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NAVID MOAZZEZ PRESENTS

2016
LIST BUILDING
PLAYBOOK
EXCLUSIVE NEW REPORT:
THE TOP 21 EMAIL LIST BUILDING
STRATEGIES OF 2016
TABLE OF CONTENTS

Introduction: World-Class Entrepreneurs & Email ......................................................................................3


Marketing Experts Will Share Their Best Strategies
To Build, Grow & Monetize Your Email List (Even If
Youre Starting From Scratch)
List Building School Schedule - September 18-30 .....................................................................................5
Sunday, September 18th - Day 0 .......................................................................................................5
Monday, September 19th - Day 1 ......................................................................................................6
Tuesday, September 20th - Day 2 ......................................................................................................9
Wednesday, September 21st - Day 3 ...............................................................................................12
Thursday, September 22nd - Day 4 .................................................................................................15
Friday, September 23rd - Day 5 .......................................................................................................17
Saturday, September 24th - Day 6 ...................................................................................................19
Sunday, September 25th - Day 7 .....................................................................................................22
Monday, September 26th - Day 8 ....................................................................................................25
Tuesday, September 27th - Day 9 ...................................................................................................28
Wednesday, September 28th - Day 10 ............................................................................................30
Thursday, September 29th - Day 11 ................................................................................................33
Friday, September 30th - Day 12 .....................................................................................................36

How To Get The Most Out Of List Building School ....................................................................................37


What If You Miss Some Of The Amazing Sessions? .................................................................................41
The Top List Building Tools & Exclusive/Special Deals ............................................................................42
List Building Action Guide: The Top 21 Email List Building ......................................................................50
Strategies That Are Working Right Now
About Navid Moazzez ...............................................................................................................................107
Like What You Have Seen So Far? ............................................................................................................109

2016 LIST BUILDING PLAYBOOK 2 LISTBUILDINGSCHOOL.COM


World-Class Entrepreneurs & Email Marketing
Experts Will Share Their Best Strategies To Build,
Grow & Monetize Your Email List (Even If Youre
Starting From Scratch)

Introduction

Learn directly from the best and brightest in the world of online business and
marketing to MASSIVELY grow a highly engaged and very profitable list -- even if
youre starting from scratch!

There is so much material out there on list building -- but quite frankly, much of it is
not worth your time. Its outdated, untested, or just plain WRONG.

Instead of wasting your time piecing together a plan that works, let our 60+ best-in-
class speakers, experts, and panel members tell you what THEY are using for their
own six- and seven-figure businesses.

From high-level strategy to in-the-trenches specific actions, youll gain access to the
information and guidance you need to build your business to the next level, no matter
where you are today.

This playbook is your secret weapon and lifeline for the next 12 days. It includes the
List Building School schedule, plus additional valuable content like:

How To Get The Most Out Of List Building School


The Top List Building Tools & Exclusive/Special Deals
List Building Action Guide: The Top 21 Email List Building Strategies That Are
Working Right Now

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Your next steps:
Check out the List Building School schedule below, making special note of the live
sessions (you really cannot replace the energy of tuning in to the live presentations,
so attend as many of those as you can).
As a List Building School student, youll receive daily emails and reminders with links
to each live masterclass, live panels and pre-recorded sessions.
But remember -- theyre available for ONLY 48 hours. After that time, the sessions
are placed in our List Building School vault, accessible ONLY to our Premium pass
holders.

Want anytime access to this valuable content on your own schedule? If you want
lifetime access to all summit sessions and several $1,000s in bonuses and discounts,
claim your early bird discount for the List Building School Premium pass and SAVE
$400 today.

Upgrade to List Building School


Premium Pass Here

See you in class!

Navid Moazzez
Host, List Building School & Creator of Virtual Summit Mastery

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List Building School Schedule - September 18-30

Learn How to Build, Grow & Monetize Your Email List From Experts Whove Done It
(even if youre starting from scratch!)

Need a time
You can visit the Sessions page here
zone converter?

Sunday, September 18, 2016 | Day 0

Behind the Scenes of List Building School LIVE KICKOFF


& How to Get The Most Out of This Epic HANGOUT
Online Event with Navid Moazzez
45-60 Minutes
Navid Moazzez, the host of List Building School
4pm ET
and the creator of Virtual Summit Mastery, kicks off
1pm PT
one of the most epic online events of the year with
a big baam. There might be a few surprises as well,
so dont miss Navids live opening kickoff party!

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Monday, September 19, 2016 | Day 1

The Business Model of Sending One Email LIVE


Per Day And Turning It Into a 7-Figure MASTERCLASS
Business with Ryan Lee
60 Minutes
Veteran online entrepreneur and the creator of
2pm ET
Freedym, Ryan Lee shows you step-by-step, 11am PT
behind the scenes of sending one email per day,
and turning it into a 7-figure business + Live Q&A.

How to Create The Right Content That LIVE PANEL


Will Help You Grow Your Email List
60 Minutes
Jason Van Orden, Yaro Starak, Tor Refsland and
Primoz Bozic show you how to create the right 6pm ET
3pm PT
content that will help you grow your email list +
Live Q&A moderated by List Building School host,
Navid Moazzez.

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How I Get 30,000+ Email Subscribers Per PRE-RECORDED
Month On Autopilot with Neil Patel
4pm ET
Online marketing rockstar Neil Patel takes you 1pm PT
behind the scenes of NeilPatel.com and breaks
down EXACTLY, step-by-step how he gets
30,000+ email subscribers per month on autopilot
(including how hes growing his business rapidly
by translating his blog content into different
languages, and much more).

How To Grow Your Email List Six Digits & PRE-RECORDED


Beyond (+ Walkthrough of OptinMonster)
with Syed Balkhi 4pm ET
1pm PT
Syed Balkhi, the co-founder of OptinMonster (also
one of the sponsors of List Building School), shows
you how to grow your email list the right way, and
he gives you a walkthrough of OptinMonster.
You can get 25% off OptinMonster by using the
coupon code LBS25, and if you tune into Syeds
session on September 19th, you can get 50% off by
using the coupon code LBS50 (but limited to 48
hours only, expires September 21th!).

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How I Got 7,000+ Subscribers From Just PRE-RECORDED
One Content Upgrade in Less Than a Year
(and how you can do the same, including 4pm ET
a step-by-step tutorial) with Sarah 1pm PT
Morgan

Digital strategist Sarah Morgan shares how her


most popular content upgrade added over 7,000
subscribers to her email list in under a year on
autopilot + an easy-to-implement, step-by-step
content upgrade tutorial that walks you through
how you can do the same.

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Tuesday, September 20, 2016 | Day 2

8 Marketing Automations You Need Today LIVE


with Nathan Barry MASTERCLASS

In this advanced live masterclass, ConvertKit 60 Minutes


founder (and one of the official List Building
2pm ET
School sponsors) Nathan Barry shows you 8 11am PT
marketing automations you need today, including
exclusive behind the scenes access to learn how
to automate your sales funnels like Pat Flynn + Live
Q&A.

Since ConvertKit is sponsoring this online event,


Ive scored two special deals for you:

Get Your First Month of ConvertKit Free.

Get Two Months of ConvertKit Free (only when you


upgrade to List Building School Premium Pass
you cant get this special offer anywhere else).

Content Promotion Strategies To Grow LIVE PANEL


Your Email List Rapidly
60 Minutes
Cody Lister, Sujan Patel and Andy Crestodina
will give you their proven game plan how to use 6pm ET
3pm PT
content promotion and strategic guest blogging to
grow your email list rapidly + Live Q&A moderated
by List Building School host, Navid Moazzez.

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How to Write an Epic Blog Post That Gets PRE-RECORDED
40k+ Social Shares & Grows Your Email
List by 150-200 Subscribers Per Day (even 4pm ET
while you sleep) with Ryan Robinson 1pm PT

Ryan Robinson shares his step-by-step process


how to write an epic blog post/guide that gets
over 40,000 social shares and grows your email list
by 150-200 highly targeted subscribers per day on
autopilot.

How to Find and Work With Influencers to PRE-RECORDED


Effectively Grow Your Email List with Dan
Schneider 4pm ET
1pm PT
The founder of Ninja Outreach Dan Schneider
shows you how to find and work with influencers
to effectively grow your email list, including some
common influencer outreach mistakes to avoid at
all cost.

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How to Build Your Blog Audience Fast PRE-RECORDED
with Aaron Agius
4pm ET
Aaron Agius shares his complete, step-by-step 1pm PM
system for building an engaged and profitable
blog audience fast (even if you have no audience
right now).

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Wednesday, September 21, 2016 | Day 3

How To Build an Audience From Zero LIVE


to Over 100,000 Email Subscribers in 18 MASTERCLASS
Months, Escape The 9-5, and Turn It Into a
7-Figure Online Empire with Jeff Goins 60 Minutes

2pm ET
In this live masterclass, Jeff Goins shows the exact 11am PT
steps he used to build an audience from zero
to over 100,000 email subscribers in 18 months,
escape his 9-5 job, and turn it into a 7-figure online
empire (and actionable strategies so you can get
started building your audience today) + Live Q&A.

How to Create an Email Course That LIVE PANEL


Converts Like Crazy
60 Minutes
Abby Lawson, Josh Earl and Maya Elious show
you exactly how to create a high converting email 6pm ET
3pm PT
course that drives optins and sales + Live Q&A
moderated by List Building School host, Navid
Moazzez.

