General Advanced Management

Management Programme

EXECUTIVE EDUCATION
FOR A RAPIDLY CHANGING WORLD
__________

EXPAND YOUR HORIZON. MAKE AN IMPACT.

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Contents
1. Introduction 02

2. Programme Content 04

3. Learning Process 08

4. Learning Journey 09

5. Faculty 10

6. The Participants 13

7. Certificate in Global Management 15

8. Campus Information 17

9. Practical information 18

10. Any Questions? 19

11. Comparison Grid 21

Advanced Management Programme 2016 2017 01

Executive Education for

a rapidly changing world.
As todays world becomes more interconnected, the business landscape in which
we operate grows more complex. INSEADs Executive Education programmes
are developed to respond to this rapidly changing global business environment,
unravelling and explaining new complexities while contextualising challenges and
introducing new solutions. We provide transformational learning experiences that
help individuals and businesses find new levels of innovation, motivation and value
creation, achieved through programmes that are informed by a global outlook,
thought leadership and an understanding of how to create real impact. Operating
from three different campuses in Europe, Asia and Abu Dhabi, we are consistently
ranked among the top 10 business schools in the world.

1 40+
Embracing diversity and a global outlook
Informed global perspectives and cultural diversity
are reflected in all aspects of our research and
teaching. These elements, combined with a Open Programmes
multicultural base of faculty and participants,

152,000+
enable senior executives, aspiring leaders and
growth-driven companies to turn in-market
challenges and business uncertainty into future
opportunities. executives have attended our
programmes since 1967

2
Inspiring thought leadership
Our approach is built on research-driven
thought leadership with a clear path to action.
Fresh insights and concepts are distilled to
participants to allow them to explore and acquire
9,500+
participants per year
new perspectives, ideas, skills and a depth of
knowledge that drives best practice and thought

145+
leadership in their own lives and organisations.

3
Creating impact
We have a transformational impact on both independently minded faculty
individuals looking to prepare themselves for
new situations and organisations seeking greater

130+
business agility and success. Through interactive
and emotional learning experiences, we go beyond
showing participants what is needed and show
them how to achieve it, creating real impact. nationalities of participants
Advanced Management Programme 2016 2017
Introduction
In todays uncertain global business
environment senior managers assuming
general management responsibilities face
unique challenges. They need exceptional
leadership skills to manage cross-functional
teams; they need an international mindset;
they need the ability to successfully manage
continuous change; they need the skills,
knowledge and confidence to make strategic
decisions and implement them, and to
complicate matters further, they need to do all
this whilst also creating value.
INSEADs world-class, comprehensive General
Management Programmes are designed to
accelerate your effectiveness as a manager,
increase your performance and to help
you drive effective change. Designed and
delivered by some of the worlds best faculty,
you will gain the confidence to make the
decisions needed to succeed, expand your
thinking and learn what it takes to become an
exceptional business leader.
Our Advanced Management Programme
is a reflective process that offers participants
insight into the way in which they exercise
judgement. Transition to General
Management is designed to smoothe and
accelerate the transition from functional/
technical management into general
management. The Management Acceleration
Programme is designed for early career
high-potential executives equipping them
with a general management perspective. The
Asian International Executive Programme
prepares executives for senior management
challenges in Asia.
02
Transforming senior executives into
thoughtful business leaders
The environment confronting business leaders
today continues to be volatile offering
opportunities amidst great dangers. The
theories and models that guided decision
making in the past no longer provide leaders
with all the answers they need. Successful
leaders rely increasingly on their own
judgement to make decisions.
The Advanced Management Programme
acts on the belief that exercising judgement
is neither art nor science, but a craft that can
be honed with practice, reflection, feedback
and coaching. The Advanced Management
Programme represents an unparalleled
opportunity for senior leaders to reflect in
structured ways about how they exercise
judgement at important decision points in
their lives and careers.
The Advanced Management Programme is
a complete general management programme
it helps senior executives to address all
aspects of leadership. The programme
complements functional understanding
with a holistic approach that helps leaders
build judgement in their specific contexts.
Our innovative methods offer two unique
opportunities: first, leaders reflect actively on
the quality of their own judgement; second,
they use proprietary frameworks to define and
implement an agenda to enhance performance
both their own and their organisations.
The programme recognises that learning
is not an event but a journey. Consequently,
the Advanced Management Programme is
designed to be a life-long journey with close,
structured contact over the first year and a
looser networked contact thereafter.
Advanced Management Programme 2016 2017 03

