1.

0 INTRODUCTION
Kenny Rogers Roasters (KRR) is a leading international wood-fire roasted chicken
chain in the world. In August 1993 Kenny Rogers Roasters signed a multi-million
dollar venture agreement with the Berjaya Group Berhad to develop the chain.
Beginning operations in April 1994 in the Asia Pacific Region, Kenny Rogers
Roasters has grown to more than 80 stores in 6 countries namely Malaysia, Singapore,
Indonesia, Philippines, Brunei and China. Kenny Rogers Roasters also has
development agreements for the Middle East, which include Egypt, Saudi Arabia,
Cyprus and Jordan. Berjaya Roasters (M) Sdn Bhd, a wholly owned subsidiary of
Berjaya Group Berhad was established in Malaysia in 1993. The company is
principally engaged in the development and operation of the "Kenny Rogers
Roasters" chain of restaurants in Malaysia.

1 ORGANIZATION PROFILE
BOARD OF DIRECTORS

Dato Robin Tan Yeong Ching Executive Chairman

He was appointed as a Director and Executive Chairman of the Company on 20 May 2010.
He is also a member of the Remuneration Committee and Employees Share Option
Committee. He graduated with a Bachelor of Social Science degree in Accounting/Law from
the University of Southampton, United Kingdom, in 1995. He joined Berjaya Group Berhad
in 1995 as an Executive and subsequently became the General Manager, Corporate Affairs in
1997. Currently, he is the Chairman and Chief Executive Officer of Berjaya Corporation
Berhad, the Chief Executive Officer of Berjaya Sports Toto Berhad and an Executive Director
of Sports Toto Malaysia Sdn Bhd. He is also the Chairman of Berjaya Media Berhad, Sun
Media Corporation Sdn Bhd and Informatics Education Ltd, Singapore and a Director of
Atlan Holdings Bhd, Berjaya Sompo Insurance Berhad, Berjaya Golf Resort Berhad, KDE
Recreation Berhad, Berjaya Roasters (M) Sdn Bhd and Berjaya Starbucks Coffee Company
Sdn Bhd. He also holds directorships in several other private limited companies in the
Berjaya Corporation group of companies. He has also been appointed as a Commission
Member of the Companies Commission of Malaysia with effect from 16 January 2014. His
father, Tan Sri Dato Seri Vincent Tan Chee Yioun, is a major shareholder of the Company.

Dato Lee Kok Chuan Chief Executive Officer

He was appointed as a Director and Chief Executive Officer of the Company on 20 May
2010. He is also the Chairman of the Employees Share Option Committee. He graduated
with a Bachelor of Economics (Accounting Major) from Monash University, Melbourne, in
1983 and is a Fellow Member of the Institute of Chartered Accountants in Australia. He has
over 10 years of working experience in the fields of accounting, auditing and corporate
services with major international accounting firms including Messrs Ernst & Whinney (Kuala
Lumpur) (now known as Ernst & Young), Messrs Arthur Young (Melbourne) and
subsequently Messrs Ernst & Young (Melbourne). He joined Berjaya Land Berhad as Senior
Manager, Internal Audit in 1994 and was responsible for its internal audit functions. He was
an Executive Director of Berjaya Group Berhad from January 2000 to September 2001. He is
currently a Director of Berjaya Auto Berhad, High-5 Conglomerate Berhad (formerly known
as Silver Bird Group Berhad), Berjaya Capital Berhad and Berjaya Roasters (M) Sdn Bhd. He
also holds directorships in several other private limited companies in the Berjaya Corporation
group of companies.

Tan Thiam Chai Non-Independent Non-Executive Director

He was appointed to the Board on 20 May 2010 as a Non-Independent Non-Executive

Director. He is also a member of the Nomination Committee and Audit and Risk
Management Committee. He graduated with a Diploma in Commerce (Financial Accounting)
from Kolej Tunku Abdul Rahman and also completed The Association of Chartered Certified
Accountants (UK) professional course in 1981. He is a Fellow member of the Association of
Chartered Certified Accountants (UK) since 1990 and also a member of the Malaysian
Institute of Accountants. He started work with an accounting firm in Kuala Lumpur for about
2 years and thereafter served in various Finance and Accounting positions with the Hong
Leong Group of Companies in Malaysia as well as in Hong Kong for about 8 years. He
joined the Berjaya Corporation group of companies in early 1991 as a Finance Manager of an
operating subsidiary and was promoted to Operation Manager later that year. In 1992, he was
transferred to the Corporate Head Office of Berjaya Group Berhad to head the Group Internal
Audit function and subsequently in 1993, he was promoted to oversee the Group Accounting
function of Berjaya Group Berhad. Currently, he is the Chief Financial Officer of Berjaya
Corporation Berhad. He is also an Executive Director of Berjaya Land Berhad and Berjaya
Assets Berhad, a Director of Atlan Holdings Bhd, Magni-Tech Industries Berhad, Indah
Corporation Berhad, Cosway Corporation Berhad, Cosway Corporation Limited (Hong
Kong) and Taiga Building Products Ltd (Canada). He also holds directorships in several other
private limited companies in the Berjaya Corporation group of companies.

Datuk Idris Bin Hashim Non-Independent Non-Executive Director

He was appointed to the Board on 2 December 2013 as a Non-Independent Non-Executive

Director. He holds a Diploma in Town and Regional Planning from University Institute
Technology of MARA (UITM), Shah Alam in 1975, and subsequently a Master of Science,
City & Regional Planning from Illinois Institute of Technology, Chicago, United States of
America in 1978. He has an impressive career in town planning, having served as Planner at
North-Eastern Illinois Planning Commission, Chicago where he was involved in several large
projects in the State of Illinois as well as the New Jeddah International Airport and King
Abdul Aziz University, both in the Kingdom of Saudi Arabia. Back home, he was attached
with Arkitek Bersekutu Malaysia, where he participated in projects such as Pusat Bandar
Bukit Ridan and Kompleks Perdagangan Kuantan in Pahang and Bangunan Sri MARA in
Kuala Lumpur. He was also a lecturer at his alma mater, The School of Architecture, Planning
& Surveying, UITM. Currently, he is the Chairman of Perbadanan Nasional Berhad and
Perak Industrial Resources Sdn Bhd. He is also a Director of Focus Point Holdings Berhad.

