Vous êtes sur la page 1sur 6

Unit 7 Test B

Name...........................................................................
Class...........................................................................
Name ............................................ Class ...............................................

Use of English: Grammar 3 He asked his parents to lend him


some money.
BY
1 Complete the text with the
He got _______________________
correct passive form of the verb
in brackets.

Celebrities endorsing products is


4 The dentist checked the patients
something that
teeth.
(1)____________(witness) all over the
CHECKED
world. This method
The patients teeth
(2)____________(use) as far back as
_______________________ by the
the 19th century. But are celebrities
dentist.
ruining their reputations? If we look
at George Clooney, the
advertisement of him endorsing a 5 I got my best friend to make the
world-famous coffee brand cake.
(3)____________(broadcast) over the MADE
past couple of years. An ad staring I had _______________________ by
Morgan Freeman my best friend.
(4)____________(play) continuously in
the UK and some say that the /5
adverts have not only boosted the 3 Choose the correct alternative.
companys sales, but they have also
improved the reputation of the 1 When she was looking around,
celebrities. Therefore, we can she noticed that every/most bag
assume that as money-hungry in the shop was extremely
celebrities (5)____________(not affect) expensive.
by endorsing a product, they will 2 It is incredible that despite being
continue to represent a multitude of famous from such a young age
different brands. all of/none of the young actors
show signs of being affected by
/5 fame.
3 Most/Each advertising companies
2 Rewrite the sentences using the charge their clients a
words given. Use no more than phenomenal amount for creating
six words. a TV advert.
4 A large number of/All of
1 I would like my teacher to check companies use celebrities to
my assignment. endorse their products.
HAVE 5 It was a little disappointing that
Im going to none/no creative advertisements
_______________________my were shown during the meeting.
assignment.
2 This weekend her mum is
painting her room. 5
GETTING
This weekend
_______________________by her
mum.

Gateway B2+ Tests B Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class. 1 of 6
Name ............................................ Class ...............................................

Use of English: Vocabulary (4) ____________(ARGUE) a main


feature. As a result of Alans
comments, once the artist had
4 Complete the sentences with
revised the painting, he said he was
the correct words or
(5) ____________(ABLE) to work for
expressions related to
the agency in the future.
advertising and selling.

1 They made the awful mistake of


/5
not s______a______ and they
ended up paying a premium for 6 Fill in the gaps with the correct
their new front door. words. Several words may be
2 The company he works for possible for one gap. Only use
refuses to employ celebrities to each word once.
e______their clothes.
3 Despite the companys financial adventurous
situation, they went ahead and chic
l______a m______ c______ as the old-fashioned
directors believed it would help plain
boost sales. trendy
4 Have they decided on the
b______n______ yet? I know they When I was at school, there was a
have already designed the logo. girl in my year that everyone liked.
5 When she arrived at the film She wore (1) __________ clothes
premiere, she was handed a bag which were expensive and
which contained a variety of fashionable. I, on the other hand,
f______. always tried to look like her and
wear (2) __________ clothes but I
/5 somehow always looked the
opposite. I would turn up to school
on non-uniform day in clothes that
5 Read the text and then fill in the
everyone described as (3)
gap with the correct form of the
__________! I blame my mum. When
word in brackets.
we were shopping, if I wanted to buy
something that she deemed too (4)
When the artist showed the
__________, like a top with zips down
advertising agency his submission,
the arms or a pair of trousers with
they immediately gave their first (1)
writing on, she would persuade me
____________(IMPRESS) of his work.
not to buy them. Instead, she would
The colours are too bold and too
only allow me to buy (5) __________,
dramatic, said director Alan. The
boring clothes.
artist appreciated Alans (2)
____________(SINCERE) but he
couldnt help feeling that he had
attacked his personal style. The
/5
agency had asked the artist to paint
a famous English (3)
____________(CELEBRATE), Guy
Fawkes Night, a night where colours
are

Gateway B2+ Tests B Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class. 2 of 6
Name ............................................ Class ...............................................

