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Bart Feldman

Vice President, Oracle


Kiran Saindane
Product Strategy Director, Oracle
Demand Management Cloud:
An In-Depth Look
February 15, 2017, 2:00PM, Room LL20A

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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracles products remains at the sole discretion of Oracle.

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Customer-Centric Demand Management
Modern Best Practices
Forecast
Accuracy

Shape
Collaboration NPI Price Self
Simulation
Learning

Predict
Statistical Forecasting Causal Analysis Segmentation Pattern Recognition

Sense
Shipments Orders Channel Data Digital Demand Social Data DaaS

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Customer-Centric Demand Management
Competitive Advantage

29% 65%
Increase in forecast accuracy of Of companies employ demand-
best-in-class companies over shaping techniques to influence
competition, by using customer customer demand toward more
input along with internal profitable categories or specific
stakeholder inputs products
Source: Aberdeen Source: Gartner

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How accurately can you predict customer demand?
Yesterdays demand planning solutions do not meet todays needs

You face new challenges but use apps with


52% find it hard to gain visibility Less demand insight and
into ever-increasing data business intelligence
47% are unable to manage Less predictable forecast at
demand complexity and variability demand segment level
77% have no forward-looking No ability to simulate and
insights into actions taken to meet quantify decision impact
business objectives

Source: SC Digest, SCM World

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Introducing Oracle Demand Management Cloud
Purpose-built for the cloud, leveraging Demantra IP and modern best practices

FORECAST SHAPE
DEMAND DEMAND

ANALYZE COLLABORATE
DEMAND WITH STAKEHOLDERS

SENSE APPROVE
DEMAND DEMAND PLAN
CUSTOMER

Sense Predict Shape


Demand Management
Respond faster to market Improve forecast accuracy Reduce inventory investment Improve customer service

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Part of Unified Supply Chain Planning Cloud Suite
The fastest way to a unified, connected business

Sales & Operations


Demand Management Planning Supply Planning

Order Promising Supply Chain


Modern Best Practice Collaboration

Unified Planning Foundation

Built-in standardization
Customer Experience Foundation
Social Mobile Analytics Security Process
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Oracle Demand Management Cloud
Differentiated capabilities to overcome challenges

Improve Demand Visibility Manage Demand Variability Meet Business Objectives


Assimilate multiple demand Diagnose statistical forecast and Anticipate changes with multi-
signals as needed constituents visually dimensional analysis
Detect market condition changes Resolve chronic issues via error Enhance plans using business
Capture both qualitative & and variability analysis insights and social collaboration
quantitative demand insights Simulate forecast scenarios to Unify Demand-Supply process
make confident decisions

Sense Predict Shape


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Improve Demand Visibility
by sensing customer demand outside-in
Manage Multiple Demand Signals
Get a holistic view of your customers
demand by consolidating all demand
signals from multiple sources
Improve visibility into your customers
demand by incorporating
Internal business information
External customer and market information

Detect changes in market conditions via


real-time access to demand signals and
exception notifications

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Analyze Demand Signals
Perform a quick health-check by
monitoring business KPIs
Proactively anticipate your customers
needs and changes by visually analyzing
the plan and using guided navigation
Perform simpler, better and faster
analysis by personalizing the app
Reveal demand trends by slicing and
dicing the data and if needed, by
leveraging Microsoft Excel

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Capture Business Insights
Enhance view of your customers demand
by over-laying your own knowledge
Improve visibility by engaging all
stakeholders, while capturing and
preserving their view of the demand
Assimilate forecast inputs anytime,
anywhere by leveraging mobile devices
Drive accountability by documenting
group decisions and plan assumptions

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Engage in Online Discussions Oracle Social Network
Document Plan Discussions, Decisions and Assumptions

Leverage Oracle Social Network (OSN) for group Capture qualitative inputs via embedded notes
conversations ,Plan/Topic is a Social Entity

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Manage Demand Variability
by predicting each segments demand dynamically
Generate Accurate Forecast
Start with a good baseline demand plan
Predict forecast for your unique business
by harnessing power of advanced statistics
Gain transparency into forecast
recommendations by visually analyzing
constituents of the statistical forecast
Improve forecast accuracy by simulating
the impact of any influencing factor (e.g.
price) or impact of forecast input changes