Dato Zurainah Binti Musa Non-Independent Non-Executive Director

She was appointed to the Board of the Company as a Non-Independent Non-Executive

Director on 7 March 2014. She obtained her Post Graduate diploma in Human Resource
Management from University of Newcastle, Australia in 1997. She also holds diplomas in
Occupational Health And Safety from University of New South Wales, Australia and
Secretarial Science from the MARA Institute of Technology. She started work in 1983 and
was working in senior capacities for several organisations, both locally and internationally
before she joined Permata Kancil (M) Sdn Bhd in 1995. She was the Managing Director of
Permata Kancil (M) Sdn Bhd, a company involved in human resource management and
consultancy, when she left in 2010. She has more than 15 years of experience in the field of
Human Resource Management and Development as well as Human Relationship
Management. Her experience includes inter-alia, the designing, developing, managing,
organising and conducting training programmes, seminars and courses as well as the
provision of consulting services relating to the various aspects of human resource
development and management for organisations in Malaysia, Australia, United States of
America, Indonesia and the Middle East. Currently, she is an Executive Director of Berjaya
Corporation Berhad and Berjaya Times Square Sdn Bhd. She is also a Director of Bukit Kiara
Resort Berhad, Tioman Island Resort Berhad and several subsidiaries of Berjaya Assets
Berhad and other private limited companies.

Datuk Zainun Aishah Binti Ahmad Independent Non-Executive Director

She was appointed to the Board as an Independent Non-Executive Director on 20 May 2010.
She is the Chairman of the Audit and Risk Management Committee, Nomination Committee
and Remuneration Committee. She is also a member of the Employees Share Option
Committee. She graduated with a Bachelor of Economics degree from University Malaya.
She began her career and worked with Malaysian Industrial Development Authority
(MIDA), the Malaysian governments principal agency for the promotion and coordination
of industrial development in the country for 35 years. In her 35 years of service, she has held
various key positions in MIDA as well as in some of the countrys strategic council, notably
her pivotal role as the National Project Director in the formulation of the first Malaysian
Industrial Master Plan. She was the Director-General of MIDA for 9 years and Deputy
Director-General for 11 years. Whilst in MIDA, she also sat on various
committees/authorities at national level, including being a member of the Industrial
Coordination Act Advisory Council, Defence Industry Council and National Committee on
Business Competitiveness Council, Malaysia Incorporated and the National Project for Majlis
Penyalarasan Perindustrian before retiring in September 2004. She was previously a Director
of Tenaga Nasional Berhad and Malayan Banking Berhad and resigned on 7 June 2004 and
22 July 2009 respectively. Currently, she is a Director of Degem Berhad, Scomi Engineering
Bhd, Shell Refining Company (Federation of Malaya) Berhad, British American Tobacco
(Malaysia) Berhad and Pernec Corporation Berhad.

Dato Mustapha Bin Abd Hamid Independent Non-Executive Director

He was appointed to the Board as an Independent Non-Executive Director on 20 May 2010.
He is also a member of the Nomination Committee, Remuneration Committee and Audit and
Risk Management Committee. He graduated from the Royal Military College in 1972 and
went on to obtain a Bachelor Degree (Honours) in Social Science from Universiti Sains
Malaysia, Penang, in 1977, and a Diploma in Public Management from the National Institute
of Public Administration Malaysia (more commonly known as INTAN) in 1978. He started
his career as an Administrative and Diplomatic Officer of the Research Division in the Prime
Ministers Department and was posted as the First Secretary of the Malaysian Embassy in
Paris, France (1982-1985). During his 16 years in the public service sector, he was also the
Consul of Consulate General Malaysia in Medan, Indonesia (1990-1993) and the Principal
Assistant Director in the Prime Ministers Department (1993-1994). He is also a Director of
Teo Guan Lee Corporation Berhad and Acmar FHP Group Berhad. He also holds directorship
positions in several other private limited companies.

2 VISION
KRRs vision is To provide Total Customer Satisfaction (TGS) beyond comparison, by doing
the right things, in the right way, for the right reasons, by all the members of the Kenny
Rogers Roasters team.

3 MISSION
KRRs mission is To establish KRR as the leading and preferred mid-casual rotisserie
chicken restaurants in Malaysia without compromising our principles and values.

4 OBJECTIVES
KRR has their own guiding principles to support them to achieve their vision. The guidelines
are to provide a great work environment and treat each other with respect and dignity.
Second, is to apply the highest standards of excellence from purchasing, preparation to
delivery of products. Offering affordable, fresh, wholesome and nutritional food and provide
enthusiastic hospitality in a pleasant ambience. Last but not least, recognizing that profitably
is essential to KRR future success.

2.0 COMPANY BACKGROUND.

As a brand that advocates healthy living through its 'less fat...less salt...less calories' tagline,
KRR is committed to its mission in promoting and encouraging healthy living among
Malaysians while not forgetting the less fortunate in the communities within which it
operates. Berjaya Roasters (M) Sdn Bhd, a wholly owned subsidiary of Berjaya Group
Berhad was incorporated in Malaysia in 1993. The company is engaged in the development
and operation "Kenny Rogers Roasters" chain of restaurants in Malaysia. Quality processes
and procedures (Hazard analysis critical control point), Kenny Rogers Roasters practice to
provide quality products and excellent service to guests to provide a legend for them. With
the legend can get binding commitments bright and guest loyalty towards Kenny Rogers
Roasters. Kenny Rogers Roasters daily operation is about to serve the guests, it tries to
provide the best in doing so. Kenny Rogers Roasters ensure that a guest always receive
legendary service and differs from other fast-food restaurants, Kenny Rogers Roasters follow
the HACCP guidelines and guidance in handling daily operations. This has made Kenny
Rogers Roasters who knew the restaurant was able to clean and healthy environment and safe
to eat at Kenny Rogers Roasters.

