Facilities- A place or equipment to provide a particular

purpose 5 4 3 2 1
1. The water and rooms are relaxing, worth paying for.

2. The resort provides full accommodation in rooms with

amenities.

3 .The resort provides full accommodation in swimming

pool and water activities.

4.The water slides and swimming pools are available at

all times.

Guest Loyalty- An attitudinal and behavioral tendency 5 4 3 2 1

to favor one brand all over others.
1.The services of the resort are preferred and
commended by the customers.

2.There is a repetitive availment of the services by the

same customer.

3. There is an increase on the purchase of services

offered by the resort.

4. There is a regular patronage of services even during

off-season period.

Promotion- 5 4 3 2 1
Set of
marketing
activities
undertaken to
boost sales of
a product or
activities.
1.The resort offers sales promotion by means of
discount to customers.
2. The resort offers sales promotion by means of
discount to PWDss and senior citizens.

3.The resort offers sales promotion by means of free

entrance to the toddlers or babies.
4.The management gives guest discount, priveleges,
functions discounts and other discount coupons during
big functions and events.
Customer preference- A greater liking for one
alternative over another or others. 5 4 3 2 1
1.The entrance fee is affordable for the guest and
budget friendly.
2.The facilities is always in good condition and always
ready to be used.

3. The ambiance of the environment is relaxing.

4. The resort is always in full security because of the

CCTVs and the personnels.

Guest Satisfaction- Act of surpassing a customers

expectation 5 4 3 2 1
1.The operation of hours of the resort is favorable to the
guest.
2.The resort are guarded by security guards, surveillance
cameras, and the rules and regulation are strictly
implemented.

3 The resort restaurant offers a variety of choices of food

and different kinds of drinks that can satisfy guest needs.

4.The overall atmosphere inside the resort is

refreshingly, fun, satisfying, safe and secure.
STANDARD PRACTICES OF RESORTS IN LOS BAOS LAGUNA TO ATTRACT
GUEST

Independent Variables Dependent Variables

Standard Level of
Practices of Patronage of the
Resorts in terms guests in terms
of: of:

*Service quality *Guest loyalty

*Facilities *Customer
preference
*Promotion
*Guests satisfaction

1. What are the standard practices of resorts in Los Baos Laguna in terms of:
1.1 Quality of service
1.2 Facilities
1.3 Promotions

2. What is the level of patronage of the guest terms of:

2.1 Guest loyalty
2.2 Guests satisfaction
2.3 Customer preference

3. Is there any significant difference between the rating of the respondents in the
standard practices of resort in Los banos to attract guest?

Survey Questionnaire
Dear Respondent,

This study aims to find out the level of patronage of the guests based on the standard
practices of resorts in Los Banos Laguna. We would like to seek your response to the
following questions to be able to accomplish the objectives of the research.

Part I. Personal Profile

Name:(Optional)_____________________________________________Date:_____________

DIRECTION:

Please put a check to the number that best fit to your response for each item. A rating
scale is being provided.

Sex: Female Male

Age: 18-21 22-24 25-27 28-Above

Status: Single Married Widowed

Legend:

5-Strongly Agree 4-Agree 3-Moderately Agree 2-Dis-Agree 1-Strongly DisAgree

Part II.

Direction: Check the box that corresponds to your answer use the legend as your
guide.

Quality of Service- A distinctive attributed of action

provided by the employee that leads to customer 5 4 3 2 1
satisfaction.

1The employees are friendly.

2. The employees are giving assistance to the guests.

3 The employees are approachable at all times.

4. The employee will respond immediately to the

Additional needs of guest.