age
between 22 and 25.

Ten (10) out of those ninety (90) questionnaires were filled by researcher, some respondents
were not able to stay with questionnaires because they were too busy and the rest did not know
how to read and write.

Interview based on questionnaire

Interview based on questionnaire was conducted for six youths (6); in Giheka village for
youths, who did not know how to read and write, there (3) of them were girls and the rest three
(3) were boys.
Also interview based on questionnaire had been conducted for two (2) girls in Gasave village
and two (2) boys in Kumukenke village that were not able to fill questionnaires because they
were busy of their business.
Researcher asked questions from questionnaire and filled the given answers by the interviewee to
the questionnaire.

Limitation to the study

This research had been conducted in three villages to represent the whole Gasave ward; has been
conducted in 17 days, those days were few and that is why the researcher missed the
questionnaires on the planed day had never return to seek it again in order to save time.
Researcher had faced challenges of a short time and the financial conditions.

2.3. Critiques on methods (avoiding bias)

The researcher translated questionnaires in Kinyarwanda language that respondents could well
understand the questions.

In questionnaire method the researcher didn’t ask the names of respondents and had introduced
to every respondent before giving him/her a questionnaire to avoid bias.

Questionnaires were distributed to respondents separately to avoid that respondents influence

each other. And interview based on questionnaire had been conducted face to face.

6
CHAPTER THREE: PRESENTATION OF THE WORK DONE

3.0. Introduction

In this research the researcher used three methods, observation method, questionnaire method,
and interview based on questionnaire. Among ninety (90) questionnaires that have been
distributed eight (8) questionnaires did not returned back to the researcher, the respondents claim
to lose the questionnaire forms others claims to forget it on the day of collecting questionnaire.

Only eighty two (82) questionnaires had been collected.

3.1. Demographic of respondents

( Martial status of respondents

Table 1:

Marital status Male Female Total %

Single 42 36 78 95

Married 1 3 4 5

Total 43 39 82 100

Source: research finding July, 2009

Researcher had found that 95% of respondent are single and married respondents are only 5% of
respondents as shown on the following graph.

7
Graph 1: Martial Status of respondents

Source: research finding July, 2009

( Age group of respondents

Table 2:

Age group Male % Female % Total %

Aged between 15-18 15 18% 14 17% 29 35

Aged between 19-21 14 17% 13 16% 27 33

Aged between 22-25 14 17% 12 15% 26 32

Total 43 52% 39 48% 82 100

Source: research finding July, 2009

The result of returned questionnaires showed that 35% of respondents are within 15-18 age
group, 33% of them are in age group of 19-21 age and others 32% are within age group of 22-25.

8
 ( Respondents’ religions
Table 3:

Religion Male Female Total %

Muslim 8 9 17 21

Christian 35 30 65 79

Other 0 0 0 0

Total 43 39 82 100

Source: research finding July, 2009

Considering answers of respondents on the returned questionnaires 21% of respondents were

Muslims and 79% were Christians and among respondents there were no other religions.

( Educational level of respondents

Table 4:

Educational level Male Female Total of %

respondents

Not studied 3 3 6 7

Primary 7 9 16 20

Secondary 23 16 39 48

Vocational training 4 7 11 13

University/ college 6 4 10 12

Total 43 39 82 100

Source: research finding July, 2009

The above table shows the educational level of the respondent, where 48% of the respondent are
on secondary level, 20% are on primary,13% are on vacation training, 12% on university and
colleges and 7% never gone to school.

9
 ( Respondents’ occupation
Table 5:

Occupation Total of
Male Female %
respondents

Student 21 24 45 55

Worker 10 8 18 22

Business person 8 2 10 12

Unemployed 4 5 9 11

Total 43 39 82 100

Source: research finding July, 2009

The researcher find out that 55% of respondent are still studying, 22% are workers, 12% are
businesspersons means they are doing their own works and 11% of respondent are still
unemployed.

