Chicks &

Twist
Owners:
Chelsea Jamell Perreras
Angelo Rafael Claro
Kim Harold Valenzuela
Arnold Morales
Jay Olisea
Jedd Nikko Tintero
Edric Luis Gomez
Karl Vincent Garbo
Vincent Anthony Targa
 1.

Executive Summary
Name of the Business: Chicks & Twist
Group Leader: Chelsee Jamell Perreras
Group No: 1
Year Started: January, 2017
Business Mission: To serve and present good
quality and delicious food that will like by our
customers.
Business Products:
1.Chicken Fillet
2.Twister Fries
3. Iced Tea
Flagship Services: Our flagship product is
Chicken Fillet with a variety of sauces.
 2.

General Company Description

Mission
To serve and present good quality and delicious food
that will like by our customers.

Company Goal/Objectives
Our Company goal is to reach our desired sales and
to reach our mission which is to give great service to
our beloved customers.

Background behind the name

We have based our business name (Chicks & Twist)
in our product which is Chicken Fillet and Twister
Fries
4.
Market
Strategies
The table below explain the strength and weakness of our
business.

Strength Weakness Threats

Opportuniti
es
1. We have skilled .
workers when it comes
to marketing strategies.

2.
 Target Market
-Area Coverage
Chicks & Twist will be located in Manila. The stall can
be found at SSCR Junior high School Arcade.

-Why in JHS Arcade?

It is a great place to place are stall and the entrance
of SSCR is near from JHS arcade that can attract a lot
of people.

-Consumer/Customer
Our target customers will be the students of JHS
because our products are inspired by fast food
chains all around the world.

-Direct Competitors
Our direct competitors are those who intend on
selling products such as Pizza Fries, Burgers and
anything fast food.

-Indirect competitors

Marketing Program/Strategies
-Practices of competitors
To making attractive our product we will serve our
product different from other team.
Product Overview
Unique Management of Multi-Stage Food Handling
Processes Pre-alarm warnings that critical time
deadlines are approaching Temperature
definitions and monitoring for each stage Process
end defined as goal achievement rather than step
completion
5. Completive Analysis
-Own Marketing Program/ Strategies
Our marketing strategy was formulated after
considering the following:

Strength
- Offers unique food
- We have experience cooking
- We have good people to do sale stalk

Weaknesses
- Financial problem
- Entry of experience competitors
- New serving of food
Threats
- Some of students eat rice
- Some of student want to eat in canteen
- They want a proof if that is good taste

Pricing Strategy

Chicks & Twist will implement a low cost of

leadership. Moreover this will help the
company to gain its profit

Pricing Range

Chicken Fillet
Twister Fries
Rice 10