Session 10 - Google Adwords Fundamentals Sample Questions

Questions
Q A standard AdWords text ad

is made up of:
a headline, an image, and
description text
a headline, a display URL, and
description text
a headline and description text
a display URL and description
text
Answer is a headline, a display

URL, and description text
Q Your ad can show on the
Google Search Network when
someone searches for terms that
are similar to your:
Website Ad text
Keywords
Placements
Answer is Keywords
Q All other things being equal,
if youve set a maximum cost-
per-click (max. CPC) bid of $1.00
for your ads, and if the next
most competitive bid is $0.50 for
the same ad position, what is the
actual amount youd pay for that
click?
$0.51
$0.5
$1.01
$1
Answer is $0.51
Q Nadia manages a local gym
and is running an ad to drive
more free trial memberships.
What could she include in her ad
text?
Add a call-to-action like Sign
up for a free trial
A call-to-action like Visit our
gym now
A prominent headline like
TRIAL MEMBERSHIPS
AVAILABLE
Add a promotion like 20% off
fitness classes
Answer is Add a call-to-action

like Sign up for a free trial
Q When creating a keyword list
using broad match, why should
you leave out misspellings and
plural forms of keywords?
Your keyword list would be
disapproved based on Googles
advertising policies
Broad match only includes the
exact words and phrases
a user searches for AdWords
only shows an ad for keywords
with proper spelling and plural
forms
AdWords can automatically
include these variations for you
Answer is AdWords can
automatically include these
variations for you
Q Which is a benefit of
advertising online with Google
AdWords?
Advertisers pay the same
amount every time someone
clicks their ad
Advertisers can pay to always
show their ad above the
organic search results
Advertisers can choose how
many times their ad should
show during the day
Advertisers can choose how
much they spend and only pay
when someone clicks their ad
Answer is Advertisers can

choose how much they spend
and only pay when someone
clicks their ad
Q -Your client wants to improve

her ad position. What would
you recommend?
Make the ad headline longer
and more descriptive
Improve the ad quality and
increase bid amount
Improve Quality Score and
decrease bid amount
Add more keywords and
increase daily budget
Answer is Improve the ad
quality and increase bid
amount
Q Whats a benefit of having

multiple ads in an ad group?
Ads are only eligible to show at
the top of the page if there are
more than one ad in that ad
group
AdWords will automatically
rotate your ads and show the
best performing ones more
often
Ads are only eligible to show ad
extensions if there are more
than one ad in that ad group
AdWords will automatically
match each ad to the keywords
its most relevant to
Answer is AdWords will

automatically rotate your ads
and show the best performing
ones more often
Q Changing the match type of
a group of keywords from broad
to exact match will likely:
decrease impressions
increase impressions
increase Quality Score
decrease Quality Score
Answer decrease impression
Q Which strategy should

Giorgio use to increase the
number of relevant clicks from
his Search Network campaign?
Increase bids for ads with the
lowest average position and
clickthrough rate (CTR)
Add new relevant keywords and
remove keywords with low
Broaden his keyword list for ads
with the lowest clickthrough
rate (CTR)
Increase bids on relevant
keywords with low clicks and
Answer is Increase bids on

relevant keywords with low
clicks and clickthrough rate
(CTR)
Q Tom wants to promote his
windshield repair companys
emergency service by reaching
people right when theyre
searching for help. Which
campaign type is a good fit?
Display Network only
Search Network only
Search Network with Display
Select
Shopping
Answer is Search Network

only
Q What does converted
clicks measure?
The percentage of clicks that
led to a conversion
The total number of clicks
within your chosen conversion
window
The total number of
conversions divided by the
total number of clicks
The total number of clicks that
led to a conversion
Answer is The total number of

clicks that led to a conversion
Q Anne-Maries business goal
is to generate online sales of her
handmade purses. Her AdWords
costs are $100 per week and she
wants to know if her advertising
investment is paying off. What
additional information do you
need in order to calculate her
return on investment (ROI)?
Number of clicks on her ads
and revenue they generated
Number of clicks on her ads
and costs to produce her
purses
Costs to produce her purses
and revenue generated from
her ads
How many times her ads have
been viewed and clicked on
Answer is Costs to produce

her purses and revenue
generated from her ads
Q When someone clicks your

ad, the actual amount youre
charged will be:
The minimum needed to hold
your ad position or 50% of your
maximum cost-per-click (max.
CPC) bid, whichever is greater
your ad position, but never less
than 50% of your maximum
cost-per-click (max. CPC) bid
your ad position, but never
more than 120% of your
CPC) bid
your ad position, under the
CPC) limit
Answer is The minimum
needed to hold your ad
position, under the maximum
cost-per-click (max. CPC) limit
Q Whats one of the main

benefits of using ad extensions?
Extensions provide additional
information to make your ads
more relevant to customers
Extensions increase your reach
by showing your ad on more
advertising networks
Extensions are automated so
you dont have to create your
ads
Extensions ensure a higher
because they make your ad
more prominent
Answer is Extensions provide

additional information to make
your ads more relevant to
customers
What happens as a result of a

search campaign consistently
meeting its daily budget?
Fewer sites targeted at once
Missed potential ad impressions
Higher average cost-per-clicks
(CPCs)
Accelerated ad delivery
Answer is Missed potential ad

impressions
Q How can you see if people

are searching for your clients
services during the early
morning and evening hours?
Monitor reach and frequency
data
Run a keyword diagnosis
Segment performance statistics
by time
Run a search terms report
Answer is Segment
performance statistics by time
Q Your client gets more

conversions from ads that
appear to people in Tokyo. What
actions should you take to try
and increase the number of
conversions for this client?
Create a separate ad group to
target ads and bids for Tokyo
Refine where your ads show by
adding the keyword Tokyo
Use a location bid adjustment
to increase bids for customers
in Tokyo
Use the user location view to
understand if people who click
your ads are located in Tokyo
Answer is Use a location bid

adjustment to increase bids for
customers in Tokyo
Q You want to generate leads

with your AdWords campaign by
encouraging people to fill out an
interest form on your website.
What do you need to know to
measure return on investment
(ROI) for this campaign?
The number of clicks your ad
received divided by the number
of times it showed
You cant calculate return on
investment for campaigns that
are focused on online leads
How much youve spent on the
campaign compared to the
value of leads generated
The percentage of budget
spent compared to how many
forms were completed
Answer is How much youve

spent on the campaign
compared to the value of leads
generated
Q- If you want to direct people to
specific pages on your website
from your ad, you can create an
ad that uses:
previous visits extensions
sitelink extensions
callout extensions
location extensions
Answer is sitelink extensions

Q Your clients campaign is
consistently meeting its average
daily budget. What should you
do to maximize your clients
budget throughout all hours of
the day?
Pause the campaign to stop
showing ads and accruing costs
Increase the maximum cost-
per-click (CPC) bid
Change the ad delivery method
from Accelerated to
Standard
Lower the daily budget amount
Answer is Change the ad
delivery method from
Accelerated to Standard
Q An advertiser should group

their campaigns by:
maximum cost-per-click (CPC)
bids
number of ad groups per
campaign
number of keywords
type of product or service
Answer is type of product or

service
Q Data shows that the
audience for a clients running
shoe store is women ages 35 to
50. How can you optimize this
clients Display Network
campaign based on your
research?
Add demographic and age
targeting to show ads to people
in this audience
Use frequency capping to limit
the number of times men ages
40 to 65 see your clients ads
Increase cost-per-click (CPC)
bids and experiment with
variations of ad text that
includes running tips
Set up a remarketing list to
show ads to women who have
previously visited your clients
website
Answer is Add demographic

and age targeting to show ads
to people in this audience
Q -A client wants to promote her

new mobile app by showing her
ads in other mobile apps. How
can AdWords help accomplish
her goal?
Googles Search Network will
help her target people who are
more likely to download her
app
She can use keywords like
mobile app to target people
who are more likely to
download her app
Googles Display Network
includes many mobile apps
where she could show her ad
She can use mobile app
extensions to reach users in
apps
Answer is Googles Display
Network includes many mobile
apps where she could show her
ad
Q One of your clients wants to

know why a campaign went
over the specified daily budget
several days in a row. What
would you explain to your client
about how the AdWords system
works?
Due to changes in traffic,
AdWords allows up to 20%
more clicks in a day than the
budget specifies. However, in
any given month, AdWords
never charges more than the
average daily budget amount
multiplied by 30.4.
Due to changes in traffic,
AdWords allows up to 20%
more impressions in a day than
the budget specifies
AdWords automatically
increases the maximum cost-
per-click (CPC) bid to show an
ad higher in Google search
results
To show an ad more often,
AdWords charges more than
the average daily budget
amount multiplied by 30.4
Answer is- Due to changes in

traffic, AdWords allows up to
20% more clicks in a day than
the budget specifies. However,
in any given month, AdWords
never charges more than the
average daily budget amount
multiplied by 30.4
Q An advertiser has decided
that they want to spend $608
per month for their campaign.
How would you recommend they
set their budget in their AdWords
account?
Set a bid of $20 per ad group
Set a bid of $20 for the
advertisers campaign
Set a daily budget of $20 for
the advertisers account
Set a daily budget of $20 for
the advertisers campaign
Answer is Set a daily budget

of $20 for the advertisers
campaign
Q What is the recommended
next step if you noticed from the
Search terms report that certain
search terms are leading to a
high number of clicks on your
ads?
Make sure relevant search
terms are keywords and adjust
your bid or ad text for these
keywords
Add sitelinks to your ads to
make them even more
prominent
Add search terms that are not
leading to many clicks as
negative keywords
Make sure all of these search
terms are included as
keywords, regardless of
relevance
Answer is Make sure relevant

search terms are keywords and
adjust your bid or ad text for
these keywords
Q While teaching a new

account manager how to build
a Search campaign, you tell her
that she should group similar
keywords together in an ad
group because it will allow her
to:
only create one ad thats
relevant to all keywords
create multiple ads for each
keyword
create a different ad for each
keyword
create ads that are relevant to
all keywords
Answer is create ads that are

relevant to all keywords
Q -Advertising on TV, print, and
radio typically requires a
predetermined budget. What
key differences enable some
online advertising campaigns to
invest with more flexibility
without a predetermined
budget in mind?
Budgets cannot be applied to
online campaigns due to
constant changes in traffic.
Online campaigns generate
clicks, whereas other channels
generate exposure.
AdWords budgets can only be
set once annually and require a
fixed commitment.
Online campaigns are highly
measurable and can often
automate a positive ROI. It can
be strategic to capture all
traffic without a predetermined
budget as long as ROI is
positive.
Answer is Online campaigns

are highly measurable and can
often automate a positive ROI.
It can be strategic to capture all
traffic without a predetermined
budget as long as ROI is
positive.
Q An advertiser wants to
increase the Quality Score of a
low-performing keyword. Which
approach would you
recommend?
Modify the ad associated with
that keyword to direct to a
highly-relevant landing page
Delete the keyword and use
Keyword Planner to find more
relevant keywords
Delete the keyword and add a
synonym of the keyword to the
campaign
Set an ad group bid adjustment
of +20% for that keyword
Answer is Modify the ad

associated with that keyword to
direct to a highly-relevant
landing page
Q Which statistic indicates

how often a click has led to a
conversion?
Cost-per-conversion
Clickthrough rate (CTR)
Converted clicks
Conversion rate
Answer is Conversion rate

Q Belindas boutique just
started carrying 3 new designer
labels. She wants to show an
image ad announcing the new
collections to people who are
browsing websites about
designer clothing. Which
campaign type is a good fit?
Search Network only
Standard
Search Network only All
features
Shopping
Display Network only All
features
Answer is Display Network
only All features
Q Each campaign in your

AdWords account should have a
single: business goal
ad group
CPC)
bid landing page
Answer is business goal
Q Whats one benefit of

creating multiple ad groups?
You can target specific ad
groups into various Google
networks
You can set different budgets
for each ad group
You can pause specific
keywords if theyre not
performing well
You can break up keywords and
ads into related themes
Answer is You can break up

keywords and ads into related
themes
Q By monitoring ad campaign
performance, an advertiser may
obtain the information needed
to:
create duplicate ad groups with
identical keywords and
different ad variations
determine if campaigns are
meeting overall marketing and
conversion goals
compare campaign
performance to that of other
advertisers
create additional AdWords
accounts for low-performing
keywords
Answer is determine if
campaigns are meeting overall
marketing and conversion goals
Q On the Google Display

Network, your ad is eligible to
show on a webpage if your:
landing page matches that
webpages content
ad text matches that webpages
content
keywords match that webpages
content
website matches that webpages
content
Answer is keywords match that
webpages content
Q Clyde wants to raise the

profile of his dance school. A
campaign can help him:
show ads when someone
searches for dance classes
pick the most popular keywords
for his campaign
show ads on dance websites
and YouTube videos
match his ad text to what
people are searching
Answer is show ads on dance
websites and YouTube videos
Q Your client noticed last

month that his ad often showed
up beside another advertisers
ad for the same search terms.
How can you help your client
understand how he is performing
compared to other advertisers?
Use the top movers report to
show which campaigns have
seen the biggest change in
clicks since last month
Use the Auction insights report
to show how often his ads rank
higher in search results than
those of other advertisers
Use the Search term report to
show which search terms lead
to the most clicks on his ads
Use the paid & organic report
to show when his website
appears in organic search, with
no associated ads
Answer is Use the Auction

insights report to show how
often his ads rank higher in
search results than those of
other advertisers
Q Whats the easiest way to
evaluate if one version of your
landing page performs better
than another for the same ad?
Run a Campaign Experiment on
the existing campaign that
switches between both landing
pages
Create another campaign for
the new landing page and
compare the two campaigns
Create another ad group for the
new landing page and compare
the two ad groups
Replace the existing landing
page with the new one and
compare this months data to
last months
Answer is Run a Campaign

Experiment on the existing
campaign that switches
between both landing pages
Q An advertiser wants to
achieve the top position in paid
search results. Which
recommendations would
improve the likelihood of top ad
position?
Decrease cost-per-click (CPC)
bid and increase daily budget
Decrease cost-per-click (CPC)
bid and decrease daily budget
increase cost-per-click (CPC)
bid
decrease cost-per-click (CPC)
bid
Answer is Improve Quality

