Do you own mobile phone?

Yes No
Group A 16-25 30 0
Group B 26-35 10 0
Grpup C 36-50 8 0
Group D >50 7 0
Total 55 0

How many mobile phone you carry?

16-25 16-26 26-35 26-36

one 12 40 3 30
Two 16 53 6 60
More than two 2 7 1 10

How many mob

Overall Percentage 38.181818181

>50 28.5714285714

36-51 50

26-36 30

16-26 40

0 20
 How many respondents own mobile phone

Yes; 100%

36-50 36-51 >50 >50 Total Overall Percentage

4 50 2 28.57143 21 38.1818181818
3 37.5 3 42.85714 28 50.9090909091
1 12.5 2 28.57143 6 10.9090909091

ow many mobile phone respondents carry (%)

entage 38.1818181818 50.9090909091 10.9090909091

>50 28.5714285714 42.8571428571 28.5714285714

More than two
Two
36-51 50 37.5 12.5 one

26-36 30 60 10

16-26 40 53.3333333333 6.6666666667

0 20 40 60 80 100 120
With regard to the outlook how would you describe your outlook?

16-25
Optimistic 4
Passimistic 4
Not sure 1

To what extent are you finding it more or less difficult financially today comapred to six months ago

16-25 16-25 26-35

More difficult 20 67 7
The same 5 17 2
Less difficult 5 17 0
Don't know 0 0 1

To what extent are you finding it more or less difficult financially

More difficult The same Less difficult

70.9090909091 56.25

0 20 40 60 80 100 120
 16-25 26-35 26-35 36-50 36-51 >50 >50
44 1 25 0 0 0 0
44 2 50 0 0 0 0
11 0 0 1 100 2 100

omapred to six months ago?

26-35 36-50 36-51 >50 >50 Total Overall Percentage

70 5 62.5 7 100 39 70.9090909091
20 2 25 0 0 9 56.25
0 0 0 0 0 5 31.25
10 1 12.5 0 0 2 12.5

ng it more or less difficult financially today comapred to six months ago?

More difficult The same Less difficult Don't know

90909091 56.25 31.25 12.5

40 60 80 100 120 140 160 180

Total Percentage
5 31.25
6 37.5
4 25
Will you buy any mobile phone within next 3 mothn?

16-25 16-25 26-35

Yes 20 67 8
No 4 13 2
I do not know 6 20 0

Will you buy monbile

61.8181818182 23.63636363
14

0 20 40 60 80
 26-35 36-50 36-51 >50 >50 Total Percentage
80 4 50 2 28.57143 34 61.81818
20 3 37.5 4 57.14286 13 23.63636
0 1 12.5 1 14.28571 8 14.54545

u buy monbile phone recently?

I do not know
No
18182 23.6363636364
14.5454545455
Yes

40 60 80 100 120
When have you bought the phone

16-25 26-35 36-50

Within 1 year 5 2 0
Between 1 and 3 year 2 1 1
More than 3 year 2 1 0

16-25 26-35
Within 1 year Within
Between 1 Betwe
22% and 3 year 25% 3 yea
More than 3 More
56% 50%
22% year year
25%

>50 Total
Within 1 year
Between 1 Within 1 year
and 3 year 25%
More than 3 44% More than 3 year
50% 50%
year
31%
 >50 Total
0 7
1 5
1 4

26-35 36-50
Within 1 year Within 1 year
Between 1 and Between 1 and
% 3 year 3 year
50% More than 3 More than 3
year year
%
100%

Total
Within 1 year Between 1 and 3
year
44% More than 3 year
What was your budget rang for your buying mobile phone

16-25 26-35 36-50 >50 Total

1500-3000 3 1 3 3 10
3500-5000 9 7 5 4 25
5000-7000 15 2 0 0 17
>7000 3 0 0 0 3

16-25 26-35
1500-3000 15
10%10% 3500-5000 35
20% 10%
5000-7000 50
30% >7000 >7
50%
70%

Budget
>50
1500-3000 350
1500-3000
3500-5000
5000-7000
43%
57% >7000

31%
 Overall percentage
18.1818181818
45.4545454545
30.9090909091
5.4545454545

26-35 36-50
1500-3000 1500-3000
3500-5000 3500-5000
20% 10%
5000-7000 38% 5000-7000
>7000 >7000
63%
70%

Budget for mobile phone

1500-3000 3500-5000 5000-7000 >7000

5%
18%

31%

45%
What was the reason of your buying

16-25
Poor performance of the current one 1
Broken/stolen 0
My friend bought 4
New came into the market 3
Many features 3
I did not have one 0

