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T h e Ne w s l e t t e r f o r O n l i n e E n t r e p r e n e u r s
Many marketers and copywriters have bought into the ridiculous notion
that all they have to do to succeed is copy or model someone else who is
successful and that this method alone will help them succeed. No, it wont.
For two reasons:
1. It isnt the words as much as WHO wrote the words and the emotional state
he was in when he wrote them. Try all you want but you cannot duplicate
Beethoven. You can play his music but try writing it. Very different
ball game, eh?
2. Superstar copywriters or entrepreneurs who create a grand slam ad are
often unable to do it again EVER in their entire career. You can run
down the list and see over and over again how these copywriters continued
to write great stuff but nothing ever matched their grand slam effort.
Even when they copied their own formula, they still came up short. With
this in mind, how can someone else come along and copy the original
copywriter and think hes going to get similar results? Tis not going to
happen.
I say all of the above because it isnt just the words that do the
selling. Its the emotion behind the words. Remove the emotion and you
dont have great copy. So it makes sense to me that you spend as much time
learning how to raise your level of vibration as you do learning marketing
and copywriting strategies.
Trouble is, no one ever teaches how to INFUSE your writing and marketing
with a level of vibration that is so positive and potent that people can
literally feel the energy pouring off the words youve written.
Fact is, if your vibration level is high enough, you could put words in
print today and a couple of hundred years from now, when youre no longer
on this physical plane, those words would still carry a buzzzzzz that
others feel.
Let me give you an example.
A few weeks ago, I was in a bookstore. I had a stack of books in my hands
and was walking down the aisle toward the cashier. As I was walking past a
bookcase of hardback Agatha Christie novels, my eyes and head were pulled to
the left as if I was being magnetically pulled in that direction.
I took note that this was the third time in less than a week that I was
being pulled in the direction of this particular authors books. Well, as the
saying goes, third time is a charm.
This time, instead of continuing to walk on by, I stopped and picked up a
copy of Evil Under the Sun. I opened the book and turned to the first chapter.
Disclaimer:
The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any
manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for
informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to
increase personal wealth. No promise or guarantee of results is implied or suggested.
talking about copy writing, email writing, or book writing to succeed at the
highest levels you need to practice what Zero Resistance Writing.
To my knowledge, no one teaches you how to write without resistance, without
blocks, fear, or apprehension. Yet it is the KEY that unlocks the door to
greatness.
Writers block and other self-limiting hang-ups do NOT need to exist in your
world. Imagine that you could delete from your mind all extraneous thoughts
anytime you wanted. Imagine that you could sit before your computer and crank
out extraordinary copy, on command. Imagine that you could do it day after day
after day, without fail.
Im telling you YOU CAN.
If interested in learning more on how to get into this fearless state of
mind when you write then youll want to get your hands on the DVDs from my
Zero Resistance Writing seminar held in May of 2007. To enquire send an email
to goldmedalpublish@gmail.com
Big Time Email Copywriting Mistakes
Before I begin teaching you how to write a money-drenching email in 10-12
minutes, theres something you need to know first. And that something is all
the mistakes you see being made by almost everyone. Thing is, you might not
think what you see in so many emails is a mistake because . everyone is
doing it.
Well, as your mother probably told you once or twice perhaps when you got
caught smoking, Just because you THINK everyone else is doing it doesnt make
it right.
Bear with me for a moment. I realize what Ive written above may come
off as arrogant. It may come off as I know everything and everyone else
is wrong. Not my point. My point is I have a different take on this matter
of Email Copywriting, and I have a different point of view for a damn good
reason. My emails kick butt and those who follow what I teach quickly learn
to do so as well.
So lets suspend judgment about me being pompous, at least momentarily, and
concentrate on whether or not you can learn something from me. Deal? Okay, let me
cover some mistakes I see being made in many, many emails mistakes that make
the reader stop reading. Not something you want to have happen to you, right?
Email Copywriting Mistakes
Mistake #1: Subject line ALWAYS begins with my first name
For example, I sign up for your email tips. And every time you email me the
subject line or headline says something like, Matt, Top 3 Ways to Burn Fat.
The prospect reads your five ways. He makes a note if you write something
good. Most of the time, though, he thinks to himself, Hey, I already know
that. Why should I pay for a product that tells me what I already know? Or
he doesnt agree with your tips. In fact, he strongly disagrees. Youve lost
him again.
If you only knew how to dangle the carrot youd have the money and the
prospect would have an entire system to look over to make the decision about
whether or not your product is worth a damn.
Thats how it works, my friend.
Mistake #5: No story
A couple months ago a member of my coaching told me that if he didnt send
informative nuts n bolts emails to his list they would begin opting out like
crazy. So what does he do? He teaches in his emails. Wrong answer.
The right answer is to figure out how to write incredible stories that make
people feel like they are getting more than theyd get if you gave them how
to. Fact is that the story is the only thing most people will remember. Not
the facts. Not the stats. Not the studies or theories.
People want to listen to and read stories. Imbedded in these stories are
instructions on how to live a better life as well as how to order your product.
If you lose a ton of people when you tell stories, then your stories need
a lot of work. At the same time, look at the people who opt out. Most are not
buyers. If youre not losing the non-buyers from your list each and every day,
youre lukewarm in your selling. And lukewarm gets spit out.
Recently I was talking to Pete Lillo about decisiveness and desire. I said
that any goal you have that you are lukewarm about, you might as well give
up on now because youll never create the result you want with anything less
than a burning desire. Not only did Pete agree but he went so far as to say
that he wont do business with anyone who signs his name after using the word,
Warmly. I agree.
Do business with people who are red hot. Not with the cold, the warm or
the lukewarm.
How to Write Red Hot Emails
For a moment, lets pretend youre witnessing a conversation Im having in a
bar with a few aspiring email copywriters.
After Ive had a few drinks, these men and women realize I am about three
sheets to the wind.
They figure the moment is NOW so they pop the question: Furey, without
all the B.S., whats the single biggest email copywriting mistake you see
people making?
Matt Furey
Zen Master of the Internet
Disclaimer:
The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any
manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for
informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to
increase personal wealth. No promise or guarantee of results is implied or suggested.
emails did NOT move product faster than the illusion of teaching emails.
So you have a choice to make. Teach and get awards or sell and make
money.
up. See how a whiff of information is brought under the readers nose so
that he begins to salivate. Then pay close attention to the sections I have
underlined. This is where I whisk the watermelon away and tell the reader
how he can get ALL the juicy details.