2.1 BACKGROUND INFORMATION.

BERJAYA FOOD BERHAD Kenny Rogers Roasters started operations in April 1994 in the
Asia Pacific Kenny Rogers Roasters has been running its business in developing more than
80 stores in 6 countries, namely Malaysia, Singapore, Indonesia, Philippines, Brunei and
China. Kenny Rogers Roasters also has a development agreement for the Middle East,
including Egypt, Saudi Arabia, Cyprus and Jordan. Berjaya Roasters (M) Sdn Bhd, a wholly
owned subsidiary of Berjaya Group Berhad was incorporated in Malaysia in 1993. The
company is engaged in the development and operation "Kenny Rogers Roasters" chain of
restaurants in Malaysia. (BFood) was incorporated in Malaysia on 21 October 2009. It was
converted into a public limited company on 3 December 2009 and listed on The Main Market
of Bursa Malaysia Securities Berhad on 8 March 2011. As part of The Listing Scheme,
Berjaya Roasters (M) Sdn Bhd (BRoasters) was acquired and became a wholly-owned
subsidiary of BFood in January 2011.
BRoasters is engaged in the development and operation of the Kenny Rogers Roasters
(KRR) chain of restaurants in Malaysia. On 26 July 2011, BFood entered into a conditional
joint venture agreement with PT Mitra Samaya, Indonesia, PT Harapan Swasti Sentosa,
Indonesia and PT Boga Lestari Sentosa, Indonesia (PT Boga) to develop and operate the
KRR franchise in Java Island and Bali, Indonesia under PT Boga.

On 19 July 2012, BFood completed the acquisition of 11,500,000 ordinary shares of RM1.00
each, representing 50% equity interest in Berjaya Starbucks Coffee Company Sdn Bhd
(BStarbucks) for a cash consideration of RM71.7 million. The remaining 50% equity
interest is held by Starbucks Coffee International, Inc (SCI). On 9 August 2012, BFood
completed its Right Issue and the 115,081,760 new shares and 115,081,760 warrants arising
from the Rights Issue was listed on the Main Market of Bursa Malaysia Securities Berhad on
13 August 2012.

On 7 December 2012, BFood acquired 100% equity interest in Jollibean Foods Pte Ltd,
Singapore (Jollibean Foods) for a cash consideration of RM19.02 million. On 13 March
2013, BFood incorporated a new wholly-owned subsidiary, Berjaya Jollibean (M) Sdn Bhd
(BJM).

On 7 October 2013, Berjaya Food (International) Sdn Bhd (BFI), a wholly-owned

subsidiary company of BFood entered into a Joint Venture Cum Shareholders Agreement
with Deluxe Daily Food Sdn Bhd (Deluxe) for the subscription of 80% equity interest in
Berjaya Food Supreme Sdn Bhd, a Brunei Darussalam-incorporated company to undertake
the operations of Starbucks Coffee chain of cafes in Brunei Darussalam for a total cash
consideration of about BND2.40 million (or about RM6.20 million). The remaining 20% was
subscribed by Deluxe.

On 8 July 2014, BFI incorporated a new subsidiary, Berjaya Roasters (Cambodia) Ltd
(BRCL), in the Kingdom of Cambodia to develop and operate the KRR chain of restaurants
in Cambodia.

On 23 July 2014, BFood entered into a conditional share purchase agreement with SCI for the
proposed acquisition of 11,500,000 ordinary shares of RM1.00 each, representing the
remaining 50% equity interest in BStarbucks not owned by BFood for a total cash
consideration of USD88,000,000 (equivalent to about RM279.52 million) (Proposed
Acquisition). Upon completion of the Proposed Acquisition, BStarbucks will be a 100%-
owned subsidiary of BFood.
2.2 MAIN PRODUCTS AND CUSTOMERS.

Well-known as a wholesome and healthy meal provider, KRR has consistently created new
additions to its menu with a variety of flavours such as Kennys Spicy BBQ Chicken, Braised
Lamb Meal, Country Chic Steak, Kennys Teriyaki Chicken and Kennys Chicken Porridge.
Apart from the wholesome chicken meals, KRR has ventured to offer a lamb meal which
received positive feedback throughout the Lots of Lamb promotion period.

2.3 CURRENT SCENARIO.

BFoods holding company, Berjaya Group Berhad (BGroup) effectively holds the
worldwide KRR franchise following BGroups acquisition of KRR International Corp, USA
in April 2008. There are currently 87 KRR restaurants across Malaysia. The Groups
restaurants feature rotisserie-roasted chicken as their main core product complemented by a
variety of hot and cold side dishes and KRRs famous muffins, vegetable salads, pasta, soups,
desserts and beverages served in a friendly and comfortable environment. All KRR
restaurants serve their customers in a full service, mid-casual dining setting with free Wi-Fi
services, providing customers with a wholesome dining experience. The Group also
introduced ROASTERS Catering & Delivery and opened the first KRR drive-thru restaurant
in Asia at Setia Tropika, Johor Bahru.
3.0 IDENTIFICATION OF CURRENT ORGANIZATIONAL OPERATIONS
PRACTICES

Kenny Rogers Roasters started operations in April 1994 in the Asia Pacific Kenny Rogers
Roasters has been running its business in developing more than 80 stores in 6 countries,
namely Malaysia, Singapore, Indonesia, Philippines, Brunei and China. Kenny Rogers
Roasters also has a development agreement for the Middle East, including Egypt, Saudi
Arabia, Cyprus and Jordan. Berjaya Roasters (M) Sdn Bhd, a wholly owned subsidiary of
Berjaya Group Berhad was incorporated in Malaysia in 1993. The company is engaged in the
development and operation "Kenny Rogers Roasters" chain of restaurants in Malaysia.

Quality processes and procedures (Hazard analysis critical control point), Kenny Rogers
Roasters practice to provide quality products and excellent service to guests to provide a
legend for them. With the legend can get binding commitments bright and guest loyalty
towards Kenny Rogers Roasters. Kenny Rogers Roasters daily operation is about to serve the
guests, it tries to provide the best in doing so. Kenny Rogers Roasters ensure that a guest
always receive legendary service and differs from other fast-food restaurants, Kenny Rogers
Roasters follow the HACCP guidelines and guidance in handling daily operations. This has
made Kenny Rogers Roasters who knew the restaurant was able to clean and healthy
environment and safe to eat at Kenny Rogers Roasters.

