Académique Documents
Professionnel Documents
Culture Documents
H1I
S ome time ago, I obtained an old booklet of type speci-
mens entitled Neues Schmuckmaterial. Issued by one
Schriftguss AG, formerly Brder Butter, its pages dis-
play a variety of borders, cuts, and ornaments I had not seen
elsewhere - vintage, yet fresh and timeless.The back cov-
er bears a curious mark: a stumpy, littleman in a great-coat
and tapered top hat. His arms are raised, his face is cheers
- what? He is the Buttermnnchen, mascot of the Butter
Foundry, andone of several such whimsies drawn by type
designer Karl Sigrist. We encounter him in various atti-
tudes throughout Butters printed legacy, and even on ceram-
ic Notgeld-style trade coins.TheButter brothers formed
their small Dresden type foundry in 1894. The firm pros-
pered in the 1920s when it employed a staff of eighty, and
several of its typefaces, Ohio among them, became quite
popular. It went public in 1936 as Schriftguss AG, survived
the Third Reich ruffled but intact, only to be nationalized
by post-war East Germany. Now named VEB Typoart, it
joined that nation in its early enthusiasm, gradual decline,
and eventual dissolution. By that time, the quirky sense of
humor, the wonderful, fresh spirit, and the superb design
sense of the earlier Butter work had long since faded like the
merry green color of their factory facade. And Butter Man
was quite forgotten.
Yet, you may spot him cavorting through these pages
- not because I claim him as my own, but because I honor the
work of his creators.And, frankly, because I think itshigh
time the little guy got back to work.
H2I
TECHNICALITIES
Use of this software is subject to the End User Li-
cense Agreement found at www.waldenfont.com.
b
there.
H3I
WF Fette Krause
WF Karacho
WF Luftpost
WF Neue Block
WF Neue Hochblock
WF Neue Schwere Block
WF Neue Ohio Kraft
WF Neue Ohio Schrift
WF Neue Ohio Kursiv
WF Neue Werbekraft
WF Paletti
WF Vulkan
WF Border Bergland
WF Border Lineal (4 Styles)
WF Border Lorbeer (Layered)
WF Border Rauhreif
WF Border Riesel
WF Border Saftig
WF Border Sandmann (Layered)
WF Border Schnuppe
WF Border Wolkig (Layered)
WF Border Zahnung (3 Styles)
WF Kraftwerk Ornamente
WF Kraftwerk Vignetten Fett
WF Kraftwerk Vignetten Licht
H4I
Fette Krause
Fette K
rause w
by a s as insp
ingle l ired
vertise ine in
ment a na
ing ma for p d-
chinery rint-
issue in a 1
of the 924
trade Hunga
magazi rian
Grafik ne M
a. It i agy
choice s an exce ar
where lle
heavy, a cap- nt
hand-l o n
is desi ettered ly,
red. I l
extend also in ook
ed endi cluded
K as co ng E, R
ntextu , and
al alter
nates.
The or
iginal ad
vertise
ment:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
788889
STYLISTIC
SETS
Contextual Alternates: Su
bstitutes
H5I 122223
wider R, K, and E wh ere needed.
Karacho
uial
c olloq at
s a r gre
h o i o t
r a c m f a bi
Ka an ter ed by
m r m a
Ger . Inspi ing fro er-
d er
spee nd-lett f the G ri-
a o e
of h issue g a rt p k,
6 in fi
192 dvertis uchsgra the
a r a s
man l Geb xpresse ess
a e n
odic ypeface d brash ies.
t n t
this sivity a g Twen
u l i n
imp oar
t h eR
of
{ABCDEFGHIJKLMNOPQRSTUVWXYZ}
H6I
Luftpost
Aa Bb Cc Dd Ee Gg Hh Jj Kk Ll Mm Oo Pp Qq Rr Ss UuWw Xx Zz
7 888
STYLIST
Set 1: Single U 89
IC SETS
Reklameschrift Block
was designed in 1908, and
might be considered too
early for this collection.
However, it was very pop-
ular throughout the 1920s,
with additional weights
and variants being added.
This font includes several
ligatures and alternates of
varying widths to tighten
a block of justified text.
This comes in handy when
designing narrow text ads.
It also gave Block its name.
788889
STYLISTIC
SETS
Set 1: Narrower S
45 6
Set 2: Different Narro
wS
122223
Liga: Common, plus
ST
Aa Bb Cc Dd Ee Gg Hh Kk Ll Mm Pp Qq Rr Ss Tt Ww Zz
H8I
Neue Hochblock
S T8
7 Y L I8S T8 IC 8 SET9S
Set 1: Narrowe
4 5
rS
Narrow S
6
Set 2: Different
mmon2 ST 3
, plus 2
Liga:2
1 2
Co
Aa Bb Cc Dd Ee Gg Hh Jj Kk Ll Mm Oo Pp Rr Ss Tt Uu Ww Xx Yy Zz
H9I
Neue Schwere Block
The last Block variant in this set, Schwere (Heavy)
Block came out in 1920. It offers all the features and ad-
vantages of Block in a very heavy weight. Block was avail-
able in many other weights, and also in a finely hatched
version, Graublock. At the time, hatching was the only
way to achieve a uniform, grey look with a letterpress. The
hatching clogged quickly, and the type needed to be treated
with particular care to avoid damaging the fine ridges. For-
tunately, with todays technology, theres no need to lose
sleep over multi-colored text.