Get on the schtick, men. Make sure you enroll in the Matt Furey Inner
Circle NOW.
Best,
Matt Furey
free who attended one of my events as a PAID attendee (it was only $995.00
back then).
Toward the end of the event, I had a private closed-door meeting with a
group of attendees who wanted to be part of my first-ever MasterMind. This
man attended the meeting, mostly, I guess, to study my sales presentation.
There wasnt one. I simply passed out the forms (the attendees had already
been sold during the event) and the people sitting around the table started
filling them out.
When everyone else was filling out the forms, the ingrate said the
following out loud, for all to hear:
You know Matt, Im wondering WHY I should pay to be part of your
coaching when up til now youve coached me for FREE.
Without breaking stride or reacting in an explosive manner, I turned to
him and politely said, Well, its NOT free anymore.
He didnt fill out the form.
This taught me a valuable business lesson. Be generous with those who
are giving you money. Go the extra mile with those who are paying. Be
stingy with those who arent. Cut stingy people, freeloaders and glad-
handers out of your life immediately.
Now, dont go to extremes with what Ive just told you.
There is a time to give but you must understand that it is strategic
giving, not stupid giving. Strategic giving leads to more money, better
relationships and an improved career. Strategic giving also makes you feel
good about yourself.
Stupid giving leads to failure and frustration.
Give em a List
Another example of appearing to be teaching, but not doing so, is when
you give the reader a list of three or five or seven things he can do to
make money, lose weight, pick up chicks, increase flexibility, remember
names, improve creativity, and so on.
You make a list alright. And you tell people the things that they can
do to improve. They will be ecstatic. They will be over-joyed. They will
acknowledge you as the expert. They will be informed (partly so). And you
have taught them something. Only thing is that the person must commit to
doing something. Otherwise the WHAT to do wont change a thing in their
lives. The reader must commit to transmuting what to do into HOW to do it
and this cannot be done without further study. This means if they really
want to learn, they better get the product, go to the seminar, and so on.
One of the product categories that has the best tag on the above is the
ingestible health supplements industry. Dr. Dave Woynarowski, M.D., www.
drdavesbest.com has the distinct advantage of being able to tell you
everything under the sun about what you need in terms of supplements and
how they work to improve your health. Yet, none of what he says will do
you a rats ass of good unless you get his supplements.
is an equal and opposite reaction. Tis true, since almost every motion of
the human body is governed by the behavior of opposing muscle groups, one
to flex and one to extend and yes, both are involved in every motion to
some extent, not purely one or the other.
[Note: Utterly boring me to death. Sounds like college professor all
over again. Ugggh. Also, opening paragraph is too long.]
So, since this is the case, (and it is) an effective routine must attend
to the development of both structures within a given bodypart if you want
to achieve maximal development.
If you have ever wondered why Johnny Biceps at your gym, who does
nothing but curls, never got any bigger its because he forgot this (or
more likely just ignored it.)
Today I am going to tell you about two sets of exercises, both very
simple, which will build tremendous strength and power if done correctly.
With a free weights:
1. The standing curl
2. The standing military press
For the bodyweight oriented:
1. Pullups 2. Dips
Of course, there are many more combinations, these are just two of my
favorites. In fact, you can combine these two, add some leg work, neck,
abdominal training and a few grip exercises and you have yourself one heck
of an effective program.
[Note: Although John didnt give much here in terms of teaching, he
really did as many people know how to do all the exercises he listed.
In listing them the way he did, the reader now knows how to pair the
exercises for maximum benefit. He gave them too much. He satiated the
readers appetite with this, so they didnt buy that day.]
Train hard.
John Wood
P.S. This concept also applies to forearm and grip training which is
what makes The Formulator so incredibly effective. If you havent scooted
on over to check out our Brand New Formulator Training Guide, Now is your
chance: http://www.functionalhandstrength.com/formulator_guide.html
Are There Really Secrets To Hand Balancing
<$firstname$>,
I bet you didnt know that Ive been a fan of hand-balancing for
quite a long time now and have collected more than a bit of material
on that subject.
[Note: Opening is much more inviting than email # 1. Has zero
professor-speak.]
Whatever the fear is about, it can hold you right in place, doing
nothing, going nowhere, living your life out one agonizing day at a time
while you long for something different.
Unless you attack your fear.
My Mentor taught me this weekend that logical thinking doesnt conquer
your fear. Writing out plan after plan and list after list wont do it.
Talking to your friends wont do it. Going to the gym to work out wont
do it. Having a drink will do it temporarily but the fear will be there,
along with a headache, when you get up in the morning.
Nope, one thing and one thing only beats Fear Action.
Action. Fast action. Decisive action. Action that gets you moving in a
forward direction towards what you want.
This weekend my Mentor used me to teach the group and myself this lesson.
He had me stand in front of the room in a neutral position. He told me
to relax, be grounded and breathe.
He began doing energy work on me; slapping different points on my body
that hold energy, hitting two energy points on opposite sides to free up
blockages, and also striking different points that had uneven or dirty
energy to get it released and moving.
While he was doing this, the crowd was cringing and making faces. They
thought he was hurting me, but the more he slapped and whapped me, the
bigger a smile I started to get.
Then, we got to the teaching part.
Here he told me he was going to hit me in the gut and I was not to take
a step back. I was to stand my ground and not let him knock me off balance.
I wasnt allowed to be in a deep stance or to put one foot back; I had
to stand there with my feet shoulder width, breathe and relax.
He said he was going to hit me three times and every time I took a step
back, we had to start over again at one.
For those of you that dont know, Im not a large man. At 56 and 161
pounds, I am what the Irish would call wiry.
My Mentor is a National Collegiate Wrestling Champion and World Champion
in Kung Fu. Hes about 58-ish and in the neighborhood of about 230 rock
solid pounds.
This was going to be fun.
After the first couple of shots to the body, I had moved on each one and
had to start over. Everyone in the crowd had graduated to the Oh My God
Hes Really Going to Kill Him looks on their faces.
While I was trying to figure out what I was doing wrong, he looked at
me and said, Stop trying to not fall over. Clear your mind and attack the
punches with your stomach instead.
Three solid punches, wham, wham, wham and I didnt move an inch.
The crowd burst out into applause as I bowed to my Mentor and showed
respect for the lesson I had learned. He turned to the crowd and told them
that what they just saw was a metaphor for fear.