Kenny Rogers Roasters Running services, namely Corporate Social Responsibility

("CSR") Kenny Rogers Roasters approach and provide community service to the community
as a brand that promotes a healthy lifestyle through reducing materials packed in the Kenny
Rogers Roasters is' less fat, less salt, less calories' tagline, Kenny Rogers Roasters is
committed to its mission to promote and encourage a healthy lifestyle among Malaysians,
while not forgetting the less fortunate in the community in which it operates. Since its
inception in 2005, the Campaign chest Kenny Rogers Roasters Society continues to serve the
community through various CSR initiatives such as Roasters annual Chicken Run and
Campaign Tree Wishing and festive gatherings often for the less fortunate, donations of food
and excursions staff for children and old man's house.

In the financial year under review, if Roasters Chicken Run raised RM65,000 for the National
Kidney Foundation of Malaysia, a provider of dialysis and one-stop center for kidney
patients. So far, the run of this unique charity has raised more than RM310,000 for various
non-governmental organizations and charity HUKM Patients Welfare Fund, HUKM Pediatric
Unit (Oncology), Speech Unit - Aural Rehabilitation Centre for Hearing Impaired Children
co- together with Yayasan Budi Penyayang Malaysia and House of Joy and Faith, Yayasan
sunbeams Home, Home Champion, the Children's Home Tengku Budariah, Rumah
Sayangan, Rumah Harapan, Home Anbu Illam, Rumah Charis, the Association of Ti-Ratana
Welfare and Charity Fund Patients PPUKM - Young Diabetics.

The Wishing Tree campaign will easily give to children who are less fortunate to see another
year of success by making wishes come true for more than 1,200 children from 30 homes
throughout the country. As part of its ongoing commitment to healthy living, KRR also
organized a Public Health Talk 2010 conducted by consulting a health care professional that
aims to educate the public about how diet can affect the quality of life priorities. In education,
the Scholarship Program Roasters introduced in March 2010 to provide financial assistance to
students in need to pursue their Bachelor's Degree in Hospitality Management (Honors) with
Berjaya University College of Hospitality and career opportunities with KRR after
completion of the course. A scholarship worth RM100, 000 per year, is open to the public and
staff KRR.

3.1 PROCESS TECHNOLOGY STRATEGY

Advances in technology to operate a chain of restaurants across the country require

advance systems and management capabilities. It will help to use the programs and
operational tools, including logistics management and operation of information systems for
the restaurant provides the management team with timely financial and operational data as
well as to reduce the time and administrative expenses where necessary.

Technological infrastructure upgrades will help support the business in the development and
construction, such as the installation of point-of-sale (POS) in all restaurants to provide real
time data to the central logistics center. POS system allows management to manage the
business and operations in response to market changes. Fabrication of kitchen equipment to
achieve greater space savings and to improve workflow efficiency kitchen staff. basic
maintenance on all kitchen appliances are conducted periodically by the restaurant manager
who attended a training program specifically for this purpose. Furthermore, maintenance and
repair outsourcing to maximize cost efficiency.
Future plans or strategies to increase the number of group-owned restaurant, which
management intends to continue its growth and expand its business as an operator of mid-
casual food restaurant in Malaysia. In achieving this objective the group aims to increase the
number of restaurants with a wide range of food to achieve overall revenue growth. This
development requires funds from internal funds; Continued access to opportunities in the
future and also to identify and evaluate potential locations for a chain restaurant. By doing so,
the management is aiming to open a new chain of restaurants in the area of high traffic
volume.

Second, expand the product offering, the franchisor will continue to come up with new dishes
menu, including a variety of non-poultry, such as the lamb was offered as a limited time, fish,
seafood and meat products, this will help attract new and retain current customers eat in
restaurants. The menu is constantly reviewed and updated to accommodate changes in the
taste and preferences and market trends in different geographic areas. Next, encourage
healthy eating lifestyle, society is becoming more health conscious, people are becoming
more wary of choosing the foods they choose to eat. Therefore KRR stressed to provide a
meal, tasty and balanced to reflect the concerns of customers today changed their attitude
toward healthy eating lifestyle. Generally food consisting of steam, bake or grill.
Performance like this is more attractive, especially to the younger generation and working
adults who prefer to dine in a cozy atmosphere that also serves fast and healthy at the same
time delicious food.

Furthermore, delivery or catering service offered since February 2008, the service has been
implemented by the group and also through third party service providers, namely Asia Room
Service, which provides delivery service only. Some of the steps in enhancing the
contribution of revenue from the delivery or catering services, the group aims to use
marketing campaigns to communicate and inform or educate customers and the public that
services are available to subscribers.

3.2 CAPACITY MANAGEMENT

Are biggest challenges and problem Kenny Rogers Roasters is The biggest challenge is the
competitors. And as the different food retailers exploit the industry growth and the recent
deregulation, some choose to expand by putting up branches. Some found creative ways to
manage and cut cost to meet profit targets to maintain operational efficiency. Kenny Rogers
Roasters, one of the leading fast food retailers, chose to outsource.

The company's management style of Kenny Rogers Roasters that it is parallel to all the shops,
the management style should always systematically to all branches. The management of the
business plans, including strategies and goals and assessing the current position and future
prospects for review of the Board. The Board also receives regular updates on the
performance of the Group Management Board meeting.

