International Marketing

Fletcher & Brown (2002) International Marketing. Prentice Hall.

Czinkota, M. (2002) Best Practices in International Marketing. Thomson South-Western.
1 Introduction to International Marketing
2 The International Economic Environment
3 The International Trade Environment: Regional Marketing Characteristics and Preferential Trade Agreements
4 Social and Cultural Environments
5 The Political, Legal and Regulatory Environments of International Marketing
6 International Information Systems and Positioning
7 Segmentation, Targeting and Positioning
8 Exporting, Importing and Sourcing
9 International Market Entry Strategies: Licensing, Investment and Strategic Alliances &Channels Distribution
10 Global Marketing Communications Decisions I and II
Leading, Organising and Controlling the International Marketing Effort
Sales
th
Manning, Gerald L. & Reece, Barry L., SELLING TODAY: BUILDING QUALITY PARTNERSHIPS, 8
edition, Prentice Hall, Inc., Copyright 2001.

HRM
Jackson, S. & Schuler, R.S. (2006) Managing Human Resources through Strategic Partnerships. 9e.Thomson.
Ivancevich & Lee (2002) Human Resource Management in Asia. 8e. McGraw-Hill.
Managing Human Resources through Strategic Partnerships
Understanding the External & Organizational Environments
2 Human Resource Planning for Alignment and Change
3 The Strategic Importance of Job Analysis and Competency Modeling
4 The Strategic Importance of Recruiting and Retaining Talented Employees
5 Selecting Employees to Fit the Job and the Organization
6 Training and Developing a Competitive Workforce
7 Developing an Overall Approach to Compensation
Measuring Performance and Providing Feedback
8 Using Performance-Based Pay to Enhance Motivation
Providing Benefits and Services
9 Promoting Occupational Safety and Health
10 Understanding Unionization and Collective Bargaining
Ensuring Fair Treatment and Legal Compliance

Design Business_ Law