( Respondents’ villages
Table 6:

Villages Male Female Total of respondents %

Gasave 15 14 29 35

Giheka 15 12 28 34

Kumukenke 11 13 25 31

Total 43 39 82 100

Source: research finding July, 2009

According to the proposal of this research, the researcher provided 30 questionnaires for each of
three villages but because of missed questionnaires the founded result show that among 82
returned questionnaires twenty nine (29) were from Gasave village, twenty eight (28) from
Giheka village and twenty five (25) were from Kumukenke village.

10
3.2. Respondents’ habit of watching Television

Table 7:

Respondents Male Female Total of %

respondents

Yes 42 39 81 99

No 1 0 1 1

Total 43 39 82 100

Source: research finding July,2009

Here the 99% of respondents are who have habit of watching to television, and only 1% don’t
have that habit of watching television therefore researcher continued with 81 respondents who
have the habit to watch to Television.

3.3. Kinds of TV programmes preferred by respondents

Table 8:

Respondent Male Female Total of %

respondents

Music 12 17 29 36

News 10 8 18 22

Religious 9 10 19 23

Sports 8 3 11 14

History 3 1 4 5

Source: research finding July, 2009

Answers of respondents showed that 36% prefer to watch music programmes, 22% prefer News,
and 23 % prefer religious programmes, 14% prefer to watch Sports programmes.

And respondents have given freedom to write down any other programme that they prefer but
not mentioned on questionnaire is in that case 5% of respondent added History TV programmes.

11
3.4. Reasons of preferring some TV programmes

When respondent asked reasons why they prefer the programs they replied that they prefer:

• Music programmes because it entertains them

• News because it inform and updates them on the what is happening
• Religious programmes because it develop their spiritual life
• Sports programmes because it also entertains and enable them to know the actualities
about teams and players
• Historical programmes because a history program enable them to know what happened
in the past means where things come.

3.5. Viewers and not viewers of There is still hope video programme

Table 9:

Respondent Male Female Total of %

respondents

Viewers 37 41 78 96

No Viewers 1 2 3 4

Total 38 43 81 100

Source: research finding July, 2009

According to the results in Table 9; Among 81 respondents who have habit of watching
television, 78 respondents are viewers of There is still hope video programme and 3
respondents are not viewers of There is still hope video programme.

The next questions of survey had been answered by those 78 respondents whom are viewers of
There is still hope video programme.

12
3.6. Locations for viewing

Table 10:

Viewing location Male Female Total of %

respondents

Home 1 2 3 4

Church 24 30 54 69

School 12 9 21 27

Total 37 41 78 100

Source: research finding July, 2009

Among seventy-eight (78) respondents 69% of respondents replied that they watched There is
still hope video programme at churches, 27% watched the programme at school and 4% watched
the programme at home.

3.7. Time that respondent spend on There is still hope video programme

Table 11:

Time in minutes Male Female Total of %

respondents

01-10 2 1 3 4

10-20 3 3 6 8

20-30 32 37 69 88

Total 37 41 78 100

Source: research finding July, 2009

Among seventy-eight (78) respondents, 4% replied that they spend time between one (1) to
10minutes on watching the programme, 8% spend time within 10 to 20 minutes, and 88% use
time between 20 to 30minutes for watching There is still hope video programme.

13
3.8. Times per week that respondents watch to There is still hope

Table 12:

Times Male Female Total of %

respondents

Once 1 0 1 1

Twice 34 36 70 90

Trice 4 2 6 8

Four times 0 1 1 1

Total 37 41 78 100

Source: research finding July, 2009

Answers of respondents demonstrate that There is still hope programme is viewed once per
week by 1% of respondents, twice per week by 90%, trice per week by 8% and 1% are only who
watch the programme four times a week.