Key benefits
Insights that challenge your assumptions.
For example, people who lead what they
consider to be commodity businesses think
that there are set ways to compete in these
businesses. That is, until they meet people in
other commodity businesses and find they
are competing very differently
Actionable knowledge. This is not merely
facts and theories. Rather, it is developing
deeper insight into information you often
already possess and that has immediate
implications for what you should do
Increased confidence. We believe that, as
a senior leader, you already know what you
need to do. We help you to develop even
greater confidence in your knowledge by
testing your assumptions and making them
more robust. You are also able to benchmark
yourself against your peers
Advanced Management Programme 2016 2017
Programme Content
Building judgement a core developmental
objective
Senior leaders often face issues that cut across
traditional categories such as marketing,
finance or HR. Imagine you need to several of these trends seem to be fairly stable
determine how aggressively to support an
expansion plan in a new geography. You will
probably think systematically about customer
segments, supply chains and routes to market.
You will ponder how to staff the expansion
while maintaining your culture and, of course,
you will evaluate the potential return on your
investment. You will then think of how you can
sell the expansion internally to garner the
support you will need.
The curriculum of the Advanced Management
Programme is organised as a four-phase
process (Mega-trends, Stakeholders,
Organisation and Processes, and People)
that enables senior corporate leaders to
engage systematically with complex issues.
Whereas each specific issue may be unique,
our process enables you to structure even the
most intractable problems. Going well beyond
theory, our process allows you to complement
the evidence-based tools offered in the
classroom with the wisdom of your colleagues,
your peers and your own considerable
experience.
We believe that the best management theories
are important supports for managerial
judgement not substitutes for it. The
Advanced Management Programme seeks
to cast a spotlight on how senior leaders
exercise judgement. On the one hand, we will
demonstrate that grounding your decisions
in the prevalent evidence base is an essential
condition for effective decision making. On the
other, we will show that leaders often deviate
systematically from what they would consider
sensible courses of action. To correct this, we
will introduce simple and often counter-intuitive
ways of exercising judgement that will form an
important foundation for this programme.
04
I. Mega-trends
Most strategic decisions ought to be contingent
on sweeping, long-term changes in political
economy, technology and society. Remarkably,
over the long term, while displaying short-term
perturbations. What are these long-term trends?
How volatile might the short-term perturbations
be and how might these affect what you would
like to accomplish?
To address these questions, we will feature
speakers who have evidence-based points of
view and supplement their opinions with the
collective wisdom of the participants to form
robust, practical solutions for the future.
Macro economy
There are broad trends in economic
development that have proven remarkably
robust over the last few centuries. What
drives this steady development? Why have
some economies proven to be more astute at
leveraging this long-term growth? In which
economies should we invest and what attributes
seem to correlate with success?
The geo-political context
What broad shifts in the political terrain do we
see over the medium term? What coalitions
appear to be weakening, and what will emerge
to take their place? What is the collective
view of the major geo-political impacts on our
businesses? Once again, we will link these
discussions back to specific choices that
confront you.
Broad technological and social trends
For some time now, we have been hearing
about sweeping changes in the way we connect
facilitated by technology and have been
thinking about how to leverage these changes in
our organisations interests. How do we see these
changes impacting us over the medium term?
At the end of this phase, you will structure your
own thoughts about how mega-trends could affect
your work contexts and set priorities for action.
Advanced Management Programme 2016 2017
II. Stakeholders
Successful organisational leadership derives
at least partly from the ability to manage the
expectations of diverse and often competing
stakeholder groups. In this phase, we examine
the evolving demands of key stakeholders and
ask how senior leaders such as you will trade
off competing demands. The key theme of value
creation will recur often over the course of this
phase and will act as the organising principle
along which stakeholders will be engaged.
Customers
Customer value creation is often the root
source of value creation for other stakeholders.
Evolution in the framing, delivering and
capturing of value from customers is a crucial
concern for business leaders. Changes in
customer perceptions, avenues of access to
them and the framing of value propositions
all have implications for how easy or difficult
it will be to get ones message heard in the
cacophony of the modern marketplace.
Competitors
Successful business leaders often claim they
do best by rendering competitors irrelevant.
Doing so successfully represents superior
avenues for value creation. In highly contested
markets, however, firms succeed by identifying,
articulating and leveraging competitive
advantage over other players. Current and
future actions by competitors influence which
courses of action will be successful for you.
05
Shareholders
Driving value creation for shareholders is an
important and some would argue the only
function of management. However, that may
not be as straightforward as it sounds. In this
conversation, we will propose that value is the
only real indicator to which leaders must pay
attention.
Other societal stakeholders
Should an organisation focus time, attention and
possibly money on broader social issues? Why
are many of the companies represented in each
room of Advanced Management Programme
participants spending real resources on such
issues? This conversation will provide insights
into how, when and why paying attention to
non-traditional business stakeholders could
generate value for your organisation.
III. Organisation and processes
Having looked at broad external trends and the
stakeholders who influence organisations, this
phase of the programme turns to the process
levers that help steer your organisation in the
directions you desire.
Networks and change
The networks you possess are your principal
supports as you drive change in your
organisation. What makes for more or less
powerful networks? How are different networks
more or less supportive of your change efforts?
As change becomes the only constant that your
organisation deals with, we help you plan the
networks you will need to influence others who
will, in turn, realise your vision.
Advanced Management Programme 2016 2017
Business models
What is your organisations blueprint for
success? When and how does your organisation
make money in reality, not only in your mind?