Aa Bb Dd Ee Gg Hh Kk Mm Pp Qq Rr Ss Ww Zz
78
S T Y L 88I S T I C 89 SETS
Set 1: Narrower S
45
Set 2: Different Narrow S6 H 10 I
12 2223
Liga: Common, plus ST
Neue Ohio Schrift
The Brder But-
ter foundry in
Dresden had a
good working re-
lationship with
ATF, and thus
several American
typefaces found
their way into the
Butter catalog.
Among them was
Pabst Oldstyle,
designed in 1902.
Brder Butter
changed the erect
peak of Pabsts
A to a flaccid
one, and distrib-
uted the result
as Ohio Schrift,
starting about
1913. Throughout the 1920s, Brder Butter marketed the Ohio
family through a series of leaflets that put the typeface through
its paces in innovative ways, as can be seen in this (adapted) ver-
sion. A handsome text serif that definitely deserved a revival.
Aa Bb Cc Ff Gg Hh Kk Ll Mm Pp Qq Rr Ww Xx Zz
H 11 I
Neue Ohio Kursiv
Ohio Kursiv is more than
the italic companion of Ohio
Schrift. It is a stylish and so-
phisticated typeface in its own
right, one that can very well
carry a design itself. Like its
Roman sibling, Ohio Kursiv
began life in 1902 as part of the
Pabst Oldstyle family. To-
gether with Ohio Schrift and
Ohio Kraft, it carried much of
Brder Butters business and
can be found in many publica-
tions throughout the 1920s.
788889
NOTE: Dont look for Ohio
Kursiv as a separate font in
your application. It is the italic
122223
style of Ohio Schrift!
Aa Bb Cc Ff Gg Hh Kk Ll Mm Pp Qq Rr Ww Xx Zz
H 12 I
Neue Ohio Kraft
In 1922, Brder Butter added a
bold typeface to the Ohio Fami-
ly. This was not an ATF trans-
plant, but a new design by Edu-
ard Lautenbach. It was available
with a set of swash capitals, and
several curly-cued, lowercase
alternates for h,k,m,n,r, and z
(Ive added a, d, and u). At the
time, Ohio Kraft was marketed
as a display face for advertise-
ments. But there is a uniquely
whimsical flair about it; I hope
it will find its way onto the cov-
ers of many childrens books, to-
gether with some of the match-
ing ornaments and cuts featured
in the Kraftwerk Ornamente
and Kraftwerk Vignetten Fett
symbol fonts. To start, I have
reimagined one of my own child-
788889
STY
Swash:
LISTIC
SETS
Swash caps &
hood favorites with Ohio Kraft: 45
Set 1:
6 Swash caps
ends
Aa Bb Cc Ff Gg Hh Kk Ll Mm Pp Qq Rr
H 13 I
Neue Werbekraft
Fraktur types remain very much on
the sidelines today. They played a
large part in German typography
during the 1920s, though they were
controversial even then. Many type
foundries tried to foster a peace-
ful coexistence of Fraktur and An-
tiqua, partly because this increased
the amount of type they sold, but also
from a belief that Fraktur was just as
valid an expression of letter forms.
They tried to hip it up, though, as
Arthur Schulze did with his Wer-
bekraft from 1926. A streamlined,
modernized, loud, Fraktur with lim-
ited decorations and attention-grab-
bing alternates for b,k,h,l, and t that
sport enormously elongated ascend-
ers.
788889
S
TIC SET
STYLIS
Ascenders
45 6
Set 1: Long
Set 2: Germ
an long-s
tz,
on, plus ch, ck,
122223
Liga: Comm
and ft
Aa Bb Dd Ee Ff Hh Ii Kk Ll Mm Pp Rr Ss Tt Zz
H 14 I
Paletti
Paletti is loosely based on one of
the many monoline typefaces that
were - and are again - so very popu-
lar, Tango-Kursiv. Ernst Deutsch
created it in 1913; it was offered by
various foundries over the years and
remained popular for society print-
ing and advertising. In my redrawn
version, I expanded the character set
and refined some of the letter forms to
achieve a more uniform coloring. At
smaller sizes, Paletti isnt highly leg-
ible, but it is just the thing for shorter
display pieces and headlines, where
it pairs well with bold display faces.
Incidentally, the slang phrase alles
Paletti indicates that everythings
all right.