Score and increase cost-per-
click (CPC) bid
Q An e-commerce client wants
her campaign to be more
profitable. After calculating this
clients total profits from
AdWords, what can you do to
start maximizing results for
profit?
Test different cost-per-click
(CPC) bids
Test only one version of your ad
text
Delete keywords that are
generating the most clicks
Lower the cost-per-click (CPC)
bids and increase the budget
Answer is Test different cost-
per-click (CPC) bids
Q You signed 3 new clients,

each with an existing AdWords
account. Whats the best way to
manage these accounts?
Use your clients sign-in
information to access and
manage the accounts
Pause your clients campaigns
and recreate them in your
manager account
Consolidate the 3 accounts into
a new AdWords account you
create
Link the client accounts to your
My Client Center (MCC)
manager account
Answer is Link the client

accounts to your My Client
Center (MCC) manager account
Q An advertiser looking to
drive conversions is using
manual cost-per-click (CPC)
bidding. Which factor should be
most important for this
advertiser when deciding
keyword bids?
The average profit per
conversion
The profit derived from a paid
click
The bids of the next closest
advertiser
The Quality Score of the
keyword
Answer is The average profit

per conversion
Q How do cost-per-click (CPC)
ads compete with cost-per-
thousand impressions (CPM) ads
on the Google Display Network?
CPC bids are effectively
converted to CPM bids
Ads using CPC bids are not
allowed to compete on the
Display Network
CPC and CPM bids only
compete against bids of the
same type
CPM bids are effectively
converted to CPC bids
Answer is CPC bids are
effectively converted to CPM
bids
Q Which client would you

advise to use radius targeting?
Mabel, who wants to exclude
her ads from certain cities
Luis, whose e-commerce
business delivers nationwide
Christopher, who wants to
promote his new product in
select cities
Denise, whose service can
reach customers within 30
miles
Answer is Denise, whose
service can reach customers
within 30 miles
Q You would advise a client

thats launching a new product
line to advertise on the Google
Display Network because she
can:
use text ads that encourage
people to call her business
reach people who are searching
for her products
use text ads that encourage
people to visit her website
reach people who are
interested in similar products
answer is reach people who

are interested in similar
products
Q You can win a higher ad

position in the auction with a
lower cost-per-click (CPC) bid
by:
creating relevant ads and
keywords, but not using ad
extensions
creating relevant keywords and
ads, and using ad extensions
creating ads that link to a
generic landing page
creating ads that include terms
or phrases people are
searching for
Answer is creating relevant

keywords and ads, and using
ad extensions
Q -Google Analytics can help

you learn more about the
behavior of your clients
customers because it shows
you how:
likely they are to click her ads
they perceive her products
likely they are to become a
regular customer
they interact with her website
Answer is they interact with

her website
Q Using the paid & organic

report for her travel website,
Karen noticed a relatively high
organic clicks/query rate for the
search query Hawaii
vacations. What does this
mean?
Karens ads often show below
her organic results for the
search query
Karens average organic
position is higher than other
advertisers, but her average
ad position is lower than other
advertisers
People who see Karens site in
relevant organic search results
often click through to her site.
Karens ads dont often show
for the search query
Answer is People who see

Karens site in relevant organic
search results often click
through to her site
Q Whats a reason to use the
Select campaign type?
You can pick the exact websites
where you want your ad to
show Your ads
only show on the first page of
search results
You can use one budget to
advertise on the Search
Network and Display Network
Your video ads can run on the
Search Network
Answer is You can use one

budget to advertise on the
Search Network and Display
Network
Q You sell video games and

want people who play mobile
gaming apps to know about
your store. Whats one benefit
of promoting your products
with a mobile apps campaign
on the Display Network?
It directs people to your online
store to purchase your products
It allows you to show your ad
on app categories that you
choose
It lets people who see your ad
get directions to your store on
Google Maps
It encourages people using
mobile devices to install your
app
Answer is It encourages
people using mobile devices to
install your app
Q In order to appeal to
customers on mobile devices,
its important to:
Send users to a video-based
landing page
Send users to a mobile-friendly
landing page
Include your phone number as
your display URL
Avoid using ad extensions
Answer is Send users to a

mobile-friendly landing page
Q Which bidding strategy

should Sara use if her goal is to
get more people to call her
local catering business? Cost-
per-click (CPC) Cost-per-
acquisition (CPA) Cost-per-view
(CPV) Cost-per-thousand-
impressions (CPM)
Answer is cpm
Q- You would choose to

advertise on the Google Display
Network if you wanted to: show
ads to people on non-Google
search sites show ads on
Google Maps show ads on
Google Shopping show ads on
websites related to your
business
Answer is show ads on

business
Q Why should you link your
clients AdWords account to
Googles Webmaster Tools?
See how often your ads rank
higher in search results than
participating in the same
auction
See how your ads performed
when triggered by actual
searches
See if people reach your
clients website via ads or
See which campaigns have the
biggest changes in clicks,
costs, and conversions
Answer is See if people reach

your clients website via ads or
Q A client who owns an online

running shoe store wants to
drive sales of a particular
model of womens running
shoes. What keywords should
you include in this clients
keyword list to help achieve
their goal?
Generic terms about running
and running shoes
Specific terms about the shoe
brand and model your client is
selling
Generic terms about different
types of womens shoes
Specific terms about the
benefits of running
Answer is Specific terms

about the shoe brand and
model your client is selling
Q When creating text ads to

advertise a clients small chain
of Italian restaurants, what
should you include in the ad
text to make it compelling to
potential customers?
Information about Italian food
in the description
An exclamation point in the
display URL
Include call-to-actions, such as
Find the nearest location
Use the same headline and
description as other advertisers
Answer is Information about

Italian food in the description
Q When choosing a maximum

cost-per-click (max. CPC) bid,
you should consider the
amount that you make from a
purchase because you want to
set a bid amount thats:
the same amount as the
revenue generated by your
product
based on how much your
product is worth
the same amount as the profit
generated by your product
50% of how much your product
is worth
Answer is based on how much

your product is worth
Q When reviewing your
clients Search Network
campaign, you notice that the
ads in one of the ad groups
have a low average position.
Which flexible bid strategy
should you use to help improve
the position of these ads?
Enhanced cost-per-click (CPC)
Target return on ad spend
(ROAS)
Maximize clicks
Target search page location
Answer is Target search page

location
Q Which client would you
advise to advertise on the
Google Search Network?
Carol, who wants to reach
people watching YouTube
videos
Jim, who wants to reach people
on social networks interested in
poetry
Suzy, who wants to reach
people browsing travel
websites about China
Bill, who wants to reach people
looking for plumbing services
Answer is Bill, who wants to

reach people looking for
plumbing services
Q Higher Quality scores

typically result in: better ad
positions only higher costs and
better ad positions lower costs
and better ad positions lower
costs only
Answer is lower costs and

better ad positions
Q When setting up a Search
Network campaign for a client,
you want to maximize the
number of clicks her ads can
get. Which bidding strategy
should you use to achieve this
goal? Cost-per-thousand
impressions (CPM) Manual cost-
per-click (CPC) Automatic cost-
per-click (CPC) Cost-per-
acquisition (CPA)
Answer is automatic cost-per-

click(cpc)
Q Keyword Planner can help
you build a new Search
Network campaign by:
organizing potential
placements into ad groups
suggesting landing pages for
your ads creating new ads
based on your keywords
multiplying keyword lists
together
Answer is multiplying keyword

lists together
Q Your travel agency client is
running a very targeted
campaign to reach people who
are visiting Paris on vacation
and dont live in France. What
would be an effective way to
target this clients customers?
Create a keyword list with the
exact match keyword Paris
and negative keyword France
Create a campaign targeting
French and regions other than
Paris
Create a campaign targeting
Paris and languages other than
French
Create a campaign with ads
and keywords written in French

Answer is Create a campaign
targeting Paris and languages
other than French
Q Data for your client shows

that more estimated total
conversions are coming from
mobile devices versus
computers and tablets. How
can you use this data to
optimize your clients bidding
strategy?
Use enhanced cost-per-click
(ECPC) to increase bids that are
likely to result in conversions
from mobile devices
Set a mobile bid adjustment to
increase bids for searches on
mobile devices
Use target search page location
to help get your clients ads to
the top of mobile search page
results
Set a mobile bid adjustment to
decrease bids for searches on
computers and tablets
Answer is Set a mobile bid
adjustment to increase bids for
searches on mobile devices
Q Every time your ad is
eligible to show, AdWords
calculates its Ad Rank using
your bid amount, components
of Quality Score, and:
the expected impact of
extensions and other ad
formats
the search ranking of your
website
the daily budget youve set
your historical conversion rate
Answer is the expected

impact of extensions and other
ad formats
Q Donna sells t-shirts
featuring vintage album covers.
She wants people searching for
unusual t-shirts to find her
website, but she also thinks
people interested in music
might make a purchase. What
campaign type would you
recommend?
Select All features
Remarketing
features
features

with Display Select All
features
Q Caleb owns a music store

and is creating an ad group for
musical instrument rentals.
What would be the most
appropriate landing page for
his ad?
A page with information on
instrument rentals and a
contact form
A page with information on
music lessons and a contact
form
His homepage, with links to
instrument sales, rentals, and
music lessons
A page with a wide selection of
instruments for sale
Answer is A page with

information on instrument
rentals and a contact form
Q When setting up a
campaign, you can use Display
Planner to get an idea of the
budget and bids you should set
based on your:
historical cost-per-click (CPC)
estimates for your keyword and
placement ideas
historical conversion rate
estimates for your keyword and
placement ideas
traffic estimates for your
placement ideas
traffic estimates for your
keyword ideas
Answer is historical cost-per-

click (CPC) estimates for your
keyword and placement ideas
Q What happens when a
campaign consistently meets
its average daily budget?
Your budget is automatically
adjusted
Average cost-per-click (CPC)
bids will be lowered
Ads in that campaign will show
less often than they could
Ads in that campaign will stop
showing for the rest of the
billing cycle
Answer is Ads in that

campaign will show less often
than they could
Q -Your client wants to show
ads to people whove visited
her website before. Which
AdWords feature would you
recommend she use?
Remarketing Conversion
tracking Dynamic Search Ads
Ecommerce tracking
Answer is remarketing
Q You can use audience
targeting to show your ads to:
specific websites, based on
specific interests groups of
websites, based on specific
interests specific groups of
people, based on their location
specific groups of people,
based on their interests
Answer is specific groups of

people, based on their interests
Q Negative keywords can help
advertisers refine the targeting
of their ads by: reducing their
campaigns daily budget
recommendations raising the
average position of their ads
increasing the number of
relevant Display Network
placements reducing the
number of irrelevant clicks
answer is- reducing the number

of irrelevant clicks
Q Which of the following
items is not a component of
Quality Score? Ad relevance
Landing page experience
Expected clickthrough rate
(CTR) Maximum cost-per-click
(max. CPC) bid
Answer is expected ctr
Q Which of the following

items is not a component of
Quality Score? Ad relevance
Landing page experience
Expected clickthrough rate
(CTR) Maximum cost-per-click
(max. CPC) bid
Answer is expected
clickthrough rate
Q You can use Display Planner

to:
see which image and text ads
are performing best on the
specific websites youre
targeting
see how other advertisers
perform on websites where you
want your ad to appear
see ways to reach your target
audience based on your
keywords, website, or interest
categories
compare how your current
Display Network campaign
could perform on websites
youd like to target
Answer is see ways to reach

your target audience based on
your keywords, website, or
interest
Q What changes can you

make to the Display Network
campaign of a client who wants
to drive awareness of her
natural beauty brand?
Add display ads and affinity
audiences targeting people
interested in green living and
beauty
Use a balanced combination of
broad-, exact-, and phrase-
matched keywords
Target large metropolitan areas
where people are more likely to
encounter her product
Increase the daily budget and
add text ads with clear call-to-
actions like Buy now
Answer is Add display ads and

affinity audiences targeting
people interested in green
living and beauty
Q You can use Keyword
Planner to identify:
which text ads are performing
best based on your keywords
the number of negative
keywords you should add
webpages where your ad can
appear based on your keywords
the amount of traffic potential
keywords might get
answer is the amount of

traffic potential keywords might
get
Q Cliff just started working
with a client who has a very
disorganized AdWords account.
Whats an effective way for him
to begin restructuring his
clients account?
Create one campaign for all the
products his client offers
Create multiple campaigns,
each with a set of related
keywords
Create one campaign with a
broad selection of keywords
Create campaigns based on the
structure of his clients website
Answer is Create campaigns

based on the structure of his
clients website
Q Conversion Tracking helps

you improve the return on
investment (ROI) from your
online advertising because it:
focuses on getting customers
to complete an online purchase
automatically gives you
personal details about the
people who convert
measures trends relating to the
search terms people have used
before seeing your ad
shows you which ads lead to
customer actions that have
value for your business
Answer is shows you which

ads lead to customer actions
that have value for your
business
Q Which is a benefit of
advertising online? Increase
your position in organic search
results Make money by showing
ads on your website Reach
people who are likely interested
in what youre advertising
Automatically collect
information about potential
customers
Answer is Reach people who

are likely interested in what
youre advertising
Q If youd like your ads to
show on certain sites across
the Internet, you can add these
websites as: Placements
Keywords Audiences Topics
Answer is placements
Q Which of these metrics is

especially important to clients
who are running a branding
campaign? Clickthrough rate
(CTR) Impressions Average
cost-per-click (avg. CPC) Phone
call conversions
Answer Is impressions
Q Laura runs an online store
with a large inventory of
childrens toys and games.
Which ad format would you use
for Lauras campaign to reach
people interested in purchasing
childrens games? Product
Listing Ads Sitelink extensions
Image ads App promotion ads
Answer is product listing ads

Q Your ad can show to a user
when your targeted language
matches: the language of
websites a user visits most
often a users browser setting a
users operating system
language a users Google
interface language setting
answer is a users Google

interface language setting
Q- Your client wants to increase
the number of people visiting
his website. When analyzing
the data for his Search
campaign, which metric do you
most want to improve?
Clickthrough rate (CTR)
Conversion rate Impressions
Converted clicks
Answer is clickthrough rate

Q Julian wants to reach
potential customers based on
the type of device theyre
using, but he doesnt know how
his campaign performs on
different devices. How can
Julian find meaningful data that
will help him decide which
devices to target?
Create multiple campaigns that
target different devices, and
monitor the results
Set up an experiment to test
which device he should target
Segment his campaign
statistics table by device
Create multiple ad groups that
target different devices, and
monitor the results
Answer is Segment his

campaign statistics table by
device
Q- Mimi wants to reach people

searching for baked goods, but
only wants her ads to show
during the hours shes open for
business. Which campaign type
is a good fit?
features
Select All features
Remarketing
features

with Display Select All
features
Q When reviewing the Search
terms report for one of your
clients campaigns, you notice
several terms that arent
relevant to what theyre
advertising. How can you use
this information when refining
the campaigns keywords?
Add the terms as exact match
keywords
Add the terms as keywords
Add the terms as phrase match
keywords
Add the terms as negative
keywords
Answer is- add the term as

negative keywords
Q- When building a keyword list

for a Display Network campaign,
you should do which of the
following:
Only include exact match
keywords
Only use Keyword Planner to
identify new keywords
Use Display Campaign
Optimizer to identify new
keywords
Include keywords that are
related to the websites your
customers visit