Characteristics that shows that the management of Kenny Rogers Roasters is systematic, key
features of this framework is a set of systems that include internal control, namely,

Segregation of duties

Line a clear statement

Structural power Limit

monitoring mechanisms (reports and meetings)

Staff trained

The ratio of the actual financial performance of companies operating 'budget

Independent assurance on the internal control system of internal audit visits

Random visits to the shop regularly to confirm accountability for cash and inventory

Compliance with food quality control procedures and services

3.3 ORGANISATION AND SYSTEMS DEVELOPMENT

Berjaya Food Berhad ("Food") was incorporated in Malaysia on 21 October 2009. It was
converted into a public limited company on December 3, 2009 and listed on the Main Market
of Bursa Malaysia Securities Berhad on 8 March 2011. As part of the scheme Listing, Berjaya
Roasters (M) Sdn Bhd ("Roasters") was acquired and became a wholly owned subsidiary
BFood January 2011.
Roasters are involved in the development and operation of Kenny Rogers Roasters ("KRR")
chain of restaurants in Malaysia. On July 26, 2011, BFood entered into a joint venture
agreement conditional agreement with PT Mitra Samaya, Indonesia, PT Harapan Swasti
Sentosa, Indonesia and PT Boga Lestari Sentosa, Indonesia ("PT Boga") to construct and
operate the franchise KRR in Java and Bali, Indonesia under PT Boga.

Kenny Rogers Roasters is built on a solid foundation solid reputation, a proven business
system, extensive training and support. The Organization of motivated and committed
franchisees with entrepreneurial spirit to join the KRR franchisees in the cities most crowded
attractions in the world. Come and share our success, and grasp the favorable opportunity of
our franchise.

The menu has a healthy and fresh, and the dishes Quality. Consumers today make healthy
lifestyle choices by being more conscious about what they eat and eat nutritious foods that
are not only healthy but easy. increasing the use of chicken and rotisserie roasted chicken
Kenny Rogers Roasters' marinated in natural lime, herbs and spices provide consumers a
healthy and comfortable alternative to traditional fried chicken. In addition, the menu Kenny
Rogers Roasters' hot and cold side dishes give the user a wide range of healthy foods that are
fresh and interesting.

Top-of-the-Mind Awareness to increase marketing efforts, they always emphasize the Kenny
Rogers Roasters as "a favorite place for rotisserie roast chicken", the properties of healthy
and unique differences in order to create continuous awareness top- of-the-mind and
warnings in the minds of consumers.

Kenny Rogers Roasters offers absolute value for money, which translates into valuable
nutritious food interesting features full service restaurant.
3.4 LEAN PRODUCTIONS

KRR restaurants featuring chicken rotisserie-roasted as a product of the core they are
equipped with a variety of side dishes hot and cold and muffins famous KRR, salad
vegetables, pasta, soups, desserts, sandwiches and beverages served in a friendly environment
and comfortable, All KRR restaurants serve their customers in full service, mid-casual dining
setting with free service "Wi-Fi", providing customers with a healthy dining experience. The
Group also introduced ROASTERS Catering & Delivery and open the KRR restaurant drive-
thru is the first in Asia in Setia Tropika, Johor Bahru.Kenny Rogers Roasters restaurant mid-
casual dining with grilled chicken as its main core item comes with a rich variety of hot and
cold side dishes, It consists of the famous homemade muffins, salads, vegetables, pasta,
soups, desserts and beverages served in a friendly environment and comfortable Kenny.

The Kenny Rogers Roasters, large muffins start with three basic ingredients: flour, eggs and
water. Outside with a taste like raisins, bananas, raisins, chocolate or vanilla, you end up with
something special - Home-made muffins Kenny famous. Made fresh daily, our muffins are
delicious to the last bite. Now this perfect start to a great meal.

The Kenny Rogers Roasters, we guarantee you'll be spoiled for choice. Whether you're
craving for comfort food or you're watching your waistline, you will definitely find
something that will whet your appetite. From rich macaroni and cheese for fresh fruit salad
healthy, potato mash for coleslaw, all our side dishes go perfectly with our famous grilled
chicken.

Whether it is meat, fish or vegetables, roasting brings a sense of charm to the table. It is the
best way to cook a whole chicken and do not let anyone tell you different. The bones of the
meat taste amazing while keeping it moist during cooking. Grilling definitely take more time.
Grilling definitely need more care and attention

At the heart of every great grilled chicken is a great marinade. Kenny Rogers Roasters in
secret for us is a great taste of our signature blend of lemon, ginger, sage and oregano (other
than materials of course, secret). Together, they avoid meat with amazing flavor while
keeping it juicy and tender.
3.5 PERFORMANCE AND IMPROVEMENT STRATEGY OF KENNY ROGERS

Berjaya Roasters (M) Sdn. Bhd. is the franchise holder for Kenny Rogers ROASTERS
("KRR") in Malaysia. The company is a wholly owned subsidiary of Berjaya Group Berhad
and was incorporated in 1994. BFoods holding company, Berjaya Group Berhad
(BGroup) effectively holds the worldwide KRR franchise following BGroups
acquisition of KRR International Corp, USA in April 2008. There are currently 87 KRR
restaurants across Malaysia. The Groups restaurants feature rotisserie-roasted chicken as
their main core product complemented by a variety of hot and cold side dishes and KRRs
famous muffins, vegetable salads, pasta, soups, desserts and beverages served in a friendly
and comfortable environment. All KRR restaurants serve their customers in a full service,
mid-casual dining setting with free Wi-Fi services, providing customers with a
wholesome dining experience. The Group also introduced ROASTERS Catering &
Delivery and opened the first KRR drive-thru restaurant in Asia at Setia Tropika, Johor
Bahru.

A great muffin starts with three basic ingredients: flour, eggs and water. When you top it off
with flavours like banana raisin, chocolate raisin or vanilla, you end up with something
special - the famous Kenny's Home-made muffins. Made fresh every day, our muffins are
delicious to the last bite. Now that's a perfect start to a great meal. At Kenny Rogers
ROASTERS, you'll get nothing less than a great meal. Because they are putting love back
into food. At Kenny Rogers ROASTERS, they guarantee you'll be spoilt for choice. Whether
you're craving for comfort food or you're watching your waistline, you'll definitely find
something that'll whet your appetite. From the rich macaroni and cheese to the healthy fresh
fruit salad, mash potatoes to coleslaw, all our side dishes go perfectly with our famous roast
chicken. So what are you going to have with your chicken? At Kenny Rogers ROASTERS,
you'll get nothing less than a great meal. Because they putting love back into food. Whether
its meat, fish or vegetables, roasting brings a sense of charm to the table. It's the best way to
cook a whole chicken and don't let anybody tell you differently. The bones give the meat
amazing flavour while keeping it moist during cooking. Roasting definitely takes more time.
Roasting definitely requires more care and attention. That's what love for food is about. At
the heart of every great roast chicken is a great marinade. At Kenny Rogers ROASTERS, the
secret to their great taste is their signature blend of lemon, ginger, sage and oregano (the rest
of the ingredients are of course, a secret). Together, they seal the meat with amazing flavour
while keeping it succulent and tender. At Kenny Rogers ROASTERS, you'll get nothing less
than a great meal. Because we're putting love back into food.