When you feel fearful, you have to attack it. Instead of trying to
figure out why youre fearful and what might happen, just go.
Attack. Get after whatever it is thats making you afraid and as you
can see, youll come out on the other side feeling better than ever about
yourself and you will have achieved what you wanted.
I realized right then that while I had been taught this by my
Instructors in different ways, no one had explained it to me in this way
until now.
This is one of the most powerful lessons you or I could ever learn.
When youre in class and its time to spar, its okay to be anxious,
nervous and fearful. Almost all the students I work with and talk to,
especially the women, dislike sparring.
The cure is to do what thats right; get in there and spar.
Because as soon as you start and you take that first shot boom; no
more fear.
Attack your fear. Go after what you want. Dont worry about the what
ifs. Decide what you want, make your plan of action
And Attack Your Fear.
Best,
William Huff
P.S. To learn more about what your proper mental state should be and
how the ancient Shaolin Temple of China trains their Warrior Monks to be
the toughest on the plant, get over to http://www.shaolinsecrets.com and get
Secrets of the Shaolin Temple Volume I.
P.P.S. I havent forgotten about my promise. The announcement I have is
coming in the next couple of days. Stay tuned.
[Note: This entire email is a story designed to get people to ACT to
do something, to attack what they are afraid of. In the P.S. I would
not have talked about mental states. Instead I would have recapped the
central theme of the email and closed as follows:
Youve just read about something I did this past weekend to overcome
fear. Now its your turn. Im sure youve got at least one fear in
your life, something that is holding you back; something keeping your
from truly living the great life. Obliterate that fear, man. If youre
hesitating in the least about owning a copy of Secrets of the Shaolin
Temple .. then fear no more. MOVE. Get rid of this idea that you
can outthink your fear. Do something to rid yourself of it and do it
right NOW. Go to http://www.shaolinsecrets.com and place your order.]
Okay, let me finish this issue with a brilliant email sent out by Lorrie
Morgan-Ferrero to promote a copywriting seminar shes having in September.
This email made me want to pay for the premium shes offering which
shows she has an enticing offer. When someone wants to pay for what youre
giving away, youve selected wisely.
Dan Kennedy Said OK!
Hi Matt,
Last year marketing great, Dan Kennedy approached me to do an exclusive
interview with him about how he ran the *business side* of things. This
was a high-end 4 hour intensive teleseminar filled with some of Dans most
proprietary (and unconventional) methods to squeezing the most money out of
every project, attracting and managing clients, negotiation techniques and
much, much more. While this was niched for copywriters, when you hear Dans
philosophy it is clear that all these lessons apply to any CONSULTANT,
COACH, or ENTREPRENEUR.
[Note: Excellent how she tied this into MORE than copywriting.]
Now let me tell you, this material is NOT available ANYWHERE. It has
been in the back of my *Ill get to it someday* pile. For you, SOMEDAY is
now because guess what? Dan said it would be ok to give it to you as a
bonus! http://www.kickstartcart.com/app/adtrack.asp?AdID=255135
When this product is released to the open market, it will run $997. (The
content is just THAT good). But you get it for f*ree!
Here is some of the many, many things Dan covered
**How to go from zero to 60 and get those first clients, fast
**How to get to a 6-figure income even if youre a rank beginner in 12
months or LESS
**How to double your income OVERNIGHT if youre already an established pro
**What specific criteria you should use to choose which clients you
spend your valuable time with
**How to write sizzling hot copy for dull, boring, ordinary products
or businesses
**How to banish your own biases and buying patterns when it comes to
writing winning copy
**How to overcome shyness and develop the assertive sales mentality you
need to write exceptionally effective direct-response copy
**How to avoid ever doing proposals and break free of competitive
comparison to others willing to work for peanuts
**How to juggle multiple priorities, clients, projects, even a day
job and still be a prolific, effective entrepreneur (Remember Dan
himself works with 30-40 clients, multiple copywriting jobs, writes
one to several books a year, 3 newsletters a month, runs high end
Matt Furey
Okay, well then, its time to practice, he said with a voice more serious
than a stroke. Dad pointed to the section of the Bible I would be reading and
said, Heres the section youre to read. Let me hear you read it out loud.
Do I have to? I questioned.
Yes.
I began. A reading from the book of Deuteronomy.
Whilst reading I was seated on the edge of the bed; my father sat next
to me, looking over my shoulder. After I read the first sentence, without
pausing, I went to the next.
Wait a minute now. What do you think youre doing? my father questioned.
Did you see the punctuation at the end of the first sentence? Look right
here, what do you call that?
A period.
Thats right. A period. Now what do you think the writers of the Bible
put the period in there for? For you to skip over it? No. They put the
period in there because they want you to PAUSE before continuing. So you
pause when you come to a period. Now start again, from the top.
I began again. This time I paused at the period. Then I went to the next
sentence. It was a much longer one than the first, containing a comma. I
read right through the comma.
Uh-uh-uh. Not so fast, piped my dad. Do you see this little mark after
the fifth word? What do you call that mark?
A comma.
Thats right, a comma. Now why do you think the writers put that in
there?
To get me to pause.
Right. So when you see a period or a comma, you stop. You pause. Let
what youve read sink into peoples minds a bit before you continue.
I began to read again. Dad, looking over my shoulder, never offering
a word of praise. Only correction. When I finished the passage he had me
start again. Over and over I read the passage and if at any time I read
quickly, he stopped me. Even if it was the last phrase, which at that time
was spoken as: This is the word of the Lord.
Matt, what youre reading here is important. Its the Word of the Lord.
And when you get to the end of the passage, you cannot go too fast. In
fact, you need to go even slower and enunciate each word. You see all the
other lectors at the Mass. Theyre awful. They get to the end of the reading
Disclaimer:
The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any
manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for
informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to
increase personal wealth. No promise or guarantee of results is implied or suggested.
and they read like they cant wait to finish. Instead of THIS IS THE
WORD OF THE LORD, punctuating each word for emphasis, they ramble
thisisthewordofthelord. Its awful. I dont ever want to hear that from you.
So let me hear you read that refrain again.
When the first reading was to my fathers satisfaction he had me go to
the second.
Now, before you begin, a word of advice, said dad. You see all these
other readers on Sunday. When they get to the second reading they start off
by saying, Our second reading this morning is from the Gospel of lets
say, John. Now, first of all, there is nowhere in your booklet that it says
that you are to tell the reader that this is the second reading. And second,
if the people in the pews cant tell that youre on the second reading, then
they must be complete idiots. You dont need to tell them its the second
reading because anyone who has a brain already recognizes this. Okay, lets
hear the next reading.