Answers is-only use keyword
planner to identify new
keywords.
Q Which is the best bidding

option for an advertiser who
wants to drive more clicks from
mobile devices? Target return
on ad spend (ROAS) Target
search page location flexible
bidding strategy Cost-per-
acquisition (CPA) Mobile bid
adjustments
Answer is mobile bid

adjustment
Q Blake is focused on
branding and is more
interested in his ads being
viewed than in generating
clicks. Which of these features
would not be a good fit for him?
Call extensions Reach and
frequency data Placement
targeting Cost-per-thousand-
impressions (CPM) bidding
Answer is- reach and frequency

data
Q Research for a client who
owns used car dealerships
shows that people who visit his
website also visit certain
popular car blogs. Which
targeting method would you
use to reach these people?
Remarketing Placements
Keywords Topics
Answer is-remarketing
Q Which ad extension would

you use for an advertiser who
has a chain of restaurants?
Previous visits extensions
Sitelink extensions Seller
ratings Location extensions
Answer is location extension
Q Conversion Optimizer can

help drive conversions by using
your conversion history and:
cost-per-click (CPC) goals to
show the optimal ad when a
conversion is more likely
cost-per-acquisition (CPA) goals
to show the optimal ad when a
cost-per-click (CPC) goals to
raise your bid when a
cost-per-acquisition (CPA) goals
to raise your bid when a
Bottom of Form
Answer is-cpc goals to raise
your bid when a conversion is
more likely.
Q- Tony travels frequently. He

needs to be able to make
changes to his AdWords
account while hes offline, so
he downloads AdWords Editor.
Using AdWords Editor, Tony can
do all of the following except:
Undo and redo multiple
changes while editing his
campaigns
Manage, edit, and view multiple
accounts at the same time
Copy or move items between
ad groups and campaigns
Refresh data to reflect the
latest statistics on his cost-per-
click (CPC) campaign
Answer is Refresh data to

reflect the latest statistics on
his cost-per-click (CPC)
campaign
Q A client that owns a fine-
dining restaurant in London
wants to get more phone calls
from people researching places
to eat on their mobile phones.
How should you optimize this
clients campaign to help
achieve their goal?
Include a phone number in the
clients ads headline and
monitor performance with the
mobile clicks-to-call segment
Add call extensions to the
clients ads and monitor
performance with the top vs.
other segment
Add call extensions to the
clients ads and monitor
performance with the mobile
clicks-to-call segment
Include a phone number in the
clients ads headline and
monitor performance with the
top vs. other segment
Answer is Add call
extensions to the clients ads
and monitor performance with
the mobile clicks-to-call
segment
Q-You would choose to

advertise on the Google Search
Network if you wanted to:
choose from a range of ad

formats, like video and image
ads
reach customers while theyre
searching for your products or
services
choose the types of websites
where you want your ads to
show
reach customers browsing
business
Answer is- reach customers

while theyre searching for your
products or services
Produced for Training and Revision by SEOATBEST.com | Certified Adwords
Specialist.
Google Adwords
Fundamental Exam
Questions & Answers
Use for revision and practice in preparation for Adwords Fundamental Exam
Exam taken - March 2016