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How to Create Epic Online Workshops, PRE-RECORDED
Bootcamps and Events To Grow a Highly
Engaged & Profitable Email List of 1,000s 4pm ET
of Subscribers (even if youre just starting 1pm PT
out) with Regina Anaejionu

In this in-depth training session, Regina Anaejionu


shares her step-by-step process for how you can
create epic free online workshops, bootcamps and
events to grow a highly engaged and profitable
email list of 1,000s of subscribers who want to
hear from you (even if youre just starting out).

How to Create High-Converting Mini PRE-RECORDED


Courses To Grow Your Email List with
Andrea Dre Beltrami 4pm ET
1pm PT
Dre Beltrami shares her strategies for creating
high-converting mini courses to grow your email
list, and she also takes us behind the scenes how
she generated 25,000 email subscribers from her
own mini courses in just 12 months.

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How To Create a Landing Page That PRE-RECORDED
Converts Up To 92% with Jesse Krieger
4pm ET
Bestselling author and founder of Lifestyle 1pm PT
Entrepreneurs Press, Jesse Krieger shares what it
really takes to create a landing page that converts
(including specific examples of a landing pages
that converted up to 90%). You can see the landing
page here (+ a book landing/sales page template).

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Thursday, September 22, 2016 | Day 4

How To Double Your Traffic And Email List LIVE


In The Next 30 Days With Pinterest with MASTERCLASS
Melyssa Griffin
60 Minutes
In this live masterclass, Melyssa Griffin shares her
2pm ET
action-packed and easy-to-implement strategies 11am PT
to grow your email list exponentially using Pinterest
(including how Melyssa added 70,000+ subscribers
to her email list in just 16 months) + Live Q&A.

How to Host a Facebook Group Like a PRE-RECORDED


Bo$$ to Grow Your Email List with Caitlin
Bacher 4pm ET
1pm PT
Caitlin Bacher shares her step-by-step system how
to create a Facebook group from scratch that will
not only build a very engaged community of raving
fans, but it will also grow your email list if you do it
the right way.

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How to Sell Out Your Offer Even With a PRE-RECORDED
Small Email List with Adrienne Dorison
4pm ET
The brilliant business strategies and podcast host 1pm PT
Adrienne Dorison shares how you can sell out your
offer even with a small email list, including behind
the scenes of how Adrienne was able to get over
$60,000 in commissions from promoting one
product to a small segment of only a few 100, but
very targeted subscribers.

10 Powerful Tools That Will Effectively PRE-RECORDED


Help You Grow Your Email List Faster with
Hani Mourra 4pm ET
1pm PT
Hani Mourra of Simple Press Plugins (one of the
List Building School sponsors), shares 10 powerful
list building tools that will effectively help you
grow your email list faster (including step-by-step
walkthroughs of his most recommended tools).

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Friday, September 23, 2016 | Day 5

My Case Study & Demo: 30-50 Leads and LIVE


$500 Dollars a Day Using LIVE VIDEO & MASTERCLASS
FULLSCOPE.TV with Casey Zeman
60 Minutes
In this live masterclass, Casey Zeman of Easy
2pm ET
Webinar and Fullscope.tv shares why nothing 11am PT
builds an audience, generates clients and makes
sales better than LIVE VIDEO + Live Q&A

Try Fullscope.tv for free here.

How to Leverage The Power of LIVE PANEL


Partnerships to Grow Your Email List and
Profits 60 Minutes

Joseph Michael, Adam Franklin, Liam Austin 6pm ET


3pm PT
and Tom Morkes share how you can leverage
partnerships to grow your email list and generate
more revenue in your business + Live Q&A
moderated by List Building School host, Navid
Moazzez.

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Behind The Scenes of A Massive Affiliate PRE-RECORDED
Launch That Generated 80k+ Email
Subscribers (and how you can get started 4pm ET
with JV Partnerships today) with Steve 1pm PT
Olsher

NY-times bestselling author Steve Olsher is an


online pioneer with vast experience in email
marketing and joint ventures. Hell take you
behind the scenes of what goes into a massive
affiliate launch that generated over 80,000 email
subscribers (including Steves best tips and
strategies on how you can get started with JV
partnerships today).

How to Create Your Own Joint Venture PRE-RECORDED


Mastermind Group To Grow Your
Influence, Email List & Revenue with Dov 4pm ET
Gordon 1pm PT

The Alchemist Entrepreneur Dov Gordon shares his


step-by-step process for how you can create your
own powerful joint venture mastermind group to
grow your influence, email list and revenue.

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Saturday, September 24, 2016 | Day 6

How to Build a Pre-Launch Email List of LIVE


Eager Customers for Your Online Course MASTERCLASS
with Mariah Coz
60 Minutes
In this live masterclass, Mariah Coz shows you her
2pm ET
step-by-step process to create a highly engaged 11am PT
pre-launch email list, lead magnet and landing
page for your online course + Live Q&A.

Email Copywriting & Persuasion Secrets LIVE PANEL


You Need To Know
60 Minutes
Bushra Azhar, Lain Ehmann and Tepsii show you
how to write better email copy that converts 6pm ET
3pm PT
and persuades people to buy your products and
services + Live Q&A moderated by List Building
School host, Navid Moazzez.

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The Principles of Professional Persuasion: PRE-RECORDED
How to Write Delightful Emails That
Sell Without Being Salesy with Matthew 4pm ET
Kimberley 1pm PT

In this in-depth training, Matthew Kimberley


walks you through his principles of professional
persuasion, and shares how you can write
delightful emails that sell without being salesy
(including specific examples from Matthews own
emails and promotions).

What You Should Do After Someone Signs PRE-RECORDED


Up to Your Email List with Ian Brodie
4pm ET
Ian Brodie, #1 bestselling author of Email 1pm PT
Persuasion, shares exactly what you should do
after someone signs up to your email list, because
whats the point of building your email list, if you
dont do something with it once youve built it!?

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How to Write Super Compelling Emails PRE-RECORDED
That Connect With Your Subscribers & Get
Them To Take The Right Action 4pm ET
1pm PT
In this in-depth training, Primoz Bozic shares his
step-by-step process for writing super compelling
emails that connect with your subscribers and
get them to take the right action, and buy from
you (including specific examples and behind the
scenes from Primozs own emails and launches).

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Sunday, September 25, 2016 | Day 7

Challenge Case Study: 7 Days, $434.23 in LIVE


Facebook Ads and $20,000 in Sales with MASTERCLASS
Zach Spuckler
60 Minutes
In this live masterclass, Zach Spuckler shares how
2pm ET
a $434.23 Facebook ad spend led to $20,000 in 11am PT
sales for his online course (including how you can
create your own successful challenge to grow your
email list and revenue faster) + Live Q&A.

How To Grow Your Email List By 1,000s of LIVE PANEL


Subscribers with Social Challenges and
Viral Marketing Giveaways 60 Minutes

Kimra Luna, Jenn Scalia and Cathryn Lavery share 6pm ET


3pm PT
exactly how to grow your email list by 1,000s of
highly engaged subscribers with social challenges
and viral marketing giveaways + Live Q&A
moderated by List Building School host, Navid
Moazzez.

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Advanced Email Marketing Strategies You PRE-RECORDED
Can Use to Double or Triple Your Next
Course Launch with Danny Iny 4pm ET
1pm PT
In this in-depth training session, Danny Iny shares
some advanced email marketing strategies you
can use to double or triple your next course
launch (including specific examples how start
a launch with a free book offer, and how to use
behavioral triggers to take people through your
launch sequence to make sure they have a great
experience).

Behind the Scenes of a 6-Figure Online PRE-RECORDED


Course Launch With a Small Email List
(while traveling the world at the same 4pm ET
time) with Jenna Soard 1pm PT

In this List Building School case study session, Jenna


Soard takes you behind the scenes of her recent
6-figure online course launch with a relatively small
email list, all while she was traveling the world at the
same time (including actionable tips and strategies
on how you can do the same).

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How to Make $10,000 From 250 Email PRE-RECORDED
Subscribers In Only 10 Days with John
Meese 4pm ET
1pm PT
In this List Building School case study session,
John Meese shares exactly how he made $10,000
on his first launch to 250 email subscribers (in only
10 days).

How You Can Grow Your Email List & Make PRE-RECORDED
Money By Doing Good At the Same Time
with Tom Matzen 4pm ET
1pm PT
In this session, Tom Matzen shares his step-by-
step process for using strategic philanthropy, and
how it can help you grow your email list and make
money by doing good at the same time.

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Monday, September 26, 2016 | Day 8

To be decided... LIVE
MASTERCLASS
Coming Soon...
60 Minutes

2pm ET
11am PT

The Importance of Marketing Automation LIVE PANEL


& Sales Funnels
60 Minutes
Greg Hickman, Matt Wolfe, Peter Sandeen and
Stephen Esketzis share how you can get started 6pm ET
3pm PT
with marketing automation and creating a sales
funnel that converts + Live Q&A moderated by List
Building School host, Navid Moazzez.

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How to Create a High-Converting PRE-RECORDED
Autoresponder Sequence To 3x Your
Revenue with Steve Chou 4pm ET
1pm PT
In this in-depth session, Steve Chou takes you
behind the scenes of his own high-converting
autoresponder sequence, and simple tweaks he
made to 3x his revenue (including how you can
create your own autoresponder, and actionable
email marketing strategies that work).

