Programme Proposal TV Advert

Date 1/11/2016 Director Jake Alexander

Rationale
Product: Graphics Tablet

Target audience:
Age 13 and above.
Gender Unisex item.
Social Class Strivers, innovators and self-actualizers.
Lifestyle Grouping
What does research tell you: Cheap, portable, light, wireless.
Promotable benefit of product Less money to pay for it, its able to be taken anywhere as it is
What difference to user light and doesnt require wires. Portable because its flexible and
can fold down into something smaller.
Advert message: Celebrate Cheapness.
Slogan/tag line When did cheapness become unfashionable?
Links to further promotion
How long will it last: 15/30 seconds average length of an advert.
How will the programme be seen: Television and internet.
On television Distributed further on internet as it will come up on links when
On DVD people search for a product like that, and the word will get
Cinema across quicker with ads on social media/YouTube, etc.
On the internet

Treatment
Synopsis:
What is the overall plot
What happens in each scene
Where is each scene set
Storyboard Notes:
Person drawing outlines of a figure on a piece of paper with a
pencil. The paper is a metaphor for the tablet and each piece of
paper they use is a metaphor for layers in the tablet. As the
advert goes on, the drawing turns into the style of the tablet.
Person drawing the parts that make the graphics tablet.
Using paper and pencils as a metaphor because they are cheap
materials that can be bought from most places.

Setting:
Past/Present/Future
Urban/Rural
Prosperous/Neglected
Narrative structure:
Linear/Non linear
Single/Multi strand
Open/Closed narrative
Genre:
Sitcom
Serious drama
Present that shows a futuristic styled tablet. This will show the
audience that technology is moving forward quicker and
everything is becoming futuristic.
Linear editing to show the smoothness, maybe that will show
the audience that the tablet runs smoothly and portrays to them
that its as smooth and easy as drawing on paper.
Reality TV
 Reality TV
Parody
Cinematic
Animation
Action
Fantasy
Tone:
Serious
Light Light
Comedic
Pace: Slow paced.
Fast - to build excitement
Slow - to provide depth
Camera Technique: Close up of the subject/paper.
Tripod/Dolly/Steadicam Over the shoulder shot.
Hand Held Point of View.
How will you use camera moves White paper dissolves to clear plastic that acts as the tablet,
What kind of camera angles will using a tripod to keep the image stable so we can later on
you use transfer an image onto it.
Look:
Colour/Black & White Colour
High Definition/Low Definition High Definition
Studio/Rostrum
On location
How you will use lighting:
Available Light Available Light and brightly lit with the available light.
Brightly lit
Mood lit
Cold
Warm
Sound: Music plays over the advert; there is no speaking during the
Sync-sound advert. The music fades off at the end to silence.
Voiceover
Music
Sound effects
Scene Transitions: The end of the advert fades to black to show the design of the
Cut between scenes tablet along with the slogan and logo of the companys tablet.
Cross-fade scenes
Fade to black
Use captions
End Caption/Ident: At the end of the advert, the screen fades to a black colour with
Graphics the words coming into the side saying Celebrate Cheapness
Image along with the logo.
Sound
Voiceover
Resources Required

Production Factor Item Source Cost

Locations College

Performers Ryan Lee

Crew Ryan Lee

Jake Alexander
Callum Wrigley

Equipment Camera College N/A

Tripod College N/A

Costume N/A

Props Paper Home N/A

Pencil Home N/A
Acetate College N/A

Production Schedule
Stage Done By Client Sign Off Date
Script First Draft Jake Alexander
Script Final Draft Jake Alexander
Recce Reports Jake Alexander
Additional Storyboarding Jake Alexander
Shot List Jake Alexander
Casting Jake Alexander
Permissions Jake Alexander
Recording Schedule Jake Alexander
Recording Jake Alexander
Rough Cut Edit Jake Alexander
Fine Cut Edit Jake Alexander
Presentation Jake Alexander