Is this aligned with what you perceive to be
your strategy? The devil in most grand plans
lies in the detail and we offer opportunities
for you to deconstruct the activities behind
your plans and determine how the business
model underlying your activities supports or
militates against your aspirations.
Fair process
Organisations are hierarchical in nature, but
people in them still respond to perceptions of
fairness or otherwise in decision processes. We
discuss the role of fairness in leadership and its
relation to sustainability and performance.
Governance
What constitutes good governance? Is there an
Anglo-Saxon governance model and, if so, how
does this translate to non Anglo-Saxon parts of
the world? In todays world, it is crucial that you
engage with the principles of governance that
will oversee strategy implementation.
Structure
We will also devote time and attention to
broad issues of structural and systems design
in modern organisations. We will pay careful
attention to the fragmentation of global supply
chains and recognise that structural solutions
need to be much more flexible than was
typically the case in the past.
06
IV. People
By this phase, your thinking has not just
crystallised; you can actually see its
implementation. You are clearly not a content
expert in every area of implementation you
cannot be. But you believe you have the people
in place to make it happen. Now begins the
enthralling task of taking stock of yourself, your
behaviours and your attitudes towards your
organisation and team, the ways in which you
lead them, and what you project that helps or
hinders your cause.
The leadership metaphor
The principal crucible for forging leadership
is experience. Our approach to leadership
development is to support you to simulate the
experience crucible using multiple metaphors.
We use simulated environments in theatre,
music and history to enable you to reflect on
and develop your natural leadership skills. You
will leave the programme with a structured plan
to develop and monitor the skills you desire.
The values conversation
Values are not set in stone. They change
according to the lenses through which they are
viewed. Increasingly, corporate observers are
asking for a moral standard to which leaders
hold themselves accountable. However, values
are also useful to communicate to colleagues
and external stakeholders the principles that
you and your organisation deem inviolable.
You will be invited to explore your position on
values from multiple perspectives.
Communication
A carefully crafted vision built on an authentic
foundation of values could yet prove futile if
you fail to communicate that vision effectively.
Communication is a crucial leadership skill and
we work on offering you simple, relevant ideas
that will help you get your particular messages
across successfully.
Advanced Management Programme 2016 2017
Balance
Many of the conversations we conduct during
this programme are based on your professional
life. However, we do not make the mistake of
assuming that your professional life, dominant
though it may be, can be disengaged from
the rest your life. As a senior leader, you face
genuine choices about how to invest your
time and effort. We ensure that these choices
become real to you and that you make them
knowingly rather than involuntarily.
Process elements
We cannot emphasise enough that the Advanced
Management Programme comprises a
process, not an episodic intervention. This
process is initiated with a key communication six
weeks before you gather on the INSEAD campus.
In addition, some cohorts of participants from
the Advanced Management Programme have
continued to meet, re-engage and examine
issues of importance to them, every year for over
two decades.
The following are key process elements
that define participants experience of the
Advanced Management Programme.
Structure for implementing strategy
At the outset, you will get access to a broad
framework in which to think about your
challenges as a senior leader. Even prior to
coming on to campus, you will be encouraged
to use the framework to analyse some key
issues that confront you today. We will then
use inputs from the programme, reflective
conversations with your peers and more
structured coaching sessions to help flesh out
the framework of issues you have identified.
07
360-degree feedback and coaching
As a senior leader, you will have received
feedback through multiple channels,
throughout your career. Through the Advanced
Management Programme, you will have the
opportunity to complement this with feedback
received using a unique, INSEAD-developed
instrument one that has been validated
rigorously with benchmarks from thousands
of senior participants. The results will be
discussed in an innovative group-coaching
process that will yield actionable objectives for
personal development.
The discipline of reflection
Sometimes the most useful inputs that senior
managers feed into their decision-making
processes are their own. However, modern
life does not offer sufficient opportunities
for leaders to reflect on their actions and
internalise lessons from the reflection. In this
programme, we structure time for you to do
exactly that individually, in small groups and
in large ones.
Collective wisdom
Senior leaders exercise judgement when
making calls about the future. Some of the
toughest occur in one-off situations, yet the
call affects the organisations medium-term
future. Evidence suggests that experts are not
very helpful in such contexts. Evidence also
suggests that cumulating the perceptions of
diverse people results in more robust forecasts
than those generated by any one expert. We
introduce you to techniques that will help you
bolster your judgement using peer groups,
such as that of the Advanced Management
Programme, and suggest that you can continue
to use these techniques indefinitely.
Advanced Management Programme 2016 2017
Learning Process
How you learn is as important
as what you learn
After half a century of educating senior
managers, we at INSEAD know that simply
passing on knowledge is not enough. The
Advanced Management Programme
succeeds by challenging your assumptions and
opening your mind.
A powerful learning experience
The Advanced Management Programme
orchestrates a rich variety of learning methods.
Reflection groups that offer participants
insights into how they exercise their
judgement
Interactive case studies based on real-life
decisions
Forum sessions where participants bring
individual or small-group learning to the
entire participant body
Group work for sharing experience and
expertise very different from your own
08
360-degree leadership survey developed
at INSEAD for Advanced Management
Programme participants
Group coaching, a unique peer coaching
experience where participants develop skills
to coach and to be coached
Highly realistic simulations that benchmark
your skills in a risk-free environment
Sessions designed to leverage the inherent
knowledge of groups
Role-play and video sessions to bring
learning to life and build the ability to
communicate effectively as a leader
A range of electives which tailor the
programme even more closely to your needs
Traditional lectures to convey the very latest
management theories
Other social and cultural activities designed
to facilitate contact and exchange
Advanced Management Programme 2016 2017 09