Behind The Scenes of a High-Converting PRE-RECORDED


Sales Funnel with Kavit Haria
4pm ET
Kavit Haria takes you behind the scenes of his 1pm PT
high-converting sales funnel, and reveals his
step-by-step process for selling $25k premium
services via email (including specific examples and
strategies on how you can get started creating
your own sales funnel).

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The Hidden Truths Of Email List Building PRE-RECORDED
For Fun & Profit with Jeremy Montoya
4pm ET
In this session, Jeremy Montoya talks about the 1pm PT
hidden truths of email list building for fun and profit
(including specific examples from Jeremys and
Navids own entrepreneurial journey).

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Tuesday, September 27, 2016 | Day 9

List-Building Blueprint: How to Generate LIVE


100 New Email Subscribers per Day Using MASTERCLASS
this Slightly-Unusual Quiz Technique
with Ryan Levesque 60 Minutes

2pm ET
In this live masterclass, Ryan Levesque breaks 11am PT
down exactly how to generate 100 new email
subscribers per day using this slightly-unusual
Quiz Technique (including specific examples how
Ryan and his clients are using the Ask Method in
their businesses) + live Q&A.

How to Sell High-Ticket Workshops Even PRE-RECORDED


With A Small Email List with Charles Ngo
4pm ET
In this in-depth session, Charles Ngo shares 1pm PT
his step-by-step process for selling high-ticket
workshops even if you have a relatively small email
list (including how you can charge high prices, and
how to launch your own high-ticket workshop).

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Behind The Scenes of Growing Multiple PRE-RECORDED
6-Figure Email Lists with Casey Armstrong
4pm ET
Experience startup executive and full-stack 1pm PT
marketer, Casey Armstrong, takes you behind the
scenes of what it really takes to grow an email list
to multiple 6-figures in revenue (even if youre
starting from scratch).

How To Get 20,231 Page Views In 6 Days PRE-RECORDED


To A New Blog (and get 100s of email
subscribers) with Tor Refsland 4pm ET
1pm PT
Tor Refsland shares his step-by-step process
for writing epic expert roundup posts that build
authentic relationships with influencers in your
industry, generate a lot of traffic and 100s of
quality email subscribers from just one blog post
(including specific examples from one of Tors
expert roundup post that got 20,231 page views in
6 days).

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Wednesday, September 28, 2016 | Day 10

How The Right Publicity Can Help LIVE


You Grow Your Email List, Multiply Your MASTERCLASS
Revenue & Change the World
With Selena Soo 60 Minutes

Noon ET
Selena Soo is the go-to publicity expert for high- 9am PT
level online business owners, and she will share
how you can leverage publicity to grow your email
list, multiply your revenue and change the world
(including how she used one podcast interview to
create a $330,000 launch and many more specific
examples) + Live Q&A.

How to Leverage Online Appearances LIVE PANEL


To Build Authority & Grow Your Email List
Rapidly 60 Minutes

Andreea Ayers, Jesse Krieger, Mary Fernandez and 6pm ET


3pm PT
Dmitry Dragilev show you how you can leverage
online appearances to build authority in your
industry and grow your email list rapidly (including
examples how these experts are using publicity
right now) + Live Q&A moderated by List Building
School host, Navid Moazzez.

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How to Get Published & Featured in PRE-RECORDED
Bigger Publications and Get 4,000+ Email
Subscribers with Dorie Clark 2pm ET
11am PT
Bestselling author Dorie Clark shares her step-
by-step process how you can get published and
featured in bigger publications, and how it can
help you grow your email list rapidly if you do it
strategically (including how Dorie grew her own
email list by over 4,000 subscribers from writing for
bigger publications).

How to Write For The Biggest Websites In PRE-RECORDED


Your Industry and Strategically Syndicate
Your Content to get 1,000s of Highly 2pm ET
Engaged Email Subscribers with with 11am PT
Chris Winfield

Chris Winfield shares his step-by-step process


how you can write for the biggest websites and
publications in your industry, and strategically
syndicate your content to get 1,000s of highly
engaged email subscribers (including specific
examples on how Chris did this to get 20,000+
email subscribers).

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To be decided... PRE-RECORDED

Coming Soon... 2pm ET


11am PT

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Thursday, September 29, 2016 | Day 11

The Ultimate Blueprint To Create & Sell LIVE


Online Courses (even if you have a small MASTERCLASS
email list) with Greg Smith
60 Minutes
In this live masterclass, Greg Smith of Thinkific (one
2pm ET
of the awesome List Building School sponsors) 11am PT
shares his step-by-step blueprint how you can
create and sell online course (even if you have a
very small email list) + Live Q&A.

Since Thinkific is sponsoring this online event, Ive


scored two special deals for you:

Get Your First Month of Thinkific Business Plan For


Free. ($99 Value)

Get Three Months of Thinkific Business Plan Free.


(only when you upgrade to List Building School
Premium Pass first you cant get this special offer
anywhere else).

Grow Your Email List & Profits Rapidly With LIVE PANEL
Webinars
60 Minutes
Webinar specialists Jon Schumacher and Ciprian
Soleriu show you step-by-step how to create, promote 6pm ET
3pm PT
and monetize your first or next webinar (and use your
webinar to grow your email list rapidly) + Live Q&A
moderated by List Building School host, Navid Moazzez.

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How I Went From 4,000 to 52,000+ PRE-RECORDED
Email Subscribers (and several $100k in
revenue) In 18 Months Using The Power of 4pm ET
Webinars 1pm PT

Grant Baldwin shares exactly how he went from


4,000 to 52,000+ email subscribers (and several
$100k in revenue) in 18 months using the power
of webinars (and how you can get started with
webinars today to grow your email list and profits).

How to Host Your First (Or Next) PRE-RECORDED


Successful Joint Venture Webinar To
Grow Your Email List & Profits Rapidly with 4pm ET
Adam Urbanski 1pm PT

In this session, Adam Urbanski shares his easy-to-


implement, step-by-step process how to host your
first (or next) successful joint venture webinar to
grow your email list and profits rapidly (including
specific examples from Adams own joint venture
webinars and where to find great JV partners even
if youre just starting out).

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How to Grow Your Email List & Sell More PRE-RECORDED
of Your Products With Facebook Ads
(Even With a Small Budget) with Andrew 4pm ET
Hubbard 1pm PT

Navids personal FB ad strategist Andrew Hubbard


shares his proven step-by-step system for growing
your email list with Facebook ads, and sell more
of your products, even if youre on a tight budget
(including specific examples from Navids own
launches, and much more).

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Friday, September 30, 2016 | Day 12

The Fastest Way To Grow Your Audience, LIVE CLOSING


Influence & Revenue: 5 Crucial Steps KEYNOTE
to Hosting a Profitable Virtual Summit MASTERCLASS
(even if you have zero email list and no
60 Minutes
connections in your industry) with Navid
Moazzez 3pm ET
Noon PT
In this live closing keynote masterclass, summit
host Navid Moazzez will summarize and synthesize
the lessons learned during List Building School,
and share his 5 crucial steps to hosting a profitable
virtual summit (even if you have zero email list and
no connections in your industry) + Live Q&A and a
unique opportunity to enroll in Navids premium
flagship program Virtual Summit Mastery.

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How To Get The Most Out Of List Building School

When you were in school, there were the kids who sat in the front row, interacted with
the instructors, and asked and answered questions (and usually ended up with an A
in the class!).

Then there were those kids who hid in the back row - if they showed up at all.

They looked half-asleep, rarely raised their hands, and the instructors didnt even
know their names.

Guess what kind of grade they typically got??

Now, at List Building School, there are no grades and no real homework, and if you
want to lurk in the shadows, thats totally okay by us but

Just like the kid in the front row in Ms. Stewarts European History class, we want YOU
to get insane value from the time you invest. And the best way to do that is just what
you learned in school:

Show up.
Ask questions.
Do the homework.

Were not going to grade your papers or give you a score for participation, but the
more you interact with our world-class instructors and the material they present, the
more youll get from it.

In each of the live masterclasses and live panels, there will be plenty of opportunities
to interact and ask questions -- and since your instructors are some of the most in-

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demand experts in the world, if youre serious about your business, you should be
taking every advantage to connect with and learn from them.

Other hints:

1) Set a goal.

When you think about building your business, whats your biggest sticking point or
challenge?

Are you working with a very small (or non-existent) list? Then you will want to pay
attention to the sessions on growing your list.

Do you have a list but want to make more money? Then the information on
monetization will be right up your alley.

Got a strong product and a decent list, and need to put your efforts on autopilot?
Make sure to tune in to the sessions on tools for systemizing and automating your list-
building and sales.

There really is something for everyone!

2) Block out time on your calendar.

Weve got incredible speakers, teachers, and panelists -- over 60 of them! With over
60 hours of content, it might be difficult for you to watch it all right away. We get it.

That is why you need to prioritize the sessions you want to watch immediately. Look
at the schedule and block out the time RIGHT NOW. Make it a priority.

If you already know you arent going to be able to watch everything, there is no need

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to stress yourself out! We have an amazing deal on the List Building School Premium
Pass. When you upgrade, youll get anytime access to all 50+ sessions, on your
schedule. And youll also get several $1,000s in valuable bonuses, special deals and
discounts.

Check it out here.

3) Take notes. Take action.

Information without action is worthless.

To REALLY make a difference in your business, you have to take action on what you
learn.
Over the course of List Building School, youre going to be inundated with valuable
information. It can be overwhelming. Thats why I suggest you do two things for each
session:

First, take notes. Write down aha thoughts, ideas, and discoveries (even if you think
youll remember them, after 12 days, you wont!).