Time Out
What I have done to open this newsletter is an example, on many levels,
of what you as a marketer of goods and services on the Internet can imitate
in your email campaigns. Yes, the story above is true and it takes guts
to write what is weighing heavily on my mind but its part of the Furey
Method for becoming a great email copywriter.
Note: I did not say copy verbatim. Imitate the flow; the layout; the
type of story; the amplification of emotion and so on. But do not
copy the words themselves. They are mine. They come from my brain. So
should yours. And doing so is not difficult when you learn to write
email copy the way I write it.
There are several key elements to writing effective money-drenching email
copy. First and foremost, though, is learning to write like you talk. Most
people struggle because they try to write in a vernacular different from how
they would speak to a friend one-on-one. Big mistake.
The key to breaking out of this is to begin talking out loud and
after a sentence is uttered, you write what you said. This is the fastest
way of finding your voice. And, if you want to go further, if you want
to find someone elses voice then listen to him speak and write what
you heard. Theres nothing more to it and anyone who tries to teach you
otherwise is milking the process of email copywriting for all its worth.
Your key to success when writing emails is to uncomplicate things. Most
people do the opposite. They try to make everything more difficult than it
is. Imagine being the person who writes in a clear voice nearly everyone
easily understands. I think this ideal is a grand station in life to
attain, dont you?
Six months after my wife had emigrated to the U.S. (she arrived on
August 2, 1994), she could read my writings and clearly understand what I
was saying. This, my friend, was after having no more training in English
than what was provided at an adult school program, wherein she was tossed
into a room with dozens of other emigrants, most from different parts of
the world.
The average writing you see on the Internet today what we read in most
emails if I were a betting man, I would bet that after six months of
English Zhannie wouldnt have understood the message. Today, yes. Back in
1994, no.
We are often given the advice to write at the 5th or 6th grade level. Yet,
in todays global Internet world, youre probably better off writing at the
six months of English level. Clear, concise and colloquial, those are the
three Cs of writing youll want to work on.
took the stage. He told stories. He was personal. He could have simply gone
on stage to sing and nothing more, yet he understood the value of making
a personal connection with his audience.
Reagan, the Great Communicator, was an entertainer first. He made most
Americans feel good about the country by telling stories, jokes and being of
good cheer.
How much money would Rush Limbaugh be getting for his radio show if
he didnt make people laugh as well as make others raging mad? He is an
entertainer.
Look at the salaries of our big league ball players. What do they do?
They entertain.
The other day I revealed this truism Entertainment is more important
than education to a member of my MasterMind. He broke out laughing. Couldnt
believe what I was saying. I then said to him, You have kids, right?
Yes.
Where are they now?
Probably watching something on tee-vee.
Precisely.
Right or wrong Im not playing judge here. Im merely reporting the
truth. If you want to make the most out of your career you must learn
to MIX entertainment with what you do. And by entertainment, I mean, first
and foremost, MAKING PEOPLE LAUGH on a daily basis preferably. One laugh
per email is good. Two or more and youre doing great. But laugh your
reader must, if you want him or her to become a fan who buys from you
again and again.
[Note: In a direct response salesletter, I do not advise going after the
laugh. Its very hard to make it work. In an email getting regular
laughs is mandatory if you want to build a large following.]
Yes, I am an educator. I teach people how to do things in my books,
courses, newsletters, seminars and coaching programs. But Id be a fool to
think my success would be equal to or greater than what it is if I didnt
entertain.
Read my emails. Study them. Each and every day there is at least one
instance in which I make the reader laugh assuming, however, he has a
pulse. You cannot make the dead laugh, Im told.
How many people who write emails have colorful terms to describe who they
are? Call me Fure-cat.
Almost no one.
How many have names for their customers? I call mine the Furey Faithful.
Again, almost no one.
You might think these terms dont bring smiles to the faces of the
readers of my emails but youd be wrong to make that assumption. I can
tell you a great many Fellow Fure-cats (another name I use) write our office
and begin with the following: Hi, my name is Bob Jones and Im one of the
Furey Faithful.
Happens every day. I invent the terms, the fan base uses them.
remove their quotes as well as their recitations from history books or the
latest studies, theyre aint a whole lot left for them to say because their
entire brain is little more than an accumulation of a bunch of everyones
elses facts.
Back in 1992, I attended a Robert Fritz workshop on Creating in Sonoma,
California. It was a wonderful life-changing event for me. One of the
reasons why happened on Day 3. When Fritz was grilling us with his Socratic
method, which he calls Structural Consulting, I shot back at him with a line
that went like this: Well, Dr. Wayne Dyer says
Before I could give the quote Fritz interrupted me. I dont want to hear
what Dr. Wayne Dyer says, or Dr. Joyce Brothers, or Deepak Chopra, or Norman
Vincent Peale, or Tony Robbins, or Mother Teresa, and so on. I want to know
what YOU think.
I sat motionless for a spell. Then a smile of embarrassment broke out on
my face. I realized, for the first time in my life, my mind wasnt much more
than a collection of what everyone else thinks and says and writes. There
was very little Matt Furey in my own brain. I was well-read but I was
uneducated. Never before have I felt so naked. It was a beautiful moment.
Keep this in mind when you sit before your keyboard and begin to write.
Give the reader part of yourself not a part of what everyone else says.
Be personal. Be down-to-earth. Be enthusiastic and authoritative. And damnit,
make people laugh.
Use quotes and studies but use YOURSELF even more. Give the reader a
window to view your life and youll attract a following who cannot wait for
your next message as well as your next product or service.
Youre far better off proving you can tell a good story and hook the
reader into reading whether hes being educated or not. Then, when
hes hooked, when hes on the edge of his seat listening to your
entertaining wit drop in a bit of knowledge and sell him something.
3. Nothing bad ever happens to an email copywriter: EVERYTHING is
MATERIAL. Share openly but intelligently about your life. Let the
reader have a peak behind the curtain; a look over the Great Wall.
Alright, now let me dig out my red pen and start going to town on some
emails Ive recently received. Per usual, my comments will begin whenever
you see the following: [Note:]. Because so many of my comments are brutal
names, products, websites and such have been omitted to protect the guilty.
