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Joint venture formation and partner selection in upstream crude oil section: goal
programming application
Hadi Sahebia,b*, Stefan Nickelb and Jalal Ashayeric
a
Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran; bDepartment of Economics and
Management, Karlsruhe Institute of Technology, Karlsruhe, Germany; cTilburg School of Economics and Management, Tilburg
University, Tilburg, The Netherlands
(Received 1 March 2014; accepted 17 September 2014)
In the past three decades, the magnitude of business dynamics has increased rapidly due to increased complexity, uncer-
tainty and risk of international projects. This fact made it increasingly tough to go alone into the international projects.
As a consequence, companies with diverse strengths and weaknesses cooperatively bid for joint ventures (JV) formation.
Joint venture is also a well-established aspect of the crude oil industry, specically in the upstream segment. Making
decision on the optimal form of JVs is still a challenging problem. In addition, the success of a JV is intertwined with
the accuracy of the partner selection phase. Therefore, this paper formulates a multi-criteria mathematical model to select
the best partners and form an optimal JV for undertaking oileld projects. The lexicographic goal programming tech-
nique is employed to minimise undesirable deviations from diverse goals such as resources needs (technological and
expertise), budgetary requirements, time, etc. The model is validated with a real-life-based example and provides insight-
ful views on alternative formats of cooperation.
Keywords: upstream crude oil; joint venture formation; partner selection; goal programming
1. Introduction
The dynamic nature of international business opportunities is rapidly growing. This growth made it challenging to go
alone into the international business opportunities. Due to this increasing complexity, risk, magnitude and uncertainty
involved in major international projects, companies are attracted to cooperatively bid for, and to perform international
projects. For this goal, organisations with diverse strengths and weaknesses cooperate in these projects by forming joint
ventures (JV). Joint venture can be introduced as a contractual arrangement by which two or more partners (individual or
business party) agree to collaborate in an economic activity, and share control, risks and prots under pre-agreed speci-
cations. Joint venture is a unique approach to form partnerships among companies and organisations, for a nite time,
without having to merge. Beyond these advantages of the JVs, in business environments (e.g. global crude oil business)
where fast approach to up-to-dated knowledge, advanced technology and new markets is more critical than ever before,
joint ventures have formed as a popular collaboration (Kumaraswamy, Palaneeswaran, and Humphreys 2000). JVs have
also long been popular for large capital projects to attract the investments. Joint ventures are not only used in manufactur-
ing international projects, but also in R&D projects, in construction projects and also in the crude oil industrys projects.
Joint ventures are a key characteristic of the oil and gas industry, remarkably, in the upstream segment on the largest
projects, in which the cost, risk, shortage of drill rig, knowledge and technology issues obviously demand a collaborative
approach, not going alone. Additionally, International oil companies (IOCs) and national oil companies (NOCs) collabo-
rate with independents for entry to attractive reserves. For example, in 2010, public and national companies invested a
total of US$17 billion in energy project the majority of them under joint ventures scheme (EYGM 2011). More speci-
cally, in the drilling sector, shortages of rigs usually considered as a key constraint (Sahebi and Nickel 2014). This issue
and shortage of rigs and personnel have attracted players to creatively design incentive contracts. Hence, JV is an attrac-
tive complex approach on upstream oil segment that should be taken into account. Making decision on the optimal
arrangement of JVs is a challenging issue because of the large variety of JV contract types. Additionally, all JVs contracts
consist of exciting combinations of expertise, labour capital, assets and resources. The appropriate joint venture optimises
these combinations to form a dynamic capital investment in oil industry. In this work, we will shape an optimal joint ven-
ture to undertake oileld projects (e.g. oileld development, recovery enhancement, etc.).
The success of a joint venture contract denitely depends on the partner selection step. Goal programming
approaches have been employed to tackle partner selection problems. The lexicographic method is used in this study to
nd the best combination of partners to form a successful joint venture. Additionally, to our knowledge, there is no
mathematical model to form joint venture with the possibility of selecting more than one partner. As mentioned, collabo-
rating through a JV contract is vital for oil companies to be able to manage the large and risky projects. Consequently,
elaborating a mathematical programming model to select partners of a JV contract particularly designed for oil compa-
nies is the focus of this work.