As a brand that advocates healthy living through its 'less fat...less salt...less calories' tagline,
KRR is committed to its mission in promoting and encouraging healthy living among
Malaysians while not forgetting the less fortunate in the communities within which it
operates. Since its inception in 2005, the KRR Community Chest Campaign continued to
give back to society through various CSR initiatives such as the annual Roasters Chicken Run
and Wishing Tree Campaign, as well as the frequent festive gatherings for the
underprivileged, food donations and staff visits to children's and old folk's homes. During the
financial year under review, the Roasters Chicken Run event raised RM65,000 for the
National Kidney Foundation of Malaysia, a provider of dialysis treatment and a one-stop
centre for kidney patients. To date, this unique charity run event has raised more than
RM310,000 for various non-governmental and charitable organizations.

The Kenny Rogers Roaster strategy marketing, first A Healthy Menu Out of Fresh, Quality
Dishes. Today's consumers are making healthy lifestyle choices by becoming more aware of
what they eat and consuming wholesome food that are not only healthy but convenient.
Chicken consumption is increasing and Kenny Rogers ROASTERS' rotisserie roasted
chicken which is marinated in natural citrus, herbs and spices provides consumers the healthy
and convenient alternative to traditional fried chicken. In addition, Kenny Rogers
ROASTERS' menu of wholesome hot and cold side dishes gives consumers various choices
of fresh and delightful food. Second, Top-of-the-Mind Awareness their marketing efforts
constantly emphasize on Kenny Rogers ROASTERS as "the favourite place for rotisserie
roasted chicken", its healthy attributes and unique differences in order to create ongoing top-
of-the-mind awareness and reminder in consumers' minds. Lastly, Attractive Price, Kenny
Rogers ROASTERS offers absolute value-for-money that translates to wholesome meals that
are attractively priced at the convenience of a full service restaurant.

At Kenny Rogers ROASTERS they are bringing back a sense of charm onto the dining table.
If food is what you love and you love to be around food, then join them on their mission in
putting love back into food. At the heart of what we do is bringing people together with good
simple food made with love. Their food is love. With their love they hope to magnetize
people and strengthen relationships. Their secret sauces, spices and marinade make our food
delicious. But it is your passion for food that will make the dining experience in Kenny
Rogers ROASTERS great. They are expanding closer to you at your neighbourhood soon. If
you can serve with care and attention, we have a great career waiting for you in a variety of
positions.

3.6 SUPPLIER DEVELOPMENT STRATEGY

The principle raw material used in KRR restaurants is chicken meat which is sourced from
reliable domestic suppliers. They ensure all their supplies are certified Halal by Jabatan
Kemajuan Islam Malaysia (JAKIM). Every restaurant is also closely monitored to ensure the
Halal certificates are valid and/or renewed on a timely basis and strictly adhere to the terms
and conditions imposed by JAKIM at all times. In providing safe and wholesome products to
their guests, they consistently adhere to Good Catering Practice (GCP) which consists of
GCP Workshop and GCP Audit. All of the practices follows Food Act 1983, Food
Regulations 1985, Food Hygiene Regulations 2009, and Control of Infectious Disease Act
1988. GCP Workshop is an in-house training for their restaurant team members, restaurant
managers & support centre staffs to familiarise themselves with the necessary quality control
procedures. From time to time, they also conduct GCP Audit for each restaurant by their
trained auditors consisting of support centre staffs which make routine visits to all their
restaurants to ensure the requisite standards are complied with GCP standards.

Their Food Handler Workshop comprises of in-house training by qualified trainer certified by
Ministry of Health Malaysia under Certified Food Handler Training School certified by
Ministry of Health Malaysia with consistently audited by Ministry of Health Malaysia to
ensure the criteria and standards given are strictly followed. This workshop is conducted on
monthly basis and caters for Klang Valley and outstation restaurants as well. Besides that,
newly joined team members are also required to get immunized against Typhoid upon
employment. HACCP stands for Hazard Analysis and Critical Control Point. It is a scientific,
rational and systematic approach for the identification, assessment and control of hazards in
order to ensure that food is safe at the time of human consumption. Upon completion of a
satisfactory audit of the premises, our KRR restaurants at KL Convention Centre and Genting
First World have been granted the HACCP certification.
5.0 MAIN FACTORING AFFECTING CHANGE IN OPERATION MANAGEMENT

Personnel

Internal personnel factors raise a variety of challenges and issues for Kenny Rogers Roasters
restaurant managers. Because Kenny Rogers restaurant workers tend to be paid lower
salaries, turnover in the industry is high. Successful managers find other ways to motivate
their employees, treating them with respect, taking their needs into account when making
scheduling decisions and giving them opportunities to learn new skills.

Legal Factors

Legal factors can create issues that Kenny Rogers Roasters restaurant managers must address.
For example, many states have passed laws requiring restaurants with a particular number of
locations to list calorie counts on their menus. In response to such legislation, Kenny Rogers
restaurant managers must figure out ways to post this information so it is accessible to
customers. These laws might also spur some Kenny Rogers restaurant managers to rethink
menu items to make them more appealing to customers who are counting calories.

Corporate Management

Many fast food restaurants don't operate in isolation but rather as parts of chains or
franchises. As a result, managers of these operations must sometimes make decisions and
follow protocols that are rooted in the well-being of the company or franchise as a whole. For
example, a Kenny Rogers restaurant's corporate office might decide to test-market a product
at a particular location, even though the manager of that location would rather not deal with
the logistics of marketing the item and tracking its sales.

