TECHNOLOGIES FOR MANAGEMENT

PROFESSOR: PEDRO MORENO DE LOS ROS

DEGREE: BACHELOR IN BUSINESS ADMINISTRATION/

ACADEMIC YEAR: 2015-16
DEGREE COURSE YEAR: FIRST SECOND THIRD FOURTH
SEMESTER: 1ST SEMESTER 2ND SEMESTER
CATEGORY: BASIC COMPULSORY OPTIONAL
NO. OF CREDITS (ECTS): 6 3
LANGUAGE: ENGLISH SPANISH

1. SUBJECT DESCRIPTION

The subject will be devided into two different blocks of content:

1. TECHNOLOGIES FOR MANAGEMENT

2. SPREADSHEET: EXCEL

1.- Technologies for Management involves the study, design, development, implementation,
support and management of computer-based information systems, particularly software
applications and computer hardware. It deals with the use of electronic computers and computer
software to convert, store, protect, process, transmit, and securely retrieve information. When
computer and communications technologies are combined, the result is a series of technologies
tools that facilitate management of many companies and in many different fields of application.
In recent decades widespread incorporation of IT (Information Technology) into many tiers of
business, political processes and everyday life has caused fundamental restructuring of the global
economy. IT has increased international interconnectedness and speed up the process of
globalization. IT has been key factor in the information revolution, facilitating the transition from
industrial economies, driven by the manufacturing sector, to knowledge economies.

IT, in conjunction with globalization and the information revolution, has reshaped the workforce. By
increasing the speed of international communication IT has enabled corporations to outsource jobs,
both in the manufacturing as well as white collar sectors. While this lowers production costs and as
a result the cost of goods, it has also had fundamental and often detrimental impacts on labour
conditions.

The course introduces you to technologies for management, computers, and computer networks
and their application in the enterprise. By the end of this course, you will have a sound but basic
understanding of information technology, how computers are used in the enterprise, how
communications systems can help boost productivity, and how the World Wide Web can influence
the way of doing business.

2. Nowadays, the spreadsheet is considered an essential and proven tool in the business world
used by many professionals to achieve successful business models. Thus, the purpose of the
second block is to provide students with the basic knowledge necessary to build a model in Excel
through different steps:
(a) get familiar with basic excel tools and formulas;
(b) build inputs and assumption sheets;
(d) basic logical functions;
(e) introduction to statistical tool and chart creation.

Edited by IE Publishing Department.

Last revised, August 2015

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2. OBJECTIVES AND SKILLS

At the end of this course and having completed the activities the students should be able to:
Have a solid understanding of the role of technologies for management including its history,
application, benefits and costs in our organizations and society.
Make informed decisions regarding the use of information technology.
Safely utilize information technology to meet organizational goals.
Use basic functions of excel;
Prepare a simple business plan and link the relevant projected financial statements;
Create spreadsheets related to investment decision making
Use logical excel functions appropriately.

3. CONTENT

PROGRAM

The course is organized in two blocks:

1ST BLOCK: TECHNOLOGIES FOR MANAGEMENT

Five areas:
1. Introduction
2. Foundations of the Information Technology
3. Information Systems Management in companies
4. Outside the boundaries of the company
5. IT and Innovation

PART 1. INTRODUCTION

SESSION 1 INTRODUCTION TO INFORMATION SYSTEMS & INFORMATION TECHNOLOGY

Course Introduction
Information systems in businesses
Current view
Convergence

PART 2. FOUNDATIONS OF THE INFORMATION TECHNOLOGY

SESSION 2 FOUNDATIONS I
Basic elements: hardware and networking
Systems architecture
Concepts
The role of technology
Trends

SESSION 3 FOUNDATIONS II
Software
Evolution: from Operating Systems to Custom Systems
Data and Information Management
Databases

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PART 3. FOUNDATIONS OF THE INFORMATION TECHNOLOGY

SESSION 4 INTEGRATED MANAGEMENT

Technological architecture: inicial and final situations, blocks.
What is an ERP system?
History and functionalities
Strategy and implementation management
Vendors and trends

Case: Carrera y Carrera (SI1-123-M / SI1-123-I-M)

Description: The case describes the steps of an ERP implantation, shows the production
process of a jewelry piece by means of videos and allows the student to simulate the decision
making process during an ERP implantation using an interactive exercise.