The paper is organised as follows. Section 2 reviews the literature on two interrelated domains concerning the joint
venture namely, the motivations for JVs and partner selection. The literature study shows that the goal-oriented partner
selection has received limited attention and therefore, it is necessary to model the big picture of how rms form JV. We
also provide a brief overview of goal programming in this section. Section 3 explains the main features of the problem,
as a problem statement section. In Section 4, the goal programming model is formulated to select right partners fol-
lowed by explaining the decision variables, the parameters, the objectives and, of course, the mathematical equations of
the predened goals. Section 5 illustrates the model application, experimenting hypothetical but realistic data of a NOC.
The nal section discusses key results of the paper and suggests some avenues which require further research.
2. Literature review
There are many recent research works on joint ventures; they span several disciplines and topics. Wong and Ellis (2002)
point out that JV research can be broadly categorised into three areas: (i) antecedents (e.g. JV formation motives and
partner selection); (ii) outcomes (studies relating to failure and performance measurement); and (iii) joint venture man-
agement issues (e.g. control and conict). To our knowledge, there is no single paper that reviews all antecedent issues,
comprehensively. This fact motivated us to provide an extensive review of the literature on the antecedents as a step-
stone to building the model. We review the background of the JV formation motives, the JV formation decision process,
and the partner selection phase of a JV formation process, in sequence. Finally, a short overview of goal programmings
background is also addressed. The idea is to highlight the relevant decisive factors for a multi-criteria goal programming
model.
superior bargaining power to sell or purchase at markets. The next strategic goal of joint venture formation may be to
secure access to new markets, as a result of overcoming economic or political barriers to entry into new market. Then,
the joint venture partners can open up new revenue sources. Another way to gain greater competitive advantages is
owing to the rst accessing to a new market through a joint venture. For this purpose, a company may make barriers to
entry for competitors or can improve its position, especially in difcult markets. Finally, a joint venture can facilitate
further cooperation, since the rst fences, which are the most challenging ones, are mended among the partners and they
are now cooperatively integrated. Using existing integrated infrastructure can lead to a more rapidly introduction of
potential prots and innovations.
Organisational knowledge and learning perspective, based on the organisational theory, views JVs as an effective
way thereby companies learn or seek to retain their capabilities. The tacit knowledge and organisational knowledge can
efciently be transferred through this collaborations, JVs (Zhang 2007). As a result, a joint venture is preferred to other
forms of cooperation, in order to acquire and share new capabilities, technologies, skills and knowledge through the
partner companies. This allows them to execute current opportunities and generate future prot opportunities at lower
production and transaction costs.
In summary, joint ventures create value for all joint partners when their collaboration generates benets for all col-
laborative companies, after outweighing the disadvantages and the total cost of their foundation. As discussed, joint ven-
tures principally generate value through three mechanisms: a reduction of transaction cost, an improvement of the
strategic positioning and learning advantages of this collaboration. Several authors have provided many additional rea-
sons for the establishment of JVs from different points of view. Studying these motives assists decision-makers to dene
a reasonable set of criteria to select best partners and form a JV. The criteria should relate to as how a partner may add
value both within and between each parent company. JV performance is basically dependent on the correct choice of
these indicators.
Afterwards, the responses are evaluated using the selection criteria dened before, and the best choices will be
picked up (this key decision-making process will be discussed later). When a right basket of partners is picked out, the
underscored potential partners are called for negotiations. At the end of the negotiation process, the parties sign the con-
tracts. Subsequently, the parties will start to implement and manage the JV with respect to the contractually agreed shar-
ing of ventures and control over the JV.
able to take account of multiple performance level, i.e. priority levels in goal programming context. In other words,
they used a lexicographic GP to select the best partner to join. Their model selects only one partner which is not
optimal combination of partners collaboration. In this work, we will introduce a lexicographic GP model, with
more realistic constraints and goals, to select optimal set of partners. One of the advantages of the lexicographic
models is that the decision-makers can investigate and analyse the inuence of different orders of priority levels on
the solutions.