3.9. There is still hope video programme need more time than 30 minutes

Table 13:

Answers Number of respondents %

Very good 71 91

Good 5 6

Quiet good 2 3

Not good 0 0

Total 78 100

Source: research finding July, 2009

91% of respondents replied very good that There is still hope programme need more than 30
minutes, 6% replied good, 3% replied quite good and no one respondent replied not good that the
programme need more time than 30 minutes

14
3.10. Likes of respondents in There is still hope video programme

Table 14:

View of respondents Number of respondents %

The played songs 32 41

Biblical teaching 15 19

Testimonies 20 26

Teaching of social living 8 10

The programme had good and 3 4

clear pictures

Total 78 100

Source: research finding July, 2009

The results of research showed that 41% of viewers like the played songs in There is still hope
programme, 26% like testimonies, 19%like biblical teaching, 10% like teaching of social living
and 4% like that the picture of There is still hope programme are good and clear; as shown on
the graph 2.

Graph 2: Preferences of respondents in There is still hope video programme

The played songs

Biblical teaching

Testimonies

Teaching of social living

The program had good and clear

pictures
Total

Source: research finding July, 2009

15
3.11. The profit of respondents from There is still hope video programme

Table 15:

View of respondents Number of %

respondents

Spiritual teachings 13 17

Spiritual growth 11 14

Hope for the future 16 22

Understanding what bible say about life 10 13

Entertainment by gospel songs 15 19

Knowledge on how to serve God 8 10

Receive encouragements through 5 6

testimonies.

Total 78 100

Source: research finding July, 2009

The table above gives the profit respondent gain from the programme There is still hope , 22%
commented that they have got hope for the future, 19% knowledge on how to serve God, 17%
they have gained spiritual teachings, 13% have understood what the bible says, and 16% have
received knowledge on how to serve God.

3.12. What the respondents missed in There is still hope video programme

Table 16:

Answers of respondents Number of respondents %

Drama 28 36

Greetings items 25 32

Debate 9 12

Quiz 16 22

Total 78 100

Source: research finding July, 2009

16
The table no 16 , represents the finding on what the respondents missed in the programme There
is still hope, 36% missed drama, 32% missed greetings, 12% missed debate and 22% missed
quiz.

3.13. Changes met by respondents through watching There is still hope

Table 17:

View of respondents Number of respondents %

Served and give life to Jesus Christ 3 4%

Spiritual development 11 14%

Good fellowship with others 22 28%

I started to think about my future 28 36%

I had started to serve lord 13 17%

Total 78 100%

Source: research finding July, 2009

From the result of the research conducted this period as indicated by the above table, the viewers
of There is still hope have experienced great change through this programme, 36% have begun to
think bout their future, 28% have experienced good fellowship with others, 17% have begun
serving the lord, 14% have gained spiritual development and 4% have given Jesus their lives.

17
3.14. Recommendation of respondents in order to improve There is still hope

Table 18:

View of respondents Number of %

respondents

To broadcast There is still hope video programme on TV 13 17%

station that can reach many people

To increase duration of programme. 17 21%

To add more and new songs in programme 9 12%

To add greetings items in programme 19 24%

To put drama in programme 11 14%

To add quiz 2 3%

To offer a projectors in order to show the big and clear image 7 9%

Total 78 100%

Source: research finding July, 2009

According to answers of respondents 24% recommend to add greetings items in programme,

21% recommend to increase duration of programme. 17% recommend to broadcast There is still
hope video programme on TV station that can reach many people 14 % recommend to put drama
in programme 12% recommend to add more and new songs in programme, 9% recommend To
offer a projectors in order to show the big and clear image 3% recommend To add quiz in the
programme.

18
3.15. Messages that respondents leave to producers of There is still hope

The following sentences are what respondent replied when they requested to leave a message to
producers of there is hope video programme.