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Establish a Robust Demand Plan
Enhance baseline plan by adjusting
forecast to incorporate business
knowledge and new insights
Easily identify areas of concern by
monitoring exceptions to business rules
and correcting forecast
Automatically reflect forecast changes at
detailed level (e.g. item) by automatically
disaggregating (e.g. from item category)

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Forecast Configure-to-Order Products
Incorporate customer preferences into
product-mix by using attach rates to
derive options forecast for models
Analyze and visualize forecast of both
models and options simultaneously using
out-of-the-box reports
Improve customer service levels by
simulating impact of changes to attach
rates or forecast of model and options

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Analyze Forecast Accuracy
Monitor forecast accuracy by measuring
MAPE, MAD, Bias forecast errors for each
demand signal
Detect chronic accuracy issues by
analyzing each demand segments
variability
Improve accuracy by diagnosing root
cause of inaccuracy and tracking
improvements to statistical forecast

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Achieve Business Objectives
by shaping customer demand intelligently
Forecast New Products
Forecast new products by learning
behavior from similar products and
making volume adjustments
Manage new product launches by
introducing them to new channels,
customers and geographies
Improve new product forecast accuracy
by reconciling marketing forecasts, and
incorporating executive feedback

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Simulate Forecast Scenarios
Respond to changing customer
requirements and market conditions by
simulating impacts on demand plan
Foresee impact on operational and
financial objectives by comparing
business scenarios and measuring KPIs
Achieve business objectives by evaluating
multiple demand plans and reaching to a
better collective decision

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Synchronize Demand Plans through Collaboration
Achieve consensus on demand plan by
collaborating with cross-functional team

Incorporate executive decisions into


demand plan by leveraging Oracle Sales &
Operations Planning Cloud

Enhance product availability and increase


responsiveness by planning demand and
supply simultaneously

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Oracle Demand Management Cloud Demonstration
Accurately sense, predict and shape customer demand

Sense Predict Shape

Understand demand patterns Visualize constituents of statistical Simulate forecast scenarios and
and changes in real time forecast and refine with one click foresee impact on business metrics

Respond faster to market Improve forecast accuracy Improve customer service

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Evolve Your Business Process
SaaS

Integrated Open Extensible


Seamless integration Open for integration with Tailor, configure, and enrich
with all of Oracle Supply Chain external execution systems your application
Management Cloud

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Integrate with SCM Cloud
Enterprise Performance
Management
Financial
Plans Operational
Plans

Sales Product
Sales Sales & Operations Planning New Items
Forecasts Development
Demand Supply
Forecasts Plans Order
Forecasts Supply Chain
Order Sales Demand Supply
Orders Forecast Collaboration
Customers Management Management Planning
Commits Suppliers
Planning Central
Availability
Purchase
Requisitions
Global Order Planned On Hand WIP Receipts
Orders Procurement
Promising
Purchase
Work Orders
Shipments Capacity
Orders

Inventory
Manufacturing
Management

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Integrate with External Execution Systems
Must be done using standard interfaces

Open Interfaces
CSV based upload to Web Services
interface Oracle
ADFdi SCM Cloud OTBI
Online excel-based Reports and web
interfaces services

Many available nowmore coming soon

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Extend Demand Management Cloud
Your Cloud. Your Way.
Custom Screen Colors, Fonts, Logo Complementary Custom Planning Apps
Measures
Hierarchies
Tables, Graphs, Reports Big Data & IoT Demand Sensing
Forecast Profiles
Causal Factors
Custom Labels Screen Layouts Planning Content Management
Exceptions
Analytics
Additional Planning Data Fields Social Collaboration

SaaS Tailor Planning Cloud Configure Planning Cloud PaaS Enrich Planning Cloud

Do More Within Your Cloud. Work Your Way. Match Easily Create New Processes &
Make It Your Own. Upgrade Safe. Your Business & Goals. Applications. Enrich Your SaaS.

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Oracle Demand Management Cloud
Summary: Modern App for the Digital Generation

Improve Demand Visibility

Manage Demand Variability

Achieve Business Objectives

Evolve Your Business Process

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Questions & Answers

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