Learning Journey
The Advanced Management Programme is
so much more than a four-week educational
experience. It is designed to be a learning
journey that lasts a lifetime.
months following your stay on campus. This will
enable you to evolve both your strategic vision
and your plan of action and to make an even
greater impact on your organisation.

The journey begins approximately six weeks
before your arrival on campus. You are asked
to identify a specific strategic challenge that
you face in your work and are taken through a
structured process to help you begin reflecting
on it. This strategic challenge will become
the unifying thread that runs throughout your
learning on campus and enables you to
measure the programmes impact, once you
return to work.
The final integral element of the Advanced
Management Programme is the online
learning platform that enables you to keep in
touch with your peers before, during and
after your time on campus. It also brings you
up-to-date with the latest INSEAD research and
connects you with the schools wider alumni
community. In short, it is the gateway to an
exclusive network that will enable you to rise to
a whole lifetime of strategic challenges.

During the four-week residential programme,

you will reflect and receive feedback on your
strategic challenge, facilitated by expert
INSEAD faculty and coaches. You will work
both individually and, in order to leverage the
wealth of experience of your peers, in carefully
selected groups comprised of senior executives
facing similar strategic issues.
With the support of coaches, faculty and
fellow participants, you will continue to make
progress on your chosen challenge in the six
Optional follow-up coaching for learning
enhancement
Upon successful completion of the programme,
participants have the opportunity to engage
in optional follow-up coaching. The optional
coaching sessions help continue the process
of reflection that began whilst on campus,
deepening your ongoing learning and personal
development once you return to the workplace.

Off-Campus On-Campus Off-Campus Off-Campus

Pre-programme Four-week residential One to six months after Ongoing

programme residential programme learning

Interview with Programme content Conference call with INSEAD Alumni

Programme Director Mega Trends coach and strategic Association
360 survey Stakeholders challenge group activities
(+1 month) Online networking
Start strategic Organisation and
challenge process Processes Strategic challenge and continued
People feedback learning
Access to learning (+3 months)
platform Process Optional follow-
Strategic challenge up coaching to
Strategic challenge
feedback continue the process
process continues
(+6 months) of reflection and
Introduction to deepen the ongoing
Continued learning
alumni network and learning
and networking
online platforms
through online
platforms
Advanced Management Programme 2016 2017 10

Faculty
All the breadth and depth of the programme is
personified in its faculty. INSEADs professors
represent many cultures, many disciplines,
many perspectives. At the same time, they
are acknowledged world experts in their own
particular fields and outstanding teachers.

With strong track records in research and

teaching, our faculty also remain intimately
close to business. Most are engaged in cross-
disciplinary research, either through dual-
subject appointments to INSEAD or through
the schools multi-faceted research centres.

