ASSIGNMENT:

CASE STUDY: A MANAGEMNET DILLEMA

SUBMITTED TO:
MIAN SAQIB MEHMOOD
DESIGNED BY:
NAZISH JABEEN
BATCH:
MBA (VI)
DATED:
24-JULY-2014.

A Case Study: A Management Dilemma

SUMMARY
The case study is about the overall conditions faced Aftab in completing his
dream of opening a restaurant. Aftab was a young, talented and rich man
who lived in defense Lahore. He went to abroad (UK) and lived there for three
years for completing his masters degree in business administration. While
living in UK, Aftab had also worked in different restaurants as well as in the
different departments of these restaurants, those restaurants contains
burger king, subway and quiznos. After getting the experience of how to
handle the management and administration issues Aftab thought that
opening a food restaurant would be a very profitable business.
After completing his masters degree Aftab returned to PAKISTAN and start
working in his dream. He thought that directly opening the food restaurant
would not be a good decision, thus he started with a coffee shop. That
contains some desserts, snacks, and ice-cream along with the coffee. Aftab
was very successful in running that shop but the profit margin was not too
much high. After getting the experience of PAKISTANs economy Aftab
decided to move towards his dream of opening the restaurant in Lahore. For
that purpose, Aftab selected the M.M. ALAM road for the location which was
considered as paradise for the food lovers. Nearly, fifty food outlets were
already present there but still Aftab decided to open in that place. For that
purpose, Aftab hired the land and then started the main stage.
That stage was hiring the employees in the restaurant. For that purpose,
Aftab get many C.Vs but then for the managerial post one of his friend fix a
meeting of Aftab with Rehan. Rehan was also a young, energetic and
motivated graduate Rehan had experience of few years of working in pizza
Hutt in customer relations. After meeting Rehan, Aftab was much impressed
and decided to hire him. The hiring process contains the hiring of three
categories of employees. One was the restaurant manager, the second one
were the supervisors and the third one was the servicing staff. A chef was
hired for the kitchen area. The servicing staff was hired unexperienced and
their training was performed by Aftab. After the whole process have been
performed the day came of the opening of the restaurant. Yet, the opening
had delayed from two to three months but still there were problems from the
beginning.
The chef was not satisfied from the equipments and accessories available in
the kitchen according to the menu card. The service staff had the issues
related to distribution of the tip received from customers among them. In the
same reference one of the employee was fired by Rehan on which Aftab
called Rehan in his office and remembered him that he was also an
employee. The firing of the employee demotivated the servicing staff and the
meeting of Aftab and Rehan demotivated the Rehan. With the time passes on
the profits start declining. A time came where orders become delayed. The
food become cold on the counter. The business become so down that it was
not able to complete its expenses. A time came when the WAPDA cut down
the electric supply on not paying the bill on time. Thus, the Aftab had to think
whether to stop it and what activities should be done to restart the whole
setup.