SESSION 5 SCR & CRM

Marketplace
B2B models
SCM & e-procurement

Case: Freemarkets Online

SESSION 6 PROVISIONING MODELS ON DEMAND

Cloud computing
SaaS as a trend
PaaS and IaaS
Virtualization

SESSION 7 SECURITY IN INFORMATION SYSTEMS

Security technologies (firewalls, encryption, digital signatures, virtual private networks, etc.).
Systems and security policies
Protection of privacy.
Privacy in the networked economy.
Electronic Payment Systems
Security issues from a legal standpoint, organizational and ethical.
Basic principles of safety, secure access and protection at the Internet.

Case: SecurityXperts (SI1-119-M / SI1-119-I-M)

Description: The material presents the principle threats to a system and the possible protection
measures. It gives us a practical day-to-day view of a systems administrator and the possible
costs of a lack of security in IT.

PART 4. OUTSIDE THE BOUNDARIES OF THE COMPANY

SESSION 8 INTRODUCTION TO E-COMMERCE

Traditional model vs. new models
The customer
Multichannel and omnichannel

Case: Mango (SI1-129-I-M)

Description: This case provides the on-line Mango strategy and allows us to know the impact of
an e-commerce platform for the retail sector. 4 _

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SESSION 9 BUSINESS MODEL AND LEGAL FRAMEWORK IN E- COMMERCE
Browsers and online advertising
New intermediaries
Web analytics and metrics
Licensing

SESSION 10 WEB EVOLUTION: 1.0, 2,0 AND 3.0

Definitions and implications
SEO, SEM and SMO

SESSION 11 SOCIAL MEDIA AND ONLINE COMMUNITIES

New models
Security, privacy and online reputation
Online communities management

Case: Yes we can!

PART 5. INNOVATION

SESSION 12 TECHNOLOGICAL PLATFORMS AND CONVERGENCE: A NEW WAY OF

COMPETING. INNOVATION MANAGEMENT.
New ecosystems of value
Innovation and disruption models

Case: iPhone

SESSION 13 GROUP WORK: FINAL PROJECT

Analysis and description of a real case and evaluation of their IT and on-line strategy in all areas
discussed during the course.

2ND BLOCK: EXCEL

SESSION 14 Getting started. Entering & Formatting Data, Numbers & Tables

SESSION 15 Calculating totals and summaries using formulas

SESSION 16 Conditional formatting

SESSION 17 Creating dashboards and reports

SESSION 18 Using excel productively

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4. METHODOLOGY AND WEIGHTING

TEACHING WEIGHTING TIME DEDICATION

METHODOLOGY
Lectures (25)% 20 hours
Discussions (10)% 7 hours
Individual studying and (25)% 20 hours
assignments
Group work (40)% 35 hours

TOTAL 100% 82 hours, for 3 ECTs (18

sessions)

5. EVALUATION SYSTEM (ORDINARY AND EXTRAORDINARY)

This course requires students to attend, at least, to 70 % of the sessions. You will be asked to
make written and verbal presentations and take an active role in class discussions. The evaluation
is based on the following criteria:

Activities Score

Individual:
Work on the case studies 20%
Class participation 15%
Volunteer work 3%

Group:
Final project 35%
Excel final assignment 30%
______________________________________________________________________________

Total: 103%

A. CLASS PARTICIPATION
Students must attend, at least, 70% of all classes and participate in class discussions. The rating of
the class participation is based on two aspects, the presence and contributions to class
discussions. Contributions on class discussions will focus on quality, not quantity of the
contribution, so that students who participate often do not necessary receive a better rating than
those who participate less frequently. Therefore, students are encouraged to start contributing to
the discussions since the beginning of the course.

For this course, consider the cases and the documentation just a starting point. Feel free to update,
add additional data or analysis to the discussion, or ask questions in the light of recent news or the
news the read.

B. GROUP CASE WRITE-UPS

For each write-up, there is an upper limit of three pages of text (assuming 11-point font size,
Times New Roman, double spacing) plus no more than one page of exhibits.

A hard copy of the document must be delivered to the professor in class before the deadline. You
also have to send a soft copy of the case write-up to the professor via Campus Online.

Make sure the case write-up is easy to read. Consider using bullets, headings, etc., to make the
case write-up easy to follow.

The objective of this process it to give you practice writing concise executive summaries
something that would make the reader believe that you have done a thorough analysis supporting
your recommendations. This is the type of briefing that must typically be prepared for upper
management before they provide the resources for a more detailed investigation.

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Good case briefs are concise, but also provide a fact-based rationale for your recommendations
and implementation plan. The rationale should reflect a good understanding of the important issues
of the case and may integrate previous material from the class or your experience. You might also
note factors that argue against your recommendation, and how your implementation plan might
minimize the impact of these factors.