Unlike many schools, we make sure that

INSEADs own highly rated professors
represent the vast majority of teachers
on our General Management Programmes.
And only the most experienced or those
with new and relevant research are invited
to teach on the Advanced Management
Programme. In short, they are selected for
their outstanding teaching and original
thought. Participants take away their latest
books, as well as long-lasting memories
of their classes.
Advanced Management Programme 2016 2017
Programme Director
Ian Woodward
Senior Affiliate Professor of Organisational
Behaviour
Other contributing faculty include:
Jose-Luis Alvarez (Spain)
Senior Affiliate Professor of Organisational
Behaviour
Yakov Bart (Russian Federation)
Assistant Professor of Marketing
Antonio Fatas (Spain)
Professor of Economics
The Portuguese Council Chaired Professor of
European Studies
Anil Gaba (India)
Professor of Decision Sciences
The Orpar Chaired Professor of Risk
Management
Academic Director, Center for Decision Making
and Risk Analysis
Massimo Massa (Italy)
Professor of Finance
The Rothschild Chaired Professor of Banking
Co-Director of the Hoffmann Research Fund
11
Leadership is a journey, not a destination. As
senior executives expand their careers, taking
on more complex strategic challenges, there
is extensive value in reflecting on the dynamic
capabilities required for effective global
leadership in the 21st century. The Advanced
Management Programme is a deep reflection
and learning experience for very senior
executives. It seeks to expand their horizons
and to take their extensive experience into
new ways of thinking. The programme creates
a unique learning community of participants
and faculty to explore leadership mindsets,
judgement, authenticity and leverage. It is
intensive, personal and transforming. The
diversity of each group, and the programme
design makes this a very rich, and relevant
experience.
Claudia Zeisberger (Germany, Singapore)
Affiliate Professor of Decision Sciences and
Entrepreneurship and Family Enterprise
Academic Director, Global Private Equity
Initiative
Jean-Franois Manzoni (France, Canada)
Professor of Management Practice
The Shell Chaired Professor of Human
Resources and Organisational Development
Academic Director, INSEAD Global Leadership
Centre
To learn more about the Advanced
Management Programme and download
the application form, visit: www.insead.edu/
executive-education/general-management/
advanced-management-programme
Advanced Management Programme 2016 2017
Participant profile
The Advanced Management Programme
represents an extraordinary wealth of
industries, companies, leadership positions and
experiences for you to learn from. Participants
are typically from a diverse range of countries,
which not only provides a unique learning
environment, but also offers rich networking
and benchmarking opportunities. These
participants have attained the very highest
standards of business performance and are
considered leaders in their organisations.
The Programme Director will personally
evaluate each application based on leadership
achievements, current level of responsibility
and commitment to learning and self-
development.
Participant profile
Senior executives such as CEOs, COOs,
CFOs and heads of product divisions,
geographical regions or other major
business units within the private or public
sectors
12
An average of twelve years management
experience, with at least five years in a
general management position with clear
cross-functional and P&L responsibility
Senior executives without current managerial
responsibilities and business consultants with
senior-level client experience are invited to
discuss their candidacy with the programme
advisor.
From participants to alumni
Participants leave the Advanced Management
Programme as full members of the INSEAD
alumni community. Only graduates of our world-
famous MBA, Executive MBA and PhD
programmes, together with selected Executive
Education participants, are eligible for this status.
The elite worldwide network consists of over
41,100 alumni in around 160 countries, many with
very active National Alumni Associations.
To learn more about the Advanced
Management Programme and download the
application form, visit: www.insead.edu/
executive-education/general-management/
advanced-management-programme
Advanced Management Programme 2016 2017 13

Past Participants
Some of our past participants
have included
Senior Vice President Partner
ABB Turbo Systems PricewaterhouseCoopers
Switzerland Australia
Manager, Tendering Executive Vice President - Retail Credit
BAM International Risk, Risk Management Group
The Netherlands Siam Commercial Bank
Director Thailand
Barclays Corporate Chief Executive Officer
The United Kingdom Steigenberger Hotels
Country Manager Germany
Chanel Assistant General Manager
Italy Sumitomo Corporation
General Manager & Head of Ferrous Business Japan
Larsen & Toubro
India
VP Head of Global Sales, Bioscience
Merck Millipore The Advanced Management
Belgium Programme gave me fresh insights
Director of Joint Operations and new ways of thinking and taking
Ministry of Defence decisions. In professional terms it was
Singapore transformational for me.
General Manager, Motor Vehicles Division CEO & Comptroller General
Mitsui & Co. Intellectual Property Office (IPO)
China The United Kingdom
Director of Financial Services Its so good to go back to school after 30
Moet Hennessy years and be reminded that there are still
France things you can do better. Ive come back
Head of Human Resources with new tools that are not only effective but
Nordea Bank efficient. What struck me most was that so
Sweden many of the participants shared the same
challenges on a different continent, in a
Vice President Global Public Affairs
different culture and in a different industry.
Novonordisk
Novo Nordisk CIO, Nexen, Canada
Denmark
I likened my experience to an intellectual
Chief Executive roller coaster: it shakes your mind, twists it,
Orion stretches it, taking you to a new frontier.
New Zealand
CEO, Formerly Executive Director, Business
General Manager Development,
PETROBRAS Emaar Properties PJSC
Brazil
Advanced Management Programme 2016 2017 14

Region
Asia Pacific 25%
Northern Europe 19%
Western Europe 16%
Africa 10%
The Americas 8%
Benelux 4%
Near/Middle East 2%
Rest of the world 16%

Industry
Services 35%
Finance & Banking 19%
Natural resources 15%
Consumer goods 7%
 harmaceuticals
P
& Chemicals 7%
Heavy industry 6%
 lectrical &
E
Engineering 5%
Telecommunications 2%
Others 4%