Score 90% Useful info - Tips on how
to Pass Produced for Training and Revision by SEOATBEST.com | Certified Adwords
Specialist.
1. An advertiser wants to increase the Quality Score of a low-performing keyword.
Which approach would you recommend? a. Modify the ad associated with that
keyword to direct to a highly - relevant landing page b. Delete the keyword and add
a synonym of the keyword to the campaign c. Delete the keyword and use keyword
Planner to find more relevant keywords d. Set an ad group bid adjustment of +20%
for that keyword
2. Tom wants to promote his windscreen repair companys emergency service by
reaching people exactly when theyre searching for help. Which campaign type is a
good fit? a. Display Network Only b. Shopping c. Search Network only d.
Search Network with Display Select
3. If you want to direct people to specific pages on your website from your ad, you
can create an ad that uses: a. Callout extensions b. Location extensions c. Previous
visit extensions d. Sitelink extensions
4. Data for your client shows that more estimated total conversions are coming from
mobile devices versus computers and tablets. How can you use this data to
optimise your clients bidding strategy? a. Use enhanced cost-per-click (ECPC) to
increase bids that are likely to result in conversions from mobile devices b. Use
target search page location to help get your clients ads to the top of mobile search
page results c. Set a mobile bid adjustment to decrease bids for searches on
computers and tablets d. Set a mobile bid adjustment to increase bids for searches
on mobile devices
5. Your clients campaign is getting a lot of clicks, but the conversion rate is low.
Which approach could help improve your clients conversion rate? a. increase the
average daily budget for the campaign b. Make sure that the landing page is closely
related to the ad c. increase the cost-per-click(CPC) bid for low-performing keywords
d. Broaden the list of keywords to reach more potential customers
Specialist.
6. Which is the best bidding option for an advertiser who wants to drive more clicks
from mobile devices? a. Cost-per-acquisition (CPA) b. Target search page location
flexible bidding strategy c. Mobile bid adjustments d. Target return on ad
spend(ROAS)
7. You would choose to advertise on the Google Search Network if you wanted to: a.
Choose from a range of ad formats, like video and image ads b. Choose the types of
websites where you want your ads to show c. Reach customers while theyre
searching for your products or services d. Reach customers browsing websites
related to your business
8. What does converted clicks measure a. The percentage of clicks that led to a
conversion b. The total number of clicks that led to a conversion c. The total number
of clicks within your chosen conversion window d. The total number of conversions
divided by the total number of clicks
9. Your ad can show to a user when your targeted language matches: a. A users
operating system language b. The language of website that a user visits most often
c. A users browser setting d. A users Google interface language setting
10. Keyword Planner can help you build a new Search Network campaign by a.
Multiplying keyword list together b. Suggesting landing pages for your ads c.
Creating new ads based on your keywords d. Organising potential placements into
ad groups
11. Julian wants to reach potential customers based on the type of device that
theyre using, but he doesnt know how his campaign performs on difference
devices. How can Julian find meaningful data that will help him decide which
devices to target? a. Create multiple ad group that target different devices, and
monitor the results b. Set up experiment to test which device he should target c.
Create multiple campaigns that target different devices, and monitor the results
Specialist.
d. Segment his campaign statistics table by device
12. Your client noticed that their ad was disapproved for editorial reasons. Why is it
important for them to understand and abide by Googles advertising policy a.
Adwords policies can help keep ad costs low an affordable for advertisers b.
Adwords policies can keep disapproved ads and websites out of organic search
results c. Adwords policies can help ensure that ads are useful, varied, relevant and
safe for web users d. Adwords policies can help web users distinguish between ads
and search results
13. A client who owns an online running shoe store wants to drive sales of a
particular model of a womens running shoes. What keywords should you include in
this clients keyword list to help achieve their goal? a. Specific terms about the shoe
brand and model that your client is selling b. Generic terms about different types of
womens shoes c. Generic terms about running and running shoes d. Specific terms
about the benefits of running.
14. An advertiser looking to drive conversions is using manual cost-per-click (CPC)
bidding. Which factor should be most important for this advertiser when deciding
keywords bids? a. The Quality Score of the keyword b. The profit derived from a paid
click c. The bids of the next closest advertiser d. The average profit per conversion
15. What happens when a campaign consistently meets its average daily budget? a.
Ads in that campaign will show less often than they should b. Ads in that campaign
will stop showing for the rest of the billing cycle c. Your budget is automatically
adjusted d. Average cost-per-click(CPC) bids will be lowered
16. You would choose to advertise on the Google display Network if you wanted to:
a. Show ads to people on non-Google search sites b. Show ads on Google maps c.
Show ads on Google Shopping d. Show adds on websites related to your business
Specialist.
17. Blake is focused on branding and is more interested in his ads being viewed
than in generating clicks. Which of these features would not be a good fit for him? a.
Placement targeting b. Cost-per-thousand-impressions (CPM) bidding c. Reach and
frequency data d. Call extensions
18. Which of the following items is not a component of the Quality Score? a. Landing
page experience b. Expected click-through rate (CTR) c. Maximum cost-per-click
(max. CPC) bid d. Ad relevance
19. Why should you link your clients Adwords account to Google Webmaster Tools?
a. See how your ads performed when triggered by actual searches b. See how often
your ads rank higher in search results than those of other advertisers participating
in the same auction c. See which campaigns have the biggest changes in clicks,
cost and conversions d. See if people reach your clients website via ads or organic
search results.
20. Your client wants to improve her ad position, What would you recommend ? a.
Add more keywords and increase daily budget b. improve ad quality and increase
bid amount c. improve Quality Score and decrease bid amount d. Make the ad
headline longer and more descriptive
21. A standard Adwords text ad is made up of: a. A headline, an image and
description text b. A headline, a display URL and description text c. A headline and
description text d. A display URL and description text
22. Whats the easiest way to evaluate if one version of your landing page performs
better than another for the same ad? a. Replace the existing landing page with the
new one and compare this months data to last months b. Run a campaign
Experiment on the existing campaign that switches between both landing pages c.
Create another campaign for the new landing page and compare
Specialist.
the two campaigns d. Create another ad group for the new landing page and
compare the two ad groups
23. A client wants to promote her new mobile app by showing her ads in other
mobile apps. How can Adwords help accomplish her goal? a. Google Search Network
will help her target people who are more likely to download her app b. She can use
mobile app extensions to reach users in apps c. She can use keywords like mobile
app to target people who are more likely to download her app d. Googles Display
Network includes many mobile apps where she could show her ad
24. Laura runs an online store with a large inventory of childrens toys and games.
Which ad format would you use for Lauras campaign to reach people interested in
purchasing childrens games? a. Product Listing Ads b. App promotion ads c.
Sitelinks extensions d. image Ads
25. What is a benefit of advertising online? a. Make money by showing ads on your
website b. Increase your position in organic search results c. Reach people who are
likely to be interested in what youre advertising d. Automatically collect information
about potential customers
26. Your travel agency client is running a very targeted campaign to reach people
who are visiting Paris on holiday and dont live in France. What would be an
effective way to target this clients customer? a. Create a campaign targeting
French and regions other than Paris b. Create a campaign with ads and keywords
written in French c. Create a campaign targeting Paris and Languages other than
French d. Create a keyword list with the exact match keyword Paris and negative
keyword France
27. Caleb owns a music store and is creating an ad group for musical instrument
rentals. What would be the most appropriate landing page for his ad? a. A page with
information on music lessons and a contact form
Specialist.
b. A page with a wide selection of instruments for sale c. A page with information on
instrument rentals and a contact form d. His homepage, with links to instrument
sales, rentals and music lessons
28. Which of these metrics is especially important to clients who are running a
branding campaign? a. Average cost-per-click (avg.CPC) b. Phone call conversions c.
Click-through rate (CTR) d. impressions
29. Your new clients Adwords account has one campaign with one ad group that
contains a list of hundreds of keywords. Which best practice should you follow when
reorganising this clients keywords? a. Create one ad group for every five keywords
b. Create new ad groups with related keywords grouped together c. Remove half of
the keywords from the ad group d. Create new ad groups with several keywords
match types
30. When setting up a Search Network campaign for a client, you want to maximise
the number of clicks that their ads can get. Which bidding strategy should you use
to achieve this goal? a. Manual cost-per-click (CPC) b. Automatic cost-per-click (CPC)
c. Cost-per-acquisition (CPA) d. Cost-per-thousand impressions (CPM)
31. Using the paid & organic report for her travel website, Karen has noticed a
relatively high organic clicks/query rate for the search query Spain holidays. What
does this mean? a. Karens ad dont often show for the search query b. Karens
average organic position is higher than other advertisers but her average ad
position lower than other advertisers c. People who see Karens site in relevant
organic search results often click through to her site d. Karens ad often show below
her organic results for the search query
32. Print, TV and radio advertising typically requires a predetermined budget. What
key difference enable some online advertising campaigns to invest with more
flexibility without a predetermined budget in mind? a. Online campaigns generate
clicks, whereas other channels generate exposure
Specialist.
b. Budgets cannot be applied to online campaign due to constant changes in traffic
c. Online campaigns are highly measurable and can often automate a positive ROI.
It can be strategic to capture all traffic without predetermined budget as long as ROI
is positive. d. Adwords budgets can only be set once annually and require a fixed
commitment
33. Which client would you advise to advertise on the Google Search Network? a.
Jim, who wants to reach people on social networks who are interested in poetry b.
Carol, who wants to reach people watching Youtube videos c. Suzy, who wants to
reach people browsing travel websites about China d. Bill, who wants to reach
people looking for plumbing services
34. Your clients campaign is consistently meeting its average daily budget. What
should you do to maximise your clients budget throughout all hours of the day? a.
Pause the campaign to stop showing ads and accruing costs b. Change the ad
delivery method from Accelerated to Standard c. Increase the maximum cost-
per-click (max CPC) bid d. Lower the daily budget amount
35. You can use Display Planner to: a. See which image and text ads are performing
best on the specific websites that youre targeting b. Compare how your current
Display Network campaign could perform on websites that youd like to target c.
See how other advertisers perform on websites where you want your ad to appear
d. See ways to reach your target audience based on your keywords, website or
interest categories
36. You want to generate leads with your Adwords campaign by encouraging people
to fill in an interest form on your website. What do you need to know to measure
return on investment (ROI) for this campaign? a. You cant calculate return on
investment for campaigns that are focused on online leads b. The percentage of
budget spent compared to how many forms were completed c. How much youve
spent on the campaign compared to the value of leads generated
Specialist.
d. The number of clicks that your ad received divided by the number of times it
showed
37. When reviewing your clients Search Network campaign, you notice that the ads
in one of the ad groups have a low average position. Which flexible bid strategy
should you use to help improve the position of these ads? a. Target return on ad
spend (ROAS) b. Enhanced cost-per-click (CPC) c. Maximise clicks d. Target search
page location
38. Conversion Optimiser can help drive conversions by using your conversion
history and: a. Cost-per-acquisition (CPA) goals to raise your bid when a conversion
is more likely b. Cost-per-click (CPC) goals to raise your bid when a conversion is
more likely c. Cost-per-click (CPC) goals to show the optimal ad when a conversion
is more likely d. Cost-per-acquisition (CPA) goals to show the optimal ad when a
39. Higher Quality Scores typically result in: a. Higher cost and better ad positions b.
Better ad position only c. Lower costs only d. Lower costs and better ad positions
40. Whats a reason to use the Search Network with Display Select campaign
type? a. Your video ads can run on the search Network b. You can pick the exact
websites where you want your ad to show c. You can use one budget to advertise on
the Search Network and Display Network d. You ads only show on the first page of
search results
41. An Advertiser wants to achieve the top position in paid search results. Which
recommendations would improve the likelihood of top ad position? a. Decrease cost-
per-click (CPC) bid and decrease daily budget b. improve Quality Score and
decrease cost-per-click (CPC) bid c. Decrease cost-per-click (CPC) bid and increase
daily budget d. improve Quality Score and increase cost-per-click (CPC) bid.
Specialist.
42. You can win a higher ad position in the auction with a lower cost-per-click (CPC)
bid by: a. Creating ads that link to a generic landing page b. Creating ads that
include terms or phrases that people are searching for c. Creating relevant
keywords and ads, and using ad extensions d. Creating relevant ads and keywords,
but not using ad extensions
43. How do cost-per-click (CPC) ads compete with cost-per-thousand-impressions
(CPM) ads on the Google Display Network? a. CPC and CPM bids only compete
against bids of the same type b. Ads using CPC bids are not allowed to compete on
the Display Network c. CPC bids are effectively converted to CPM bids d. CPM bids
are effectively converted to CPC bids
44. Your client wants to increase the number of people visiting his website. When
analysing the data for his Search campaign, which metric do you most want to
improve? a. Converted clicks b. Click-through rate (CTR) c. Conversion rate d.
Impressions
45. When creating text ads to advertise a clients small chain of Italian restaurants,
what should you include in the ad text to make it compelling to potential
customers? a. An exclamation mark in the display URL b. Information about Italian
food in the description c. The same headline and description as other advertisers d.
Call-to-actions, such as Find the nearest location
46. You sell video games and want people who play mobile gaming apps to know
about your store. Whats one benefit of promoting your products with a mobile apps
campaign on the Display Network? a. It encourages people using mobile devices to
install your app b. It allows you to show your ad on app categories that you choose
c. It directs people to your online store to purchase your products d. It lets people
who see your ad get directions to your store on Google Maps
47. Data shows that the audience for a clients running shoe shop is women aged
35 to 50. How can you optimise this clients Display Network campaign based on
research? a. Add demographic and age targeting to show ads to people in this
audience b. Increase cost-per-click (CPC) bids and experiment with variations of ad
Specialist.
text that includes running tips c. Set up a remarketing list to show ads to women
who have previously visited your clients website d. Use frequency capping to limit
the number of times that men aged 40 to 65 see your clients ads
48. When people search for your clients watch repair business, they use very
specific terms like vintage watch repairs. To show your ads for these searches,
youll want to use: a. Negative match keywords b. Phrase match keywords c. Broad
match keywords d. Exact match keywords
49. An advertiser should group their campaign by: a. Number of keywords b. Type of
products or service c. Maximum cost-per-click (max. CPC) bids d. Number of ad
groups per campaign
50. When creating a keyword list using broad match, why should you leave out
misspellings and plural forms of keywords? a. Broad match only includes the exact
words and phrases a user searches for b. Your keyword list would be disapproved
based on Googles advertising policies c. Adwords can automatically include these
variations for you d. Adwords only shows an ad for keywords with proper spelling
and plural forms
51. Your client gets more conversions from ads that appear to people in Tokyo. What
actions should you take to try and increase the number of conversions for this
client? a. Refine where your ads show by adding the keyword Tokyo b. Use a
location bid adjustment to increase bids for customers in Tokyo c. Create a separate
ad group to target ads and bids for Tokyo d. Use the user location view to
understand if people who click your ads are located in Tokyo
52. Which client would you advise to use radius targeting? a. Christopher, who
wants to promote his new product in select cities b. Mabel, who wants to exclude
her ads from certain cities c. Luis, whose e-commerce business delivers nationwide
d. Denise, whose service can reach customers within 30miles
Specialist.
53. When setting up a campaign, you can use Display Planner to get an idea of the
budget and bids that you should set based on your: a. Traffic estimates for your
keyword ideas b. Historical cost-per-click (CPC) estimates for your keyword and
placement ideas c. Historical conversion rate estimates for your keyword and
placements ideas d. Traffic estimates for your placement ideas
54. What happens as a result of a search campaign consistently meeting its daily
budget? a. Missed potential ad impressions b. Fewer sites targeted at once c.
Accelerated ad delivery d. Higher average cost-per-clicks (CPCs)
55. While teaching a new account manager how to build a Search campaign, you
tell her that she should group similar keywords together in an ad group because it
will allow her to: a. Create ads that are relevant to all keywords b. Create a different
ad for each keyword c. Create only one ad thats relevant to all keywords d. Create
multiple ads for each keyword
56. Which strategy should Giorgio use to increase the number of relevant clicks
from his Search Network campaign? a. Increase bids for ads with the lowest average
position and click-through rate (CTR) b. Add new relevant keywords and remove
keywords with low click-through rate (CTR) c. Increase bids on relevant keywords
with low clicks and click-through rate (CTR) d. Broaden his keyword list for ads with
the lowest click-through rate (CTR)
57. All other things being equal, if youve set a maximum cost-per-click (max. CPC)
bid of 1.00 for your ads, and if the next most competitive bid is 0.50 for the same
ad position, what is the actual amount that youd pay for that click? a. 0.51 b.
0.50 c. 1.01 d. 1
58. One of your clients wants to know why a campaign went over the specified daily
budget several days in a row. What would you explain to your client about how the
Adwords system works?
Specialist.
a. Due to changes in traffic, Adwords allows up to 20% more clicks in a day than the
budget specifies. However, in any given month, Adwords never charges more than
the average daily budget amount multiplied by 30.4 b. Due to changes in traffic,
Adwords allows up to 20% more impressions in a day than the budget specifies c. To
show an ad more often, Adwords charges more than the average daily budget
amount multiplied by 30.4 d. Adwords automatically increases the maximum cost-
per-click (max, CPC) bid to show an ad higher in Google search results
59. What is the recommended next step if you noticed from the Search terms report
that certain search terms are leading to a high number of clicks on your ads? a. Add
search terms that are not leading to many clicks as negative keywords b. Make sure
that all of these search terms are included as keywords, regardless of relevance c.
Add sitelinks to your ads to make them even more prominent d. Make sure that
relevant search terms are keywords and adjust your bid or ad text for these
keywords
60. Which bidding strategy should Sara use if her goal is to get more people to call
her local catering business? a. Cost-per-thousand-impressions (CPM) b. Cost-per-
view (CPV) c. Cost per click (CPC) d. Cost-per-acquisition (CPA)
61. Anne-Maries business goal is to generate online sales of her handmade purses.
Her Adwords costs are 100 per week and she wants to know if her advertising
investment is paying off. What additional information do you need in order to
calculate her return on investment (ROI)? a. Number of clicks on her ads and costs
to produce her purses b. How many times her ads have been viewed and clicked c.
Costs to produce her purses and revenue generated from her ads d. Number of
clicks on her ads and revenue that they generated
62. Each campaign in your Adwords account should have a single: a. Business goal
b. Maximum cost-per-click (max. CPC) bid c. Ad group d. Landing page
Specialist.
63. A client that owns a fine-dining restaurant in London wants to get more phone
calls from people researching places to eat on their mobile phones. How should you
optimise this clients campaign to help achieve their goal? a. Include a phone
number in the clients ads headline and monitor performance with the top vs other
segment b. Add call extensions to the clients ads and monitor performance with the
mobile click-to-call segment c. Add call extensions to the clients ads and monitor
performance with the top vs other segment d. include a phone number in the
clients ads headline and monitor performance with the mobile clicks-to-call
segment
64. Your client noticed last month that his ad often showed up beside another
advertisers ad for the same search terms. How can you help your client understand
how he is performing compared to other advertisers? a. Use the search term report
to show which search terms lead to the most clicks on his ads b. Use the paid &
organic report to show when his website appears in organic search, with no
associated ads c. Use the Auction insights report to show how often his ads rank
higher in search results than those of other advertisers d. Use the top movers report
to show which campaigns have seen the biggest change in clicks since last month
65. You have signed 3 new clients, each with an existing Adwords account. Whats
the best way to manage these accounts? a. Use your clients sign-in information to
access and manage the accounts b. Pause your clients campaign and recreate
them in your manager account c. Link the client accounts to your My Client Centre
(MCC) manager account d. Consolidate the 3 accounts into a new Adwords account
that you create
66. An e-commerce client wants her campaign to be more profitable. After
calculating this clients total profits from Adwords, what can you do to start
maximising results for profit? a. Test only one version of your ad text b. Delete
keywords that are generating the most clicks c. Lower the cost-per-click (CPC) bids
and increase the budget d. Test different cost-per-click (CPC) bids
67. Conversion Tracking helps you improve the return on investment (ROI) from you
online advertising because it:
Specialist.
a. Focuses on getting customers to complete an online purchase b. Shows you
which ads leads to customer actions that have value for your business c.
Automatically gives you personal details about the people who convert d. Measures
trends relating to the search terms that people have used before seeing your ad
68. Clyde wants to raise the profile of his dance school. A Display Network only
campaign can help him: a. Pick the most popular keywords for his campaign b.
Show ads when someone searches for dance classes c. Match his ad text to what
people are searching for d. Show ads on dance websites and YouTube videos
69. Which ad extension would you use for an advertiser who has a chain of
restaurants? a. Seller ratings b. Sitelinks extensions c. Previous visits extensions d.
Location Extensions
70. Tony travels frequently. He needs to be able to make changes to his Adwords
account while hes offline, so he downloads Adwords Editor. Using Adwords Editor,
Tony can do all of the following except: a. Refresh data to reflect the latest statistics
on his cost-per-click (CPC) campaign b. Manage edit and view multiple accounts at
the same time c. Copy or move items between ad groups and campaigns d. Undo
and redo multiple changes while editing his campaigns
71. In order to appeal to customers on mobile devices, its important to: a. Avoid
using ad extensions b. Send users to a video-based landing page c. Send users to a
mobile-friendly landing page d. Include your phone number as your display URL
72. Negative keywords can help advertisers refine the targeting of their ads by: a.
Reducing their campaigns daily budget recommendations b. Reducing the number
of irrelevant clicks c. Raising the average position of their ads d. Increasing the
number of relevant Display Network placements
Specialist.
73. You would advise a client who is launching a new product line to advertise on
the Google Display Network because it can: a. Reach people who are interested in
similar products b. Use text ads that encourage people to call her business c. Use
text ads that encourage people to visit her website d. Reach people who are
searching for her products
74. An advertiser has decided that they want to spend 608 per month for their
campaign. How would you recommend that they set their budget in their Awords
account? a. Set a bid of 20 for the advertisers campaign b. Set a bid of 20 per ad
group c. Set a daily budget of 20 for the advertisers campaign d. Set a daily
budget of 20 for the advertisers account
75. What changes can you to the Display Network campaign of a client who wants
to drive awareness of their natural beauty brand? a. Use a balanced combination of
broad, exact and phrase-matched keywords b. Increase the daily budget and add
text ads with clear call-to-actions like Buy now c. Target large metropolitan areas
where people are more likely to encounter her product d. Add display ads and
affinity audiences targeting people interested in green living and beauty
76. How can you see if people are searching for your clients servicing during the
early morning and evening hours? a. Run a search terms report b. Run a keyword
diagnosis c. Monitor reach and frequency data d. Segment performance statistics by
time
77. Whats a benefit of having multiple ads in ads group a. Ads are only eligible
show ad extensions if there is more than one ad in that ad group b. Ads are only
eligible to show at the top of the page if there is more than one ad in that ad group
c. AdWords will automatically match each ad to the keywords that its most relevant
to d. Adwords will automatically rotate your ads and show the best-performing ones
more often
Specialist.
78. By monitoring ad campaign performance, an advertiser may obtain the
information needed to: a. Determine if campaign are meeting overall marketing and
conversion goals b. Create duplicate ad groups with identical keywords and different
ad variations c. Create additional Adwords accounts for low-performing keywords d.
Compare campaign performance to that of other advertisers
79. Google Analytics can help you learn more about the behaviour of your clients
customers because it shows you how: a. They perceive her products b. They interact
with her website c. Likely they are to become a regular customer d. Likely they are
to click her ads
80. Which statistic indicate how often a click has led to a conversion? a. Click-
through rate (CTR) b. Converted clicks c. Cost per conversion d. Conversion rate
81. Donna sells T-shirts featuring vintage album covers. She wants people searching
for unusual T-shirts to find her website, but she also thinks people interested in
music might make a purchase. What campaign type would your recommend? a.
Search Network only All Features b. Search Network with Display Select All
Features c. Display Network only Remarketing d. Display Network only All
features
82. Belindas boutique just started carrying 3 new designer labels. She wants to
show an image ad announcing the new collections to people who are browsing
websites about designer clothing. Which campaign type is a good fit? a. Search
Network only Standard b. Search Network only All Features c. Display
Network only All features d. Shopping
83. Cliff just started working with a client who has a very disorganised Adwords
account. Whats an effective way for him to begin restructuring his clients account?
a. Create campaigns based on the structure of his clients website
Specialist.
b. Create one campaign for all the products that his client offers c. Create multiple
campaigns, each with a set of related keywords d. Create one campaign with a
broad selection of keywords
84. When reviewing the Search terms report for one of your clients campaigns, you
notice several terms that arent relevant to what theyre advertising. How can you
use this information when refining the campaigns keywords? a. Add the terms as
phrase match keywords b. Add the terms as negative keywords c. Add the terms as
exact match keywords d. Add the terms as keywords
85. Whats one of the main benefits of using ad extensions? a. Extensions ensure a
higher click-through rate (CTR) because they make your ad more prominent b.
Extensions provide additional information to make your ads more relevant to
customers c. Extensions increase your reach by showing your ad on more
advertising networks d. Extensions are automated so that you dont have to create
your ads
86. On the Google Display Network, your ad is eligible to show on a web page if
your: a. Website matches that web pages content b. Ad text matches that web
pages content c. Keywords match that web pages content d. Landing page
matches that web pages content
87. When choosing a maximum cost-per-click (max. CPC) bid, you should consider
the amount that you make from a purchase because you want to set a bid amount
thats: a. 50% of how much your product is worth b. The same amount as the
revenue generated by your product c. The same amount as the profit generated by
your product d. Based on how much your product is worth
88. Whats one benefit of creating multiple ad groups? a. You can target specific ad
groups into various Google networks b. You can set different budgets for each ad
group c. You can pause specific keywords if theyre not performing well
Specialist.
d. You can break up keywords and ads into related themes
89. Your ad can show on the Google Search Network when someone searches for
terms that are similar to your: a. Website b. Ad text c. Placements d. Keywords
90. If youd like your ads to show on certain sites across the internet, you can add
these websites as: a. Audiences b. Placements c. Topics d. Keywords
91. Which of the following is a benefit of advertising online with Google Adwords? a.
Advertisers can pay to always show their ad above the organic search results b.
Advertisers can choose how much they spend and only pay when someone clicks
their ad. c. Advertisers can have ads automatically translated into different
languages d. Advertisers pay the same amount every time that someone clicks their
ad.
92. You can use Keyword Planner to identify: a. The amount of traffic that potential
keywords might get b. Which text ads are performing best based on your keywords
c. Web pages where your ad can appear based on your keywords d. The number of
negative keywords that you should add
93. Mimi wants to reach people searching for bakes goods, but only wants her ads
to show during the hours that shes open for business. Which campaign type is a
good fit? a. Display Network only Remarketing b. Display Network only All
features c. Search Network with Display Select All features d. Search Network
only All features
94. Nadia manages a local gym and is running an ad to drive more free trial
memberships. What could she include in her ad text? a. A prominent headline like
TRIAL MEMBERSHIP AVAILABLE
Specialist.
b. A promotion like 20% off fitness classes c. A call-to-action like Sign up for a
free trial d. A call-to-action like Visit our gym now
95. Every time that your ad is eligible to show, Adwords calculates its Ad Rank using
your bid amount, components of the Quality Score and: a. The expected impact of
extensions and other ad formats b. The search ranking of your website c. The daily
budget that youve set d. Your historical conversion rate
96. When building a keyword list for a Display Network campaign, you should do
which of the following : a. Include keywords that are related to the websites that
your customers visit b. Use Display Campaign optimiser to identify new keywords c.
Only includes exact match keywords d. Only use keyword planner to identify new
keywords
97. Research for a client who owns used car dealership shows that people who visit
his website also visit certain popular car blogs. Which targeting method would you
use to reach these people? a. Topics b. Remarketing c. Keywords d. Placements
98. You can use audience targeting to show your ads to: a. Specific groups of
people, based on their location b. Groups of websites based on specific interest c.
Specific groups of people, based on their interests d. Specific websites, based on
specific interests
99. When someone clicks your ad, the actual amount that youre charged will be: a.
The minimum needed to hold your ad position, under the maximum cost-per-click
( max, CPC) limit b. The minimum needed to hold your ad position, but never more
than 120% of your maximum cost-per-click (max, CPC) bid c. The minimum needed
to hold your ad position, but never less than 50% of your maximum cost-per-click
(max. CPC) bid. d. The minimum needed to hold your ad position or 50% of your
maximum
Specialist.
cost-per-click (max, CPC) bid, whichever is greater
100. Your client wants to show ads to people whove visited her website before.
Which Adwords feature would you recommend that she use? a. Dynamic Search Ads
b. Conversion tracking c. Remarketing d. E-commerce tracking
*Disclaimer: All questions below are from live exams within the
month of August 2016. Using these answers resulted in 87% on the
test, so they are not all correct (or I went too fast). Double check
your answers when taking the exam!
An advertiser is focused primarily on direct response, as opposed to