Second, after each session, commit to making ONE IMMEDIATE ACTION to move
your business forward. And dont forget to share your results with me and the
speakers.

The commitment to action separates wantrepreneurs from real entrepreneurs. So


absorb the information, write it down, and take action. Even imperfect action is better
than inaction.

It will make a HUGE difference in your progress.

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Remember, List Building School brings the information and world-class experts
to you -- but YOU have to implement it, or its worthless. Commit right now to
implementing as you go. Youll be glad you did.

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What If You Miss Some Of The Amazing Sessions?

As a registered List Building School student, youll have limited-time access to the
recording for each session. Each live masterclass, live panel and pre-recorded
training session will be available for 48 hours following the session.

Watch it anytime at your convenience during those 48 hours, or you can purchase the
List Building School Premium Pass to get anytime access to all the masterclasses,
panels, training sessions and exclusive bonus material valued at several $1,000s!

By investing in the Premium Pass, youll continue on the path to building your email
list into a powerful, automated revenue-generating machine.

The information and strategies included in List Building School are designed to meet
you where you are, from beginner to advanced.

As your list grows and your business goals change, youll want to revisit these
sessions again and again.

Be sure to grab the List Building School Premium Pass so youll be able to review
the sessions whenever you wish -- as many times as you wish. Plus, youll get
THOUSANDS of dollars in valuable bonuses, special deals and discounts.

Upgrade today!

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The Top List Building Tools & Exclusive/Special Deals

ConvertKit

ConvertKit by LBS expert Nathan Barry, bills itself as email


marketing for professional bloggers. With flexible opt-in forms, drip
email sequences, and tagging options, ConvertKit is an effective and
cost-conscious solution. ConvertKit has the power of Infusionsoft,
but is easier to use than MailChimp.

Since ConvertKit is sponsoring this online event, Ive scored two


special deals for you:

Get Your First Month of ConvertKit Free.

Get Two Months of ConvertKit Free (only when you upgrade to


List Building School Premium Pass you cant get this special offer
anywhere else).

Thinkific

Thinkific (by LBS expert Greg Smith), gives you everything you need
to easily create, market, and sell your own online courses on your
own site with no design or technical skills needed.

Since Thinkific is sponsoring this online event, Ive scored two


special deals for you:

Get Your First Month of Thinkific Business Plan For Free. ($99 Value)

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Get Three Months of Thinkific Business Plan Free. (only when you
upgrade to List Building School Premium Pass first you cant get
this special offer anywhere else).

OptinMonster

OptinMonster (by LBS expert Syed Balkhi), provides powerful


lead generation software that converts abandoning visitors into
subscribers with dynamic marketing tools.

Since OptinMonster is sponsoring List Building School, Ive scored


two special deals for you:

You can get 25% off OptinMonster by using the coupon code LBS25,
and if you tune into Syeds session on September 19th, you can get
50% off by using the coupon code LBS50 (but limited to 48 hours
only, expires September 21th!).

Fullscope.tv

The first analytic/marketing software for broadcasters designed to


build your business, created by LBS expert Casey Zeman. Fullscope.
tv can do a lot of things, but in particular, it can build your list.

Since Fullscope.tv is sponsoring List Building School, Ive scored a


special deal for you:

Try Fullscope.tv for free here.

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Easy Webinar

LBS expert Casey Zeman, is the creator of the #1 sales generating


custom webinar platform that integrates with your WordPress
site used by thousands of businesses and entrepreneurs just like
yourself. You can create unlimited events with unlimited attendees.

You can do live events, automated events, hybrid events, summits,


and more. Share your screen and present a slide deck, talk live,
interview guests - its all up to you!

Check out Easy Webinar here.

Simple Press Plugins

LBS expert Hani Mourra is the founder and creator of Simple Press
Plugins. Their plugins let you automatically publish podcasts,
YouTube and Facebook Live to your WordPress site, grow your
audience and supercharge your email list.

Since Simple Press Plugins is sponsoring List Building School, Ive


scored two special deals for you:

1) You can get 25% off any of Simple Press Plugins by using the
discount code LBS25 (note that it doesnt apply to Simple Video
Press).

Simple Podcast Press

Simple Social Press

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Simple Video Press (no discount, but still very affordable)

2) By purchasing List Building School Premium Pass, you can get a


50% discount for Simple Podcast Press and Simple Social Press (its
only available for LBS Premium Pass students).

Narrow.io

Narrow.io (by LBS expert Sujan Patel), is a Twitter tool that uses
keywords, hashtags and locations to identify your target audience
and attract relevant users to your profile. Research tools to helps you
narrow in on the right users, and analytics as well.

Check out Narrow.io here. (special deals coming soon)

ContentMarketer.io

ContentMarketer.io (by LBS expert Sujan Patel), includes three tools:

Connector lets you schedule and send personalized outreach


emails via your Google account. Use our proven templates and enjoy
scheduling, tracking, and automated follow-up sequences.

Notifier finds @mentions in your post and lets you notify them with
one click.

Marketer helps locate anyones email address so you can promote


content, build links, and connect with influencers.

Check out ContentMarketer.io here.

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Thrive Themes

WordPress templates and plugins built to get more traffic, more


subscribers, more clients and more customers for you. Drag-and-
drop design designed for sales pages, lead generation, and more.

Check out Thrive Themes here.

Notable Themes

LBS expert John Meese is the founder of Notable Themes, and it


offers a collection of premium WordPress themes and plugins.

Since Notable Themes is sponsoring List Building School, Ive


scored two special deals for you:

1) You can get 10% off any themes and plugins by using the discount
code listbuilding.

Check out Notable Themes here.

2) You can get 15% off any themes and plugins if you upgrade to List
Building School Premium Pass.

LeadPages

With hundreds of templates, you can generate leads and increase


sales using the industry-leading landing page builder.

Check out LeadPages here.

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ClickFunnels

One-stop shop for autoresponder and shopping cart. Very simple


platform for creating your own sales funnels, from beginning to end.

Get a 14 Day Free Trial of ClickFunnels here!

SamCart

SamCart is a basic shopping cart that integrates with many of


the leading membership site software programs and payment
processors.

Get a 30 Day Free Trial of SamCart here.

Contest Domination

A mobile responsive app that lets you run list-building contests with
lots of bells and whistles. A great way to build your list.

Get a free 7-day trial of Contest Domination here.

KingSumo Giveaways

A very affordable contest management solution. A one-time lifetime


license means you can run as many contests and giveaways as you
want without paying more.

Check out KingSumo Giveaways here.

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List Goal

ListGoal is your personal email list coach to help you stay on track
and get more email subscribers. 1,000+ Daily Users Including Noah
Kagan, Andrew Warner & Michael Hyatt and Im using it as well to
grow my email list.

Install List Goal here.

SmartBribe

SmartBribe is a tool that helps you convert optins into viral growth by
offering additional content or lead magnets -- but only if your visitors
share your offer via social media.

Check out SmartBribe here.

TheContentUpgrade

TheContentUpgrade helps businesses grow their email list by


leveraging content upgrades. Our sole focus is to 10x your email
opt-in rate and help you recoup your investment in our services
within weeks while making a bigger impact in the world by reaching
to more people.

Ive used TheContentUpgrade personally for several content


upgrades on my site, and the founder Jon and his team provide a
really high quality service, and youll recoup your investment very
quickly.

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Since TheContentUpgrade is sponsoring List Building School, Ive
scored two special deals for you:

Get a 10% lifetime discount here (mention coupon LBS10 when


ordering, only available for a limited time during the summit)

If you upgrade to List Building School Premium Pass you can get a
15% lifetime discount (you need to upgrade to LBS Premium first)

Note: TheContentUpgrade will be waiving the setup fees when you


subscribe to 3+ content upgrades per month.

BuzzSumo

BuzzsSumo is a search tool that tracks content on all social


networking sites and ranks them based on the number of shares
on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors
content by topic or user and uses an advanced search engine to
deliver accurate results.

Check out BuzzSumo here.

Ninja Outreach

Ninja Outreach (by LBS expert Dave Schneider), is an all purpose


influencer marketing tool that allows you to locate contact
information for influencers and bloggers.

Try Ninja Outreach For Free!

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List Building Action Guide: The Top 21 Email List
Building Strategies That Are Working Right Now

There are as many strategies to build your list as there are entrepreneurs!

Youll hear about many of them during List Building School, but here are 21 of our
favorites.
Read through, make note of the ones that appeal most to you, and tune into your
choice of 50+ in-depth and actionable sessions during the summit.

#1 Host A Virtual Summit In Your Niche

Virtual summits are typically video interviews or presentations of 20 or more experts


on a given topic, which viewers opt-in to watch (just like List Building School). Theyre
often free for a short period of time, such as 24 to 72 hours, and then subscribers may
choose to purchase an all access pass or premium pass for unlimited viewing later.

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In case you dont know me that well, this is my favorite tactic in this entire List Building
Playbook I love it so much that Ive built my entire business around it. (Yes, really.)

In fact, me and my students have generated HUNDREDS OF THOUSANDS OF EMAIL


SUBSCRIBERS and over ONE MILLION DOLLARS IN REVENUE from their summits
and online courses in less than 12 months.

Heres what summits can help you accomplish:

Build your business around a topic youre passionate about.