Reason for buying mob

16-25 26-35 36-51 >50

I did not have one 0

Many features 33 0 19

New came into the market 33 25 0 25

My friend bought 44 25 0 31

Broken/stolen 0 25 0 50 13

Poor performance of the current one 11 25 100

0 50 100
 16-25 26-35 26-35 36-50 36-51 >50 >50
11 1 25 1 100 1 50
0 1 25 0 0 1 50
44 1 25 0 0 0 0
33 1 25 0 0 0 0
33 0 0 0 0 0 0
0 0 0 0 0 0 0

on for buying mobile phone (%)

16-25 26-35 36-51 >50 Overall Percentage

0 19

25 0 25

4 25 0 31

0 50 13

25 100 50 25

50 100 150 200 250

Total ll Percentage
4 25
2 12.5
5 31.25
4 25
3 18.75
0 0
Who influence your buying decision

16-25 16-25
Nobody, bought by my choice 5 17
Friends/colleagues 16 53
Family members 4 13
Attracted by commercials 5 17

Who influe
Overall Percentage
14.5454545455
45.454

>50 0 85.7

36-51 0 37.5

26-35 30

16-25
16.6666666667
53.3

0 20

Who influence

15 45

0 20 40 60
 26-35 26-35 36-50 36-51 >50 >50 Total l Percentage
3 30 0 0 0 0 8 15
6 60 3 37.5 0 0 25 45
0 0 5 62.5 6 85.71429 15 27
1 10 0 0 1 14.28571 7 13

Who influence buying decision (%)

Overall Percentage
14.5454545455
45.4545454545
27.2727272727
12.7272727273
Attracted by commercials
>50 0 85.7142857143 14.2857142857 Family members
Friends/colleagues
36-51 0 37.5 62.5 0
Nobody, bought by my
choice
26-35 30 60 010

16-25
16.6666666667
53.3333333333
13.3333333333
16.6666666667

0 20 40 60 80 100 120

Who influence your buying decision?

Attracted by commercials
Family members
45 27 13 Friends/colleagues
Nobody, bought by my choice

40 60 80 100 120
ercials

my choice
Where do you collect information for buying

16-25
Newspaper advertisement 3
TVC 3
Friends 2
Visiting shops 1
Others 0

Where do they collect bui

Overall Percentage 37.5 25 1

>50 0 50

36-51 100

26-35 50 25

16-25 33.3333333333 33.3333333333

0 20 40 60
 16-25 26-35 26-35 36-50 36-51 >50 >50 Total
33 2 50 1 100 0 0 6
33 1 25 0 0 0 0 4
22 0 0 0 0 0 0 2
11 1 25 0 0 0 0 2
0 0 0 0 0 1 50 1

they collect buing information from? (%)

25 12.5 12.5 6.25

Others
Visiting shops
Friends
100 0 TVC
Newspaper advertisement
25 0 25 0

33.3333333333 22.2222222222
11.1111111111
0

40 60 80 100 120
Percentage
37.5
25
12.5
12.5
6.25
Do you consider operating system when buying?

Yes
No
I do not know what operating system is

Android
Windows

Do you condider Operating system

Overall Percentage 31.25 18.75 50

>50 0 100

36-51 0 100

26-35 25 25 50

16-25 44.4444444444 22.2222222222 33.3333333333

0 20 40 60 80 100

Android vs. Windows

120
100 0 0 0
80
60
100 100 100
40
20
0
16-26 26-36 Overall percent
 16-25 16-25 26-35 26-35 36-50 36-51 >50
4 44 1 25 0 0 0
2 22 1 25 0 0 0
3 33 2 50 1 100 2

16-25 16-26 26-35 26-36 Total Overall percentage

4 100 1 100 5 100
0 0 0 0 0 0

Operating system while buying? (%)

50

100
I do not know what operating system is
No
100 Yes

50

.2222222222 33.3333333333

60 80 100 120

oid vs. Windows

0 0
Windows
Android
100 100

26-36 Overall percentage

>50 Total Overall Percentage
0 5 31.25
0 3 18.75
100 8 50
Do you know how to use all of the features of the phone?

16-25
Yes 8
Mostly 6
Know those I use most 16

Do you know all the

Yes Mos

14.5454545455
20 65.4545454545
Overall Percentage

14.2857142857
0 85.7142857143
>50

012.5 87.5
36-51

0 30 70
26-35

14.5454545455
66.6666666667
16-25
 16-25 26-35 26-35 36-50 36-51 >50 >50 Total
15 0 0 0 0 0 0 8
67 3 30 1 12.5 1 14.28571 11
178 7 70 7 87.5 6 85.71429 36
Text savvy ness
Yes Mostly Know those I use most
u know all the features of your phone? (%)
Yes Mostly Know those I use most

Overall Percentage
14.545454545520 65.4545454545
5455
20 65.4545454545

2857 85.7142857143
0 20 40 60 80 100 1

87.5

0 70

5455
66.6666666667 177.7777777778
 Overall Percentage
14.5454545455
20
65.4545454545

most

4545

80 100 120
Which features you like most in your phone?

