Académique Documents
Professionnel Documents
Culture Documents
Rev $5 mn $14 mn
Growth 180%
No of Employee 40
NA
Access to distributor
Patent Barrier High
Retaliation GE and Philips can retaliate
Substitute Low
Competition
Buyers Propensity to
subsititute No other product availaible
Realative prices and
performance of Price may be low but
substitutes performance is very low
C series No of outlet
Retail 2% 11200
Casino
C series No of outlet
Minimum reach 10
Theatrical/entertainment
C series Potential Reach
Niche market
Swimming pool
Luxury boat
Automotive
Signage
Industry Rivalry
Concentration
Diversity of competitors
Product Differentiation
Cost Conditions
Buyer Power
Product Differentiation
Flexibility in use
I color
retail
Increase in
10000 43600000 Production capacity
765000 174600000
Millions 1746
Casino
Price/ store project Total revenue Segment Analysis
750000 7500000 Needs are high
Wants to create
differentiation
Ability to spend
Meets long term
objective
l/entertainment
Avg Price/ store project Total revenue Segment Analysis
High on performance
175000 875000
requirement
Lightning designers
are the core buyer
More customized
ease of usage
New product
Millions 8.75 development
requirement
Relationship with
Designers could be
leveraged
Growing @21%
Low
Few Players
None
High
Low
Very High.
Currently high as there is no
better substitute
Low
Durability
Pitch
Cutting edge technology
Low cost of ownership in
long run