Intro To New Media Midterm

Berger
Mystification- Form of making things exclusive(/-seeming) Specifically when you
talk/write about art. Writing flowery.

- Separates those who understand high art from those who dont.

Aura- Origin and context; Original painting loses aura when its reproduced;

- I.e. the cultural signifigance and historical value for a piece of art.

Bordieu-Marxism
Base don what you eat, you can tell what class a person is

3 forms of capital:

1. Cultural (x axis)- social class; knowledge of pop culture

2. Social- networking; social connections
3. Economic (Y axis)- finances

Time is a variable in top 2 quadrants

(3rd Qu-ad)Social->*Culture is created here

Embodied Capital (i.e. hasselhoff Baywatch)

Embodiment- Reason for job is embodied in his strength (saving a life from
drowning
 Objectified State- What you have (swimsuit, floating device); what helps him do
his job

Institutionalized- Credentials

Bordieu uses quadrant to locate culture on the map

Encoded-Decoded
Encoded Meaning- Who you are, economics and social class; What the network
is trying to convey

Who Nancy grace is- whos watching her, producer ideaology, how she presents
2chainz

Decoded Meaning-

Preferred Meaning-

Negotiated Meaning-

Oppositional Meaning-

- Panera, Starbucks, and Dunkin

- Suburban, Rural area theres dunkin everywhere
-

Format Midterm
5 Questions. You pick 4,3 to do.

Reproduction of image and how that affects aura.

Mulvey and the male gaze

Starbucks bordieu

Star trek thing: why and how people interpret thing differently.

People come from different economic, social, and cultural backgrounds. Race and
gender are factors too.

Women Read the Romance

There are women who read these romance novels that they know arent good but
are used as an escape.

Why do they it read it?

Women use it as an escape

What are they escaping from?

i.e. Housewife; still work still production in capitalistic sense.

They look for ways they can insert themselves into the book.

We are looking for different things to connect with.

Those reasons can be found in Bordieus Quadrant.

Benamine

Berger- Mulvey and Bell Hooks

Mulvey- Women in Cinema

- Empowered women on tv/Strong female characters are good, but

why do they have to be attractive
- Camera can have sexist lens, and is always from male perspective

Bell Hooks- Black in Cinema

Renaissance art, Reproduction of movies, and society and economics

Scopophilia- Getting pleasure from viewing something

- Nude vs. Naked- All about the male gaze

Nude- she doesnt want to be seen but she is

Naked- This is me and I dont want to be viewed

Berger- Purpose for viewer pleasure

Ego Ideal-

Voyeurism-

Soviet Montage- In Russian Cinema, they treat camera as an eye. This is

what we want you to see. Camera Eye- Kinoglaz

Mulvey- Camera can have sexist lens, and is always from male perspective

Bell Hooks- Opposed to Man vs. Women, white women have more wiggle
room than black women do in terms of stereotypes.

Marx and Bordieu

Subculture: Meaning of Style

- Skate culture, stoner culture, goth culture
- Almost everyone fits into subculture, and its all about commoditization.
 - Once its big enough, companies appropriate the culture and sell it back.
- i.e. Dickeys, you can buy durable long lasting pants for $25. They help with
manual labor. This was co-opted by skate culture.
o Now urban outfitters is now seeling it for 2x the price and people can
look like skaters.

Textual Poaching- Creating your own context.

Mechanical Reproduction- Taking the mona lisa and printing it on t-shirts