FACTOR

/VARIABLES voice_quality data_speed customer_support attractive_schemes tarrif_rates network_availability brand_image dissatisfaction

value_added_services
/MISSING LISTWISE
/ANALYSIS voice_quality data_speed customer_support attractive_schemes tarrif_rates network_availability brand_image dissatisfaction
value_added_services
/PRINT INITIAL ROTATION
/PLOT EIGEN ROTATION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Factor Analysis

Notes

Output Created 03-MAR-2017 18:37:11

Comments
Active Dataset DataSet0
Filter <none>
Input Weight <none>
Split File <none>
N of Rows in Working Data File 39
MISSING=EXCLUDE: User-defined missing
Definition of Missing
values are treated as missing.
Missing Value Handling
LISTWISE: Statistics are based on cases
Cases Used
with no missing values for any variable used.
 FACTOR
/VARIABLES voice_quality data_speed
customer_support attractive_schemes
tarrif_rates network_availability brand_image
dissatisfaction value_added_services
/MISSING LISTWISE
/ANALYSIS voice_quality data_speed
customer_support attractive_schemes
Syntax tarrif_rates network_availability brand_image
dissatisfaction value_added_services
/PRINT INITIAL ROTATION
/PLOT EIGEN ROTATION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.
Processor Time 00:00:03.24

Resources Elapsed Time 00:00:02.89

Maximum Memory Required 11368 (11.102K) bytes

[DataSet0]

Communalities
Initial

Voice Quality 1.000

Data Speed 1.000
Customer Support 1.000
Attractive Schemes 1.000
Tarrif Rates 1.000
Network Availability 1.000
Brand Image 1.000
Dissatisfaction with existing 1.000
service providers
Value added services 1.000

Extraction Method: Principal Component

Analysis.
 Total Variance Explained

Component Initial Eigenvalues Rotation Sums of Squared Loadings

Total % of Variance Cumulative % Total % of Variance Cumulative %

1 4.153 46.145 46.145 2.892 32.132 32.132

2 1.501 16.679 62.824 2.329 25.873 58.005
3 1.219 13.543 76.367 1.653 18.362 76.367
4 .881 9.790 86.157
5 .436 4.841 90.999
6 .367 4.082 95.081
7 .210 2.338 97.419
8 .139 1.544 98.963
9 .093 1.037 100.000

Extraction Method: Principal Component Analysis.

 Component
Matrixa

a. 3 components
extracted.
 Rotated Component Matrixa

Component

1 2 3

Voice Quality .189 .790 .308

Data Speed .347 .794 -.149
Customer Support .587 .296 .407
Attractive Schemes .881 .236 -.125
Tarrif Rates .888 .248 -.087
Network Availability .114 .906 .219
Brand Image .413 .184 .591
Dissatisfaction with existing -.151 .089 .873
service providers
Value added services .787 .079 .434

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Component 1 2 3

1 .734 .607 .306

2 -.578 .320 .751
3 .358 -.728 .585

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.