Instantly position yourself as a leading expert in your industry
Get your business and brand out there in a big way by leveraging the credibility
and visibility of other experts in your field
Grow your audience rapidly and add anywhere from 1,000 to over 10,000 highly
engaged, targeted leads to your email list while making money at the same
time.
Create an incredible product fast, packed with value without really having to do
all the content creation yourself
Book yourself solid with ideal clients who will pay a premium to work with you
one-on-one
Turn your fans into super-fans and life-long customers and advocates for your
brand
Build authentic, powerful and very rewarding relationships with influencers in
your industry.
And much, much more!

Even if you have no list (or a very small list!) you CAN successfully use a virtual
summit to build your business, platform, and authority.

Im not the only one who loves summits.

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Liam Austin, LBS panelist and founder of EntrepreneursHQ, grew his email list by
50,000 people after he hosted three different virtual summits following my proven
Virtual Summit Mastery system (and now hes hosting his fourth summit in a very
short time).

Another Virtual Summit Mastery student, Diana Rowan, created an amazing online
event for her community, called the Virtual Harp Summit. She absolutely killed it for a
small market with 100s of optins, and 100+ sales before her summit even started.

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Summits can work in literally ANY niche, from calligraphy to gardening to health
& fitness to marketing to music. If theres a market, you can produce a successful
summit to build and grow your online business faster!

YOUR TURN:

1. Brainstorm NARROW topics within your niche to determine a possible summit


theme.
2. Make a list of 25-50 questions people typically have about that narrow topic (these
can become session topics).
3. Make a list of influencers in your niche and start NOW to reach out to them --
follow them on social media, sign up for their email lists, etc.
4. Write blog posts about several of the questions in #2 above and gauge response
from your audience (you may even want to drive traffic to the posts from Facebook
Ads as a beta test).
5. Make sure tune in for Navids LIVE Masterclass on September 30, The Fastest

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Way To Grow Your Audience, Influence & Revenue: 5 Crucial Steps to Hosting a
Profitable Virtual Summit (even if you have zero email list and no connections in
your industry). To close out List Building School, hell give some super-valuable
insight into summits and how to get started with YOUR own epic virtual summit.

#2 Host A Free Workshop/Webinar To Someone Elses Audience

If you can partner with a colleague in order to present a workshop or webinar to their
audience, its a complete win-win. They get great, free content from an expert -- and
possibly an affiliate commission on each sale generated through the presentation.

YOU get an introduction to a brand-new audience of potential customers -- and


an introduction from someone they already know, like and trust means they are no
longer a cold lead.

The key is to find a JV partner with an audience that overlaps yours. You dont want
to present a workshop on, say, cooking with bacon to an audience of vegans. Theyre
not going to be really receptive to your message, so look for a synergistic group.

List Building School expert Grant Baldwin and I hosted a webinar like this:

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Since getting booked as a speaker is a desirable end result for the people on both of
our lists, we hosted an exclusive webinar on the topic together.

And to give you an idea of how to approach the topic of hosting a joint webinar with
someone in your network, heres the exact email Grant sent me to propose the topic
which I think was great:

Hey Navid!

Hope youre doing well man!

Wanted to run something by you

I was wondering if youd be interested in having me do a training webinar for your


audience about how to get booked and paid to speak? I have a 75-minute webinar where
I go in depth on my process for finding gigs, creating your content, contacting decision
makers, and getting booked.

At the end of the webinar, I do an offer for my speaking course, Booked & Paid To Speak.
We have two tiers$597 and $997 and would do a 50% commission split on any sales.

I did a webinar with Dumas yesterday, Jeff Goins on Tues and have upcoming ones
scheduled with Ray Edwards, Cliff Ravenscraft, Nathan Barry and Dorie Clark. I also did
one with Natalie Sisson a few weeks ago.
I think it would be a real win-win.

Let me know if you think it would be a fit and we can chat more. If youd rather pass, no
worries. I still like you :)

Youre awesome,
Grant

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So when we ran the signups for the webinar, anyone from my list who signed up got
added to Grants list.

Plus, Grant made it easy for me to step in and be a part of the webinar, so there was
very little stress on me to prepare beforehand.

Dorie Clark, a marketing strategy consultant and author of the book Stand Out, says
running free webinars for others as one of her most effective ways of getting email list
subscribers.

I conducted dozens of webinars in 2015, she says, for some, the company shared
the list of attendees with me outright, and I was able to email them my opt-in offer
directly. One webinar actually brought me 3,000 new subscribers!

YOUR TURN:

1. If you dont already have a webinar or workshop you present to potential clients/
customers, pick a topic that provides value AND leads into your paid program or
services.
2. Make a list of 10-20 contacts with an audience overlap.
3. Reach out to the first five on the list to see if theyre interested in a partnership.

#3 Lead Magnet Swaps

A lead magnet swap is just what it sounds like -- trading lead magnets with someone
in a similar space. You email your list about their free offer, and they do the same for
you. Its a really simple way to not only get exposed to a new audience, but also to
provide YOUR email list valuable content.

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List Building School expert Adam Franklin does lead magnet swaps with synergistic
offers. Youve got a valuable lead magnet that other peoples audiences can benefit
from and vice versa, he says. They get kudos from their list for introducing them
to great content from a good person, whilst you attract a whole bunch of new email
subscribers. You simply return the favour and everyones a winner!

This method can be a great, low-investment way to test a new lead magnet, or to
test the waters for a larger joint venture with a prospective partner. You can see how
responsive people are to the lead magnet swap before investing more time in a
larger joint project.

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YOUR TURN:

1. Make a list of 5-10 potential swap partners (make sure its a great synergy and that
your potential partners complement what you do)
2. Designate a potential lead magnet for each.
3. Start reaching out and swapping!

#4 Create A Free Email Course Or Mini Course

If youve got a paid, launch-based course, providing a free e-course as a lead magnet
is the perfect way to pull eyeballs and impress readers with epic content.

Plus, because theyre signing up for a multi-part course, you usually attract higher-
quality subscribers willing to take action and invest time meaning theyll be more
profitable down the line.

My friend (and List Building School expert) Tom Morkes, who helps online
entrepreneurs create five-figure and six-figure products, says these free courses are
the number one way he gets new subscribers to sign up for his list.

They work so well, hes developed two of them: One on pay what you want sales, and
another on selling your first 10,000 books as an author. Once created, both continue
to pull in new subscribers and give people a taste of his style, quality, and expertise.

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Personal branding strategist and LBS speaker Kimra Luna uses Facebook ads to drive
sign-ups to her free courses.

I offer free mini courses via Facebook ads, she says. Grew my list in November and
December by 3,000 and only spent around $1,500 in ads for those 3,000 high quality
leads. Its a real winner!

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Heres a popup Kimra uses on her site to promote the free mini course she offers.

YOUR TURN:

1. Sign up for several free email courses or mini-courses to see how theyre
structured.
2. If you currently have a paid course, what information or skill set would a customer
need to have before theyd be prepared to successfully undertake your paid
course?
3. Lay out a 3-9-part free course to teach that information or skill (or you can even do
a one part, epic live workshop or mini course if youd rather prefer that).

#5 Quizzes & Surveys

Its almost written into our DNA that if we see a quiz or survey, we HAVE to fill it out!
Womens magazines have known this secret for years, and sites like BuzzFeed have
jumped on the bandwagon.

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While I dont recommend creating quizzes like What Hunger Games character are
you? or What color is your aura? (unless those fit your business...!) you can come
up with brand-appropriate, compelling questions that will draw your ideal customers
AND give you valuable marketing feedback and no one does this better than Ryan
Levesque.

Ryan is one of the most well-known marketers online today, and he has popularized
the use of surveys and quizzes to segment your market and serve targeted offers to
them through his book, Ask: The Counterintuitive Online Method to Discover Exactly
What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any
Business to the Next Level.

This strategy has earned him and his clients over 9 figures online!

Heres an example of Ryans opt-in form (hes obviously using his proven Ask Method,
and in this case, what he calls a micro commitment survey). Not only is it compelling
(who can resist clicking on the appropriate bubble?!), it also tells Ryan exactly what to
send you next:

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In case nine figures in revenue isnt proof enough, this guy also claims his surveys
generate 52,000 leads a day. A DAY, people. He knows what hes talking about. And
hell be sharing more of his insight during his LIVE LBS Masterclass, List-Building
Blueprint: How to Generate 100 New Email Subscribers per Day Using this Slightly-
Unusual Quiz Technique.

This is such a powerful concept that my team and I are hard at work to implement
Ryans Ask Method, to create a similar micro commitment survey to better segment
my email list, in fall 2016. Make sure to check the homepage of NavidMoazzez.com
(and during bigger launches) to see how we do it!

YOUR TURN:

1. Can you divide your avatars into 3-5 distinct groups based on objections,
psychographics, needs, or experience levels?
2. What one question could you ask to divide people into those broad groups?
3. Design an email series for each of your groups, leading them through a custom
sales funnel.

#6 Use Pinterest

You might think Pinterest is the realm of recipe-collectors and third-grade teachers,
but dont be so quick to write it off!

As List Building School expert Melyssa Griffin will tell you, Pinterest can be a source of
valuable traffic for ANY online business owner. She says, Pinterest is one of the most
underutilized, yet effective marketing platforms out there right now. And not enough
people are using it to grow their blog or business.

Melyssa credits Pinterest with growing her list from 2,000 subscribers to 40,000
subscribers in just 12 months. Now, after 16 months, Im at 70,000 peeps, she adds.