branding. The advertiser should delete keywords from a search
campaign if the keywords:
A) generate many clicks and conversions
B) generate many impressions and very few
conversions
C) contain more than two words in the phrase
D) contain words that are duplicated in a display campaign
What is a benefit of online advertising with Google AdWords?

A) Advertisers can identify the Internet Protocol (IP) address of
users who are searching for products
B) Ads can include up to 50 characters for the first three lines
of ad text
C) Ads are displayed to users who are searching for a
particular product of service
D) Advertisers can pay to place their websites in the natural
search results
It is beneficial to create multiple ad groups in order to:

A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well
What's one benefit of creating multiple ad groups?

A) You can target specific ad groups into various Google
networks
B) You can break up keywords and ads into related
themes
C) You can set different budgets for each ad group
D) You can pause specific keywords if they are not performing
well
Which AdWords settings are specified at the account level?

A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing
information
D) Location targeting, cost-per-click (CPC) bids, and match
types
An online retail company is based in the United States but ships to

customers all over the world. If this company wants to serve Spanish
language ads to Spanish speaking users, which targeting option
should be refined?
A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting
Which method would be recommended for an advertiser who is

trying to increase the Quality Score of a low-performing keyword?
A) Repeat the keyword as many times as possible in the ad
text.
B) Delete the keyword and add the keyword to the campaign
again
C) Modify the ad associated with that keyword to direct
to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the
keyword is located
An advertiser wants to increase the Quality Score of a low-

perofrming keyword. Which approach would you recommend?
A) Repeat the keyword as many times as possible in the ad
text.
B) Delete the keyword and add the keyword to the campaign
again
C) Modify the ad associated with that keyword to direct
to a highly-relevant landing page
D) Increase the daily budget for the campaign in which the
keyword is located
An advertiser who decides to edit the location targeting of an ad can

do this at the:
A) ad group level
B) keyword level
C) campaign level
D) account level
If your campaign is opted into show ads on the Google Display

Network, and your Display Network ads have a lower CTR than your
existing search ads - how will this impact the quality score of your
search campaign?
A) None of these options is correct
B) Your ad performance on the Display Network does
not affect your rank for search ads, so a lower CTR on the
Display Network does not affect the Quality score of your
ads for search
C) Your daily budget will be adjusted to account for a drop in
CTR and in increase in the CPCs needed to maintain the existing Ad
Rank of your search campaigns
D) Your quality score will be adjusted to reflect the average
CTR of both your search and display network campaign
performance.
An advertiser wants to achieve the top position in paid search
results. Which recommendations would improve the likelihood of top
ad position?
A) Improve Quality Score and increase cost-per-click
(CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
To determine which ad language to target to a user, the AdWords

system refers to that users:
A) Chrome Browser setting
B) operating system language
C) home countrys language
D) Google interface language setting
Which budget delivery option is most appropriate for an advertiser

who wants AdWords to distribute ads evenly throughout the day?
A) Accelerated
B) Optimized
C) Scheduled
D) Standard
An advertiser wants to allocate additional budget to advertising a

new product line. In order to accomplish this goal, the advertiser
should create:
A) an ad group specific to the product line with a higher daily
budget
B) additional text ads that specifically feature the product line
C) a campaign with a separate daily budget specific to
the product line
D) an ad group specific to the product line with targeted ad
text
Suppose you have created an ad group to advertise gourmet
chocolate, and it includes keywords like "dark chocolate" and
"gourmet chocolate bars." If you opted this particular campaign into
the Google Display Network, what type of targeting would
automatically be used to determine whether your ads might show?
A) Remarketing would be used to automatically target users
who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about
chocolate, regardless of whether your exact keywords appear on the
page.
C) Managed placements would be used to target specific sites
you had selected as being important to oyur client.
D) Automatic placements would be used to contextually
target sites that share the same themes as the keywords
within your campaign.
Which line of ad text would be disapproved based on Googles

advertising policies?
A) Want fast results?
B) Free shipping
C) Best deals- click here
D) Fast, easy, effective
How do managed placements on the Display Network work?

A) Advertisers can guarantee placement on prominent and
popular sites.
B) Advertisers manually select the desired sites on
which their ads may appear
C) Keywords are used to place ads next to content that
matches the ad.
D) Appropriate sites are automatically chosen for the
advertiser by the Google AdWords system.
According to ad policies, what types of words, phrases, or characters

can not be included in an AdWords text ad?
A) All of these answers are correct
B) Ads can not contain words that are not directly related to
the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
D) Ads cannot use call-to-action phrases such as "click
here" or "See this site"
Your text ad includes the phrase "Your friend has a crush on you, See
more!". Why could your ad be disapproved according to AdWords
policies?
A) Ads can not simulate email inbox notifications or fake
"friends/crush" requests.
B) Ads can not contain that amount of characters
C) Ads can not contain the phrase "See more!"
D) Ads can not contain exclamation points (!).
Which formula does Google use to rank keyword-targeted ads on

Google Search
A) (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality
Score
B) Maximum cost-per-click (CPC) bid x Quality Score
C) (Maximum cost-per-click (CPC) bid x Quality Score) / Daily
Budget
D) Maximum cost-per-click (CPC) bid only
When resetting a password in AdWords, what should a user keep in

mind?
A) The new password is now required to access all
other Google products with the affected Google Account log-
in.
B) The new password will work for AdWords and the old
password will work for other Google products.
C) The user will need to enable 2-factor authentication in order
to access their account from any location
D) The password will need to be reset separately on other
Google products that share the Google Account log-in
A keyword with very low clickthrough rate (CTR) will usually receive:
A) more impressions on the Google Display Network
B) impressions only on the Google Search Network
C) a low average cost-per-click (CPC) on Google search.
D) a low Quality Score on the Google Search Network
Adding placements to an ad group

A) negatively affects the Quality Score for search
B) does not affect the Quality Score for search
C) improves the Quality Score on Google
D) improves the Quality Score for search
In the case of a placement targeted ad on the Google Display

Network, the Quality Score portion of calculating Ad Rank is based
on:
A) the quality of your image
B) the quality of your landing page
C) the maximum CPC of the keyword that triggered an
ad.
D) your daily budget
By adding managed placements to a Display Network campaign -

you can show your ad:
A) on webpages where the Smart Pricing feature determines
there the ad is likely delivery ROI.
B) on specific webpages, online video games, RSS
feeds, and mobile sites and apps that you select
C) on webpages where a contextual targeting algorithm
identified that is a match between your keywords and a publishers
content
D) on Google owned and operated properties such as Gmail
and Google News - that have relevant content for your keywords.
A My Client Center (MCC) account manager wants to grant Standard

Access to a linked client. Before making this change, the account
manager should consider that Standard Access users can:
A) change the access levels of other users.
B) delete the account
C) invite others to access the account.
D) see average cost-per-click (CPC) costs.
What happens when an advertiser sets a daily budget lower than

the recommended amount, using the "Standard" delivery method?
A) Ads will show when a user searches on the advertisers
keywords, but the ads rank will be reduced.
B) Ads will show each time a user searches on the advertisers
keywords, but only during specified time periods
C) Ads will not show every time a user searches on the
advertisers keywords
D) Ads will never show when a user searches on the
advertisers keywords
The maximum cost-per-click (CPC) bid is the:

A) amount an advertiser is required to pay to achieve top ad
position
B) actual amount an advertiser pays for each click on an ad
C) most an advertiser is willing to pay for each click on
an ad
D) amount an advertiser must pay to outbid competitors
If an advertiser improves the Quality Score of a keyword, this

keyword may:
A) receive fewer impressions on the Search Network
B) automatically reset its match type to Broad
C) earn the ad a higher average position
D) be more likely to appear in bold when displayed in an ad
You can use Display Planner to:

A) see which images and text ads within your campaign are
performing best on the specific websites you are targeting
B) run a report to determine which keywords are most likely to
convert based on the past 30-days of your campaign
C) see potential webpages where your ad can appear
based on your keywords
D) managed CPC bids for contextual campaigns within your
account
When sitelinks are set at both the campaign and ad group level,
which will be displayed?
A) Sitelinks at the ad group level
B) Sitelinks with the highest ad rank
C) Sitelinks related to the query searched
D) Sitelinks from both the campaign and ad group
Which formula represents how Ad Rank is determined on Google

search?
A) Popularity of the website being advertised
B) Historic average position of each ad
C) Maximum cost-per-click (CPC) multiplied by Quality
Score
D) How much an advertiser is willing to spend each day
An advertiser looking to drive conversions is using manual cost-per-

click (CPC) bidding. Which factor should be most important for this
advertiser when keyword bids are decided?
A) The profit derived from a paid click
B) The bids of the next closest competitor
C) The cost of the bid
D) The Quality Score of the keyword
What should an advertiser use to organize ad groups?

A) Common themes
B) Number of words per keyword
C) Maximum cost-per-click (CPC)
D) Location targeting
Advertisers on Google search accrue cost in AdWords when:

A) users click on their ads
B) their ads appear on the Google search page
C) the user completes a purchase
D) they register a conversion using Conversion Tracking
A primary benefit of location targeting is that advertisers can:

A) choose to target a specific Google domain
B) target any combination of countries, territories, and
regions
C) target specific users who have already visited their site
D) choose to only target websites based in a specific region or
territory
You are managing a campaign where budget is unlimited as long as

ROI is positive, but something still limits how much you are able to
effectively invest. What is it? Choose the most closely related
answer
A) Whether your payment method is credit or debit
B) The number of tracking codes installed on your website
C) The number of websites on the internet
D) The volume of traffic available for the keywords you
are targeting
What is the impact of poor landing page quality on an ad group?