How to Be a Hero
Hi Matt,
Ever notice how when they interview a hero the hero always says one
line. It may take slightly different forms, but theyll all say basically the
same thing.
[Note: Who is they? Be more specific and youll get more of the
readers attention.]
What is it?
Reporter: You were so courageous, Mr. Fireman, that was such an
extraordinary thing you did. Were all amazed and profoundly grateful. Please
tell us, what were you thinking?
Hero:
You fill in the blank. I saw this many times yesterday on TV and I always
predicted what the person would say.
Come on, take a guess
Yes, they will say I was just doing my job.
How about if it is a non-service professional, some passer by? What will
they say?
Yes, I just did what anyone would do in that situation. I wasnt thinking
of being a hero, I just wanted to get the person out of there.
Inside these answers are two keys to confidence. Two keys to success. Two
keys to what you really want: to feel great.
[Note: Rewrite of paragraph above Contained within these seemingly
blah answers are two secrets of mega confidence; two keys to
unparalleled success; two keys to greatness. Would you like to know
what they are?]
They arent as easy to guess as the hero interview, but Im a trained
professional and will point them out:
Focus and Action.
These heroes were focused on what was most important. With my baseball
background I like calling it focusing on the MIT the Most Important Thing.
They were focused on the person in trouble and how to solve the problem.
They werent caught up in a psycho-drama full of emotions.
Confidence isnt even the issue. This might seem sacrilegious coming
from a guy who created a course called (xx), but I believe focus is more
important than confidence.
Focus powerfully and confidence comes along for the ride.
[Note: At this point youve given me too much and the possibility of
a sale is reduced. You need more curiosity here. Youve already solved
things for the reader.]
Then take action. Do whatever your focus is telling you to do.
So, how do you be a hero? You dont think about being a hero, you just
focus on whats most important and take action.
Now, it helps a lot if youre trained in this. Good training makes it a
lot easier to stay focused and take right action under pressure. Any high
stress profession involves high stress training.
[Note: Trained??? Oh boy, sounds like too much work. If youre going to
tell them they need to work you must glorify hard work by comparing
YOUR idea of hard work to someone elses lame idea of hard work.]
Pilots, soldiers, EMTs, firemen all train in simulated settings to
build their ability to focus and take action in spite of numerous possible
distractions.
[Note: Im none of the above. Better relate it to me fast or Im
outta here.]
Their training makes them many times more likely to take effective action
when the heat is on and heroic deeds (as defined by others) are called for.
But there is stress in your job, in your relationship, in your life. You
would benefit from being trained to be better able to focus and take action.
That training would make you feel more confident.
[Note: What I want is Instant Confidence. To hell with my stress, my
job and all my problems. Give me a quick fix. Yes, I realize I will
have to train to get confidence, but if youre going to tell me this in
your email, youve got to make the idea romantic.]
That training is available at www.xxxxxxxxxx
H
p.s. Focus on that link and take action! (Youll be my hero!)
[Note: The close here is weak. On the enthusiasm scale, you get a zero.
Sometimes I will use a soft-touch close in an email but it is still
aclose. Youve got to tell the reader what to do. And youve got to tie
the main thrust of the email into the close. Your P.S. is a HUGE no-
no. Its totally self-serving. Turn it around so the focus is on the
prospect and what he will get from clicking the link. For example:
Perhaps youve never dreamt of doing something heroic. Join the club.
Most heroes dont either. But man, when an opportunity arises, theyre
ready. They know how to put themselves into a peak emotional state
instantly. Do YOU? Imagine how much your life might change if you
harnessed the easy-to-learn skills of the most confident men on earth?
Click the link and discover the secrets they possess.]
sexy voice and a hot body, this might work. But I dont want a man
writing me with this kind of opening.]
I just had pineapple pie. Now I dont know about you but Ive never had
pineapple pie before, and I find it kind of strange.
Its strange because it sort of works.
[Note: Dude, Im already sick to my stomach reading this drivel. Let
me give you a different opener: Ever eat a pineapple pie? If you
have, you probably know what I mean when I refer to Conversations
with pineapples. Yes, when you eat a pie with pineapples, you might
even speak in tongues. Heres what I mean This is just off the
cuff not great but it beats the crap out of what you have here.
Speak in clear, concise and colloquial language. Take your sentence,
Its strange because it sort of works. Please tell me how that is a
clear, concise and colloquial sentence??? It makes about as much sense
as a fart in church. Back to the drawing board. Remember: Talk-write,
write-talk.]
Its sweet, and fruity with a nice crust. And when you really think about
it, its very similar to apple pie, peach flan and every other variety of
fruit and pastry based desert.
The person who first made pineapple pie understood the general concepts
of making a fruit based pie. They understood the act of balancing the
sweetness of the fruit with the texture of the glazing with the floury,
crumbly taste of the crust.
Because they understood the concepts involved with the flavors of pies,
when they didnt have apples or any other standard fruits and there in the
fruit bowl is this honking great big pineapple they can work out how to use
that instead.
Necessity perhaps is the mother of invention but only to a skilled and
experienced mind.
And thats why someone whos confident in one area of their life is able
to adapt to any other area.
Ive seen a friend whos great on a snowboard get thrown into a new
situation at work. He leapt into it with the same gusto. Sure he made a lot
of mistakes at first but because he was confident hed succeed eventually he
kept at it and succeed he eventually did. Its because he understood how to
be confident in general.
But what if you dont have that initial confidence to draw upon? What if
youre like the many people who are stuck with a pineapple and dont know
what to do with it?
What if you need to speak to a group of new people at work, and all
youve got is a pineapple to work with?
I talk about this with my Silver members and you can also become one by
going to http://www.instantcalmness.com/silver. If you dont already have the
skill of confidence in one area of your life, you need to see it applied in
different examples before you can pick it up. The same goes with motivation
and the same with relaxation.
[Note: The transition here into the plugging of your Silver
membership is nonexistent. Everything must flow. This is
screeching halt bad transition.]
Thats why each week youll hear entertaining stories that are easy to
remember and yet by listening to them you automatically acquire the habit of
confident speaking, confident acting, purposeful doing. Its like getting the
lessons in these emails, but on steroids.
M.W.
Push past your limits; love life doing it.
Ps. Im down to the last 12 places at the current introductory price. If
you like the idea of getting fresh motivation, inspiration and raw, honest
goodness sent to you for less than the cost of a meal out, then get over to
www.xxxxx and upgrade your membership now.