16-25 16-25
Flashlight 0 0
Radio recording 1 11
Camera 3 33
Games 0 0
Water resistant 0 0
Hard cover 0 0
Facebook 3 33
Wifi 0 0
Music player 2 22
Video recording 0 0
Long battery life 1 11
Others 0 0

Which features you miss

26-35 26-35 36-50 36-51 >50 >50 Total Percentage
0 0 0 0 0 0 0 0
0 0 0 0 0 0 1 6.25
2 50 1 100 2 100 8 50
1 25
0 0
1 25
0 0
0 0
0 0
0 0
0 0
0 0
To what extent you can spend extra from your budget for buying your desired feat

16-25 16-25
Not willing to spend more 1 11
500-1000 4 44
1001-1500 3 33
More than 1500 1 11

How much extra want to pa

140

120

100 31.25

0
80

60 50

40

20
33.3333333333
6.25
0
11.111111
0
1 2
buying your desired features?

26-35 26-35 36-50 36-51 >50 >50 Total Percentage

0 0 0 0 1 50 2 12.5
2 50 1 100 0 0 7 43.75
2 50 0 0 0 0 5 31.25
0 0 0 0 0 1 6.25

ch extra want to pay for desired feature (%)

40

20

Overall Percentage 12.5

00 31.25 43.75
>50 50 0
0 36-51 0 100
80
26-35 0 50
16-25 11 44

60 Not willing to spend

50 more 500-1000 1001-
1500

40

20
33.3333333333
6.25
0
11.1111111111
0
1 2
How much are you satisfied with your mobile to price range u bought?

16-25 16-25 26-35 26-35

Highly 1 11 0 0
Moderate 5 56 2 50
Not satisfied 3 33 2 50

Satisfird or not (%)

Highly Moderate Not satisfied

Overall Percentage 6.25 62.5

>50 0 100

36-51 0 100

26-35 0 50 5

16-25
11.1111111111 55.5555555556

0 20 40 60
 36-50 36-51 >50 >50 Total Percentage
0 0 0 0 1 6.25
1 100 2 100 10 62.5
0 0 0 0 5 31.25

fird or not (%)

Moderate Not satisfied

31.25

100 0

100 0

50

55556 33.3333333333

0 60 80 100 120
1.If a new phone suits all your wants, will you buy it right now or go with yours?

16-25 16-25
Buy 4 44
Will not buy 2 22
Wait for price to be reduced 3 33

Buy or not buy if

Overall Percentage 43.75 18.75

>50 0 50

36-51 100

26-35 50 25

16-25 44.4444444444 22.2222222

0 20 40 60

Woould you buy or not buy, if

Buy Will not buy Wait

43.75 18

0 10 20 30 40 50
w or go with yours?

26-35 26-35 36-50 36-51 >50 >50 Total rall Percentage

2 50 1 100 0 0 7 43.75
1 25 0 0 0 0 3 18.75
1 25 0 0 1 50 5 31.25

r not buy if features are met (%)

3.75 18.75 31.25

50
Wait for price to be reduced
Will not buy
100 0 Buy

50 25 25

4444444 22.2222222222
33.3333333333

0 40 60 80 100 120

buy or not buy, if desired features are met?

y Will not buy Wait for price to be reduced

18.75 31.25

30 40 50 60 70 80 90 100
 If you are given a well-known branded phone having less and a not renowned (Chi

16-25
Well branded one 3
Chinese one 6

Brand preference(we

Chinese one 67 75 100

Well branded one 33 25 0 25

0 50 100 150 200

What would you prefer?

16-25 16-25
Branded 6 67
Non branded 3 33
a not renowned (Chinese branded) but having your desired features with same price, which one will you pre

16-25 26-35 26-35 36-50 36-51 >50 >50 Total

33 1 25 0 0 0 0 4
67 3 75 1 100 2 100 12

eference(well branded vs. chinese)

100 100 75 Overall Percentage

>50
36-51
26-35
16-25

150 200 250 300 350 400 450

26-35 26-35 36-50 36-51 >50 >50 Total Percentage

2 50 1 100 1 50 10 62.5
2 50 0 0 1 50 6 37.5
which one will you prefer?

Percentage
25
75