A) The keywords in the ad group will be paused
B) The ads in the ad group will be disapproved due to low
Quality Score
C) The keywords in the ad group will have a lower
Quality Score.
D) The entire campaign will be paused
With the Smart Pricing feature in Display, if our data shows that a
click from a Google Display Network page is less likely to turn into
an actionable business result - such as an online sale, registration,
phone call, or newsletter sign-up - we may:
A) Automatically adjust your daily budget to serve less ads on
Google Display Network pages.
B) Use data from the Display Network auction to revise the
cost of your Search ads
C) Automatically reduce your cost-per-click bids on the
Google Display Network
D) Send notification that your bids should be adjusted
Quality Score and Ad Rank are calculated:

A) Every time your ad is eligible to serve on a Display
Network page
B) Every time someone does a search that triggers your ad
C) A few times a day, based on your ad scheduling settings
D) Every time you change your CPCs within your account
On the Display Network, all keywords are considered broad match

only. This means that you do not need to:
A) Include location targeting to narrow the reach of your ads
B) Include plurals, misspellings, and other variants of
your keywords
C) Include negative keywords to refine your placement
D) manage your keyword performance at the ad group level
Higher Quality Scores typically lead to:

A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
Higher Quality Scores typically result in:

A) higher costs and lower ad positions
B) lower costs and better ad positions
C) less overall impressions
D) faster delivery of daily budget
An advertiser wants to increase clickthrough rate (CTR). Which

would help to eliminate irrelevant impressions?
A) Assign unique keyword URLs to each keyword
B) Evaluated the site design for improvements
C) Add negative keywords to the ad group
D) Add more relevant keywords to the ad group
Ad groups should be used to:

A) organize your ads by a common theme, such as the
types of products or services you want to advertise
B) manage your daily budget according to which keywords are
a priority
C) control delivery of your ads so that they appear only to
users in a specific geographic location
D) control the specific sites that your ad will be targeted to on
the Google Display Network.
When setting up an AdWords account, choose your currency and

permanent time zone carefully because:
A) time zone and currency will impact ad position
B) these cannot be changed once you have set up your
account
C) ads are only served in countries using the same currency as
your account
D) by default, ads are only served in the same time zones as
indicated in your account
Which are required components of an ad group running on the

Search Network?
A) Frequency capping, daily budget, ad scheduling
B) Placements, keywords, network targeting
C) Default bid, position preference, placements
D) Text ad, keywords, default bid
Which is a factor that Google uses to target ads to users based on

physical location?
A) Language preferences
B) Internet Protocol (IP) address
C) Operating system
D) Telephone number
Someone using the Google Russian search domain (Google.ru)

changes the language to Englishon the "preferences" page. This
user may see ads targeted to:
A) English speakers in the United States
B) Russian speakers in Germany
C) English speakers in Russia
D) Russian speakers in the Czech Republic
Jims restaurant is launching a new campaign and would like greater

exposure on mobile devices to attract users on the go. How can this
be done?
A) Create a dedicated campaign for each mobile device
targeted
B) Use the same bids across all devices
C) Enable a bid adjustment to bid more aggressively on
mobile devices
D) Enable a bid adjustment to bid less aggressively on mobile
devices
Which is a benefit of Manager Defined Spend (MDS)?

A) Automatic bidding adjustments for Conversion Optimizer
users
B) Control over managed account budgets for My Client
Center (MCC) account-users
C) Advanced permissions control for billing preferences in
multi-user accounts
D) Payment flexibility for accounts currently on prepay billing
A benefit of My Client Center (MCC) is the:

A) increased Quality Score enjoyed on shared keywords
B) dashboard that provides summaries of statistics for
all client accounts
C) ability to link multiple accounts with Google Analytics
D) ability to edit campaign settings across multiple accounts
simultaneously
Which is a best practice for creating effective ad text?

A) Use a home page for every URL
B) Include prices, promotions, and exclusives
C) Use the same ad text for every ad in the ad group
D) Use multiple exclamation points to grab attention
A My Client Center (MCC) account functions primarily as:

A) a separate AdWords account with its own keywords and
campaigns
B) a dashboard that allows clients view-only access to AdWords
reports
C) an umbrella account that allows for access to
individual accounts with a single log-in.
D) a bid management system for AdWords clients managed by
resellers and agencies
An advertiser creates a new ad group in a campaign that is set to

run on all relevant sites across the Google Display Network. If both
keywords and placements are added to the ad group, they would
work together to:
A) determine the target return on investment (ROI) for a given
ad group
B) impact the time of day that the ads are eligible to show
C) restrict the ads to specific sites and show them only
when the content of that sites page is relevant to the
keywords
D) impact search results and cost-per-click (CPC) on the Google
Display Network
It is important to identify special offers like "free shipping" before

building an AdWords campaign in order to:
A) choose effective CPC bids
B) secure an effective daily budget
C) create compelling ad text
D) choose effective language targeting
The Opportunities tab with AdWords can be used to:

A) Create and edit campaigns, ads, keywords, and campaign
settings
B) See an overview of how your campaigns are performing
C) Find account reporting tools that will help you manage your
daily budget
D) Find keyword, bid, and budget ideas that can help
improve your campaign performance
A bilingual user searches on Google.com (the Google U.S. domain)

and has set Spanish as the preferred Google interface language. In
order to target this particular user, which campaign language
setting should an advertiser use?
A) Portuguese
B) Spanish
C) Bilingual
D) English
Why should you avoid adding duplicate keywords across ad groups?

A) Identical keywords will compete against each other, and
because both ads may serve - it may increase your CPCs
B) None of these options are correct
C) Identical keywords are not allowed in AdWords and your ads
will be disapproved
D) Identical keywords compete against each other, and
the better-performing keyword triggers your ad.
Which best describes keyword contextual targeting?

A) Ads are targeted to groups of websites based on their site
categories
B) Themes of selected placements determine related websites
where ads will appear
C) Ads are targeted only to websites related to specific
businesses
D) Themes of keywords are matched to relevant
content on websites where ads will appear
An advertiser adds negative keywords to an ad group within a

search campaign. This means that the ad will not show if the
negative keywords:
A) also appear in the ad text
B) have low maximum cost-per-click (CPC) bids
C) appear in another campaign within the account
D) appear in a users search query
Quality Score on Google search is evaluated

A) every 48 hours
B) Every time someone does a search that triggers your
ad
C) none of these answers is correct
D) every 24 hours
The main goal of automatic cost-per-click (CPC) bidding is to

A) generate as many clicks as possible within an
advertisers target budget
B) achieve the target ad position specified by the advertiser
C) generate as many conversions as possible within an
advertisers target budget
D) achieve the target average CPC specified by the advertiser
Location extensions can:

A) help show product information in a visual manner within
your ad unit
B) help exclude locations where you do not have available
stores.
C) help reduce your CPC bids depending on the location of a
user
D) help nearby consumers find or call your nearest
storefront
Which can be controlled at the ad-group level of an AdWords
account?
A) Daily budget
B) Placements
C) End dates
D) Geographic targeting
Which is a benefit of AdWords for search marketing?

A) Increase position in organic search results
B) Acquire potential qualified customers
C) Understand how customers navigate websites
D) Collect contact information automatically from potential
customers
When a campaign is showing as "Pending" within AdWords, it is:

A) Inactive because it is past its scheduled date
B) Active, but showing ads only occasionally due to budget
constraints
C) Inactive because your prepaid account balance has run out
D) Inactive but scheduled to begin at a future date
Negative keywords can help advertisers refine the targeting of their

ads, and potentially increase:
A) the number of relevant Display Network placements
B) their campaigns daily budget recommendations
C) the clickthrough rate (CTR) of their ads
D) the amount of impressions served
If the cost-per-thousand impressions (CPM) option is not available for

a campaign, the most likely reason is that the campaign:
A) has used CPM pricing before
B) is only opted into the Google Display Network
C) has never used CPM pricing before
D) is only opted into the Google search and the Search
Network
Which is an example of a consideration an advertiser should make

when establishing AdWords advertising goals?
A) Payment options available
B) Competitors cost-per-clicks (CPCs)
C) Website load time
D) Target market
By monitoring ad campaign performance, an advertiser may obtain

the information needed to:
A) create additional AdWords accounts for low-performing
keywords
B) create duplicate ad groups with identical keywords and
different ad variations
C) compare campaign performance to that of individual
competitors
D) determine if campaigns are meeting overall
marketing and conversion goals
What type of bidding method is used to manage image ads on the

Google Display Network?
A) CPA
B) CPM only
C) CPC only
D) CPM and/or CPC
What happens as a result of a search campaign consistently meeting

its daily budget?
A) Accelerated ad delivery
B) Higher average cost-per-clicks (CPCs)
C) Fewer sites targeted at once
D) Missed potential ad impressions
What happens when a campaign consistently meets its average
daily budget?
A) Ads in that campaign will stop showing for the rest of the
billing cycle
B) Average cost-per-click (CPC) bids will be lowered
C) Your budget is automatically adjusted
D) Ads in that campaign will show less often than they
could
What best describes Enhanced Cost-Per-Click (ECPC)

A) ECPC is a separate bid set for ad groups using the
Conversion Optimizer
B) ECPC is a CPC bidding feature that automatically
bids more aggressively in auctions more likely to result in a
conversion
C) ECPC is a Quality Score boost for advertisers using ad
extensions
D) ECPC is the discount applied to your Max CPC to determine
actual CPC
Grouping similar keywords together in an ad group will:

A) ensure that the ads and keywords in that ad group are
approved
B) allow an advertiser to creae ads relevant to those keywords
C) keep an advertisers average cost-per-click (CPC)
within a narrow range
D) allow an advertiser to use only broad match keywords
If your ad serving option is set to "optimize" and there are multiple

variations of your text ads within the same ad group, AdWords will:
A) automatically try to show the best performing ad
more often
B) automatically increase your quality score based on the
average CTR of the ad group
C) automatically serve the ad with the highest maximum CPC
the most often
D) automatically lower your bids according to your CPA goal
You have been targeting the entire United States in your scuba
diving equipement ad campaign, but you know that much of the
scuba equipment that is sold to customers in Hawaii. What would be
the most efficient way to optimize your campaign and measure the
impact of an optimization?
A) You add the keywords "Hawaii" to all of your ad groups, so
that your ad will stop serving on searches that are not specific to
Hawaii
B) You delete all of the keywords that have not been
performing well, and start over with a new set of keywords and
campaigns that uses location targeting to show only to users in
Hawaii
C) You create a separate campaign targeting only
Hawaii so you can easily see how your campaign performs in
that state, and adjust your budget
D) You adjust your ad scheduling so that your campaign is only
showing during business hours for the time zone that Hawaii is in
With social extensions, how are +1s calculated for your ad and
Google+ page
A) Any +1 on your ad is displayed as a part of your display
campaigns, but has no bearing on oyur quality score or AdRank
B) Any +1 on your ad applies to your Google+ Page as well. All
+1s from your Google+ Page are also applied to your AdWords ads
C) Only +1s from your Google+ page are showing in the
count that is visible on your ad
D) Only +1s from your ads are calculated, your Google+ page
is considered a separate campaign
Which potential factor does Google use to calculate a search

campaigns recommended daily budget?
A) Impressions
B) Conversions
C) Transactions
D) Placements
A lower CPA does not necessarily indicate higher profit. Why?

A) A lower CPA may be due to changes in CPC bidding
B) A lower CPA may also have lower sales volume,
reducing overall profit
C) A lower CPA may be due to additions in negative keywords
D) A lower CPA may be due to changes in network distribution
Which best describes the "Optimize" ad rotation setting in AdWords?

A) The "Optimize" ad rotation setting allows your campaign to
show ads more often, which can increase impressions
B) The "Optimize" ad rotation setting allows your campaign to
automatically show the most relevant display URL for each ad
C) The "Optimize" ad rotation setting allows the
AdWords system to automatically show the better
performing ads more often
D) The "Optimize" ad rotation setting allows two of the ads
from the ad group to show to a user on the same page
In order for cost-per-click (CPC) ads and cost-per-thousand

impressions (CPM) ads to compete with each other in the same
auction on the Google Display Network, the AdWords system
converts the CPC ads bid to:
A) a CPM
B) an effective CPM
C) an effective CPM conversion
D) a CPM conversion
Advertising on TV, print, and radio typically requires a

predetermined budget. What key differences enable some online
advertising campaigns to invest with more flexibility without a
predetermined budget in mind?
A) AdWords budgets can only be set once annually and require
a fixed commitment
B) Online campaigns are highly measurable and can
often automate a positive ROI. It can be strategic to capture
all traffic without a predetermined budget as long as ROI is
positive
C) Online campaigns generate clicks, whereas other channels
generate exposure
D) Budgets cannot be applied to online campaigns due to
constant changes in traffic
Your client is interested in switching from TV, print, and radio

advertising. What are the return on investment (ROI) benefits of
online advertising campaigns over traditional media advertising?
A) AdWords budgets can only be set once annually and require
a fixed commitment
B) Traditional media is not always measurable, but
online campaigns are highly measurable and you can
analyze your click data
C) Online campaigns generate clicks, whereas other channels
generate exposure
D) Budgets cannot be applied to online campaigns due to
constant changes in traffic
Your ad is live on Google search, and you want to continue to check

it over time to see if it is still running. Why is it advised that you use
the AdPreview and Diagnosis took, instead of doing searches to find
your ad on Google.com?
A) By performing searches that trigger your ad, you are
inflating the amount of predicted impressions on the search
keywords, which may impact your organic search ranking
B) By performing searches that trigger your ad, you will
be automatically be charged for the impressions and may
use all of your daily budget too quickly
C) None of these options are correct
D) By performing searches that trigger your ad, you will rack
up impressions without clicks, which can lower your clickthrough
rate and prevent your ad from appearing as often as it should
You are starting a new campaign with the goals of achieving a
positive ROI and extending to all profitable traffic. How can the
AdWords average daily budget setting help when starting out?
A) It can help direct traffic to different landing pages to
discover which performs best
B) It can help aim for a desired average position during testing
C) It can help limit your costs and exposure while
profitability is achieved
D) It can help limit exposure to only the geographical areas
you support
When optimizing your campaign, you can get ideas for negative
keyword and placement exclusions lists through which AdWords
tool?
A) List suggestor
B) Ad experiments
C) Placement performance report
D) Keyword aggregator
You are focused on reaching viewers with video content, and are
looking to pay only when a user views your ad (CPV model). Which
form of AdWords video advertising would be most appropriate?
A) TrueView video formats
B) YouTube homepage ads
C) Click-to-Play video ad formats
D) CPM Video ad formats
How often does the AdWords system run an auction to decide which
ads to show on the Google search page
A) Every time a user enters a search query
B) Once every 24 hours for a given keyword
C) Every time a new advertiser adds a keyword to an account
D) Once every two hours for a given keyword
Which is one characteristic of the "Accelerated" delivery method?

A) Ads are shown above the search results as well as to the
right of the search results
B) Ads are shown when users search on relevant variations of
keywords in the campaign
C) Ads are only shown when there is a higher likelihood that
users will click on them
D) Ads are shown as frequently as possible until the
budget is exhausted
If you have set a maximum CPC bid of $1 for your ads, and if the
next most competitive bid is only $0.50 for the same ad position,
what is the maximum CPC you would need to pay to show your ad -
assuming your ad is similar in all other aspects?
A) 1.01
B) 0.5
C) 0.51
D) 1
All other things being equal, if you've set a maximum CPC bid of
$1.00 for your ads, and if the next most competitive bid is $0.50 for
the same ad position, what is the actual amount you'd pay for that
click?
A) 1.01
B) 0.5
C) 0.51
D) 1
Which is a benefit of search advertising with Google AdWords?