Business Climate

In addition to the overall economic climate, Kenny Rogers restaurants can be affected by
general cultural attitudes toward Kenny Rogers food, which shift relative to variables such as
healthy eating campaigns and food safety scares. Kenny Rogers restaurant managers must
develop strategies to proactively deal with these challenges, improving their companies'
images or creating distance from the practices that caused the negative publicity. For
example, when Jack in the Box restaurants were implicated in an E. coli outbreak in 1993,
managers of other quick-service restaurants needed to persuade customers that their locations
were cooking meat to safe temperatures.
5.1 MATERIAL PROCESSING TECHNOLOGY
Kenny Rogers Roasters uses ROS (restaurant based ordering system) technology at
Operational Level of its outlets for taking in orders and informing its chefs inside the kitchen
to work on the order placed this type of technology is an example of INTRANET Service that
most of the fast food restaurants today use.The ROS technology is used for cutting the time
between the taking in order and informing the chef. In this case orders are taken on the
counter and the computer automatically sends information to the chef's computer which is
placed in the kitchen for the chefs to process the order.

Besides ,to make quick service possible and to ensure accuracy and security, Kenny Rogers
Roasters restaurants have incorporated hospitality point of sale systems. This makes it
possible for kitchen crew people to view orders placed at the front counter or drive through in
real time. Wireless systems allow orders placed at drive through speakers to be taken by
cashiers and cooks. Drive through and walk through configurations will allow orders to be
taken at one register and paid at another. Modern point of sale systems can operate on
computer networks using a variety of software programs. Sales records can be generated and
remote access to computer reports can be given to corporate offices, managers,
troubleshooters, and other authorized personnel.

Food service chains partner with food equipment manufacturers to design highly specialized
restaurant equipment, often incorporating heat sensors, timers, and other electronic controls
into the design. Collaborative design techniques, such as rapid visualization and computer-
aided design of restaurant kitchens are now being used to establish equipment specifications
that are consistent with restaurant operating and merchandising requirements.

5.2 INFORMATION PROCESSING TECHNOLOGY

Kenny Rogers ROASTERS restaurant use new technology in provide information
processing technology. Consumers can see the new technology Kenny Rogers Roasters use
inTechnomic on consumer-facing technology integrated into their dining experience, a new
study from shows, especially if it will speed up the process of getting their meal or paying
their bill.
Just over half of respondents to the survey said it's important for restaurants to start using
these technologies, and that customers expect to use technology more often in the coming
year to order food. So far, restaurants have been slow to take to technology, but a few chains
are breaking new ground. Here's a look at some of the recent innovations:

Mobile ordering.
This is one area where fast-food chains are in the forefront. Domino's Pizza is so far along
 with it, Kenny rogers Roasters recently introduced their Spanish-language mobile-ordering
app.
iPad order kiosks.
Why wait in line if you can file your order at a kiosk immediately, and then sit down and
relax? Some fast food Company is testing this system out in a new restaurant opened. Expect
more of this, since it could help prevent walk-aways and result in more orders.

Facebook ordering.
This may be the biggest technology leap coming in the next year, as nearly 100 percent of
Kenny Rogers Roasters restaurant owners say they plan to have a Facebook presence .
Companies specializing in Facebook-payment integration for restaurants such as ChowNow
and NetWaiter are helping chains to get their ordering onto the popular platform. This is a
fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a
restaurauteur's attention. For instance, the Taco Spot in Charleston, SC saw a 10 percent sales
bump after implementing Facebook-based ordering, trade magazine Fast Casual recently
reported.

Digital menu boards + smartphones.

Watch for fast-food restaurants to change menus more often, because digital menu boards
make it so much easier than manually changing prices and items. Digital signage also allows
Kenny Rogers Roasters restaurants to provide entertainment and interactivity while you wait
in line.

Online coupons.
Kenny Rogers Restaurants are using digital coupons, and diners gobble them up -- in the
Technomic survey, 58 percent of diners said they've already used them.
Tech-savvy diners expect elegant solutions that work, as McDonald's clunky test of bolted-to-
the-table iPads showed. But for restaurants that can get it right, integrating technology that.
makes customers happy and turns tables faster will be a no-brainer.

5.3 CUSTOMER-PROCESSING TECHNOLOGY IN KENNY ROGERS

Process Technology is any device, machine or any equipment which helps to transform
materials, information or customers. In manufacturing operations it is usually relatively easy
to separate product from process technology. In service operations it can be difficult to
distinguish between them. Operations managers of Kenny rogers need not be specialists in
the technology which they are managing but they should be able to understand enough about
the technology to define its purpose, the way in which it performs its function, the benefits of
using the technology in their operation and the constraints which using the technology might
place open the operation. Both process technology and product/service technology exhibit a
life-cycle effect. In the introduction stage of a product or service life cycle it is technology of
the product or service itself which is likely to dominate. The basis of many recently
developed technologies is availability of cheap and powerful microprocessing
Customer processing technologies can be categorized according to the relationship between
the technology itself, the staff of the operation, and the customers of the operation. In
Malaysia Kenny roger connect with customer in social media such as facebook. They page of
facebook is www.facebook.com/krrmalaysia.Some Customer processing technology has
direct interaction with the customer, even though the customer does not directly control the
technology. Many transportation and medical technology are of this type. In Kenny rogers,
They have alternative how to easy customers to order their product. In Malaysia, they have
delivery service that can be reaching at web https://kennyrogersroasters.foodpana. They also
have instagram in oder to always remain active and still connected with customer which is
can be found at www.instagram.com./kennyrogersid. Kenny Rogers Roasters (KRR)
International Corp. the franchisor of Kenny Rogers Roasters in the United States of America.
KRR have awarded Malaysia, Singapore, China, Indonesia, The Philippines, Bangladesh and
Brunei with the Master Franchisee award. KRR became entirely the subsidiary of Berjaya
Corporation Berhad and was incorporated in 1994 for the Asia pacific region. KRR was first
founded in 1991, it is in the Food and Beverage (F&B) industry. The main product produce is
roasted chicken and they are considered a monopolistic competition company in the market
structure. The product produced by KRR is normal good. Location, FSRs tend to have higher
patronage in areas that are outside of the capital, Kuala Lumpur. Locals in some Malaysian
states (i.e Sarawak) tend to be more patriotic and decide on brands that they recognise as
home-grown. As well as, there are locations in Malaysia where there are a growing number of
foreign communities. Foreign communities tend to go for their own cuisine rather than the
locals as there also are foreign cuisines located in the country. So, KRR has to choose a
strategic location with high traffic so that there will be customers.