In nutshell, the partner selection is the heart of the joint venture formation decision process. The success of the JV
depends on this process. As a result, the main goal of this study is the elaboration of a quantitative method for the part-
ner selection process within a JV context. As discussed before, a right set of selected partners can lead to better conse-
quences for the joint venture comparing with only one player being selected. Hence, a mathematical model will imply
to indicate the best collection of partners to collaborate in the current JVs. In addition, the developed model takes multi-
ple objectives into account, and more specically is based on the goal programming approach, owning to the great sig-
nicance of multiple criteria and factors in the joint venture formation problems.
3. Problem statement
The formation process of a joint venture has been discussed before. The rst and second step to establish a joint ven-
ture is the internal preparation and partner identication, respectively. Within these steps, the focal venturer party
should dene and specify the potential projects, the sequence of the projects (something similar to work breakdown
structure, WBS, in project management and systems engineering), a detailed description of the required ventures and
the selection criteria of partners to form an optimal arrangement of joint venture. By accomplishing the rst and sec-
ond steps, we can dene the vacuums where JV opportunities should be explored and identify partners potentials to
ll in the vacuums. Then we can study the partner selection step of JV formation decision process, the third step of
the process.
Consider an oil company as a focal venturer party (VP) to form and control over the joint venture (i.e. the NOC
which is the owner of the oilelds and the holder of the projects). The VP has access to several potential partners to
establish the best JV. The focal venturer company plans to undertake a given j K j potential projects over a given plan-
ning horizon comprising jT j multiple periods t 2 T f1; 2; . . .; jT jg of a given xed length (day, week, etc.). Each pro-
ject need a predetermined amount of the vth venture capabilities and/or resources which can be supplied by the pth
potential partner or by the VP. The mission is to establish the optimal JV, through a mathematical model, founded on
the Goal programming approach.
The joint venture problem can now be stated as follows.
Given:
(1) the potential projects, their features such as expected duration to conclude, required investment and ventures in
each period and their dependency relations;
(2) a multi-period planning horizon;
(3) the selection criteria;
(4) the potential partners to collaborate in JV, their features e.g. their ability to supply budget and ventures in each
periods; and
(5) the goals, their weights and the priority levels.
Determine:
(1) the specications of contracts that the venturer should sign with the selected partners;
(2) the amount of ventures and budget that the venturer should order under each contract in each period;
(3) the start and nish times of the projects; and
(4) the total cost for JV forming
Assuming:
(1) the dependency relationships cannot be neglected;
(2) all project should be nished before the end of the planning horizon;
(3) the number of selected partners can be more than one; and
(4) the amount of investment and ventures, which are supplied by partners or venturer party, are roughly consid-
ered as continuous variables without any loss of generality.
3052 H. Sahebi et al.
Aiming to:
(1) Select the set of contracts with partners that meet the projects demand (i.e. budget and ventures) in each per-
iod, and minimise unwanted deviations of the joint venture.
In the next section, we will formulate the above-described problem.
4. Mathematical model
It is worth to study, algebraically, the lexicographical goal programming before formulating the mathematical model of
current problem.
f q x nq pq bq 8p
x2F (3)
nq ; pq 0 8q
The parameter F denotes the feasible space for the decision variables, x. In the subsection, we will explain the rst pri-
ority level of the goal programming for the current joint venture model.
The venturer should pay the CVptkv to the pth potential partner for each unit of the vth to supply the required ventures of
the kth project in the period t (as stated in the rst part of Equation (6)). It is also possible that the venturer company
supports the required ventures of the kth project by its own ventures (as stated in the second part of Equation (6)).
Therefore, the net present cost of supplying the required ventures for the JV should be:
XXXX t
XXX t
CoV pt 1 D
CVptkv vkv CVtkv vkv
t 1 D (6)
t p k v t k v
In the Equation (7), the invkpt and invkt show the invested amount in the kth project, in period t, by the pth potential part-
ner and by the venturer party, in order.
