Limitations of the Market Research Study:

The study was limited to only working women of Mysore. The results may
vary with the different segments of the population.
Effect of extraneous factors are not taken into account. (Effect of introduction
of new superior product, attractive offer of competitors, availability of
powerful substitutes, etc)
Sample size taken as well as time allotted to do the study was not sufficient
to come to a strong conclusion.
Rapidly changing markets and consumer behavior may make the results of
the study irrelevant.
Accuracy of the responses of the respondents is not guaranteed.
The results of the project do not solve a problem or indicate an opportunity
because of the reliability of the data which cannot be ascertained. The study
only provides suggestions not the solutions.
The respondents of the survey were all Humans, therefore certain biases may
affect the outcome of the study. Effect of personal value, prejudice, attitudes,
needs, and other socio-cultural factors may affect the objectivity of research
adversely.
The marketing surveys and reporting has been done by six people together,
therefore there working style, personality and thinking abilities will affect the
results.
This project report has limited practical value as it is only an academic
exercise. It is mainly based on a hypothetical approach. It gives theoretical
solutions. It does not give realistic solutions to real-life problems. Its solutions
look good on paper but are harder to implement in a real sense. Thus, it has a
limited practical value.
The market research was conducted by the researchers who are students and
are thus unqualified and unexperienced. Therefore the quality of the study
may be in question.
Learnings from the Market Research Project:

Developing an effective questionnaire keeping in mind the research

objectives, research question, respondents, IRP table and research
hypothesis.
Understood the various steps involved in a Market research process.
Undertook desk research to uncover existing information. ( Critically
evaluated the literature relevant to the selected area of interest)
Developing an effective and structured reporting document.
Writing an effective research brief (Research objectives, Research questions,
Research Hypothesis, IRP table).
Identifying the problems and opportunities to explore to fulfill the objectives.
Analyzing the data outputs.
Drawing conclusions and recommendations.