A) Ability to pay for specific placement in top ad positions
B) Extended reach to search partners
C) Better position in natural search results
D) Ability to view competitors bids for keywords
An advertiser creates a new search campaign with the goal of

driving traffic to a new website. The advertiser wants to spend very
little time setting and managing individual keyword bids. Which is
the best bidding option for this advertiser?
A) Cost-per-thousand impressions (CPM)
B) Automatic cost-per-click (CPC)
C) Manual cost-per-click (CPC)
D) Cost-per-Acquisition (CPA)
Amy, a new account manager at Bobs agency, will be working with

three specific accounts underneath a My Client Center (MCC)
account. Which is the best way for Bob to limit her access to only
those accounts?
A) Combine the campaigns from each account into a single
AdWords account. Grant Amy access to that single account so she
can manage all campaigns from one place.
B) Invite Amy as a read-only user on the MCC level, so
she can view reports for the accounts she needs to see
C) Create a new MCC account linked to the original MCC
account, and then move the three accounts into that MCC. Grant
Amy access ot that sub-MCC only.
D) Set up a direct login emails to each of the three accounts,
so Amy will log in to each account individually without gaining
access to the other accounts linked to the MCC
Data shows the audience for a client's running shoe store is women
ages 35 to 50. How can you optimize this client's Display Network
campaign based on your research?
A) Use frequency capping to limit thenumber of times men
ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with
variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to
people in this audience
D) Set up a remarketing list to show ads to women who have
previously visited your client's website
Data shows that the audience for a client's running shoe store is
women ages 35 to 50. How can you optimize this client's Display
Network campaign based on your research?
A) Use frequency capping to limit thenumber of times men
ages 40 to 65 see your client's ads
B) Increase cost-per-click (CPC) bids and experiment with
variations of ad text that includes running tips
C) Add demographic and age targeting to show ads to
people in this audience
D) Set up a remarketing list to show ads to women who have
previously visited your client's website
Your client wants to increase the number of people visiting his

website. When analyzing the data for Search campaign, which
metric do you most want to improve?
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
When setting up a Search Network campaign for a client, you want

to maximize the number of clicks her ads can get. Which bidding
strategy should you use to achieve this goal?
A) Cost-per-thousand impressions (CPM)
B) Cost-per-acquisition (CPA)
C) Automatic cost-per-click (CPC)
D) Manual cost-per-click (CPC)
Your client wants to improve her ad position. What would you

recommend?
A) Improve the ad quality and increase bid amount
B) Add more keywords and increase daily budget
C) Improve Quality Score and decrease bid amount
D) Make the ad headline longer and more descriptive
Which client would you advise to advertise on the Google Search

Network?
A) Jim, who wants to reach people on social networks
interested in poetry
B) Suzy, who wants to reach people browsing travel websites
about China
C) Bill, who wants to reach people looking for plumbing
services
D) Carol, who wants to reach people watching YouTube videos
When reviewing the Search terms report for one of your client's
campaigns, you notice several terms that aren't relevant to what
they're advertising. How can you use this information when refining
the campaign's keywords?
A) Add the terms as exact match keywords
B) Add the terms as phrase match keywords
C) Add the terms as negative keywords
D) Add the terms as keywords
An e-commerce client wants her campaign to be more profitable.

After calculating this client's total profits from AdWords, what can
you do to start maximizing results for profit?
A) Test different cost-per-click (CPC) bids
B) Test only one version of your ad text
C) Lower the cost-per-click (CPC) bids and increase the budget
D) Delete keywords that are generating the most clicks
Data for your client shows that more estimated total conversions are
coming from mobile devices versus computers and tablets. How can
you use this data to optimize your client's bidding strategy?
A) Use target search page location to help get your client's ads
to the top of mobile search page results
B) Set a mobile bid adjustment to increase bids for
searches on mobile devices
C) Set a mobile bid adjustment to decrease bids for searches
on computers and tablets
D) Use enhanced cost-per-click (ECPC) to increase bids that are
likely to result in conversions from mobile devices
Belinda's boutique just started carrying 3 new designer labels. She

wants to show an image ad announcing the new collections to
people who are browsing websites about designer clothing. Which
campaign is a good fit?
A) "Display Network only - All features"
B) "Shopping"
C) "Search Network only - All features"
D) "Search Network only - Standard"
Which of these metrics is especially important to clients who are

running a branding campaign?
A) Clickthrough rate (CTR)
B) Average cost-per-click (avg. CPC)
C) Impressions
D) Phone call conversions
On the Google Display Network, your ad is eligible to show on a

webpage if your:
A) keywords match that webpage's content
B) ad text matches that webpage's content
C) landing page matches that webpage's content
D) website matches that webpage's content
When reviewing your client's Search Network campaign, you notice

that the ads in one of the ad groups have a low average position.
Which flexible bid strategy should you use to help improve the
position of these ads?
A) Maximize clicks
B) Enhance cost-per-click (CPC)
C) Target return on ad spend (ROAS)
D) Target search page location
Keyword Planner can help you build a new Search Network

campaign by:
A) organizing potential placements into ad groups
B) suggesting landing pages for your ads
C) multiplying keyword lists together
D) creating new ads based on your keywords
Nadia manages a local gym and is running an ad to drive more free
trial memberships. What could she include in her ad text?
A) A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
B) A call-to-action like "Visit our gym now"
C) Add a promotion like "20% off fitness classes"
D) Add a call-to-action like "Sign up for a free trial"
If you want to direct people to specific pages on your website from

an ad, you can create an ad that uses:
A) sitelink extensions
B) previous visit extensions
C) callout extensions
D) location extensions
A standard AdWords text ad is made up of:

A) a display URL and description text
B) a headline, image, and description text
C) a headline and description text
D) a headline, a display URL, and description text
Research for a client who owns used car dealerships shows that
people who visit his website also visit certain popular car blogs.
Which targeting method would you use to reach these people?
A) Remarketing
B) Keywords
C) Topics
D) Placements
An advertiser looking to drive conversions is using manual cost-per-

click (CPC) bidding. Which factor should be most important for this
advertiser when deciding keyword bids?
A) The profit dervied from a paid click
B) The bids of the next closest advertiser
C) The average profit per conversion
D) The Quality Score of the keyword
Every time your ad is eligible to show, AdWords calculates its Ad

Rank using your bid amount, components of Quality Score, and:
A) the daily budget you've set
B) your historical conversion rate
C) the expected impact of extensions and other ad
formats
D) the search ranking of your website
Which is the best bidding option for an advertiser who wants to

drive more clicks from mobile devices?
A) Mobile bid adjustments
B) Target return on ad spend (ROAS)
C) Target search page location flexible bidding strategy
D) Cost-per-acquisition (CPA)
How can you see if people are searching for your client's services
during the early morning and evening hours?
A) Monitor reach and frequency data
B) Run a keyword diagnosis
C) Segment performance statistics by time
D) Run a search terms report
You signed 3 new clients, each with an existing AdWords account.

What's the best way to manage these accounts?
A) Pause your clients' campaigns and recreate them in your
manager acccount
B) Use your clients' sign-in information to access and manage
the accounts
C) Link the client accounts to your My Client Center
(MCC) manager account
D) Consolidate the 3 accounts into a new AdWords account you
create
Tom wants to promote his windshield repair company's emergency
service by reaching people right when they're searching for help.
Which campaign type is a good fit?
A) "Search Network with Display Select"
B) "Shopping"
C) "Search Network only"
D) "Display Network only"
When creating text ads to advertise a client's small chain of Italian

restaurants, what should you include in the ad text to make it
compelling to potential customers?
A) Include call-to-actions, such as "Find the nearest location"
B) Information about Italian food in the description
C) Use the same headline and description as other advertisers
D) An exclamation point in the display URL
You would advise a client that's launching a new product line to

advertise on the Google Display Network because she can:
A) reach people who are interested in similar products
B) use text ads that encourage people to call her business
C) use text ads that encourage people to visit her
website
D) reach people who are searching for her products
An advertiser has decided that they want to spend $608 per month
for their campaign. How would you recommend they set their
budget in their AdWords account?
A) Set a daily budget of $20 for the advertiser's
campaign
B) Set a bid of $20 per ad group
C) Set a daily budget of $20 for the advertiser's account
D) Set a bid of $20 for the advertiser's campaign
Which client would you advise to use radius targeting?

A) Luis, whose e-commerce business delivers nationwide
B) Denise, whose service can reach customers within 30
miles
C) Christopher, who wants to promote his new product in
select cities
D) Mabel, who wants to exclude her ads from certain cities
What does "converted clicks" measure?

A) The total number of clicks within your chosen conversion
window
B) The total number of conversions divided by the total
number of clicks
C) The total number of clicks that led to a conversion
D) The percentage of clicks that led to a conversion
Mimi wants to reach people searching for baked goods, but only
wants her ads to show during the hours she's open for business.
Which campaign type is a good fit?
B) "Search Network with Display Select - All features"
C) "Display Network only - Remarketing"
D) "Search Network only - All features"
Your ad can show to a user when your targeted language matches:

A) a user's browser setting
B) a user's Google interface language setting
C) the language of websites a user visits most often
D) a user's operating system language
What is the recommended next step if you noticed from the Search
terms report that certain terms are leading to a high number of
clicks on your ads?
A) Add search terms that are not leading to many clicks as
negative keywords
B) Add sitelinks to your ads to make them even more
prominent
C) Make sure all of these search terms are included as
keywords, regardless of relevance
D) Make sure relevant search terms are keywords and
adjust your bid or ad text for these keywords
What strategy should Giorgio use to increase the number of relevant

clicks from his Search Network campaign?
A) Broaden his keyword list for ads with the lowest clickthrough
rate (CTR)
B) Add new relevant keywords and remove keywords with low
C) Increase bids for ads with the lowest average position and
D) Increase bids on relevant keywords with low clicks
and clickthrough rate (CTR)
When setting up a campaign, you can use Display Planner to get an

idea of the budget and bids you should set based on your:
A) traffic estimates for placement ideas
B) historical conversion rate estimates for your keyword and
placement ideas
C) historical cost-per-click (CPC) estimates for your
keyword and placement ideas
D) traffic estimates for your keyword ideas
You can win a higher ad position in the auction with a lower cost-per-
click (CPC) bid by:
A) creating ads that include terms or phrases people are
searching for
B) creating relevant ads and keywords, but not using ad
extensions
C) creating ads that link to a generic landing page
D) creating relevant keywords and ads, and using ad
extensions
You can win a higher ad position in the auction with a lower cost-per-
click (CPC) bid by:
A) creating ads that include terms or phrases people are
searching for
B) creating relevant ads and keywords, but not using ad
extensions
C) creating ads that link to a generic landing page
D) creating high-quality ads and landing pages
Donna sells t-shirts featuring vintage album covers. She wants

people searching for unusual t-shirts to find her website, but she
also thinks people interested in music might make a purchase. What
campaign type would you recommend?
B) "Display Network only - Remarketing"
C) "Search Network with Display Select - All features"
D) "Search Network only - All features"
How do cost-per-click (CPC) ads compete with cost-per-thousand

impressions (CPM) ads on the Google Display Network?
A) CPC bids are effectively coverted to CPM bids
B) CPM bids are effectively coverted to CPC bids
C) Ads using CPC bids are not allowed to compete on the
Display Network
D) CPC and CPM bids only compete against bids of the same
type
Google Analytics can help you learn more about the behavior of your
client's customers because it shows you how:
A) they perceive her products
B) likely they are to become a regular customer
C) they interact with her website
D) likely they are to click her ads
Which of the following items is not a component of Quality Score?

A) Landing page experience
B) Maximum cost-per-click (max. CPC) bid
C) Ad relevance
D) Expected clickthrough rate (CTR)
Your travel agency client is running a very targeted campaign to
reach people who are visiting Paris on vacation and don't live in
France. What would be an effective way to target this client's
customers?
A) Create a campaign with ads and keywords written in French
B) Create a campaign targeting Paris and languages
other than French
C) Create a campaign targeting French and regions other than
Paris
D) Create a keyword list with the exact match keyword "Paris"
and negative keyword "France"
Your client's campaign is consistently meeting its average daily

budget. What should you do to maximize your client's budget
throughout all hours of the day?
A) Increase the maximum cost-per-click (CPC) bid
B) Change the ad delivery method from "Accelerated"
to "Standard"
C) Lower the daily budget amount
D) Pause the campaign to stop showing ads and accruing costs
A client that owns a fine-dining restaurant in London wants to get

more phone calls from people researching places to eat on their
mobile phones. How should you optimize this client's campaign to
help achieve their goal?
A) Include a phone number in the client's ad's headlines and
monitor performance with the mobile clicks-to-call segment
B) Include a phone number in the client's ad's headline and
monitor performance with the top vs. other segment
C) Add call extensions to the client's ads and monitor
performance with the top vs. other segment
D) Add call extensions to the client's ads and monitor
performance with the mobile clicks-to-call segment
In order to appeal to customers on mobile devices, it's important to:

A) Send users to a video-based landing page
B) Send users to a mobile-friendly landing page
C) Avoid using ad extensions
D) include your phone number as your display URL
Cliff just started working with a client who has a very disorganized
AdWords account. What's an effective way for him to begin
restructuring his client's account?
A) Create multiple campaigns, each with a set of related
keywords
B) Create campaigns based on the structure of his
client's website
C) Create one campaign with a broad selection of keywords
D) Create one campaign for all the products his client offers
When choosing a maximum cost-per-click (max. CPC) bid, you

should consider the amount that you make from a purchase because
you want to set a bid amount that's:
A) based on how much your product is worth
B) 50% of how much your product is worth
C) the same amount as the profit generated by your product
D) the same amount as the revenue generated by your
product
You would choose to advertise on the Google Search Network if you

wanted to:
A) reach customers browsing websites related to your business
B) reach customers while they're searching for your
products or services
C) choose the types of websites where you want your ads tos
how
D) choose from a range of ad formats, like video and image
ads
An advertiser should group their campaigns by:

A) type of product or service
B) number of keywords
C) maximum cost-per-click (CPC) bids
D) number of ad groups per campaign
A client who owns an online running shoe store wants to drive sales
of a particular model of women's running shoes. What keywords
should you include in this client's keyword list to help achieve their
goal?
A) Specific terms about the benefits of running
B) Specific terms about the shoe brand and model your
client is selling
C) Generic terms about running and running shoes
D) Generic terms about different types of women's shoes
Laura runs an online store with a large inventory of children's toys

and games. Which ad format would you use for Laura's campaign to
reach people interested in purchasing children's games?
A) App promotion ads
B) Product Listing Ads
C) Image ads
D) Sitelink extensions
When creating a keyword list using broad match, why should you
leave out misspellings and plural forms of keywords?
A) AdWords only shows an ad for keywords with proper spelling
and plural forms
B) Your keyword list would be disapproved based on Google's
C) AdWords can automatically include these variations
for you
D) Broad match includes the exact words and phrases a user
searches for
Your client noticed last month that his ad often showed up beside
another advertiser's ad for the same search terms. How can you
help your client understand how he is performing compared to other
advertisers?
A) Use the Auction insights report to show how often
his ads rank higher in search results than those of other
advertisers
B) Use the top movers report which campaigns have seen the
biggest change in clicks since last month
C) Use the paid & organic report to show when his website
appears in organic search, with no associated ads
D) Use the Search term report to show which search terms lead
to the most clicks on his ads
What's the easiest way to evaluate if one version of your landing

page performs better than another for the same ad?
A) Replace the existing landing page with the new one and
compare this month's data to last month's
B) Run a Campaign Experiment on the existing campaign that
switches between both landing pages
C) Create another ad group for the new landing page
and compare the two ad groups
D) Create another campaign for the new landing page and
compare the two campaigns
Which is a benefit of advertising online with Google AdWords?

