The Top Meetings Tech Trends

to Watch for in 2015

Wednesday, December 17, 2014
Presented by
Corbin Ball, CSP, CMP, MS
Owner
Corbin Ball Associates

Moderated by
Tyler Davidson
Chief Content Director
Meetings Focus
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Todays Speaker:

Corbin Ball, CSP, CMP, MS

Corbin Ball Associates

corbin@corbinball.com
@corbinball
Learning Objectives
Understand the important technology trends, which will likely
involving mobile technology, social media, location-based
technology, wearable computing and more
Gain insight on how these technologies will change our industry
dramatically in the next two to three years
Learn steps to prepare for these changes to be able to work more
efficiently and effectively
Receive loads of links, tips, apps and ideas that can you can use
immediately
TITLE
The Top Meetings
Text, text, text
Tech Trends to
Bullets Watch for 2015
Bullets

Corbin Ball, CSP, CMP

Corbin Ball Associates

Course Notes: corbinball.com/assets/trends-mf.pdf

Twitter: @corbinball
2014 Corbin Ball Associates
Disruptive Technologies:

1908
9
Disruptive Technologies:

1984 10
Disruptive Technologies:

2001 11
Disruptive Technologies:

2007 12
Disruptive Technologies:

2010 13
 Two Disruptive
Events Technologies

14
Disruptive Technologies for Events:

15
Two Disruptive Technologies for
Events:

1. Social media are

transforming how events are
marketed, managed and
experienced.

16
Rupert Murdoch
Global Media Entrepreneur
17
Technology is shifting the power away
from the editors, the publishers, the
establishment, the media elite. Now it is
the people who are in control.

Rupert Murdoch
Global Media Entrepreneur
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Events are
SOCIAL!
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 90% online consumer trust
recommendations from
people they know.
14% trust advertising.

Econsultancy
21
Social media is like
word of mouth on

STEROIDS!

22
Social Media Growth

23
Experien, August, 2013
What social channels to you use?

Social Media for Events, November 2014

 1.23 billion users
554 million users
70 million monthly
unique visitors

1 billion
300 million
monthly users
monthly users

1 billion users 25
300 million users
Mobile Social Media

26
Mobile Social Media

680 million mobile Facebook users

-- Facebook news release, Feb, 2013

LinkedIn: Half of Users to Come Via Mobile

Next Year -- Bloomberg, Oct, 2013

Twitter: 75% Access From Mobile Devices

Monthly -- TechCrunch Oct, 2013
27
Social Engagement

Attendee to Participant!

28
$$$ = Awareness Marketing Funnel Your logo is on
my t-shirt
Trusted, relevant,
personalized info.

awareness consideration preference action loyalty

Noise makes it
difficult to get
eyeballs
No trusted basis
of comparison
Stop spamming
me!
29
 Marketing Funnel

Communities
Viral Videos
Ratings and Blogs
Blogs Reviews
awareness consideration preference action loyalty
Social
Networking Podcasting
Support Forums

Wikis

30
Two Disruptive Technologies for
Events:

2. Mobile technology is
transforming events and
society in general.

31
Martin Cooper
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In 2014:

More mobile
devices than
people!
Cisco Visual Networking Index
Forecast, Feb. 2013

35
1 billion smart phones shipped in 2013*.
2.5 billion in use by 2015!

*IDC Mobile Phone Tracker, Jan. 2014

36
1990s

2010s 37
38
Millennials: Mobile Only --Mobile Natives39
90% of business travelers have smart phones-- PewResearch Jan 14
1,200,000

41
Swiss Army Event Guides

ativsoftware.com
core-apps.com
crowdcompass.com
doubledutch.com
eventmobi.com
genie-connect.com
quickmobile.com
sherpa-solutions.com
42
Mobile Event Apps:

43
Event app usage:

MPI Survey:
85% of meeting
planners are using
or will soon use
mobile event apps
for their meetings.

October, 2014
Event app usage:
Analytics:
Onsite meetings past:
The black hole of
event data management
Analytics:
Onsite meetings today:
Every touch is trackable!!
48
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55
iBeacon

Low-power Bluetooth technology (BLE)

Battery life: one year or more
Low cost: US$10/beacon
50 meter range
Apple and Android
en.wikipedia.org/wiki/IBeacon
56
iBeacon for Events & Exhibitions
Scavenger hunts and gamification
Wayfinding map location services
Lead exchange/tracking
Exhibit booth dwell times
Automated check-in badge printing
Welcome and alert notifications
Social media networking
CEU tracking
Automated demos/videos
Ticketing/access control 57
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63
Decisive Asset Mgmt. October 201264
U.S. Technology Adoption Rates
Time from consumer availability to 10% penetration:

MIT Technology Today, May 201265

Business Insider, Aug. 2013
67
68
 Large, high resolution screen
Light
Instant on
Intuitive
GPS capable
Thousands of free apps

69
Event Tablet Uses:

70
Event Tablet Uses:

Destination and venue sales

Interactive event programs
Interactive tradeshow guides
Attendee onsite assistance
Kiosks
Attendee engagement/polling
Lead exchange
Paperless binders
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Paperless Event Binders

cutepdf.com
dropbox.com
paperportnotes.com
goodiware.com/goodreader.html

74
Paperless Event Binders

3 steps:
A. PDF conversion
B. Cloud storage (optional)
C. PDF readers/annotators

75
A. PDF Conversion

PDF is the cross-platform document

standard great with tablets.
Locks formatting.
Conversion is easy.

76
B. Cloud Storage

77
C: PDF Annotation Tools

78
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store.gdoc.com/voucher
Voucher code: CORBINBALL 80
Paperless Conference Binders
gDOC:
Free 10-binder offer:
store.gdoc.com/voucher
Voucher code: CORBINBALL

Fully tablet enabled

US$10 for each 10 binders

81
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Resources:
Corbins Favorites File
corbinball.com/bookmarks

Corbins Article Database

corbinball.com/art

Corbins TechTalk Newsletter

corbinball.com/techtalk
Course notes:
corbinball.com/assets/trends-mf.pdf
86
Contact Info:
Web: corbinball.com
Facebook: facebook.com/corbin.ball
LinkedIn: linkedin.com/in/corbinball
Twitter: twitter.com/corbinball
Google+: goo.gl/zvMn6
Pinterest: pinterest.com/corbinball

Course notes:
corbinball.com/assets/trends-mf.pdf

2014 Corbin Ball Associates

87
It is not the strongest of the species that
survives, nor the most intelligent. It is the
one that is the most adaptable to
change.

Charles Darwin
Digital Darwinism is alive and well.
Either adapt to technology change or
lose business to those that do.
-- Corbin Ball
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The Top Meetings Tech Trends to Watch

for in 2015

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