Aa Bb Dd Ee Gg Hh Kk Mm Pp Qq Rr Ss Ww Zz
H 15 I
VULKAN
This very loud, all-caps typeface grew from one hand-lettered
line in a little advertisement in the April 1926 issue of Ge-
brauchsgraphik. I was instantly smitten with the cut-
off W. The angular letterforms make it ideal for
filling space, while the rough outline preserves
the hand-lettered feel. Use Vulkan for that
extra bit of oomph in your project.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
H 16 I
c d
7cd8cd89
l
l !"#$%&'( 5n n
k ,)*+- . p
k / JLH012IMK p
m
m 34567 o o
m DNPSRSQOE
B@8FG9A C o
4 ><:;=?56
VWX
m UYZ o
l _ [ n
`
k a b p
1hg2h233
h g
78888888888889
1.
HOW TO PRODUCE BASIC BORDERS
Set up a text box of the desired size. Line height must equal point size. 7888889
45 2.
3.
6
Type out the border in the pattern on the right to fill the text box.
Switch the text box font to any of the border fonts.
4
4
6
6
12222222222223
4. Some borders have additional characters or stylistic sets defined. 1222223
H 17 I
7889 cdefk
hijg
45
w v r q s6
onmlp
tu
xz|
45
6
45
6
45 6
1223
BorderLineal Regular and Kraftwerk Ornamente
T I8 C S8 E T9 S
S8 T Y8 L I S8
7 line in each style
Type a for a single
Set 1:5
4 Thick
6 H 18 I
Set 2: Med
Set 3:2
1 T2 hin 222
ium
3
deef
NOP
g
L h
M
g h
L
g M
h
L
g M
h
IJK
ijjk
Border Lineal Styles 1, 3, and Kraftwerk Ornamente
H 19 I
VWWX
oqghij
lkmn~
T
p | r } u vU
w
sx{tyz
T
U
T
T
U
QRRS
Border Lineal Style 2 and KraftwerkVignetten Licht
H 20 I
788889
.+-&$#/0,
47 % ' )556
(*8
49 6 ! "556
:;2
1 35
4< = > c556
AFI
4? C B K 556
DJ@e
4b G H556 Ea
LMNOWPQRSU
4VXYZ_\T]^
556
4 d ` 556
f
4
122223
Border Sandmann and KraftwerkVignetten Licht
H 21 I
C
78C8C8C8C9
46
J
J K K
4 L
JK
4 L
J K
4
L
JK
4 L
4 L
4 L
JK
4 L
12G2G2G2G3
G
H 22 I
78888P
45
556
455
56
4 5556
45
556
455
56
455
56
56
455
I22223
Border Zahnung and KraftwerkVignetten Licht
788889
S
TIC SET
STYLIS
h
oline, small teet
H 23 I 6
Set 1: Mon
45
Set 2: Mon
oline, large teeth
ard with ornate
122223
Set 3: Stand
corners.
a b c d e
abcdbcdbce
f
f& " # $ 'g g
h
h i i
j
jS * ( % O ) 7 Pk k
fU ! + / 1 0 Vg
hT-.,234i
j k
f Q 9 5 6 8 W X L g
hY ; < = > : ? Ni
jC @ A B F G Dk
fJKREHMIg
h i
jc]^[Zbdk
f\ _ ` a cg
lmnomnomnp
l m n o p
Border Lorbeer and KraftwerkVignetten Fett
78888888889
C R E AT I N G A L AY E R E D B O R D E R
This is a multi-character, three-tier, layered border. To use:
45 6
1. Create a border using characters a-p in sequence. (add spaces)
2. Make two copies of this border. You now have H threeI
24 borders.
45
3. Change each border to stylistic set 1, 2, and 3, respectively.6
Adjust the text color of each layer as desired.
12222222223
4. Center the three text boxes vertically and horizontally.
a b c d e
abcdbddcce
accbdbdcce
f
f igefhj j j
g
g k k
h
hk l n m qi i
f|orspj
f j
f tu vwxy z k
h {}~ i
g i
fk
h k
f k
g i
f k
lnmomnomnp
l m n o p
Border Wolkig and KraftwerkVignetten Fett
788889
L AY E R E D B O
Same process as Border
RDER
Lorbeer,
122223 H 25 I
but with only two layers.
7889
46
4
6
46
4 6
1223
Border Rauhreif and KraftwerkVignetten Fett
H 26 I
a b c d e
7abcd8adcd9
f
f k k
g
g l l
h h m m
i i n n
j j o o
4 6
f n
gm
f l
j o
4 6
f n
g m
f l
j o
1pqrstr2st3
p q r s t
788889 DOUBLE DU
These border elements can
TY
be used
H 27 I 45 6
to create backgroun d fills! Ta
er
ke
of
a
this
the inside cov
122223
close look at
booklet for an example.
7889
4556
4556
4556
4556
1223
Border Riesel and KraftwerkVignetten Fett
H 28 I
7B8
U T8
9
TER
MAN
1L2
IV2ES!3
!!