Analysis of Market Survey:

1. 46% of the consumers most likely use Infotainment system while driving. It means a good
Infotainment system will really benefit the driving experience.
2. 17% of the consumer gave importance to Infotainment system over other factors while buying
a car.
3. Brand awareness of Sony and Bose is very high as compared to Harmon Kardon.
4. Customers prefer to go to Authorised Car Service centre in case of faults in Infotainment
system as compared to system OEM. Customers also expect a very less repair lead time (say
12 hours to 1 day).
5. Poor performance of the Infotainment system adversely affects the system OEM brand
more compared to car manufacturer brand.

Analysis of Secondary Data:

1. Harmon speakers fitted on Tata Tiago are suffering from software issues and compatibility
issues. The authorised service centres dont have the capability to repair the Infotainment
system. The lead time for repair of Infotainment system in high.
2. Harmon has very few service centres in India. For example : 4 service centres in south zone, 3
service centres in north zone, 4 service centres in west and 1 in east. Due to this repair cycle
time is very high.