EVALUATION 2. How does your media product represent particular social groups?

Consider: - represent, media products (magazine cover, contents page and double page spread), social groups

Issues:
Identifying the social group represented in your
magazine. Nearly all students failed to identify the
GENRE of their magazine and/or artist. This need to be
identified and analysed when either beginning your
essay or when explaining your point!
Explain clearly how your magazine represents
the social groups. There is some confusion as to how
this was done. Be clear use examples from your
magazines. Refer to both images and text.
Representation theorists Mulvey, Perkins, Barthes
(narrative codes) etc.
Magazine terminology Alley, gutter, negative
space, drop cap, banner/masthead, block quote, strap
boost, centre of visual interest, flush left/right, headline,
rivers, subhead, talkie headline etc
Beware over generalising
Be specific about the social groups represented refer
to UK Tribes if appropriate
Refer to your research in audience and social groups
Dont make generalisations!
Write more. This is an A-Level subject. A few hundred
words on 2 months work is clearly insufficient.
Meet deadlines. You are continually assessed. A
missed deadline costs you marks for research and
planning.
Next Steps:
Impressive:
Class targets:
Use of terminology and evaluation I used the website UK tribes to
discover what social group I will be targeting for my magazine, 1. Check the basic accuracy of your
they had a wide variety of social groups, which were sectioned
under different headings. This process was very simple because I work; things that cost you marks:
could easily identify what kind of social group I wanted my
magazine to appeal to. I decided to focus on three social groups spelling errors/homophones
which were relatively similar, but had different things they would
look for, they were: Creatives, Scenesters and Stylers. Jasmine
Use of relevant current examples When creating my female 2. Be precise when explaining your
indie/alternative music artist 'Ara Wilder', I looked towards other
musicians in the indie music industry at their personal style and
points; avoid waffle. Identify the precise
what makes them appealing. I chose to look at Ella O'Conner elements of your magazine package
otherwise know as 'LORDE' who is a Indie/pop singer. Also she is
20 years old which makes her a very close age to my artist 'Ara that are applicable.
Wilder'. I decided to look at Lorde's personal style and fashion, to
get an impression of what sells best to her target audience.
Jasmine 3. Ensure you use the key words from
Range of examples The tone of the article is informal and written
in Standard English, this way every person who reads my
the question. Represent, music
magazine will be able to understand what it's about and won't be magazine, social groups
confused by any slang or jargon. This means my product
represents the Stylers as my magazine provides high quality data
4. Use your wider reading to inform
and clothing as presented by the models. These are the two social
groups that my media product would represent and in turn attract your interpretations and argument.
and engage them through the use of my forms and conventions
that I think I have displayed effectively by picking a style that is Refer to specific theorists/
modern and stylish for these group of people Nieeve
Therefore, I decided that the model shouldnt be overly posed and
designers, where relevant to your
keep a relaxed face. Her makeup is bold and colourful, this was analysis. Use surnames e.g. Black
done partly to compliment her complexion making her look even
more admirable and beautiful. This will entice the male minority
believes that a cover should be a
of my target audience as I was attempting to conform to Laura poster. A single image of a human
Mulveys theory of the male gaze. The birght pink makeup is quite
will sell more copies than multiple
images or all type.

Go through your submitted work and highlight where the following vocabulary 5. Identify how the text is influenced by
has been included: existing magazines.
used social groups - represent(ation) - music magazine cover- contents
6. Evaluate the strengths and
double page spread
weaknesses of the representation of
Select two paragraphs of your essay. Re write these paragraphs to address the targets
social groups in your magazine.
below.
Improve accuracy of terminology use -> starting points: UK Tribes 8. Ensure you analyse text and images.
Improve links to key moments in your magazine -> starting points: Tegan Smiths
answer
Include links to UK Tribes