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Her suggestions -- which shell dig into more in her masterclass, How to Use
Pinterest to Exponentially Grow Your Email List on Autopilot, are all about being
strategic about how you present yourself on the platform, from an intentionally
crafted bio to the creation of pinboards your target audience will want to follow.

YOUR TURN:

1. If you dont have one already, sign up for a Pinterest account.


2. Compose a bio intended to capture the interest of your target market.
3. Use PinGroupie.com (a free directory) to locate group boards you can join. Choose
5-10 related to your niche and request to be added.
4. Look at what power pinners like List Building School experts Melyssa Griffin,
Sarah Morgan, Regina Anaejionu, Dre Beltrami and Ryan Robinson.

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#7 Challenges

The green smoothie challenge. Whole30. NaNoWriMo. The Ice Bucket Challenge.

It seems like theres a challenge for everything these days which means its
something to keep an eye on because it must be working as a way to grow business!

Everyone loves a good challenge, and when you add in the benefit of a ready-made
accountability group, youve got a recipe for marketing success.

LBS panelist Jenn Scalia says that social challenges have been her single most
effective way to grow her email list. Ive done over a dozen challenges over the
past two years and have grown my list by thousands with just this method without
spending a dime on advertising, she says.

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Whether it lasts 24 hours, five days, two weeks, or a whole month (or more!), once
someone works with your in your free challenge, the potential for them to turn into a
paying client is much higher.

Jenn says, Ive sold out group programs, and filled my 1:1 practice by hosting super
engaging social challenges.

YOUR TURN:

1. Sign up for several free challenges to see how other business owners are running
them (LBS experts Jenn Scalia, Zach Spuckler, and Kimra Luna all have run
successful challenges to grow their email lists AND their profits.)
2. Find out what your audience wants and what will engage them BEFORE you put a
ton of effort into designing a challenge no one wants to participate in.
3. Brainstorm SHORT challenges that will give your target audience a taste of your
expertise and also provide a concrete achievement if the participant completes

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the challenge.
4. What is the strategic goal youd like your participants to achieve? Working
backwards from there, create the challenge flow and daily emails.

#8 Reverse Giveaways

Within six months of starting MarketDoc, List Building School expert Cody Lister grew
his list from 0 to 20,000 subscribers and reverse giveaways played a huge part in
helping them do it.

A reverse giveaway is where you piggyback off the success of other wildly
successful giveaways that happen before yours. Basically, you find a successful
giveaway in your niche, track down those who participated (usually they have to share
via social media with an associated hashtag, or with a particular URL, so its easy to
find out who they are).

Then you create a new giveaway and reach out to the people who participated in the
first giveaway. You already know theyre interested in giveaways in that niche, so its
just a matter of reaching out and letting them know youre running something similar.

Heres Bryan Harris talking about his list growth via a marketing giveaway on his blog.

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YOUR TURN:

1. Track down at least 3 successful giveaways in your niche.


2. Work backwards to determine who entered the giveaway (a tool like BuzzSumo
can help).
3. Design your own giveaway based on what you already know works.

#9 Use Content Upgrades

A content upgrade is an added piece of content that provides value to your audience.
The catch is that they must opt-in to your email list to receive this valuable piece of
content.

A simple example: For a podcast, you could provide a transcript of each episode, but
in order to receive the transcript, the listener must opt-in to your email list. Then they
receive the content, and you grow your list!

Wondering if this can build your list? LBS speaker Sarah Morgan got 7,000 opt-ins
from just ONE content upgrade!
Heres the blog post Sarah added a content upgrade to. As you see from the
screenshot below, this post currently has almost 80,000 social shares!

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Inside the post Sarah added a few clearly visible download boxes people can click
on (she added three of those throughout the post), so a Leadbox pops up where they
can optin and get the freebie, in this case a productivity workbook.

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And after someone opts in to your content upgrade, dont forget to have a thank you
page where you encourage some people to take some kind of action.

As you can see below, Sarahs thank you page, encourages you to share the post on
social media, so shell get even more traffic from that without putting in any extra work
(just a few minutes to set up the thank you page with LeadPages).

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Content upgrade ideas:

Checklist or Cheat sheet Template


Collection of relevant links Case study
How-to video Resource guide
Q&A video Recipes
PDF version of the post Behind the Scenes interview
Transcript Best of compilation
Swipe file

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LBS expert Syed Balkhi, the guy behind OptinMonster, SoliloquyWP, WPForms,
WPBeginner, List25, Envira Gallery, and Awesome Motive gets a conversion rate of
nearly 60% on his content upgrades.
These are by far my highest converting opt-ins, he says. Im seeing upwards of 60%
conversions on content upgrade options which is simply insane.

Syed says content upgrades work so well because they use a psychological principle
known as the Zeigarnik Effect, which basically means that the teaser for the additional
content related to the topic at hand creates an open loop in the readers mind, which
they can close by opting in. In other words, people get FOMO and cant stand NOT
to have more content on the topic!

YOUR TURN:

1. Check out Sarah Morgans List Building School training session on September 19,
How I Got 7,000+ Subscribers From Just One Content Upgrade in Less Than a
Year (and how you can do the same, including a step-by-step tutorial).
2. Review your analytics to determine your 10 most popular blog posts.
3. Determine an appropriate content upgrade for each one.
4. Create the content upgrade, then put it behind an opt-in firewall like OptinMonster.

#10 Paid Course Launches

You might be wondering why youd want to launch a course before you build your
email list, but you have to remember that list building is a never-ending cycle. Each
product you release will (ideally) help build your list, and each time you build your list,
you are increasing sales for potential courses, products, and services at a later date.

To that end, creating a noteworthy course launch can be an excellent way to build
buzz, reach new leads, and ultimately build your list.

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Heres how it works: Using a proven launch formula (like Jeff Walkers Product Launch
Formula or something similar), you create several weeks worth of valuable content
intended to pull your ideal client to you (Jeff recommends using a value-packed
video series, but you can keep it simple the first time and do an email only launch).
All along the way there are opportunities to opt in to your email list, share the content
via social media, and engage with you via comments.

Below youll see some stats from one of my VSM launches, and I grew my list by
several 1,000 email subscribers within a short time period.

When done correctly, your content spreads virally as interested viewers like, share,
and comment on your video or other pre-launch content. It helps sell your offer, yes
-- but it also helps build your email list!

YOUR TURN:

1. Evaluate if you have a product suitable for a larger launch.


2. Project out several months -- if not a year! Launches done well take a LOT of time
to prep. Schedule yours now.
3. Start developing relationships with influencers now so you have some great
partnerships to call upon for your launch.

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#11 Outreach To Personal Network

Dont make list building harder than it has to be! Always start with the low-hanging
fruit, and when it comes to list building, that means reaching out to your nearest and
dearest to get a jumpstart on your efforts.

The average person has almost 350 Facebook friends, and chances are your list is a
lot larger because youre in the Internet space. Have you invited each and every one
of those contacts to sign up for your email list?

And once they sign up, have you asked them to share it with others?

Bryan Harris of VideoFruit calls these people the eager sneezers probably because
they catch on to what youre doing, then turn around and sneeze the good news
onto others.

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Heres a screenshot Bryan shared of an email he sent to his friend Joel. (Who he
considers an eager sneezer.) Even though Joel doesnt live in Nashville, he knows
people who do.

And the best part? Within 48 hours, Joel referred 22 other people to Bryans new
email list.

Thats a great return -- and a strategy with a personal touch which almost always
means higher quality subscribers.

YOUR TURN:

1. Create personal invites to each and every family member, your former college
roommate, your third grade teacher ask them if theyd like to be added to your
email list.
2. For those who respond positively, ask them if they would spread the word and/or
do they know anyone who might be interested.
3. Make it easy for eager sneezers to spread the word with shortened links, pre-
written emails, etc.

#12 Use Your 404 Page As A Landing Page

If someone goes through the trouble to click on a link or type in a URL, theyre
obviously interested so dont let a bad link cause them to flee.

Instead, turn it into a chance to wow them. A custom 404 page (super easy to design
in a program like LeadPages and to install on your WordPress site) will give you
another chance to capture their contact info.

A page like this takes just minutes to set up -- and can pay off BIG.

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Heres my brand new 404 page thats part of the updated version and design of my
website, navidmoazzez.com.

YOUR TURN:

1. Write a compelling call to action (such as an irresistible lead magnet) for your 404
page.
2. Design a simple custom 404 page with an opt-in using LeadPages or ClickFunnels
(or create a custom design as Ive done in the example above for my WordPress
site) and install on your site.

#13 In-Email Share Options

According to GetResponse, emails with social sharing icons get a 158% higher click-
through rate than emails that dont.

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LBS expert Jesse Krieger used this technique in his emails to attendees to help build
visibility to his Book, Business & Brand Building Summit (and Im doing something
similar for List Building School).

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When you consider that the time it takes to set up social sharingespecially if youre
using even a halfway-sophisticated email provideris miniscule, then youve got the
recipe for a healthy ROI.

YOUR TURN:

1. Check with your email provider to see if you can add a social share link to the
bottom of your emails (most of the major email providers offer this).
2. Enable social sharing.
3. Track your results!

#14 Segment Your List

List segmenting is all about grouping people based on their needs, interests, and
demographics. (We talked a bit about this in #4, Quizzes and Surveys.)

The theory is that by segmenting your list, you can provide a more customized
experience to each lead, rather than throwing them all in one big bucket and hoping
for the best.

You can begin segmenting your list from the very beginning, by providing lead
magnets and landing pages customized for the 3-5 major customer avatars youve
identified based on demographics and psychographics.