The net present value of the cash ows is the sums of discounted cash ows in all periods. Equation (7) describes
the cash ows of all period times, except the Tth period in which we have other cash outows, as well. These cash out-
ows are the paybacks of the partners investments. We assume that the pth potential partner agreed to invest in the kth
project in period t, to get its money back in period T , with the (RTptk ) as a rate of return. Therefore, the net present value
of cash ow is the sum of all these terms which are discounted back to the present values, as stated in Equation (8).
X X X X
NCF CFt =1 Dt RTptk invkpt =1 DT 8t (8)
t t p k
4.3.1.1 Logical relationship. Herein, the parameters skt and ftk dened as binary variables. The skt is one if the kth pro-
ject is started at the beginning of period t. While the ftk must be one if the kth project is nished at the end of period t.
Logically, a project of the JV must start once, in Equation (9), and can nish only once, as in Equation (10).
X
T
skt 1 (9)
t1
X
T
ft k 1 (10)
t1
3054 H. Sahebi et al.
If the kth project is started in period t, then it must be nished after its expected duration time (dk ), at the end of period
t + dk 1.
skt ftd
k
k 1 8t; k (11)
4.3.1.2 Dependency relations. There are four kinds of dependency relations dependencies with respect to the sequence
of the projects.
Finish to Start (FS) constraints:
If (i, j) FS, then jth project cant start before the ith project is nished. In other words, if the jth project starts in
period t, then the ith project has to be nished until the end of period t 1.
X
t1 X
t1
If sjt 1 ) fsi 1 8t; or If fsi 0 ) sjt 0 8t;
s1 s1
The above relationship is formulated in Equation (12) as a constraint to shape the feasible space of the problem.
X
t1
fsi sjt 0 8t; i; j 2 FS (12)
s1
X
t X
t
If ft j 1 ) fsi 1 8t or If fsi 0 ) ftj 0 8t;
s1 s1
X
Vstkv sks vkv
t 8t; k; v (17)
s
4.3.2.2 Resource constraints of the kth project. Equations (18) and (19) guarantee that the partners and the venturer will
supply the required investment and ventures to the kth project in each period.
X
invkpt invkt Invkt 8t; k (18)
p
X
pt vt vt
vkv 8t; k; v
kv kv
(19)
p
4.3.2.3 Resource constraints of the pth potential partner. Each potential partner has some predened upper bounds to
budget and supply the ventures. Equations (20) and (21) impose these upper bounds on the pth potential partner in the
period t.
X
invkpt UIpt 8t; p (20)
k
X
pt UVpt
vkv 8t; p; v
v
(21)
k
4.3.2.4 Resource constraints of the venturer company. The venturer has also some upper bounds to invest and supply
the ventures, as stated in Equations (22) and (23).
X
invkt UIt 8t (22)
k
X
t UVt
vkv 8t; v
v
(23)
k
5. Model application
Description: The case study chosen to illustrate the application and computational effectiveness addresses a joint venture
formation in the Persian Gulf. The venturer party, which is a NOC and the owner of the oilelds, aimed to drill an off-
shore recovery well in its own proved oileld. The venturer deals with the internal preparation step, rst. Then, the ven-
turer company determines the selection criteria, according to the highlighted motives. Finally, our proposed model is
applied to from the best Join Venture. Note that all data are not real but are generated based on the data of a real case,
therefore, not far from reality.
Within the internal preparation step activities, sequence and dependency relations and a detailed description of
required resources (e.g. of capital investment, technology, expertise and labour) for each activity are specied. For the
3056 H. Sahebi et al.
sake of simplicity, the detail tasks and activities are ignored. For example, Rolstad (1991) listed 23 activities to manage
just the start-up phase of a project development in the Norwegian offshore industry. This way, we should describe more
than 100 activities for the current JV problem which is impossible herein.
