Académique Documents
Professionnel Documents
Culture Documents
Marie Holada
Leah Klacko
Dean Rowbotham
Makenzie Schwartz
Mission Statement
Retain loyal customer base with rebates and more retailers carrying the products
Long term:
Grow earnings per share 7% annually through first five years, and 5% annually after.
Achieve stock price gains of 7% through the first five years, and 5% annually after.
Strategic Objectives
Short Term
Construct an upscale brand that was the leader for its quality product offering and
use of superior materials.
Long Term
Achieve an image rating of 70+ within the first 5 years.
Sales Forecast
Inventory Clearance
Plant Capacity
Purchase/ Sale of Capacity
Upgrade Option A and C at N.A. Plant and Asia Plant
Adjustments
Branded Production
Achieve highest S/Q rating
TQM/ Six Sigma Quality Program
Compensation
Adjustments
Branded Distribution
North America
Asia
Adjustments
Internet Marketing
Competitive Pricing
Increased Models Offered
Achieved highest S/Q rating
Free Shipping
Increased advertising
Adjustments
Wholesale Marketing
200 models offered in the market
Competitive Pricing
Rebates offered
Support Retail Outlets
Celebrity Appeal
Tiger Green
Oprah Letterman
Private-Label Operations
Year 18 Wholesale Marketing
Finance & Cash Flow
Paid $1.50 Dividend
Repurchase 2000 shares @ $39.05 a share
Allowed Leah's Loafers to significantly raise
Return on Equity
Assessment - EPS
Board of Directors Expectations
7% annually through Year 15
5% annually Year 16 on
Competition
Company F EPS
Industry Overall
Assessment - ROE
Expected to have an annual return on equity a 15% or higher.
Company F competition
Overall industry
Assessment - Credit Rating
Assessment - Image Rating
Assessment - Stock Prices
Beginning Stock Price
Year 11, $16.65
Ending Stock Price
Year 18, $101.02
Industry Stock Prices
Year 18 Performance
Key Learnings