A) Advertisers can choose how much they spend and
only pay when someone clicks their ad
B) Advertisers can choose how many times their ad should
show during the day
C) Advertisers pay the same amount every time someone
clicks their ad
D) Advertisers can pay to always show their ad above the
A client wants to promote her new mobile app by showing her ads in
other mobile apps. How can AdWords help accomplish her goal?
A) Google's Search Network will help her target people who are
more likely to download her app
B) She can use keywords like "mobile app" to target people
who are more likely to download her app
C) Google's Display Network includes many mobile apps
where she could show her ad
D) She can use mobile app extensions to reach users in apps
You sell video games and want people who play mobile gaming apps
to know about your store. What's one benefit of promotion your
products with a mobile apps campaign on the Display Network?
A) It lets people who see your ad get directions to your store
on Google Maps
B) It allows you to show your ad on app categories that you
choose
C) It encourages people using mobile devices to install
your app
D) It directs people to your online store to purchase your
products
Julian wants to reach potential customers based on the type of

device they're using, but he doesn't know how his campaign
performs on different devices. How can Julian find meaningful data
that will help him decide which devices to target?
A) Create multiple ad groups that target different devices, and
monitor the results
B) Set up an experiment to test which device he should target
C) Create multiple campaigns that target different
devices, and monitor the results
D) Segment his campaign statistics table by device
While teaching a new account manager how to build a Search

campaign, you tell her that she should group similar keywords
together in an ad group because it will allow her to:
A) create a different ad for each keyword
B) create multiple ads for each keyword
C) only create one ad that's relevant to all keywords
D) create ads that are relevant to all keywords
When building a keyword list for a Display Network campaign, you

should do which of the following:
A) Use Display Campaign Optimizer to identify new keywords
B) Only include exact match keywords
C) Only use Keyword Planner to identify new keywords
D) Include keywords that are related to the websites
your customers visit
If you'd like your ads to show on certain sites across the Internet,
you can add these websites as:
A) Placements
B) Audiences
C) Keywords
D) Topics
You would choose to advertise on the Google Display Network if you

wanted to:
A) show ads to people on non-Google search sites
B) show ads on Google Maps
C) show ads on websites related to your business
D) show ads on Google Shopping
Your client noticed that his ad was disapproved for editorial reasons.
Why is it important for him to understand and abide by Google's
A) AdWords policies can help web user distinguish between ads
and search results
B) AdWords policies can help ensure ads are useful,
varied, relevant, and safe for web users
C) AdWords policies can keep disapproved ads and websites
out of organic search results
D) AdWords policies can help keep ad costs low and affordable
for advertisers
Your ad can show on the Google Search Network when someone

searches for terms that are similar to your:
A) Keywords
B) Placements
C) Website
D) Ad text
You can use Keyword Planner to identify:

A) the number of negative keywords you should add
B) the amount of traffic potential keywords you might
get
C) which text ads are performing best based on your keywords
D) webpages where your ad can appear based on your
keywords
Anne-Marie's business goal is to generate online sales of her

handmade purses. Her AdWords costs are $100 per week and she
wants to know if her advertising investment is paying off. What
additional information do you need in order to calculate her return
on investment (ROI)?
A) Number of clicks on her ads and costs to produce her purses
B) How many times her ads have been viewed and clicked on
C) Number of clicks on her ads and revenue they generated
D) Costs to produce her purses and revenue generated
from her ads
You can use Display Planner to:

A) see how other advertisers perform on websites where you
want your ad to appear
B) compare how your current Display Network campaign could
perform on websites you'd like to target
C) see ways to reach your target audience based on
your keywords, website, or interest categories
D) see which image and text ads are performing best on the
specific websites you're targeting
You can use audience targeting to show your ads to:

A) specific websites, based on specific interests
B) groups of websites, based on specific interests
C) specific groups of people, based on their interests
D) specific groups of people, based on their location
When someone clicks your ad, the actual amount you're charged will
be:
A) The minimum needed to hold your ad position or 50% of
your maximum cost-per-click (max. CPC) bid, whichever is greater
B) The minimum needed to hold your ad position but never
less than 50% of your maximum cost-per-click (max. CPC) bid,
whichever is greater
C) The minimum needed to hold your ad position but never
more than 120% of your maximum cost-per-click (max. CPC) bid,
whichever is greater
D) The minimum needed to hold your ad position, under
the maximum cost-per-click (max. CPC) limit
What's one of the main benefits of using ad extensions?

A) Extensions increase your reach by showing your ad on more
advertising networks
B) Extensions ensure a higher clickthrough rate (CTR) because
they make your ad more prominent
C) Extensions provide additional information to make
your ads more relevant to customers
D) Extensions are automated so you don't have to create your
ads
Conversion Tracking helps you improve the return on investment

(ROI) from your online advertising because it:
A) measures trends relating to the search terms people have
used before seeing your ad
B) focuses on getting customers to complete an online
purchase
C) shows you which ads lead to customer actions that
have value for your business
D) automatically gives you personal details about the people
who convert
Which ad extension would you use for an advertiser who has a chain
of restaurants?
A) Seller ratings
B) Location extensions
C) Sitelink extensions
D) Previous visits extensions
Conversion Optimizer can help drive conversions by using your

conversion history and:
A) cost-per-acquisition (CPA) goals to show the optimal ad
when a conversion is more likely
B) cost-per-click (CPC) goals to show the optimal ad when a
C) cost-per-acquisition (CPA) goals to raise your bid
D) cost-per-click (CPC) goals to raise your bid when a
Target CPA bidding can help drive conversions by using your

conversion history and:
A) cost-per-acquisition (CPA) goals to show the optimal ad
B) cost-per-click (CPC) goals to show the optimal ad when a
C) cost-per-acquisition (CPA) goals to raise your bid
D) cost-per-click (CPC) goals to raise your bid when a
Your new client's AdWords account has one campaign with one ad
group that contains a list of hundreds of keywords. Which best
practice should you follow when re-organizing this client's keywords?
A) Create new ad groups with several keyword match types
B) Create new ad groups with with related keywords
grouped together
C) Remove half of the keywords from the ad group
D) Create one ad group for every five keywords
Caleb owns a music store and is creating an ad group for musical

instrument rentals. What would be the most appropriate landing
page for his ad?
A) A page with information on instrument rentals and a
contact form
B) His homepage, with links to instrument sales, rentals, and
music lessons
C) A page with information on music lessons and a contact
form
D) A page with a wide selection of instruments for sale
Using the paid & organic report for her travel website, Karen noticed
a relatively high organic clicks/query rate for the search query
"Hawaii vacations." What does this mean?
A) Karen's ads often show below her organic results for the
search query
B) People who see Karen's site in relevant organic
search results often click through to her site
C) Karen's ads don?t often show for the search query
D) Karen's average organic position is higher than other
advertisers', but her average ad position is lower than other
advertisers'
Which statistic indicates how often a click has led to a conversion?

A) Cost-per-conversion
B) Clickthrough rate (CTR)
C) Conversion rate
D) Converted clicks
Each campaign in your AdWords account should have a single:

A) maximum cost-per-click (max. CPC) bid
B) landing page
C) business goal
D) ad group
What changes can you make to the Display Network campaign of a

client who wants to drive awareness of her natural beauty brand
A) Increase the daily budget and add text ads with clear call-
to-actions like "Buy now"
B) Use a balanced combination of broad-, exact-, and phrase-
matched keywords
C) Add display ads and affinity audiences targeting
people interested in green living and beauty
D) Target large metropolitan areas where people are more
likely to encounter her product
Your client's campaign is getting a lot of clicks, but the conversion

rate is low. Which approach could help improve your client's
conversion rate?
A) Make sure the landing page is closely related to the
ad
B) Increase the average daily budget for the campaign
C) Broaden the list of keywords to reach more potential
customers
D) Increase the cost-per-click (CPC) bid for low-performing
keywords
What is the benefit of having multiple ads in an ad group?

A) AdWords will automatically match each ad to the keywords
it's most relevant to
B) Ads are only eligible to show ad extensions if there are more
than one ad in that group
C) Ads are only eligible to show at the top of the page if there
are more than one ad in that ad group
D) AdWords will automatically rotate your ads and show
the best performing ones more often
Clyde wants to raise the profile of his dance school. A "Display

Network only" campaign can help him:
A) show ads when someone searches for dance classes
B) match his ad text to what people are searching
C) pick the most popular keywords for his campaign
D) show ads on dance websites and YouTube videos
Why should you link your client's AdWords account to Google's

Webmaster Tools?
A) See how your ads performed when triggered by actual
searches
B) See how often your ads rank higher in search results than
C) See if people reach your client's website via ads or
D) See which campaigns have the biggest changes in clicks,
costs, and conversions
Your client gets more conversions from ads that appear to people in
Tokyo. What actions should you take to try and increase the number
of conversions for this client?
A) Use a location bid adjustment to increase bids for
customers in Tokyo
B) Create a separate ad group to target ads and bids for Tokyo
C) Use the user location view to understand if people who click
your ads are located in Tokyo
D) Refine where your ads show by adding the keyword "Tokyo"
Which bidding strategy should Sara use if her goal is to get more
people to call her local catering business?
A) Cost-per-view (CPV)
B) Cost-per-thousand-impressions (CPM)
C) Cost-per-click (CPC)
D) Cost-per-acquisition (CPA)
Your client wants to show ads to people who've visited her website
before. Which Adwords feature would you recommend she use?
A) Dynamic Search Ads
B) Ecommerce tracking
C) Remarketing
D) Conversion tracking
Blake is focused on branding and is more interested in his ads being

viewed than in generating clicks. Which of these features would not
be a good fit for him?
A) Reach and frequency data
B) Cost-per-thousand-impressions (CPM) bidding
C) Call extensions
D) Placement targeting
What's a reason to use the "Search Network with Display Select"

campaign type?
A) Your ads only show on the first page search results
B) You can pick the exact websites where you want your
ad to show
C) You can use one budget to advertise on the Search Network
and Display Network
D) Your video ads can run on the Search Network
Tony travels frequently. He needs to be able to make changes to his

AdWords account while he's offline, so he downloads AdWords Editor.
Using AdWords Editor, Tony can do all of the following except:
A) Undo and redo multiple changes while editing his
campaigns
B) Refresh data to reflect the lastest statistics on his
cost-per-click (CPC) campaign
C) Mange, edit, and view multiple accounts at the same time
D) Copy or move items between ad groups and campaigns
When people search for your client's watch repair business, they use
very specific terms like "vintage watch repairs". To show your ads for
these searches, you'll want to use:
A) Negative match keywords
B) Broad match keywords
C) Exact match keywords
D) Phrase match keywords
One of your clients wants to know why a campaign went over the
specified daily budget several days in a row. What would you explain
to your client about how the AdWords system works?
A) AdWords automatically increases the maximum cost-per-
click (CPC) bid to show an ad higher in Google search results
B) Due to changes in traffic, AdWords allows up to 20% more
impressions in a day than the budget specifies
C) To show an ad more often, AdWords charges more than the
average daily budget amount multipled by 30.4
D) Due to changes in traffic, AdWords allows up to 20%
more clicks in a day than the budget specifies. However, in
any given month, AdWords never charges more than the
average daily budget amount multip
You want to generate leads with your AdWords campaign by

encouraging people to fill out an interest form on your website.
What do you need to know to measure return on investment (ROI)
for this campaign?
A) How much you've spent on the campaign compared
to the value of leads generated
B) You can't calculate return on investment for campaigns that
are focused on online leads
C) The percentage of budget spent compared to how many
forms were completed
D) The number of clicks your ad received divided by the
number of times it showed
Which is a benefit of advertising online?

A) Reach people who are likely interested in what
you're advertising
B) Automatically collect information about potential customers
C) Increase your position in organic search results
D) Make money by showing ads on your website

Session 10 - Google Adwords Fundamentals Sample Questions

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Session 10 - Google Adwords Fundamentals Sample Questions

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Questions

Q A standard AdWords text ad

Answer is a headline, a display

Answer is Add a call-to-action

Answer is Advertisers can

Q -Your client wants to improve

Q Whats a benefit of having

Answer is AdWords will

Answer decrease impression

Q Which strategy should

Answer is Increase bids on

Answer is Search Network

Answer is The total number of

Answer is Costs to produce

Q When someone clicks your

Q Whats one of the main

Answer is Extensions provide

What happens as a result of a

Answer is Missed potential ad

Q How can you see if people

Q Your client gets more

Answer is Use a location bid

Q You want to generate leads

Answer is How much youve

Answer is sitelink extensions

Q An advertiser should group

Answer is type of product or

Answer is Add demographic

Q -A client wants to promote her

Q One of your clients wants to

Answer is- Due to changes in

Answer is Set a daily budget

Answer is Make sure relevant

Q While teaching a new

Answer is create ads that are

Answer is Online campaigns

Answer is Modify the ad

Q Which statistic indicates

Answer is Conversion rate

Q Each campaign in your

Answer is business goal

Q Whats one benefit of

Answer is You can break up

Q On the Google Display

Q Clyde wants to raise the

Q Your client noticed last

Answer is Use the Auction

Answer is Run a Campaign

Answer is Improve Quality

Q You signed 3 new clients,

Answer is Link the client

Answer is The average profit

Q Which client would you

Q You would advise a client

answer is reach people who

Q You can win a higher ad

Answer is creating relevant

Q -Google Analytics can help

Answer is they interact with

Q Using the paid & organic

Answer is People who see

Answer is You can use one

Q You sell video games and

Answer is Send users to a