Table 19:

Respondents’ messages Number of %

respondents

Thank you producers for your hard work 7 9

We will pray for you 5 6

Continue to produce There is still hope program 9 12

Show new programme don’t do repetitions 1 1

Producers have to ask us what want to see 3 4

Lord is with you 29 37

God bless you producers of There is still hope 24 31

Total 78 100

Source: research finding July,2009

According to this table nine percent of the respondent appreciated the producers of There is still
hope video programme, six percent promised that they will pray for the success of the
programme and one percent suggested for production of new programmes and repeating
programmes to be avoided, three percent requested to be asked what they wish to see, twenty
nine percent praised God for being with programme producers and twenty four wished producers
Gods blessings.

19
CHAPTER FOUR: CONCLUSION, SUMMARY AND RECOMMENDATIONS

4.1. Conclusion& Suggestions for the area

4.1.1. Conclusion

According to the result of research, There is still hope is a video programme had a good impact
on the youth who live in Gasave ward and change positively their life. However the producers of
There is still hope programme have to adjust the programme in order to meet interests of the
thousands of youth who live around Gasave ward and whole Gasabo district. In addition youth
will get a good time to contribute in production of There is still hope video programme that will
help them to watch There is still hope video programme that meet their interests. Also producers
of There is still hope have to check how the programme could be broadcasted on the TV station
that will increase their audiences.

4.1.2. Suggestions for area

The following are suggestions of researcher for the area of Gasave ward:

- It will be better to produce There is still hope video programme in collaboration with youth
of Gasave ward.
- Producers have to pray for the heart s of Gasave youth that the programme reach effectively
theirs hearts and change the life of viewers
- To help viewers to obtain projectors because the TV set those they use are not good for a
large audience.
- To create a forum/club for viewers of There is still hope programme in order to make a good
connection between viewers.

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4.2. Summary and personal comments

4.2.1.Summary

The research title is impact of there is still hope video programme for the Youth aged between
15 and 25 years in gasave Ward, Gasabo district, Rwanda.

This research had been conducted in aims: To know how There is still hope video programme
reaches youth, know what benefits are youth in There is still hope video programme, to know
how much time they spend on that programme and to know what are their likes and their needs.

The researcher proceeded by answering the followings questions: How youth watch the There is
still hope video programme? What does audience benefits from the There is still hope video
programme? What time youth use to watch to the There is still hope video programme? What
are their likes and their needs?

The researcher resorted to questionnaire technique. Questionnaire forms were pointed to ninety
90 respondents in Gasave ward.82 questionnaires were answered and returned to the researcher
while 8 questionnaires had not returned. Breaking down the sample in sex 52% were males and
48% were females.

The findings revealed that youth in Gasave ward watch There is still hope video programme at
showing halls situated on the Pentecostal churches places, in the groups of people between 30
and 70 youths.

And in the showing hall they use a TV sets and VCRs or DVD players to watch There is still
hope video programme, those hall are churches’ halls.

This research finds out that the profit of youth in Gasave ward are that they gain Spiritual growth
through spiritual teachings and gain encouragements through testimonies of others.

And also There is still hope entertains youth through Gospel songs and helps youth to understand
what bible says about living and give knowledge on how to serve Lord.

The findings revealed that 88% of interviewed Viewers spend minutes between twenty (20) and
thirty (30) on There is still hope and 90% of respondents watch the programme twice per week
and 91% replied that the programme need more than thirty minutes (30).

The research findings show that youth of Gasave ward like the played gospel songs in the
programme, biblical teaching, teaching of social living and testimonies and said that they like
also they appreciates clear pictures of programme. And researcher founded that youth need to
watch drama, greetings matters, quiz, debates and the comedy issues in the program.

21
 4.2.2. Personal comments

The researcher would like to notify the producers of There is still hope video programme that
most of the respondents appreciated the programme, but they have to consider important
suggestions given by viewers in order to develop the programme and to meet their interests that
will increase number of youth who watch to There is still hope video programme and the gospel
will reach them through what they likes and needs.

