Business Information System

Management (BISM)

A.K. Swain

IIM Kozhikode
Typical IT Situation
Managing a Typical IT Setup
 IT Value Perception

IT Demand: The business need for IT services

IT Supply: IT services that are delivered to the business
Balancing Demand and Supply
 Strategic Alignment Model

Functional
Integration
EXTERNAL
Business Strategy IT Strategy

Strategic Fit
Strategic Fit

Organizational IT Infrastructure and

INTERNAL Infrastructure and Processes
Processes
Functional
Integration
Basic IT Questions to be Addressed
Wh
Whatt are th
the iimplications
li ti off IT in
i my business
b i
operations? Today? In the future?
What are the alternative perspectives for leveraging IT
capabilities for business operations?
Is the locus of IT competence inside outside the
operations?
i ?
What is the executive role of senior management for
leveraging IT capabilities?
How should the IT functions be organized, and what is
the role of IT outsourcing?
What are the appropriate criteria for assessing IT
based benefits?

EB Model 7
IIMK
 Leveraging IT
Give me a llever llong enough
Gi h and
d a ffulcrum
l iin
the sky, and I shall move the world.
Archimedes, 287 BC
Leveraging IT
 Strategic Alignment Model

Functional
Integration

Business Strategy IT Strategy

Strategic Fit
Strategic Fit

Organizational IT Infrastructure and

Infrastructure and Processes
Processes
Functional
Integration
 Strategic Alignment Model

Business Strategy IT Strategy

Functional
Integration Technology
Business Scope
Scope
Systemic IT
Distinctive Business Competitiveness Governance
Competitiveness Governance

Strategic Fit
Strategic Fit

Administrative
Structure Architectures

P
Processes Skill
Skills
Functional Processes Skills
Integration
Organizational Infrastructure IT Infrastructure and
and Processes Processes
Strategic Alignment Model: Level 1

Business Strategy IT Strategy

Organizational IT IInfrastructure
f t t and
d
Infrastructure and Processes
Processes
Strategic Alignment Model: Level 1
Strategy Execution:
S
Top Management Strategy Formulator
Business
Strategy
gy IS Management Strategy Implementer
Performance Criteria Cost/Service Center

Organizational IT Infrastructure
I f t t
Infrastructure and Processes
and Processes

Your wish is my command!

gy for business strategy
IT strategy gy execution
Strategic Alignment Model: Level 2

Business Strategy IT Strategy

Organizational IT Infrastructure and

Infrastructure and
Processes
Processes
Strategic Alignment Model: Level 2
Service Level:
Top Management Prioritizer IT Strategy
IS Management Executive Leadership
P f
Performance Criteria
Ci i C Customer S Satisfaction
i f i

Organizational IT Infrastructure
I f
Infrastructure
t t and Processes
and Processes

Standardization and optimization of IT infrastructure

IT function innovation
Strategic Alignment Model: Level 3

Business Strategy IT Strategy

Organizational
O i ti l IT Infrastructure and
Infrastructure and Processes
Processes
Strategic Alignment Model: Level 3

Business IT Strategy
Strategy

Technology
gy Transformation:
Top Management Technology Visionary
IS Management Technology Architect
Performance Criteria Technology Leadership
IT Infrastructure
and Processes

IT recognized as a critical success factor

gy innovation with IT
Business strategy
Strategic Alignment Model: Level 4

Business Strategy IT Strategy

Organizational IT Infrastructure and

Infrastructure and Processes
Processes
Strategic Alignment Model: Level 4

Business IT Strategy
Strategy

Competitive Potential:
Top Management Business Visionary
IS Management Catalyst
Performance Criteria Business Leadership
Organizational
Infrastructure
and Processes

What can IT do for my business?

IT for business strategy exploration
Strategic Alignment Model: Level 5

Business Strategy IT Strategy

Organizational
O i ti l IT Infrastructure and
Infrastructure and Processes
Processes

Innovation strategies for IT as a business

The END

IIM Kozhikode