Académique Documents
Professionnel Documents
Culture Documents
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Accountancy
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BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
TABLE OF CONTENTS
I. Introduction . 3
Vision Statement
Mission Statement .
SWOT Diagram ..
Strengths ..
Weaknesses
Opportunities ..
Threats ..
V. Marketing Mix .. 10
Product ..
Price
Place
Promotion ..
VI. Appendix . 13
VII. Bibliography 15
2 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Introduction
Executive Summary
4 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Vision Statement
country.
Mission Statement
5 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
SWOT Analysis
Strengths Weaknesses
industry
Opportunities Threats
Natural Disasters
6 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Strengths
staff has studied the industry for almost 5 years and have great
Weaknesses
that Space Jam Shipping Company will rely on its business and has
company. Also since its new, the business has a lack of working
7 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
customer that we can rest assured that they can make business
with the Space Jam Shipping Company every time they need a
Opportunities
which our staff will find a better route to deliver the goods or
equipment faster than the usual time of delivery, and also by finding
a more effective route the business can able to reduced their cost.
have the opportunity to expand the countries they can offer theyre
so that they can offer new services in the future in which can also
is also optimist that in the future when the business name is can be
business.
8 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Threats
Not all the time the company is faced with great opportunities there
are also times that the company can be in great peril or faced with
fuel prices arent fixed while fuel is the requirement of the company
to operate. With the fuel prices fluctuating the shipping rate will also
shipments.
9 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Marketing Mix
Product Price
for protection
Place Promotion
Accesible
Radio and Television
Near the target Markets
Magazines,
Newspaper and
Billboards
Extra Incentives
Value Card
Promos
10 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Product
extra care we ensure that the goods and equipment is safe and
company that truly care for their customers and their goods and
equipments.
Price
service despite of the low rate. The Space Jam will give some
have a value card to those who is willing to redeem. This value card
11 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Place
the trucking company exists it will widely expand its outlets all over
Promotion
coffee mugs, T-shirts, pens and other advertising items with the
company logo.
12 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Appendix
Moving Supplies
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BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
14 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY
Association, 2002.
Hall, 1998.
Series, 2001.
1997.
15 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.