As shown in Table 1, the JV project consists of the ve main activities which are associated with one oil well dril-
ling programme. Through the start-up phase, the detail personnel requests, job description, organisation plan, scope of
work, material requisition schedule, report format and detail planning procedure will be planned. Then, the drill expert
team will design all characteristics of the well drilling procedure (e.g. well location, the actual hole size, drill muds, drill
direction, drill programme, vertical seismic proling, well testing, etc.), and select drill rig. Rig selection will be based
on the characteristics of the oil wells site, physical environment, water depth, drilling depth, the mobility required and
weather and ice conditions, as well as other safety and environmental criteria. After the oil well design phase, the drill
operation will be started by means of a mobile offshore drill unit. The offshore drill units will be supplied through logis-
tics support means including two supply vessels and one offshore helicopter. Supply vessels are operating from a shore
base facility with the capability of storing and delivering drilling supplies, and other bulk commodities including provi-
sions. Offshore helicopter will be required to transport personnel, and light supplies and equipment. Finally, the drilled
well will be completed to get ready to recover crude oil. The anticipated required resource and expected duration of
each aforementioned activity are summarised in Table 1. The dependency relations of the activities are, also, illustrated
in Table 2. To gain a better image of these relations, Figure 1 is presented. As this gure shows, the third activity, A3,
has very interesting relationship. This activity can start after starting the A2 and A4. Then the A2 and A4 have start-to-
start relations with the A3. At the other side, A3 has to be started before nishing of A2, i.e. start-to-nish relation.
And its last relation is as a result of the dependence of A5 on A3, and, thus, the resulting nish-to-start relation between
them.
Moreover, the venturer has identied eight potential partners that sound to be appropriate to collaborate. Tables 3
and 4 provided the available resource at each potential partner for each activity and corresponding costs of them, respec-
tively.
A1. Start-up & planning 3 months A1.1. Expert team Man-hour 4800
A1.2. Labour Man-hour 15,000
A1.3. Budget $1000 344
A2. Well design 3 months A2.1. Expert team Man-hour 5200
A2.2. Labour Man-hour 16,000
A2.3. Budget $1000 368
A3. Drilling operations 4 months A3.1. Drilling rig # 1
A3.2. Expert team man-hour 9600
A3.3. Labour Man-hour 58,400
A3.4. Budget $1000 5180
A4. Logistic support 7 months A4.1. Helicopter # 1
A4.2. Marine vessel # 2
A4.3. Budget $1000 1240
A5. Well completion 2 months A5.1. Expert team Man-hour 8400
A5.2. Labour Man-hour 33,000
A5.3. Budget $1000 719
International Journal of Production Research 3057
A1 , A2 A3 , A2 A5 , A4 A2 , A3
A3 , A5 A4 , A3
Table 3. Available amount of the resources at the venturer and potential partners to support each activity.
A1.1. Expert team 2392 3391 2337 2947 1777 2654 2548 3149 1844
A1.2. Labour 7360 10,435 7190 9066 5468 8166 7841 9689 5674
A1.3. Budget 169.28 240.01 165.37 208.53 125.76 187.83 180.35 222.86 130.49
A2.1. Expert team 4416 6261 4314 5440 3281 4900 4705 5814 3404
A2.2. Labour 26,864 38,088 26,243 33,092 19,957 29,808 28,621 35,366 20,708
A2.3. Budget 2382.80 3378.35 2327.71 2935.24 1770.15 2643.90 2538.66 3136.95 1836.81
A3.1. Drilling rig 0 1 0 1 0 1 0 1 0
A3.2. Expert team 4416 6261 4314 5440 3281 4900 4705 5814 3404
A3.3. Labour 26,864 38,088 26,243 33,092 19,957 29,808 28,621 35,366 20,708
A3.4. Budget 2382.80 3378.35 2327.71 2935.24 1770.15 2643.90 2538.66 3136.95 1836.81
A4.1. Helicopter 0 1 1 1 0 1 0 1 0
A4.2. Marine vessel 1 2 2 1 0 1 1 1 1
A4.3. Budget 570.40 808.72 557.21 702.64 423.74 632.90 607.71 750.93 439.70
A5.1. Expert team 3864 5478 3775 4760 2871 4287 4117 5087 2979
A5.2. Labour 15,180 21,522 14,829 18,699 11,277 16,843 16,173 19,984 11,702
A5.3. Budget 330.74 468.93 323.09 407.42 245.70 366.98 352.37 435.42 254.96
After determination of the selection criteria, the criteria are prioritised according to the preference of the decision-
maker (see Table 5). Note that the venturer party considers the cost of the joint venture formation as the most prominent
criterion. Hence, the priority level of the cost objective function is labelled PL0. While, based on their importance to
accomplish the venturers strategic objectives, the rest criteria are ranked into four priority levels, labelled PL1, PL2,
PL3 and PL4. The criteria of these original priority levels, which are equally weighted, are named the priority groups.