Function
General Managers 43%
Finance 15%
Sales & Marketing 11%
Manufacturing&Prod./
Operations 7%
Business Dev./
Corporate Plan. 7%
Administration &
Human Resources 3%
R&D Management 3%
Engineering 2%
Project Management 1%
Others 7%
Advanced Management Programme 2016 2017
Certificate
in Global
Management
Deepen your global
management and leadership
skills at one of the worlds
leading business schools.
www.insead.edu/executive-education/certificate-global-management
15
THE STRATEGIC WAY TO
DEVELOP YOUR CAREER
The INSEAD Certificate in Global Management
is a formal recognition of continuous professional
development in the areas of global management
and leadership.
The certificate allows you to strategically plan your
development needs at a pace that fits your career
progression. Simply complete 3 programmes,
totalling 15 days minimum, over a 4-year period.
WHY CHOOSE THE CERTIFICATE?
1ST CLASS EDUCATION
The Certificate in Global Management provides
you with a credential and formal recognition from
the top global business school in the world. Learn
from world-class thought leaders and gain fresh
perspectives in the latest business trends.
ALUMNI STATUS
Join our elite worldwide network of 51,000+
Alumni in 172 countries and benefit from lifelong
networking, professional development
opportunities and preferential rates for all Executive
Education programmes.
FLEXIBILITY
Within a 4-year period, you have the time to identify
and select the programmes that best address your
development needs as your career evolves.
Advanced Management Programme 2016 2017
PERSONAL
ASSESSMENT
Talk to our experienced
programme advisors for a
personal assessment and
identify the skills that you would
like to develop or reinforce.
Build your personalised learning
development plan under the
close guidance of our team of
advisors.
DEVELOPMENT PLAN
Select and attend at least 3
programmes, totalling 15 days
or more, over a 4-year period.
OPTION 1
Complete 1 Core Programme
+2 Specialised Programmes
OPTION 2
Complete 2 Core Programmes
+1 Specialised Programme
OPTION 3
Complete 3 Core Programmes
OPTION 4
Complete 1 Customised
Programme (minimum 3 days)
+ 2 Programmes (core or
specialised)
16
ENROLMENT
To enrol, you can visit our
website to download and
complete our pre-application
form, indicating the programmes
that you are considering for your
certificate. A programme advisor
will then be in touch to review
your options and help you with
the application process for your
first programme.
Alternatively, you can contact a
programme advisor to discuss
the enrolment process.
Europe tel: +33 (0) 1 60 72 43 56
Asia tel: +65 6799 5405
Email: CGM_contact@insead.edu
 Advanced Management Programme 2016 2017
Campus Information
INSEAD is unique among leading business
schools in having a 3-campus structure
spanning Europe, Asia and Abu Dhabi. Each
campus is highly cosmopolitan and has its own
world-class faculty in residence. Executive
Education programmes run at 1, 2 or even all 3
locations, while Customised Programmes can
be held anywhere in the world.
Asia Campus
The Asia Campus in Singapore occupies a
1.94-hectare site in the heart of the citys Buona
Vista knowledge hub just 30 minutes from
the airport and 15 minutes from the financial
district. Its state-of-the-art facilities include:
12 amphitheaters, 6 flatrooms, classrooms,
study areas, 2 dining areas, 2 bars, a 24-hour
library, a fitness centre and 133 hotel rooms for
participants.
Asia Campus
17
Europe Campus
INSEADs 8-hectare Europe Campus is situated
on the edge of the beautiful, historic town of
Fontainebleau, France. It nestles in the vast
Forest of Fontainebleau yet is less than 1 hour
from the centre of Paris and international
airports. Facilities are of the highest standard
and include: 29 lecture theatres, many
classrooms, study areas, 2 restaurants, a bar, a
bookshop, extensive library resources, a fully
equipped gym and 2 on-campus hotels with a
total of 158 rooms.
Middle East Campus
Abu Dhabis city centre is home to INSEADs
third campus, just 40 minutes from the airport
and 10 minutes from the Corniche. This
new, 14-storey, 6,000 square-metre building,
purposely designed for Executive Education,
has 3 lecture theatres, 2 conference rooms,
classrooms, study areas, a library, a restaurant
and prayer rooms.
Advanced Management Programme 2016 2017 18

Practical Information
Programme Date Location Length Fee* Level Cert./
Alumni
Advanced 31 October Fontainebleau 4 weeks 35,900 C-level Alumni
Management 25 November 2016 Experienced General status
Programme(1)(2) 631 March 2017 Singapore 4 weeks SG$56,350 Manager
328 July 2017 Fontainebleau 4 weeks 35,900
30 October Fontainebleau 4 weeks 35,900
24 November 2017

Participants are required to attend a programme introduction and opening dinner the evening before the formal instruction begins.
(1)

Participants are required to attend a closing dinner on the Thursday evening. Departure should be scheduled for the Friday.
(2)

Please note to maximise your learning experience, we require your full attention and commitment for the duration of the programme. As such
spouses and partners should not visit during the programme.