[Note: MW, youve gone to scarcity in the P.S., which is a powerful
selling tool, but the copy must be improved otherwise no one will
see your offer.]
Put together, this is the music of your life. Your aim is to minimize the
negative sounds, including much that teevee, movies, magazines and books
have to offer. Instead, simplify your sound palate by exposing your mind
and ears to the stuff that picks you up, makes you laugh, helps you think
creatively and calms you down.
Sounds and music are everywhere. Mostly unnoticeable, because theyve
become part of the fabric of our lives. But that doesnt mean these sounds
arent playing a number on your mind. They are, big time. Start paying
attention and youll be making changes pronto.
Listening to the xxxx
Immerse yourself in whats good for you. You wont regret it.
Warm Regards,
T
P.S. Ever wonder how you would feel if every obstacle was turned into an
opportunity a chance for getting rid of cobwebs. Listen to these xxxx
[Note: Overall, good email. To improve it lighten the topic with
something funny or humorous. Tell a story. Be personal. And tell people
how they will benefit by having your product.]
I want you to play imaginary basketball for 7 days. Whenever you can, I
want you to play basketball in your mind. I want you to imagine that you
are the best shooter that ever played the game. I want you to take every
possible shot in the game and make it. On the last day, I want you to play
a championship game, and make the game winning shot. Then call me.
A week went by and I got a call. We met at the gym. Whats your favorite
team ? I asked. Tennessee, she said.
Okay, I said. Lay down on the floor, hold on to your ball, and imagine
that Pat Summitt is in the stands. Shes here to watch you play, because she
needs a shooter for her team. You are going to score 26 points. She is going
to walk down out of the stands and offer you a scholarship. When the game
is over you can start shooting.
After putting her through this powerful exercise, guess what happened?
She started shooting and she banked her first 24 shots. And on average, she
hit about 8 out of every ten shots during the entire practice. Now thats a
major improvement.
As we walked off the court she said, Tennessee, get ready, here I come!
Everything I was teaching this young girl is what I learned from Dr.
Maxwell Maltz, author of the 30 million copy best-seller, Psycho-Cybernetics.
But what she learned comes from Dr. Maltz most advanced and cherished
work. To read all about his mega-powerful program go to http://www.psycho-
cybernetics.com/zrlcourse.html
Best,
Sean Furey
P.S. Last night I watched her play again. She shot 9 of 11 from the floor
and 4 of 4 from the line. After the game she said, I beat them before the
game started. I beat them Monday, Tuesday, and today at lunch. They didnt
have a chance. No one else will against you either once youre armed with
Dr. Maltz life-changing program. Go to http://www.psycho-cybernetics.com/
zrlcourse.html and order NOW.
[Note: See how this email is personal. See how it tells a story. Also
note how the reader is entertained but not taught anything valuable.
The reader must buy the course to get the most valuable imformation.
And finally, note how the reader is told to buy something.]
Well, my friend, thats a rap. Be back next month with a whole lot more.
Matt Furey
P.S. Two seats remain in my October seminar The Science of Super-Human
Marketing. This seminar is the MOST important one I have ever done. Go to www.
knockoutmarketing.com and make sure your butt is in a seat on October 18th.
the group. I sat in the back of the room shaking my head, then leaned to
a friend and client and said, Make a note. NEVER do business with this
guy and NEVER tell him a freaking thing about YOUR business.
Later on during the event, said copywriter came up to us in the bar
and asked about email strategies and so on. I gave my stock facial
expression. In China they call it zhuang xia. Maybe sometime Ill show
you what it looks like and what the meaning of the phrase is. I think
youll get a chuckle out of it.
The lazy use of the word steal by marketing teachers has done more
harm than good as people who are fully capable of writing their own copy
or coming up with their own product ideas, are too bone-headed to do so.
Instead, they cut and paste others emails or ads.
A few weeks ago I was sent an email, driving me to a website where
a product for a red hot niche was being sold. As I read the copy I
was stunned at how I had read this same copy, virtually verbatim, on
another guys website selling to the same group. Two different people.
Two different business. Same market. Same copy. Somewhere along the line
this is blatant theft. I have no respect for this and anyone I know
in my own coaching group who behaves this way is G-O-N-E. Furthermore,
if I ever discovered who stole from whom, rest assured I would NEVER do
business with that person. Nor would I give him a shred of my knowledge.
Key thing to remember is this: Someone needs a lawsuit to wake his
ass up. In my own business, I now have a legal team looking for people
that I can thump. Incidentally, a single LOSS in a copyright violation
lawsuit can cost you $125,000.00 no small change. So if youve made cut
n paste part of your M.O. think seriously about a little mind shift.
Fix your ads pronto. Write things in your own words.
Now, to give you an idea about just one of the tools that makes it
easy to find those who steal your copy and use it online theres this
website http://www.copyscape.com and itll help expose the thieves
for you.
Applying an Idea
Theres a major difference between applying an idea to your business
and stealing the idea. For example, if you see the title of my product,
Combat Conditioning, it may give you the idea to name your product
Confidence Conditioning as MasterMind member Dr. Tom Hanson has done
www.confidenceconditioning.com.
Disclaimer:
The authors, publishers, contributors, and others involved in the creation, production, or marketing of this newsletter are not responsible in any
manner whatsoever for any loss resulting from the use or practice of the information presented herein. The content of this newsletter is for
informational purposes only and is offered to assist people in their individual education and research. Inidividual results will vary in the quest to
increase personal wealth. No promise or guarantee of results is implied or suggested.
Rough Talk
Scarcity and curiosity aside, there are other things going on in this
email, one of which I covered in last months issue: injecting humor. Yet,
humor aside, theres another element I am using. For want of a better
term, lets just call it rough talk.
No doubt, there will be a few people offended by my use of the words
bull shit. Others wont like how I slighted those who pump iron or
prance before the mirror with a bikini on. Tough. I write things the way
I write them because I am filled with confidence and confidence sells.
Timid, fearful, I dont want to offend anyone language does not garner
attention rough talk does. Remember: People will not be bored in print.
So youre better off offending a few nitwits whilst entertaining an entire
herd of people who enjoy your writing.
Give em Options
The email shown above also gives the prospect two options. One, he can
enroll as an annual member or he can take a monthly test-drive.
The test-drive, however, is NOT free. It costs the same as the monthly
charge the buyer will pay for his membership. Only difference is hes
getting a lot of stuff FREE with the test-drive. In fact, everything is
free except the membership itself.
