Minutes of meeting held on 30th January 2017.

Commencing at 10:00 am in Room 106, Boots Library, Nottingham Trent University.

Continued at 2:00 pm in Room 24, Newton, Nottingham Trent University.

PRESENT: All members

J. Borkowska (JKB), J. Bowen (JHB), S. Dowson (SD), M. Ford (MF) and F. Knights (FK)

ACTION

1.0 MATTERS ARISING FROM PREVIOUS MINUTES: ALL

Every member to produce their fictitious CV.
Starts in 2017, the year when graduated NTU
Add in everything after then to lead you up to your role within the
practice
Practice name (decide upon)
Practice speciality (decide upon)

2.0 EXPANSION ON PRACTICE SPECIALITY FIELDS:

Points discussed:
a) Education (institutions)
b) Fitness/Leisure
c) Sustainability
d) Social Regeneration
e) Residential (Housing Crisis)
f) Healthcare
g) Transportation
h) Mixed Use
i) Pharmaceutical / Science
j) Culture
k) Social / Community
l) Government
m) Heritage / Restoration
n) Hospitality
o) Commercial / Retail
p) Offices

2.1 DECISIONS UPON COMPANY SECTOR SPECIALISM:

Main Focus: Sustainability
Sectors: Cultural, Social, Education

3.0 PROMOTIONAL METHODS:

Business cards
Models
Information booklets / leaflets
Display boards / panels
Blog
Website
 YouTube video (promotional)
Logo
Branding
Visuals
Competition Entries
More engaging stall - brick making workshop

4.0 POSSIBLE NAMES:

Firefly
Pharo5
Interlink
Fusion
Unite
Emerging

4.1 NARROWING DOWN THE NAME:

Pharos Architects
Pharos Studio

4.2 COMPANY NAME DECISION:

Studio Pharos
5.0 PRACTICE SPECIALITY BUZZWORDS:
Engagement, Involvement, Participation, Social integration, Coherent,
Collaborative, Involved
6.0 PRACTICE USP:
As a business that works with the community, we have two sides of the
business - Profit side and voluntary side
We are community focused through the use public consultations
amongst other techniques (participatory design)
Specialise in buildings with low embodied energy (meaning no energy has
gone into making it) eg. Mud bricks, earth walls, straw bales
Low Embodied Energy material eg. Timber (needs only a little bit of
energy to get it into a condition that you can use). To ensure the timber
is a low embodied energy material, it needs to be fsc certified (forestry
stewardship council)
A focus upon using recycled, reused and local materials
Research into recycled materials available eg. Concrete and reusing MF
tyres and bottles
What is the amount of plastic that goes into landfill? MF
Limecrete A porous material meaning it can breathe and allow
moisture to escape
Green walls / roofs helping to integrate designs into the landscape
Look into Hill Holt Wood
Education sector within the company getting both students and the
community involved in the construction process
Hockerton Housing Project in Nottinghamshire is a community business
and self-sufficient co-housing development. They are a non-profit co-
operative (meaning they all own a piece of it eg. a communal space).
They engage the community by hosting energy talks, generating
renewable energy and designing eco homes. The homes are dug into the
 side of the earth creating earth sheltered homes.
Can also do work for charities in particular
Creating spaces for the Homeless or engaging them in the construction
look at framework for homeless people in Nottingham as the number of
homeless people has gone up
7.0 POSITIONING STATEMENT:
TMG:
To either individuals, companies or charities with ideas that represent the
community,
YOU:
Studio Pharos
IS AN.
architectural practice
THAT (Your USP)
focuses upon sustainable, community driven, participatory projects to benefit
and educate the wider community.
BECAUSE
Community engagement allows them to appreciate the built environment and
the work we do, such as Granby Four Streets, which won us the Turner Prize in
2016.
SO THAT..
This approach results in the formation of a more collaborative and
environmentally aware society.

8.0 ACTIONS FOR NEXT MEETING:

Jagoda
Research company start-up costs JKB
Research upon potential studio spaces in existing Nottingham
properties
Look up how much architecture practices pay themselves when they
start up
Research cost of renting workspace, plotters / printers, insurance,
software etc.
Jack JHB
Create logo designs
Work with Serena to create design of website
Serena SD
Book room for next weeks meeting
Type up minutes and upload to blog
Set up website (on Weebly)
Research BIM level 4 and what it is about
Research behaviours in collaborations in response to BIM level 4
Add the university project statement of university project put on
Add RIBA logo onto our company website
Michael
Research technologies in relation to chosen sectors (ONGOING) MF
Research into building methods
Flo
Research our sectors Cultural, Social and Educational FK
8.1 TO DISCUSS IN THE NEXT MEETING:
Further discussions on making the firm more unique by deciding what
the practice should focus on (need to narrow down)

9.0 DATE OF NEXT MEETING:

Monday 6th February 2017
10:30am
Room 115, Boots Library, Nottingham Trent University