Tuition fees* Application process

A tuition fee of 35,900/SG$56,350* is billed
after acceptance, two to three months before
the programme, and must be settled before
the programme begins. Instruction, teaching
materials, books, refreshments during breaks,
lunches on working days and opening and
closing dinners are covered by this fee.
Accommodation
The tuition fee does not cover accommodation.
This is reserved by INSEAD on your behalf. The
approximate cost of on-campus accommodation
in Fontainebleau is 790 per week and in
Singapore S$1400 per week. Accommodation
charges should be settled at the end of the
programme.
Cancellation policy
Cancellation charges are as follows:
45 to 30 days notice: 25% of the tuition fee
29 to 8 days notice: 50% of the tuition fee
within 7 days of start date:
100% of the tuition fee.
Acceptance on the Advanced Management
Programme is subject to the review of the
Admissions Committee, which carefully
evaluates all applications, systematically calling
participants to ensure that the programme will
meet their objectives.
It is imperative to apply early to this
programme, as applications will be closed
six weeks before the programme commences
(when the pre-programme work begins). Please
contact our programme advisor if you have any
questions.
Places are confirmed on a first-come-first-
served basis, taking into consideration
the applicants level and objectives, and
the diversity of the class. The Admissions
Committee will review your application and
advise you on the outcome as soon as possible.