M.F. I have to agree with you on the price Scott. The information on
the DVDs is a steal at the current special, and will be going up again
soon. In fact, I let it slide for an extra week, but effective today, Im
only letting another 100 sets go at this amount. Thanks for your support.
Matt,
Just got the Chinese System www.chineseculturesecrets.com/long_life.
html and Ive been massaging the 3 pressure points the last couple of
days. Its incredible! The energy increase and clarity of mind I get from
them is overwhelming...is that normal. Does it take long to get used to
the effects.
Thanks,
Tom
M.F. So I guess it works, huh. Yes, the results are normal. I cant
really say how long it takes to get used to a clear mind and having so
much energy. It sure beats going through life with a body that is asleep
at the wheel.
Well, my friend, thats all for now. Be sure to get in while the
getting is good. Only 100 sets left and then the amount for this
extraordinary Chinese Long Life System is going up considerably.
Kick butt take names,
Matt Furey
P.S. Heres another good letter this one about my Combat Conditioning
product:
Matt
Just wanted to thank you for your excellent book and DVDs on Combat
Conditioning http://www.mattfurey.com/conditioning_videos.html. I read
Barry Eislers excellent RAIN series, and when I asked about bodyweight
exercises, he referred me to your product.
I am 47 years old, and in May weighed in at 220 with cholesterol count
of 242. The doctor immediately recommended Lipitor, but I said no; give
me 3 months.
I started your program, plus biking, and eating healthy.
3 months to the day, my cholesterol dropped 60 points, bad cholesterol
70. The numbers impressed the hell out of the doctor.
I also surprised myself by doing 12 pull-ups and 25 chin-ups. Before
I could barely do 2-3. I feel stronger than ever. While my numbers are
not as impressive as some, for a 47 year old guy who simply follows your
program 6 days a week for 20-30 minutes a day, I am extremely pleased
with the results.
Hi Matt,
Its hard to believe that the summer of 2006 is over. Im not ashamed
to say that Ive taken advantage of the slow market conditions to re-
group and have some fun & relaxation. I have been involved in real
estate for the past 25 years. In my world, the summer months have always
slowed down a bit giving us a chance to sit back and enjoy life.
I was recently talking with my buddy, Real Estate Guru, Frank
McKinney. He was the guy that got me started in the pre construction
facet of real estate. Frank is quite famous for building the worlds most
expensive spec homes in Palm Beach, Florida. I was selling new homes
for a local New York state builder and tired of sitting in the model
homes day after day, weekend after weekend. I attended one of Franks
seminars in Florida.
After that seminar, I made my mind up no more model home sitting. My
eyes and ears opened wide at that seminar and here we are today working
on millions of dollars of pre construction condo sales.
Enough about me the purpose of this email is to share an email
I recently received from Frank. He talks about the current market
conditions I found his email very interesting a great perspective on
the current real estate market.
I hope you take the time to read Franks thoughts. Click on the link
www.dougdoebler.com/x/Mckinney
If clicking on the link does not work for you, just highlight the web
address above, copy and paste to your browser.
Franks email is worth the read.
Frank uses his grand success to build homes for the homeless in some
of the poorest parts of the world. I am going to Haiti in February with
Frank to visit a village he is building and that I have contributed to.
Should be an interesting tour!
Sincerely,
Doug Doebler
[Note: Doug, I loved this email so much I couldnt help but click
the link. What youve done in this email is important. Youre
providing confidence, reassurance and courage. You need to do more
of this. Using the higher authority is brilliant. Now it is both
of you telling me to stay the course or to jump in with both
feet. Far better than the nitwits on the nightly schnews with their
perpetual doom n gloom. Great work.]
Believe me, I am the hardest person for Tim to convince about anything
but I had to admit that what he told me worked. Might be the second
time that Ive admitted thats hes right about anything.
If youre interested in getting the same kind of results look over
Tims letter here: http://www.makesyoufast.com/uphill_fitness_training.html
Tammi Kauppinen
PS This was fun. I think Ill sneak on here once in a while to give a
womans perspective on things...
[Note: Tim, I like this email a LOT. By direct mail this approach
can do very well, especially when theres a photo with your letter.
And if your letter is hand-written, then WOW it can have major
pop. By email, though, there is a feeling of insincerity that comes
through for some reason, even though the same exact approach works
great in another media. This is why I think youre better off
introducing Tammi. Begin to tell her story, then pass the torch.
For example:
Hi Matt,
My wife, Tammi, lost X pounds following my Uphill Fitness program.
And she did it in X weeks AFTER having our 5th child. Today I
thought youd like to hear her side of the story, so Im passing the
baton to her right now. I think youre going to love what she has to
say. Tim
With this approach you can work her emails into the mix more often
and never feel weird about it. Let me know how it goes.]
Well, my friend, thats a rap for this issue. Next month Ill have a
report for you thatll blow your brain wide open.
Kick rumpus,
Matt Furey
PS I'll be speaking at the Glazer-Kennedy Info-Marketing Summit, in
Atlanta, on November 2. Hope to see you there.
The Japan Sumo Association just held its first ever drug test. They
decided to do this after a Russian sumo wrestler was arrested last
month for possession of marijuana.
Now, I didn't administer the drug test - but this Fure-cat tends to think
one of two things about this situation:
or
2. The Russians just don't get it that there are many ways to celebrate
in Japan - all of which are limited to being drunk on sake.
I, myself, have tasted sake a couple times, and believe me, it's
nothing to write home about. The same can be said of eating raw
squid, octopus and horse meat.
So maybe this is a third reason for the Russians using weed. If I had
to live on what they may be forced to eat each day, I may reach for
something much stronger, too.
By the way, one good reason (among many) NOT to use marijuana is
that it reverses the flow of chi in your meridians. Not a good thing, me
thinks.
When your meridians are open, disease and sickness leave you alone.
So do the pangs of old age, weakness and lethargy. So it's a good idea
to follow exercise programs that open you up rather than close you
down.
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Two of my favorites, both of which come from China, where they don't
have any dope smoking sumo rasslers, are the Chinese Long-Life
System and Dao Zou.
Many people wonder what the difference is between the two programs,
as both of them lead to greater health and longevity.
In Dao Zou, the objective is to rewind your mind, reduce stress and
improve balance through reverse training. When you train in reverse
you improve the functioning of your kidneys - and many of today's
diseases: senility, Alzheimers, osteoporosis, sexual dysfunction,
weakness in the knees, and so on - are due, in part, to weakening
kidneys.