A simple example: If you sell health supplements, you could have one landing page
with an image of a fit older couple, one with a fit woman in her 30s holding a child,
and one with a fit man in his 30s at a CrossFit gym. Each page would be tailored for
the appropriate audience -- language, graphics, and lead magnets would all vary
based on intended audience.

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Youll find your opt-ins increase when you hit someone with language, imagery, and
products they resonate with, rather than a one-size-fits-all approach.

Not only will you get more leads, youll also see fewer unsubscribes because youre
giving them information tailored to THEIR needs.

Heres an example from Pat Flynns welcome email. Notice that he segments his
email list right from the very beginning by asking a very simple question, and getting
people to take a micro-commitmentS by clicking the answer that best describes
them.

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After I click one of the answers (in my case the third), Im taken to a page, tailored
just for ME and he also sends another email right afterwards, specific to my unique
situation, which is very powerful.

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Heres an example how I personally segmented my list during one of my VSM
launches (this launch in particular did almost $200k from a relatively small launch list
of around 4,500 people):

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Similar to what Pat Flynn does, after someone clicks one of the links, they are taking
to a special page, tailored to their unique situation. Even the case studies I feature on
each page are specific to where they are right now in the their business.

Ever since I started taking segmenting of my email list more seriously, I was not only
able to build a more engaged email list (with up to 40% open rates and over 10% click
rate), but Im also making significantly more revenue in my business.

YOUR TURN:

1. Identify your 3-5 major customer avatars and buckets where theyll fall into.
2. Consider what would be most effective to segment your list -- landing pages,
surveys, etc.
3. Create a compelling lead magnet for each or use a micro-commitment survey to
have a different email sequence depending on which bucket select in the initial
survey before opting in to your email list.
4. Design a landing page with appropriate language, graphics, etc.

#15 Commenter Pre-Outreach

With this strategy, you reach out to people who have indicated their interest in a
specific topic on another blog.

You let them know that you have added perspective to contribute to the topic,
and that they might be interested in checking out your content (and, ultimately,
subscribing to your email list!).

The idea behind reaching out to potential commenters ahead of time is to make sure
your content launches with a bang, and that you start to manually build up your fan
list from people you know are interested in your topic area.

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Cody Lister, founder of MarketDoc, says this strategy helps him locate the people
who are most likely to engage with new content and put it directly in front of them.

By connecting with the fans of similar blogs in your niche, he explains, you fast track
your path to getting 1,000 true fans. Connect with 1,000 true fans by borrowing the
spotlight from the top blogs in your niche.

First, he says, look for for blog posts about topics related to yours. Compile a list of
ones with at least 10 or 20 comments.

Create a list of commenters (there are tools to help you do this, though you can get
quite a bit of information manually), and email them with a link to the post when it
publishes.

And, for the sake of list building, embed content upgrades like the one above like
crazy throughout the post.

This way you build a fanbase with meaningful, one-on-one contact, and you get more
targeted, interested leads on your email list.

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YOUR TURN:

1. Create a list of top blogs in your niche.


2. Research to see which topics have the most comments (at least 10, but preferably
20+).
3. Reach out to commenters to encourage them to read your new, related content.

#16 Exit-Intent Popup

Popups bring up strong feelings in marketers, as many feel they are annoying and
intrusive. But heres the hard truth: They work! And if done correctly, you can minimize
the intrusiveness while maximizing effectiveness.

Expert marketer Neil Patel has implemented a very successful pop-up that appears
only when its clear a visitor to his website is intending to leave without opting in.
Called an exit intent pop-up, the shaded box appears across the screen with a very
clear call-to-action -- get the cheat sheet I used to rank #1 for Online Marketing.

Now heres where Neils pop-up gets really good:

In most cases, this kind of exit pop-up just shows up in the middle of the screen,
obscuring the webpage.

Neils, however, has a screen capture in the background -- a video of someone


actually going to Google and typing in (you guessed it) online marketing and then
clicking on Neils listing!

How. Cool. Is. That?

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While Neils exit-intent pop-up is custom-coded, you can achieve a similar result with
a pop-up from OptinMonster, Thrive, or a similar service.

YOUR TURN:

1. Check your current opt-in box software or platform to see if you can enable an
exit-intent pop-up.
2. Design a pop-up with a cant-say-no offer.
3. Enable it on your homepage as a test and see what happens.

#17 Custom Landing Pages Based On Traffic Sources

We mentioned creating lead magnets and opt-in pages based on your avatar
categories. Now, lets talk about creating opt-in pages based on traffic sources.

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According to HubSpot, theres a huge increase (as in, a 55% increase!) in leads when a
company increases the number of landing pages to 10-15.

55% more leads.

While their survey didnt get into a lot of the reasons behind that jump, my gut says
that having a specific landing page for a specific traffic source makes a big difference.

Do you get a solid amount of traffic from your YouTube channel?

Then create a landing page that only people who come to your site via your YouTube
channel see.

Do you run ads with strikingly different ad copies?

Then create one landing page per ad to increase the relevance of the readers
experience.

Do you appear on a lot of other high-profile websites with guest posts or as a podcast
guest?

You guessed it create a custom landing page tailored to the audience of each of
those appearances and the information you share there.

Heres an example of a custom landing page I created for my appearance on EOfire


with John Lee Dumas:

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That page (which took less than an hour to create) added HUNDREDS of people to
my email list -- and thousands in sales shortly afterwards during my VSM launch (and
much more since then).

The idea is to create a seamless experience for new visitors to your site, building trust,
and boosting your signup rates. I even created a special welcome sequence for Fire
Nation who opted in from the special landing page.

YOUR TURN:

1. Make a list of every traffic source sending traffic to your site.


2. Rank these sources according to amount of traffic. (Use your Google Analytics
information to help you figure out which are the most popular).
3. Starting with the most popular and working down, create custom landing pages for
each traffic source.

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#18 CTAs All Over The Place

As any marketer or salesperson knows, the lead typically doesnt turn into a customer
on the first ask.

You have to ask and ask and ask again.

The same goes for visitors to your website -- one ask just isnt enough.

Im not talking about being annoying and spamming people with a new popup full of
exclamation marks every five seconds, but I am talking about making sure youve got
plenty of obviously visible calls to action (CTAs) throughout your entire website.

This way, no one whos potentially interested in your offer falls through the cracks.

LBS expert Steve Chou, the guy who shares the inside story on entrepreneurship on
My Wife Quit Her Job, suggests blending your calls to action in with your content.

Most people try to make their signup forms stand out by placing a border around
the form or making it a different color, he says. But often times, this can have the
opposite effect. If you blend in the signup form with your content, people will think the
form is part of the post which will increase your signups dramatically.

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This is the kind of CTA that appears in the middle of Steves on-site content.

Of course, he also puts his CTA in his sidebar.

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AND as a hyperlink above the text. You know, just to make sure all his bases are covered.

So as you can see, its not about just creating a lead magnet, making a page for it, and
occasionally driving traffic there. Its about deliberately making theres always an offer
in front of your visitors.

LBS panelist Andreea Ayers, the successful entrepreneur behind the launch and sale
of three companies in the last five years and who now runs two other companies
swears by this technique.

Install optin boxes in multiple places on your website, she advises, top header,
footer, sidebar, bottom of blog posts, within posts, on your About page, and as a
lightbox popup.

The more opportunities you give your readers to opt in, she reasons, the more likely
they are to do so.

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She even uses her websites hero image as a place to display her offer to collect more
leads via email.

Here she uses a Welcome Mat/Welcome Gate to make sure her offer is the only thing
thats seen even if its just for a split second.

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And here shes putting a call to action to sign up for her list at the end of a blog post
which is always a smart location to have an opt in offer.

YOUR TURN:

1. Visit Steves or Andreeas (or any of our world-class List Building School experts)
sites and make a list of their different CTAs.
2. Do an audit of your own site. Where can you include CTAs where they actually add
value to the reader?
3. Start adding CTAs wherever appropriate.

#19 A/B Test For Compelling CTA Copy

Were used to A/B testing for subject lines and Facebook ad graphics, but whens the
last time you tested your CTA (call to action) to opt in for your lead magnet on your
landing page or home page?

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Well, its time.

The Suitcase Entrepreneur, Natalie Sisson finds strongly-worded calls to action so


important that she listed them as her number one driver for email list signups.

It all comes back to a strong call to action (CTA) that excites your potential customers
and community to take action, she says.

She does this with her weekly podcast episodes where she creates a bonus
download people can opt in for. The download summarizes the entire interview and
breaks down the tips and strategies presented so listeners can make the most of the
advice theyve just listened to.

For example, heres the download Natalie created for her listeners from the episode
where I was an interview guest.

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List Building School panelist Sujan Patel says that you should also actively A/B split
test your value proposition, too.

Actively A/B test your copy and your value proposition, he says. Consistent testing
will help you drastically get better results.

This is a different value proposition from another Welcome Mat with exactly the same
setup and image, so hell know immediately which copy performs better.

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YOUR TURN:

1. Make a list of three different value propositions, CTAs, and lead magnets for your
main offer and main landing page.
2. Test ONE element at a time to determine whats most effective.
3. Keep testing! There is always something else you can change up.

#20 Thank You Pages

Youve probably already read the advice about making an offer on thank you pages to
increase your revenue per customer.

But have you ever thought about thanking list subscribers, first-time visitors, or first-
time commenters?