For example, the criteria number 1, 3, 10 and 14 are called priority group 1 (PG1). Note that these steps, i.e. grouping
and prioritising of goals, can also be carried out by use of an AHP model (using a panel of experts) or by a single deci-
sion-maker who is sufciently knowledgeable. Then, the venturer evaluates each eight potential partners concerning the
above-mentioned qualitative selection criteria. Herein, the qualitative results are converted into quantitative scores with
respect to a seven-point discrete scale. Table 6 provides the used scores of each partner for each selection criteria in this
application.
3058 H. Sahebi et al.
Table 4. The cost/rent amount of the resources which are supplied by the venturer and the potential partners.
As mentioned before, the cost function is prioritised as the rst priority level. For the cost goal, the positive deviation
variable, pCJV, represents the undesired deviation, as stated in Equation (4). The rest objective functions z1 ; z2 ; z3 ; z4 are
linear expressions of negative deviation variables which came from the four priority groups, as shown in Table 5. The lin-
earity of these expressions is owing to the equality of importance of criteria within each group. Accordingly, the objective
function i is the summation of the negative deviation variables of the priority group i. In other words, the objective func-
tions are z1 = n2 + n4 + n8 + n9, z2 n1 n3 n10 n14 , z3 = n5 + n6 + n7, and z4 = n11 + n12 + n13.The goal level of
each objective functions is the sum of the goal levels for each element. In consequence, the target of the goals is
bz1 = b2 + b4 + b8 + b9 = 28, bz2 b1 b3 b10 b14 28, bz3 = b5 + b6 + b7 = 21 and bz4 = b11 + b12 + b13 = 21.
Twelve yearly planning periods are assumed. The implementation in IMB ILOG CPLEX Optimization Studio using
CPLEX 12.5 leads to a MILP model with 6280 constraints, 3241 continuous variables, 188 binary variables and 19,138
nonzero coefcients. It takes a few seconds to accomplish a solution with a 0% integrality gap on an Intel Core Duo
2.9 GHz computer. In the rst solution, we employed the priority levels of Table 5. Total cost of the joint venture for-
mation is the top priority goal. While, the other priority groups of criteria PG1, PG2, PG3 and PG4 are ranked second,
third, fourth and fth, respectively. This way, the solution 1 recommends the partner 1, 4 and 6 to form the joint ven-
ture. The generated deviations of all goals from this solution are represented in Table 7. It is worth mentioning that the
model determines the exact feature of the joint venture formation, as well. In other words, the model indicates which
partners cooperate, how many of resources are supplied by each of the selected partners and the venturer, how much of
capital investment should be supported by whom, which activity should be started and nished in each period time. The
International Journal of Production Research 3059
Potential partner
Criterion
no. 1 2 3 4 5 6 7 8
1. Firm size 6 7 4 3 5 3 3 4
2. Financials 6 4 4 5 6 6 5 5
3. Credit status 6 4 6 6 3 5 7 6
4. Technological capabilities 7 6 6 4 7 5 6 5
5. Compatible management style 4 6 6 3 5 6 5 6
6. Compatible organisation cultures 3 7 6 5 5 4 4 4
7. Compatible strategic objectives 5 4 5 7 6 6 4 4
8. Our trust in the partner 6 6 5 7 6 5 6 5
9. Reputation 4 6 5 4 6 6 4 7
10. Prior JV performance 4 6 6 3 5 4 4 6
11. Knowledge level 6 6 6 5 5 6 4 5
12. Transferring technologies 6 5 5 5 5 5 5 4
13. Share skills and knowledge 5 4 4 6 3 4 5 4
14. Cooperate in R&D 6 4 5 5 6 5 7 5
Priority group of criteria Priority level Deviation Selected partner Priority level Deviation Selected partner
Solution 1 1, 4, 6. Solution 2 1, 3, 6.