I realize in America you won't hear what I'm saying from too many
M.D.'s. But if you were to speak with an acupuncturist or doctor of
Chinese medicine - you'd find him agreeing on what I say.
When you do Dao Zou, your kidneys strengthen which will then show
in greater leg strength, a calmer mind and a better memory. Your
kidneys control short-term memory - your heart long term memory.
This, in part, is why those with senility and beginning stages of
Alzheimers have no trouble remembering what they did 50 years ago -
they just cannot recall what you said a minute ago.
As your kidneys get stronger, the overflow of chi moves to your heart
- and your heart regulates, among many other things, the strength of
your long-term memory. So don't be surprised if you begin to
remember things from your past that happened a long, long time ago -
if you're doing the Dao Zou program.
I know someone who suddenly began recalling his birth while doing
Dao Zou. This may sound far fetched to you now, but it won't be if
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32
All of these programs are currently being offered at half- off here.
Jump in and get the programs that truly make you healthy and vitally
alive.
Best,
Matt Furey
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Yes, the Chinese Long-Life System isn't about your belief system. It isn't
even about how much effort you exert. It has nothing to do with whether or
not your mother liked your sister better.
It's all about massaging three mega-powerful and incredibly influential life-
changing pressure points, then doing a few easy calisthenics, then
slapping along meridian lines.
You don't need to hypnotize yourself for the program to work. You don't
need to think positive. You don't to believe a word I'm saying. All you need
to do is take a few minutes each day to follow along with Master Zhang
and voila - eureka and yao-zai, yao-zai, yao-zai the program does what
is is supposed to do.
Matt,
Did you say that some people are criticizing you for the cost of the
Chinese Long-Life System
Hopefully, they are getting on you because they are too cheap.
I have been doing quigong for many years, as well as other martial arts
and MMA. Let me tell you something.
33 61
34
A good friend of mine trains with one of the greatest tai chi/quigong
masters on the planet, and he has showed me a few things. He told me to
never, never show the exercises to anyone as they have been passed
down from a very protective and secretive lineage. I have never broken his
trust, but after seeing your DVD's, shucks, many of them are already there,
or at least very close versions of them.
Those getting it, and doing it should consider themselves lucky. Most
people learning those exercises have been selected by the teacher. All of
your products are worth their weight in gold. You are probably a millllion-
aire, and you know what; you should be. God bless you brother, and keep
putting the good stuff out there.
Scott
M.F.: I have to agree with you on the price Scott. The information on the
DVD's is a steal at the introductory price, and will be going up soon. In fact,
I let it slide for an extra week, but effective today, I'm only letting another
100 sets go at this introductory amount. Thanks for your support.
Matt,
Just received the Chinese Long-Life System and I've been massaging
the 3 pressure points the last couple of days. It's incredible! The energy
increase and clarity of mind I get from them is overwhelmingis that
normal.
Thanks,
Tom
M.F.: So I guess it works, huh. Yes, the results are normal. I can't really
say how long it takes to get used to a clear mind and having so much
energy. It sure beats going through life with a body that is asleep at the
wheel.
Well, my friend, that's all for now. Be sure to get in while the getting is
good. Only 100 sets left and then the amount for this extraordinary
Chinese Long Life System is going up considerably.
Matt Furey
62 34
35
P.S. Here's another good letter - this one about my Combat Conditioning
product:
Matt
Just wanted to thank you for your excellent book and videos on Combat
Conditioning. I read Barry Eisler's excellent RAIN series, and when I
asked about bodyweight exercises, he referred me to your product.
I also surprised myself by doing 12 pull ups and 25 chin ups when in May I
could barely do 2-3. I feel stronger than ever. While my numbers are not as
impressive as some, for a 47 year old guy who simply follows your
program 6 days a week for 20-30 minutes a day, I am extremely pleased
with the results.
Joseph
M.F.: Great work Joe, and your numbers are more impressive than you
may think. For those who haven't read Barry Eisler's books, you are
missing a real treat. The Rain series will stand with anything written by
Michael Connelly, Robert Crais, or Dennis Lehane, three other fine writers.
35 63
36
In my book, I tell you, flat out, what works and what doesnt -
based on MY EXPERIENCES of winning a world kung fu title,
operating a multi-millyun dollar business, writing an international
best-seller, holding sold out seminars - and so on.
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37
You may find it ironic that LESS physical effort can bring you
more mental and spiritual power. But think of it this way, your
body is mighty small compared to the power of the wind. Yet, the
same Universal Power that gives power to the wind also gives
you power - and the more you choose to open yourself to it - the
greater that power becomes.
There is a reason why kung fu and tai chi masters in their 70s
and 80s can beat the tar out of their younger students. And it
isnt because their muscles are stronger. Its because they know
how to harness the power of imagination and combine it with
breath and a dynamic, fluid structure.
I trained with great focus the entire time. Yet, the three hours
was teaching me to let go and allow the mechanics of my
physical structure - combined with the chi of the Universe - to
deliver the power.
Best,
Matt Furey
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I Dare You
People will do some pretty amazing as well as outrageous things
- when someone dares them. But has anyone ever dared you to
become a success; has anyone ever dared you to make a fortune
providing great products and services to others.
Probably not.
Last night I was out bowling - and one of the people in my group
saw I was ahead of him on points. As I went up to the line to get
ready, he said, Come on, Matt. Throw a gutter ball. We need a
gutter ball.
I turned around, looked him in the eyes and pointed to the floor,
You must be talking to the little mat that is sitting right there.
You cant be talking to me. He smiled and shut up.
Best,
Matt Furey
P.S. You wont be able to put this book down once you start. I
dare you to try.
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But I didnt stop there. Soon after I wrote my first book I created
a set of three videos, then another book with a video - then
another book and a set of audio tapes to go with it.
In fact, over the next eight years I finished so many things that I
became prosperous in every sense of the word.
Yes, I did write three newsletters each month, as well articles for
magazines, as well as my daily emails, as well as my monthly
CDs and DVDs.
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While this desire for more stirred within me - I also had to deal
with the reality that I could retire if I wanted to and live a life of
comfort.
I can tell you, there are a lot of people who would love to write a
book or create a product - but their lives are too comfortable - so
they cant get themselves to do it.
Finishing things takes desire, imagination and goals that get you
moving.
So stay tuned.
Matt Furey
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