Reading then determine the fee of your


campaign. These means of
advertising, despite being costly,
7 You are going to read a leaflet
are extremely effective as they tend
that gives information about the
to persuade consumers to buy. Well,
BestAdvertising company.
a good advert does anyway!
Decide if the statements are
true (T), false (F) or not stated
(NS).
Print Advertising
Placing an advert in a newspaper or
Different ways to advertise your
magazine has a multitude of
business with BestAdvertising
advantages. Firstly, you can select
your audience on the basis of
With customers demands and
common interests, geographic
technology constantly changing, we
location and age. Secondly, you can
thought it important to keep you
choose the size, colours and overall
informed about the different ways
design and layout of your ad. Before
you can advertise your companys
placing an advert, it is essential you
products with BestAdvertising. When
have identified the section of the
choosing the most proficient method
newspaper or magazine where you
to use, you should consider your
intend to put your advertisement
businesss needs, reputation and
and also the amount of time you
budget. Typically, a successful
want the campaign to run. Often, a
company will use several forms of
discount will be given for a
media to ensure maximum
campaign that runs for a prolonged
exposure. Listed below, you will find
duration. In general, print
the different advertising options we
advertising can be moderately
have available.
affordable but the success rate is
unpredictable.
Television & Radio Advertising
Television and radio adverts
On-line advertising
continue to be popular ways to
On-line advertising is our most
advertise products to large
popular form of marketing. The main
audiences with companies on a
reasons being that (1) its
moderately large budget. However,
comparatively cheap nowadays, and
with the wide selection of television
(2) companies are able to locate and
channels and radio stations in
advertise to their target market both
existence, it is important to
quickly and directly. The
investigate the age and social class
development of location-based
of the viewers or listeners of the
advertising technology now means
particular channel or station that
that businesses can get their
your company is contemplating, and
message to potential customers at
then choose the right channel or
any time of the day and at any
station based on your products
given location.
target market. That said, choosing
the correct channel or station is only
With BestAdvertising, we have two
part of the process. You also need to
forms of on-line advertising
consider the number of times you
available: banners and mini ads. A
would like the advert to be played.
banner is characteristically an
These two important choices will
image placed on a web page which

Gateway B2+ Tests B Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class. 3 of 6
Name ............................................ Class ...............................................

the user can click on and be taken T / F / NS


directly to the advertising
companys web page. A mini ad is a 2 When advertising on the TV or
small ad which is placed in the radio, the fee of the campaign is
corner of a web page together with related to the length of the
other similar ads that a client can advert and the channel or station
click on and open if interested. Mini you choose.
ads are placed on a web page T / F / NS
related in some way to the web
page the client is viewing. For 3 One of the benefits of advertising
example, if a user opens a web page in a newspaper is that you can
and looks at office furniture, mini pinpoint the precise positioning
ads might appear in the corner of of the ad.
the web page offering alternative T / F / NS
furniture companies.
With the development of tracking 4 Location-based advertising only
technology and more and more works if the potential customer is
people accessing the internet, not using a device which is
only from computers and laptops connected to the internet.
but also from smart phones, on-line T / F/ NS
advertising is definitely a more
efficient option. 5 Mini ads are usually placed on
web pages that are related to the
Perhaps in the future at topic of the ad.
BestAdvertising... T / F / NS

Facial Recognition Advertising 6 According to BestAdvertising, all


A new means of advertising is at of their advertising methods they
present being tested in Japan. It is employ are equally as popular.
known as Facial Recognition T / F / NS
Advertising and could be used on
billboards or small digital screens in
the underground, shops or even in /6
bars and restaurants. If successful,
the facial recognition system will
identify the gender, ethnicity and
approximate age of a passerby and
will then transmit bespoke
advertisements based on the
information given. This advertising
method has been portrayed in many
films, but it might now become a
reality. Watch this space!

1 One of the greatest factors to


take into consideration when
selecting an advertising method
is the money available for the
campaign.

Gateway B2+ Tests B Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class. 4 of 6
Name ............................................ Class ...............................................

Listening
8 You are going to hear a Writing
talk about how consumers can
help the environment. Complete 9 You have been asked to write a
sentences 1-6. Use no more report for an international student
than three words in each gap. magazine on the following topic:

1 When people are entertaining, What makes an advertisement


they tend to forget about successful?
recycling because they are more
focused on ensuring people have In your report you should mention a
something to _____________. few adverts from your country and
2 It is expected that landfill sites how and why they are/were
will have run out of space in successful or unsuccessful. Write
_____________. your report.
3 A small proportion of recyclable
material is discarded because it Write 200-250 words.
is placed in the incorrect
_____________.
4 The three Rs of the environment
are _____________, _____________
and recycle.
5 People often feel embarrassed
about giving _____________ or
_____________ their unwanted
clothes, toys or mechanical
goods.
6 Companies often package goods
in materials which are
_____________.

/6

Gateway B2+ Tests B Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class. 5 of 6
Name ............................................ Class ...............................................

_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________

/10

/52

Gateway B2+ Tests B Macmillan Publishers Limited 2012. This sheet may be photocopied and used within the class. 6 of 6