Sure, thank you pages are almost always employed only after someone already opts
in for something.

But if you have more than one email list in your marketing funnel is more robust than
just one email list, or you have more than one level of buy-in, using a thank you page
for one conversion can help you prompt your subscribers and buyers into the next
part of your funnel, or onto another email list where you do some stronger selling
upping your numbers to boost your businesss bottom line.

Ana Hoffman, though, instead of just using a thank you page after someone converts,
takes first-time blog commenters to one.

Shes the founder of Traffic Generation Cafe, where she focuses on helping online
business owners uncover their most profit-producing traffic sources and maximize
them.

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On that page, she says, I give them a few quick links to posts I think they might want
to read next, as well as give them the option to subscribe to my free Bite-Size Traffic
Hacks email series.

This is the Thank You page setup Ana users to convert first-time blog commenters
into email subscribers.

If youre interested in setting up a mechanism like this for your own site, you can use
LeadPages or OptinMonster.

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Theres another cool tool called SmartBribe you should check out, too.

SmartBribe allows you to offer something else of value after someones already
opted into one thing on your site, but it only lets the visitor access that thing if they
pay for it by sharing your link on social media.

Since the people whove already given you their email address are already on your
subscriber list, you can use this opportunity to grow your list even more by having
your subscribers share your initial offer with their social networks.

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YOUR TURN:

1. Identify places in your funnel where you can implement a thank you page.
2. Create a simple thank you page with LeadPages, OptinMonster, Thrive, or
SmartBribe etc.
3. Create a compelling offer to encourage people to sign up for your email list.

#21 Welcome Gate or Welcome Mat

If you havent noticed these things creeping up all over the internet youve been
under a rock!

When the concept rolled out, we all thought of it as a sort of popup, but its proven
itself to be much more than that.

And honestly, youd be hard-pressed to find any decently-converting website that


isnt using them.

Some even claim theyve seen these types of opt-in plugins outperform traditional
popups by 20 times. Which is a big deal for anyone trying to build a large list.

The idea is to get and hold a visitors attention on your offeringand nothing but your
offeringthe instant they land on your site.

They can choose to ignore it by scrolling or clicking out of it, but getting the attention
of new and returning visitors increases your ROI for your traffic by consistently
converting more visitors into subscribers.

And some of the biggest names in the online business world swear by these tools as
one of their top three list building methods, including: John Lee Dumas, Sujan Patel,
Sarah Morgan, and many more.

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We implemented a Welcome Gate on our site about a year ago, and weve seen
almost double the conversions we used to get on just our homepage alone using
this strategy, said EOFire podcast host & creator John Lee Dumas.

A user will only get served the Welcome Gate (a full landing page giving them the
opportunity to opt in before they go to our site) if theyve never visited our site before,
or if its been 30 days since theyve visited our site.

The fact that these plugins let you add settings to control who sees them, who
doesnt, and how often ensures you dont annoy regular visitors with the same offer
over and over again which is important for maintaining loyalty.

But if JLD can display it so little and get almost double conversions? I think its worth a
shot on your site. For sure.

When visitors come to his site, they have to interact with the Welcome
Gate in some wayeither by opting to skip it or opting into his offer
which has drastically increased his conversion rates.

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LBS speaker Syed Balkhi, CEO of Awesome Motive, WPBeginner and OptinMonster
says full-screen Welcome Gates are something hes just beginning to test. But with
their effectiveness, theyre already his #2 source of new email list opt-ins.

Im beginning to test fullscreen Welcome Gates on our websites, he says,


and everywhere I have tested them, theyve consistently been among the top
performers.

But hes also noticed that you cant just slap the plugin on your site, insert some text,
and hope for the best.
Timing is very key to full screen opt-ins, he advises. I only trigger them once a user
has scrolled to the end of my post so I dont annoy my readers.

YOUR TURN:

1. Check to see if your current opt-in service or plugin is enabled for welcome mats.
2. If not, sign up for a service such as OptinMonster (or another lead capture
application) that will provide them (check our tools section for some suggestions).
3. Implement a welcome mat - and test your CTA, image, text, etc.

#22 SEO Optimize For The Right Keywords

According to some estimates, organic search accounts for almost of all website
traffic.

Thats a big deal.

Such a big deal, in fact that lots of people attribute SEO and search engine rankings
as their number one traffic and list-building strategy, including How to Get a Grips
author and List Building School expert Matthew Kimberley.

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Google organic search, hands down the biggest source of traffic, said Matthew while
looking over his Google Analytics from the past year.

And my virtual mentor, Ramit Sethi, who routinely talks about how hard work and
leveraging the internet has helped him grow from a nobody with a blog to the owner
of a multimillion dollar business, says SEO optimization is easily his #2 most effective
strategy when it comes to list building.

SEO is all about helping your site show up in Google when people search for
keywords related to your business, he says. Visitors from search engines are highly
motivated because you intercepted them at the exact moment they were looking for
what you have.

The downside of SEO is that it takes a lot of work and there are a lot of factors
outside of your control, he goes on to say. Like changes in Googles ranking formula.
It also takes time for your website to rank well.
The best recommendation I have for you on SEO is to write stuff people care about.
People will click on the posts they care about, link to those posts, and your rankings
will improve, he says. Simple as that.

But it wouldnt be a proper claim from Ramit without screenshots to illustrate and
prove everything hes talking about:

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Heres one of his posts on a topic people care about: on page one of
Googles search results.

Of course, he also advises that you take advantage of the fact that people want to
know this information and have clicked on it by almost immediately presenting them
with an opportunity to download the content upgrade for the post.

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Heres the full guide to remarkable content Ramit has published on his
site. The same one thats on page one of Google.

Heres the full guide to remarkable content Ramit has published on his
site. The same one thats on page one of Google.

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LBS expert Ryan Robinson says that SEO and keyword research has had a huge
impact on his business.

Ive systematically used ultra long form content and strategic keyword research to
boost my posts up to the top of highly trafficked organic search terms time and time
again, he explains.

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With a recent post featuring over one hundred side business ideas, Ive gotten over
38,000 [note: now over 40K!] shares this year and consistently drive around 200,000
unique users to the post each month. This post wasnt immediately successful, its
slowly climbed the organic rankings for search terms like business ideas because
Ive never stopped building high authority backlinks for it.

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YOUR TURN:

1. SEO can be overwhelming. Start with what people are already using to find your
site, by looking up key search terms in your Google Analytics.
2. Make a list of long-tail keywords that youd like to rank for.
3. Read some basic information about SEO (it changes all the time!) and start
implementing some of the easier strategies. This is a strategy that will take some
time, so be patient!
4. Be sure to include a very specific content upgrade/lead magnet in your blog post
or guide, just like Ryan and Ramit do.
5. Promote your content by reaching out to influencers you linked to in your post,
and you can also use a tool like Buzzsumo to identify targeted people who shared
similar content before.
6. Watch Ryan Robinsons epic session on List Building School to learn exactly how
he did it. Im pretty excited about this one myself: How to Write an Epic Blog Post
That Gets 40k+ Social Shares & Grows Your Email List by 150-200 Subscribers
Per Day (even while you sleep)

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About Navid Moazzez

Hi, Im Navid Moazzez.

You might know me as a lifestyle entrepreneur and the creator of Virtual Summit
Mastery, Connect With Your Heroes and a few other premium training programs and
online summits (or as Id like to call them virtual summits).

As the guy behind some of the biggest summits in the online space, Im known for
getting my students real results. Ive been featured in Forbes, Entrepreneur, The
Huffington Post, Business Insider, Yahoo Finance, Ramit Sethis I Will Teach You To Be
Rich, EOfire, So Money, Neil Patel and many more.

After dropping out of law school and spending several years jumping from business
idea to business idea, I was stuck. Just a few years ago, I was where many of my
followers are right now -- broke, frustrated, and lacking focus. Through a life-
changing personal tragedy, I got a wake-up call and refocused my business efforts
with a single-minded determination to create the life Id dreamed of -- a life of
location independence and financial security.

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Now, that dream has become a reality. I really do live the life I used to only dream
of -- complete with beaches, six-figure paydays, and flying around the world from
Barcelona to Cancun. It wasnt easy, and it took a lot of hard work, but it IS possible.

My mission is to show you what is REALLY working to build your profitable online
business, wherever youre starting. No guesswork, no out-of-date advice, no
complicated strategies it takes a PhD in statistics to understand

Just the real scoop, straight from the world-class experts who are doing this every
day.

And List Building School is a great step forward, no matter where you are in your
business right now -- even if your list is zero and no one knows who you are. Trust me,
Ive been there!

If you are ready to put in the work, Im here to show you the way.

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Like What You Have Seen So Far?

Our goal is to not just meet, but EXCEED your expectations at every step of List
Building School.

If youre impressed with what youve seen so far, then take the next step to building
a highly engaged and profitable email list. And no matter where you are in your
business journey, our experts have the experience, strategies, and knowledge to help
you grow.

To master all the tips, tools, and strategies to build, grow and monetize your email list,
theres no better tool than the List Building School Premium Pass. Youll get lifetime
on-demand access to all 60+ experts, plus $1000s in bonuses and discounts, all of
which are carefully curated to help you boost your list building and email marketing
efforts.

Get your List Building School Premium Pass, exclusive bonuses, and discounts now.
Implementing just ONE of the actionable strategies you get from our world-class
speakers, or taking advantage of a single deal/discount, will more than pay for your
investment.

Upgrade to List Building School


Premium Pass Here

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