Total cost PL1 1.24E+04 PL1 1.24E+04
PG1 PL2 15 PL3 20
PG2 PL3 22 PL4 20
PG3 PL4 22 PL2 21
PG4 PL5 19 PL5 17
Solution 3 1, 4. Solution 4 1, 6.
Total cost PL2 2.83E+06 PL2 9.17E+05
PG1 PL1 8 PL3 12
PG2 PL3 15 PL1 13
PG3 PL4 14 PL4 17
PG4 PL5 12 PL5 11
resulting plan of activities is depicted in Figure 2. By departing from Table 1 and by viewing Figure 1, it is easy to
observe how the partner/activity selections are made to full the process sequence requirements and accomplish all
activities.
To show the exibility and efciency of the model, three more different priority level rankings of priority groups
are implemented, and the results are summarised in Table 7. From Table 7, it is evident that the model provides the ex-
ibility for the decision-maker to carry out a vast variety of scenarios analysis just by adjusting the priority levels. As
can be noted, different scenarios produced different solutions (partner selections), while in all solutions partner 1 is pres-
ent and partner 6 appears to be next favourable choice in three out of four scenarios. Such a systematic analysis (ow-
ing a clear set of priorities) can further provide evidence to decide about a robust solution given the possible priority
changes. Successful joint ventures are mutually benecial and exclusive. The application of the model clearly shows that
a well-structured selection of partnership can produce good solutions and with mutual trust the partnership can bring
about long-term, protable relationships in other projects, depending on the activities that each partner excel on.
6. Conclusions
In this study, we presented a modelling approach to the joint venture formation and partner selection in the oil industry.
As a venturer starts to look for evidence for selecting solid partners, it can be very time consuming and expensive to
look at each individual partner in isolation due to contradictory views on capabilities and resources among different par-
ties. A unique elaboration of our model is that the joint ventures partners are not investigated in isolation, but the
resulting joint venture project is evaluated as a whole system. The oil industry is no stranger to joint ventures. However,
joint ventures come in so many shape and sizes that it can be difcult to decide on the optimal arrangement of partners.
Dealing with the complicated dependency and relations of the project activities, decision-makers require determining all
conicting goals in a single model. Therefore, the presented model implements a multi-criteria approach using goal pro-
gramming. The approach considers different goals and priority levels coming from strategic aims and views of the ven-
turer party. By doing so, instead of having one unique solution for the decision-maker, a set of solutions are produced,
by altering the priority level rankings. Like all major strategic decisions, joint venture formation is not one round opti-
misation, but a process, requiring a sequential series of activities and complex decisions by management. The results are
promising and show the value of the model in this process.
As a future research avenue, a larger number of activities can be considered by introducing an efcient solution
algorithm. Moreover, an integrated multi-criteria decision-making approach (e.g. ANP, AHP, etc.) can be applied to indi-
cate the criteria and criteria priority levels of goals. Another future research direction may be taking account of more
detail nancial aspect of international joint venture formation, like international factors, currency exchanging and tax.
When information is lacking and/or clear cut quantication of criteria is lacking, the application of Fuzzy Goal program-
ming can be considered as a natural extension of this study. Other extensions could include, contractual issues concern-
ing the payments which would make the model much richer and useful for many multinational and as well as NOCs
who decided to enter into a venture together with other players in the eld. Since environmental conscious design of
crude oileld is a ourishing research area (Sahebi, Nickel, and Ashayeri 2014), considering environmental features of
technologies and resource, to select partners and form more environmental friendly joint ventures, is essential in future
research.
Notes
1. Venturer party: a partner of a joint venture that forms initially the joint venture, and controls over that JV ( i.e. a NOC, which
is the owner of the oilelds and the holder of the projects).
2. Investor party: a partner of a joint venture that collaborates through the joint venture and does not have joint control over it
(i.e. the other NOCs except venturer company and all IOC, which are considered as prospective partners to collaborate in
the JV).
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