Your

Value Element Company / Comp 1 Comp 2 Comp 3

Product

Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0
Competitive Factor 0 0 0 0

Industry Strategy Canvas

Scoring

10

Factors of Competition

Your Current Value Curve

Scoring

10

8
 Your Current Value Curve

Scoring
10

Factors of Competition
nvas

Your Company / Product

Comp 1
Comp 2

on Comp 3

Curve
Curve

n
Example Strategy Canvas - Southwest Airlines
Other Strategy Canvas of Short-Hau
Value Element Southwest airlines Car

Offe rings
Price 2 6 2
Meals 1 5 1 10
Lounges 1 6 1
Seating choice 1 7 1 8
Hub connectivity 1 5 1
6
Friendly service 8 6 1
Speed 9 6 1 4
Frequent departures 7 6 9
2
0

Factors of Competit

Strategy Canvas of South

Offerings
10
8
6
4
2
0

Factors of Compe titi

Canvas of Short-Haul Airline Industry

Southwest
Other
airlines
Car

Factors of Competition

egy Canvas of Southwest Airlines

Factors of Compe tition