It could be better if the producers of There is still hope continue to do audience research in
other wards and in the whole county to find out the needs of whole audiences, producers of
There is still hope should give the viewers opportunity to participate to the programme by
allowing them to suggest what their could watch.

To broadcast There is still hope video programme on the TV station, will facilitate to reach the
millions of people and being recognized easily by all citizens.

Increasing the duration of programme will make possible to include other items that youth wish
to watch in There is still hope to add drama, more songs, also greetings, and quiz, those are needs
of viewers.

It was a very good opportunity to do this research, which helped me to get experience and to
know the importance of knowing the audience whom I am reaching or want to reach.

Through this research work I understood that the viewer is always in control because if I don’t
know my viewers, interests, needs and their spending time on the programme, I cannot reach
them effectively.

22
CHAPTER FIVE: BIBLIOGRAPHY

Denis List. (2005), Know your audience. Original Books, New Zealand.1pp

Jim & Carolyn Murphy. (2007). An International Minister’s Manual, Hundredfold Press,
Carfornia, USA 188pp

James F, Engel (1988). How to communicate the gospel effectively,

African Christian Press West Africa - Ghana.40pp.

Mytton, Graham, 1999, Hand Book On Radio And Television Research

UNICEF and UNESCO, BBC world service Training Trust, Bush House London,
UK.14pp, 17pp

Pearson .et aI. (2003). Human Communication. McGraw-Hill, New York, USA 398pp

Rwanda Institute of Statistics. (2005). POPULATION CENSUS

Vanapalli. V. (August 2008). Role of Youth in society (http://hubpages.com/hub/Role-of-youth-

in-society) site visited at 02:13pm on Sept.11. 2009

Wiersma, William. (2005).Research methods in education: An introduction (8th Ed.)Pearson

Education, Inc. Boiston, USA.23pp.

23
CHAPTER SIX: APPENDICES

Appendice1: GASABO MAP

Map resources: http://www.minaloc.gov.rw/IMG/cartes/kgl_gasabo.PNG

24 

 
 Appendice2: Used questionnaires

A. English Version

RESEARCH QUESTIONNAIRE

I’m Methusela Hakizimana a student of Media producer training at Habari Maalum College that
is situated in Arusha, Tanzania.
During our studies we have to do a research that is why I’m doing a research about “There is still
hope video program”, therefore I request your cooperation to fill for me this questionnaire.

(I) RESPONDENT’S PROFILE

Please give your answer by ticking in the appropriate box to the needed question

a) Your Gender

‰ Male
‰ Female

b) You’re aged between

‰ 15 – 17
‰ 18 -- 22
‰ 23 -- 25

c) What’s your religion? ----------------------------------------------------

‰ Islam
‰ Christian
‰ Other (please specify------------------------------------------

d) Education level
‰ Primary
‰ Secondary
‰ University/college
‰ Vocational training
25 

 
 ‰ Not studied

e) Your Occupation
Student Worker Business person Unemployed

f) Your Village
Gasave Giheka Kumukenke

(II) QUESTIONNAIRE

SECTION A.

Instructions: Use a tick in the appropriate box that expresses well your idea.

1. Do you have a habit of watching Television?

Yes No

2. If yes, which kind of TV programs that you prefer to watch?

Music News Religious Sports

Not mentioned-------------------------------------------------------------------------

3.Why do you prefer the program you’ve mentioned above?

-----------------------------------------------------------------------------------------

4.Have you watched to a video program named There is still hope ?

Yes No

5. If yes, where do you watch There is still hope video programme?

Home Church School

6. How many minutes do you spend to watch There is still hope video programme?

01-10 10 -20 20-30

7. How many times a week you watch to There is still hope video programme?

Once Twice Trice Four times

26 

 
8. There is still hope video programme need more time than 30 minutes.

Very good Quiet good not so good not good at all

SECTION B.

