Académique Documents
Professionnel Documents
Culture Documents
The study discusses about the behavior of investors towards the various investment
alternatives with special reference to Coimbatore city. The sampling method used was
the convenient sampling method with sample size as 100. The tool used for data
collection is questionnaire. The tools used for the purpose of analysis are simple
percentage analysis & ranking method.
It is concluded from the study that the investors are monitoring their investments on a
weekly basis. The prime most important objective of the sample investors is return
factor. The investors are making their investments on a medium term basis. The sample
investors are considering liquidity as the important factor before making their
investments. The front runner for the investors to make their investment is friends.
The respondents had chosen negotiable securities as their first preference The second
place is occupied by non negotiable securities followed by real assets. The fourth, fifth &
sixth places are occupied by Mutual funds, tax sheltered schemes & life insurance
respectively.
In case of ranking for the objectives the respondents had chosen hedging against
inflation as their first preference. The second place is occupied by safety of principal
followed by liquidity .The fourth, fifth & sixth places are occupied by return, retirement
benefits and risk respectively.
INTRODUCTION:
India is a developing country stuffed with various credits. It is interesting to note that
the savings rate is relatively higher when compared with that of other countries. Personal
Savings in India increased to 20037.20 INR Billion in 2012 from 18329.01 INR Billion in
2011. (Personal Savings in India is reported by the Central Statistical Organisation,
India.).
Investment behavior refers to the attitudes, perception and willingness of the individuals
and institutions in placing their savings in various types of financial assets, more
commonly known as securities.
An investor is a person who sacrifices the present in order to reap the benefits for the
future. The benefits may be in the form of capital appreciation, income in the form of
dividends, bonus, retirement benefits & many other benefits. Generally an investor's
objectives would be one among the following
4. Liquidity
TYPES OF INVESTMENTS:
Equity shares Deposits
Preference shares
Debentures
Bonds
IVP & KVP
Government securities
Money market securities
Treasury Bills
Commercial Papers
Certificate of Deposits
1. To study the investors behavior towards the various investment alternatives with
special reference to Coimbatore city
4. To identify the time horizon with which they make their investment
The study provides an insight to understand the behavior of investors towards the
various investment alternatives in Coimbatore city.
LITERATURE REVIEW:
RESEARCH METHODOLOGY
The study is descriptive in nature. The methodology of the present study is outlined
hereunder.
A. POPULATION
Population for selecting sampling units of the study includes the investors of the
Coimbatore district.
B. SAMPLING TECHNIQUE
Coimbatore district is the geographical region selected for conducting the research work.
The sampling technique used by the researcher is "convenient sampling method". The
sample size is 100.
The source of data collection is primary in nature. For collecting data from the sample
respondents, the questionnaire was used.
ANALYSIS & INTERPRETATION:
1. Percentage analysis
2. Ranking method
1. PERCENTAGE ANALYSIS:
2. RANKING METHOD:
The ranking method was conducted to find out preference of investors regarding the
various investment alternatives and to find their prime objective for making investment.
FINDINGS:
1. The majority of the respondents belong to 41-50 age groups & the majority of the
population are male.
2. The majority of the respondents belong to PG category & their income level lies
between Rs 1,00,001 to Rs 2,00,000
10. The majority of the respondents consider liquidity as the important factor before
investing.
11. The majority of the respondents consider return as the important investment
objective
14. The respondents had chosen negotiable securities as their first preference The
second place is occupied by non negotiable securities followed by real assets .The fourth,
fifth & sixth places are occupied by Mutual funds, tax sheltered schemes & life insurance
respectively.
15. The respondents had chosen hedging against inflation as their first preference. The
second place is occupied by safety of principal followed by liquidity .The fourth fifth &
sixth places are occupied by return, retirement benefits and risk respectively
RECOMMENDATION:
1. From the findings it is inferred that the investors are monitoring their investments on
a weekly basis. It is recommended that the investors can monitor their investments
within small intervals.
2. The majority of the investors consider return as the major investment objectives.
Rather they can concentrate on other investment objectives like safety of principal,
retirement benefits & to hedge against inflation
3. It is inferred from the study that the majority of the investors are medium term
investors. They can even watch the market movements for a longer period of time to
reap more benefits.
4. Rather than considering liquidity as the most important factor before investing, they
can concentrate other factors also.
5. The majority of the respondents use borrowed funds. Instead they can use their own
fund to get more benefits.
CONCLUSION:
It is concluded from the study that the investors are monitoring their investments on a
weekly basis. The prime most important objective of the sample investors is return
factor.
The investors are making their investments on a medium term basis. The sample
investors are considering liquidity as the important factor before making their
investments. The front runner for the investors to make their investment is friends. The
investors are investing their amount for medium time period only.
The respondents had chosen negotiable securities as their first preference The second
place is occupied by non negotiable securities followed by real assets The fourth fifth &
sixth places are occupied by Mutual funds, tax sheltered schemes & life insurance
respectively.
The respondents had chosen hedging against inflation as their first preference. The
second place is occupied by safety of principal followed by liquidity .The fourth fifth &
sixth places are occupied by return, retirement benefits and risk respectively
BIBLIOGRAPHY:
1. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing
House, New Delhi, 2011
2. Brahmabhatt, P.S Raghu Kumari & Dr. Shamira Malekar, "A Study Of Investor
Behavior On Investment Avenues in Mumbai Fenil", TRANS Asian Journal of Marketing &
Management Research Vol.1 Issue 1, September 2012, ISSN (online)
4. Dr. Sarita Bahl, "Investment Behaviour Of Working Women Of Punjab", APJEM Arth
Prabhand: A Journal of Economics and Management, Vol.1 Issue 6, September 2012,
ISSN 2278 - 0629
5. Meenakshi Chaturvedi & Shruti Khare , "Study Of Saving Pattern And Investment
Preferences Of Individual Household In India", International Journal of Research in
Commerce & Management, volume no. 3 (2012), issue no. 5 (MAY) ISSN 0976-2183