*Fee subject to change. VAT / GST shall apply at prevailing

rates according to prevailing laws and regulations.
Advanced Management Programme 2016 2017
Any Questions?
INSEAD has expert programme advisors, who
are there to support Advanced Management
Programme candidates and participants. Here
are some of the questions that we are most
frequently asked. But if you have any further
queries about the programme, how it fits with
your needs or how the selection process works,
we are here to help. Do get in touch using the
contact details below.
INSEAD Europe Campus
Aude Thobald
Tel: +33 (0)1 60 72 43 56
Fax: +33 (0)1 60 74 55 13
Email: AMP_Contact@insead.edu
Alternatively you can use the following contacts
for more general enquiries.
INSEAD Asia Campus
Ong Meow Kim
Tel: +65 6799 5405
Fax: +65 6799 5299
Email: AMP_Contact@insead.edu
INSEAD Middle East Campus
Tel: +971 2 651 53 41
Fax: +971 2 446 03 03
Email: AMP_Contact@insead.edu
19
Why should I choose INSEAD above other
business schools?
We think our diversity is what makes
us different and better, especially for
participants who wish to prepare for a very
turbulent and challenging international arena.
INSEAD is certainly the only school where
no single culture dominates. The second
major reason is that INSEAD has 40 years
experience of educating top executives. The
Advanced Management Programme reflects
our best practice in providing participants
with an intense yet full general management
experience.
What exactly does the selection process
entail?
It is important for all participants that the
programme brings together people with
an adequate level of general management
experience, professional expertise and
business responsibility. The Programme
Director personally reviews every application
for the programme in conjunction with the set
guidelines, the intrinsic quality of the applicant
and his or her potential contribution to the
learning environment.
What can I expect to change after the
Advanced Management Programme?
The Advanced Management Programme
takes you through a reflective process that
enables you to understand fully the way
in which you develop and exercise your
judgement. The new perspectives gained
by faculty and your peers will change your
approach to the challenges you face. At the end
of the programme, you will have a selection of
new ideas and solutions, and will return to the
office with a clear strategic plan. Facilitated
by INSEADs alumni and online platforms,
you will also have a much broader network of
international colleagues that you can call upon
for future business challenges.
Advanced Management Programme 2016 2017
Why should I do a General Management
Programme?
INSEADs General Management Programmes
will equip you with the skills, knowledge and
confidence to become a successful business
leader. Created and delivered by some of
the worlds best faculty, each one of these
programmes will challenge assumptions and
enhance leadership skills, delivering a broader
vision to both you and your organisation.
Depending on your level and experience,
we offer the Advanced Management
Programme, Transition to General
Management, Management Acceleration
Programme and the Asian International
Executive Programme.
How do I know that this General
Management Programme is right for me?
Advanced Management Programme
participants have at least twelve years
management experience, with at least five
years in a general management position with
clear cross-functional and P&L responsibility.
20
What instructions should I leave my
colleagues at work about contacting me?
Please ask them not to disturb you, unless
there is an emergency. Calls and emails are
distractions from the Advanced Management
Programmes intensive learning process.
Those who disconnect themselves most
effectively are generally those who learn most
and return with most to give their organisations.
Your colleagues and direct reports have much
to gain from coping without you too.
Can I bring my partner to INSEAD?
Or can I return home at the weekend?
The programme is built on the assumption
that you will be present during the four
weeks without your partner or other family
members. Courses, reflection sessions and
other activities are often scheduled into the
evening, as we assume that your evenings
are available to complete programme work
or to engage in social activities with fellow
participants. Previous participants have found
that the presence of family members invariably
affects their experience and, at times, has
been frustrating for both participants and their
families.
To learn more about the Advanced
Management Programme and download
the application form, visit: www.insead.edu/
executive-education/general-management/
advanced-management-programme
 Advanced Management Programme 2016 2017
Comparison grid
Advanced
Management
Programme
Participant profile
Senior executives such as
CEOs, CFOs, COOs and
heads of product divisions,
geographical regions and
other major business units
An average of twelve years
management experience, with
at least five years in a general
management position with
significant P&L and cross-
functional responsibilities
Programme content
Structured reflection by
participants on how they
exercise judgement
Coaching and feedback to
go beyond the science of
management to the craft of
being a senior leader
Focus on the objective
functions of senior leaders
as defined by diverse
stakeholders, and the
constraints and opportunities
offered by the external
environment
Organisational levers that
leaders use to achieve goals
and how they become more
effective in achieving these
goals through a deeper
understanding of themselves
Key benefits
Gain insights that challenge
your assumptions
Develop greater confidence
by testing your assumptions
and making them more robust
Actionable knowledge
harnessing the knowledge you
already have into workable
action plans
Continue the process of
reflection and deepen the
ongoing learning with optional
follow-up coaching
4 weeks
Length
Fontainebleau
Location
Singapore
Transition to
General
Management
Senior functional or technical
managers about to make
the transition to general
management or recently
appointed general managers
At least eight years
management experience with
an outstanding track record in
one or more functional areas
of business
An in-depth examination of
the foundations of business:
marketing, organisational
behaviour, finance and
management accounting,
strategy, operations
management, and the global
economy
All aspects of leadership:
communication, negotiations
and decision-making, cross-
cultural management, Fair
Process, team building, self-
awareness, and leadership
style
Rigorous frameworks and tools
to apply back at work
Gain a grounding in all the key
business disciplines and
integrate them into a complete
view of business essential for
effective general management
decision-making
Experience our unique
Leadership Development
Process, which includes
powerful 360 feedback and
coaching
Understand how to manage
for value, using INSEADs
own Blue Line Management
concept
Achieve new perspectives in a
truly international class and
different locations
2x2 weeks modular
Fontainebleau + Fontainebleau
Fontainebleau + Singapore
Fontainebleau + San Francisco
Management
Acceleration
Programme
Functional experts whose
success depends on
understanding the business
as a whole and working
effectively across functions
and cultures
Individual contributors and
professionals who aspire to
gain, or have recently gained,
management responsibilities
Typically graduates with five to
twelve years work experience
and a strong track record in
their own functional area
Sharpening your strategic
insight: principles and tools to
think strategically about every
decision and action you take
to boost your competitiveness
and innovate
Broadening your business
expertise: perspectives from
every business function
to give you the ability to
recognise, create, measure
and capture value
Strengthening your leadership
foundations: frameworks,
reflection and practice to
enhance your presence,
increase your ability to lead
in and across teams, and plan
your future growth
Become a more competent
and confident manager with
new insights, knowledge and
skills
Learn how to stay focused on
creating value and grounded
in a long-term purpose
Increase the ability to manage
yourself and others in
conditions of uncertainty and
pressure
Enhance your capacity to
lead, with or without formal
authority, in diverse settings
Maximise your ongoing
learning with optional follow-
up coaching
3 weeks
Fontainebleau
Singapore
21
Asian
International
Executive
Programme
Executives with at least
eight years management
experience, or newly
appointed general managers
T ypically participants already
work in Asia (or are preparing
to) or have responsibilities that
are specific to the region
Understanding of the
principles and context for
general management and
value creation through
thorough investigation
of: strategy; finance and
management accounting;
crisis
and consumption
The fundamentals of efficient
management in a changing
world, including judgement
and decision-making, and
marketing, set within an Asian
context
Practical advice on how to
turn global strategy into Asian
solutions
Greater insight into business
fundamentals and confidence
to lead across functions and
geographical borders
Acquire a new approach to
strategy, processes and up-
to-date business models in an
Asian context
Understand which business
principles and practices are
more or less universal and
which need to be tailored to
the Asian region
Ongoing up-to-date
information on issues faced
in Asia through invitations
to panel discussions after
completing the programme
2 weeks
Singapore
INSEAD Europe Campus
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 (0)1 60 72 42 90
Fax: +33 (0)1 60 74 55 13
Email: execed.europe@insead.edu

INSEAD Asia Campus

1 Ayer Rajah Avenue
Singapore 138676
Tel: +65 6799 5288
Fax: +65 6799 5299
Email: execed.asia@insead.edu

INSEAD Middle East Campus

Muroor Road, Street No. 4, P.O. Box 48049
Abu Dhabi, United Arab Emirates
Tel: +971 2 651 52 00
Fax: +971 2 443 94 61
Email: execed.mena@insead.edu

www.insead.edu/executive-education/