Instructions: Use the provided space here down to express your opinion on the question

9. Please list down what do you like in There is still hope video programme

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

10. What do you profit from There is still hope video programme?

----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------

11.If you miss anything in There is still hope video programme, what is it?
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------

12. What are the changes have you meet since you started to watch There is still hope video
programme?
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------

13. In case of improvement, what would you recommend to be added in There is still hope video
programme?

----------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------

14. What message could you leave producers of There is still hope video programme?

----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------

Thanks for your cooperation!

27 

 
 B. Kinyarwanda Version

IBIBAZO BY’UBUSHAKASHATSI

Nitwa Methusela Hakizimana ndi umunyeshuri mu itangazamakuru ku ishuri rikuru rya Habari
Maalum riri Arusha, muri Tanzaniya.
Mumasomo tugira harimo niry’ubushakashatsi ,bikaba ariyo mpamvu ndigukora ubushakashatsi
ku kiganiro haracyariho ibyiringiro.
Nka rero nsaba ubufatanye bwawe bwo kuzuza uru rupapurro rwibibazo.

(I)UMWIRONDORO WAWE
Hitamo akazu kagendanye n’igisubzo cyawe

a) Igitsina

‰ Gabo
‰ Gore
b) Imyaka yawe iri hagati ya

‰ 15 – 17
‰ 18 -- 22
‰ 23 – 25
c) Idini
‰ Umwisilamu
‰ Umukirisitu
‰ Irindi dini(sobanura)--------------------------------------------------------------

d) Amashuri wize
‰ Amashuri abanza
‰ Amashuri yisumbuye
‰ Kaminuza/ishuri rikuru
‰ Imyuga
‰ Si nize

28 

 
 e) Icyo ukora
Ndiga Ndakora Ndikorera Sinkora

f) Aho utuye
Gasave Giheka Kumukenke

(II) IBIBAZO

A.IBIBAZO BYA MBERE

Hitamo akazu kagendanye n’igisubzo cyawe

1.Ujya ureba Televiziyo?

Yego Oya

2. Niba igisubizo ari yego, ukunda ikihe biganiro?

Umuziki Amakuru Iyobokamana Imikino

Ikindi kitavuzwe-------------------------------------------------------------------------

3. Kuki ukunda ikiganiro wavuze hejuru?

-----------------------------------------------------------------------------------------

4. Waba warigeze ureba ikiganiro kitwa HARACYARIHO IBYIRINGIRO?

Yego Oya

5. Niba igisubizo ari Yego, Nihe ureba icyo kiganiro?

Mu rugo Ku rusengero Ku ishuri

6. Ukoresha iminota ingana iki ikiganiro HARACYARIHO IBYIRINGIRO

01-10 10 -20 20-30

7. Inshuro uraba ikiganiro haracyariho ibyiringiro mucyumweru ni:

Imwe Ebyiri Eshatu Enye

8. Ikiganiro Haracyariho ibyiringiro gikeneye iminota iri hejuru ya 30.

Ni byiza cyane Ni byiza Sibyiza Si byiza Rwose

29 

 
B.IBIBAZO BYA KABIRI

Andika igisubizo cyawe mumwanya cyagenewe

9. Andika ibintu ukunda mu kiganiro haracyariho ibyiringiro

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

10. Ni nyungu ki ubona mu kiganiro Haracyariho ibyiringiro?

----------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------

11.Niba Hari ikintu wifuza kureba mu kiganiro Haracyariho ibyiringiro utarabona cyandike.
----------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------

12. Ni impinduka ki wagize kuva aho utangiriye kureba ikiganiro haracyariho ibyiringiro?
----------------------------------------------------------------------------------------------------------------
------------------------

13. Niki ubona cyakongerwa mu kiganiro haracyariho ibiringiro byatuma kirushaho kukunogera?

----------------------------------------------------------------------------------------------------------------
------------------------

14.Ni ubuhe butumwa waha abategura ikiganiro haracyariho ibyiringiro?

----------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------

Urakoze cyane kubw’ ubufatanye bwawe !

30