5.4 PROCESS-TECHNOLOGY RELATED TO VOLUME AND VARIETY

Operation management is a term used or the activities which produce and deliver
product and services. In many small organization,operation management performed by
people who perform task and activities within the organisation. So there have relation
between process technology and volume and variety.

Volume is important here to distinguish between the actual volumes in this case the
number of customers served that the impressive, and the maximum it could cope with. This is
called the capacity of the operation. Capacity is easier to measure because it can be calculated
by multiplying the number of seats in the takeaway by the average number of customers per
hour (calculated by timing the customers) and by the number of hours the takeaway is open.
In other words, imagine there is a queue of people outside the restaurants, what is the
maximum number of customers that the impressive burger could serve then contrast this
capacity figure with the actual number of customers in a day that the restaurant serves. In our
observation and interview Kenny rogers at 1bornoe, Sabah, the volume of customer per day is
approximately 40-90 people while at holidays such as at Saturday and Sunday there are
increasing of customer which is around 90-120 per day

There are several important aspects to measuring variety for restaurants. The first is
the range of different foods that the impressive Kenny rogers serves. It should count the
number of different items on the menu to get an indication of this. The other factor to take
into account is whether the impressive burger will 'customize' food to your own preference.
For example, does it serve Kenny rogers well-done, medium and rare? Regarding on our
interview and observation for their menu , there are three type of main menu such as Roasted
chicken, salad and pasta. But the menu actually considered by time such as breakfast, Lunch
or dinner. For breakfast menu is homemade muffins. While for lunch is much more than just
muffins with the chicken that roasted with great marinde with blend of special ingredients.
For dinner meal is a menu kind of Italian food like macaroni and pasta meals like beef
Bolognaise Spaghetti which can be great to family dinner. Kenny Rogers also serves and
fresh salad such as Caesar salad. So, at Kenny rogers every meals is surved is bound to make
customer crave for more.

6.0 CONCLUSION.

Berjaya Roasters (M) Sdn Bhd (BRoasters) is a whollyowned subsidiary of Berjaya Food
Berhad (BFood). Incorporated in 1994, BRoasters is the master franchisee for the Kenny
Rogers Roasters (KRR) chain of restaurants in Malaysia. BRoasters currently has a total of
87 KRR restaurants across Malaysia with at least 15 more restaurants in the pipeline for
nationwide expansion in the year 2014 and 2015.

The company is engaged in the development and operation "Kenny Rogers Roasters"
chain of restaurants in Malaysia. Quality processes and procedures (Hazard analysis critical
control point), Kenny Rogers Roasters practice to provide quality products and excellent
service to guests to provide a legend for them. With the legend can get binding commitments
bright and guest loyalty towards Kenny Rogers Roasters. Kenny Rogers Roasters Running
services, namely Corporate Social Responsibility (CSR) Kenny Rogers Roasters approach
and provide community service to the community as a brand that promotes a healthy lifestyle
through reducing materials packed in the Kenny Rogers Roasters is' less fat, less salt, less
calories' tagline, Kenny Rogers Roasters is committed to its mission to promote and
encourage a healthy lifestyle among Malaysians, while not forgetting the less fortunate in the
community in which it operates.Strategies to increase the number of group-owned restaurant,
which management intends to continue its growth and expand its business as an operator of
mid-casual food restaurant in Malaysia. In achieving this objective the group aims to increase
the number of restaurants with a wide range of food to achieve overall revenue growth.

Furthermore, delivery or catering service offered since February 2008, the service has
been implemented by the group and also through third party service providers, namely Asia
Room Service, which provides delivery service only. Some of the steps in enhancing the
contribution of revenue from the delivery or catering services, the group aims to use
marketing campaigns to communicate and inform or educate customers and the public that
services are available to subscribers.

Responsibilities as FBA are welcoming the guests, giving the menu card tothe guests,
taking guests orders, serving the food correctly to the guests by followingthe cover note,
cleaning the tables, sweeping and mopping the floor and fulfilling theguests needs.Beside
that as the frontline person, i prepared the food and drinks according to themenu sheet,
keeping the frontline place clean, top up the products when it get less.Always make sure all
the products are fresh and safe to consume. Further more, asthe BOH staffs i helped the team
to make products such as muffin. Beside that, I alsowashed the plates and the cups.Finally, as
cashier my responsibility is to punch in the order into the cashieringmachine, giving out the
bill, receive the payment from the guests and returning thecorrect change. When the shift
comes to an end i need count the float money and thesales money to make sure that money is
correct.On top of all these responsibilities, i need to take a good care of the guests and
givelegendary service to them.
7.0 REFERENCES FOR WORKS CITED

http://www.krr.com.my/v3/index.php

https://en.wikipedia.org/wiki/Kenny_Rogers_Roasters

https://prezi.com/qgtoewn1ziqj/kenny-rogers-roasters/

www.facebook.com/krrmalaysia.Some

Madam Jaleha, Manager Kenny Rogers Roasters 1Borneo Kota Kinabalu Sabah.
8.0 APPENDIX

DIAGRAM 1 : Kenny Rogers Roasters Logo

DIAGRAM 2 : Kenny Rogers Roasters Restoran

DIAGRAM 3 : Manu Book

DIAGRAM 4 : Kenny Quarter Meal with 3 side

DIAGRAM 5 : Tortila with Soup

DIAGRAM 6 : Kenny Quarter Meals with 3 Side

DIAGRAM 7: Bcard For Customer