C. FINAL GROUP PROJECT AND EXCEL ASSIGNMENT

You are also expected to complete a final project and an excel assignment with your group and
present them in written form. These finals will give you the opportunity to reflect on what you have
learnt in class and apply it to some practical problems. More details of the project will be provided
during the course.

RETAKE POLICY

Each student has 4 chances to pass any given course distributed in two consecutive academic
periods (regular period and July period).
Students who do not comply with the 70% attendance rule will lose their 1st and 2nd chance,
and go directly to the 3rd one (they will need to enrol again in this course next academic year).
Grading for retakes will be subject to the following rules:

o Students failing the course in the first regular period will have to do a retake in July (except
those not complying with the attendance rules, which are banned from this possibility).
o Dates and location of the July retakes will be posted in advance and will not be changed.
Please take this into consideration when planning your summer.
o The July retakes will consist on a comprehensive exam. The grade will depend only on the
performance in this exam; continuous evaluation over the semester will not be taken into
account. This exam will be designed bearing in mind that the passing grade is 5 and the
maximum grade that can be attained is 8.
o The non-July retakes (this happens in the ordinary period: students in their third attempt)
will consist on special assignment or presentation. The details will be provided in advance
during the course.
o The maximum grade that a student may obtain in any type of retake will be 8 out of 10.

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6. BIBLIOGRAPHY

Each session will provide specific links to online resources (websites/blogs) and some articles on
the basics of IT and key IT trends.

Additional materials may also be distributed and referenced as the course progresses, as long as
they are ordered in advance.

6.1. RECOMMENDED

The followings books are recommended for this course:

Title: Management Information Systems

Author: Kenneth C. Laudon,Jane P. Laudon
Publisher / Edition / Year: Prentice Hall / 13th / 2013
ISBN / ISSN: ISBN-10: 0133050696 | ISBN-13: 978-0133050691
Medium: PRINT ELECTRONIC

Title: Management Information Systems

Author: James OBrien, George Marakas
Publisher / Edition / Year: McGraw-Hill/Irwin/ 10th / 2010
ISBN / ISSN: ISBN-10: 9780073376813 | ISBN-13: 978-0073376813
Medium: PRINT ELECTRONIC

Title: Management Innovation: Integrating Technological, Market and Organizational

Change.
Author: Joe Tidd, John Bessant
Publisher / Edition / Year: Wiley/ 5th / 2013
ISBN / ISSN: ISBN-10: 111836063X | ISBN-13: 978-1118360637
Medium: PRINT ELECTRONIC

Title: E-commerce 2013

Author: Kenneth Laudon, Carol Guercio Traver
Publisher / Edition / Year: Prentice Hall / 9th / 2012
ISBN / ISSN: ISBN-10: 0132730359 ISBN-13: 9780132730358
Medium: PRINT ELECTRONIC

Title: Business Models for the Social Mobile Cloud: Transform Your Business Using Social
Media, Mobile Internet, and Cloud Computing
Author: Ted Shelton
Publisher / Edition / Year: Wiley, John & Sons, Incorporated/ 1st / 2013
ISBN / ISSN: ISBN-13: 9781118369944
Medium: PRINT ELECTRONIC

Title: The App and Mobile Case Study Book

Author: Rob Ford, Julius Wiedermann
Publisher / Edition / Year: Taschen America, LLC/ 2nd / 2011
ISBN / ISSN: ISBN-13: 9783836528801
Medium: PRINT ELECTRONIC

Title: The information

Author: James Gleick
Publisher / Edition / Year: Vintage/ 2nd / 2012
ISBN / ISSN: ISBN-10: 1400096235 / ISBN-13: 978-1400096237
Medium: PRINT ELECTRONIC

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Readings
Powerpoint slides for each session will be distributed through Google Drive at the end of the
session.

Additional material
Consider the cases, articles, documentation and links, just a starting point. Feel free to update, and
add additional documentation in the light of recent news.

Online resources
http://office.microsoft.com/en-us/excel/
http://www.microsoft.com/mac/excel

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7. PROFESSORS BIO

PEDRO MORENO DE LOS ROS

Academic Background
- Law Degree, Universidad Pontificia Comillas
- Masters degree in Digital Business, ESIC Business & Marketing School
- Masters degree in Sales Management, Universidad Rey Juan Carlos I
- Ph.D. in Big Data Marketing (2017 exp.), Universidad de Alcal de Henares

Academic Experience
- Search Engine Marketing, IE MIM 2015
- Marketing Dashboards, CRM Postgraduate ICEMD-ESIC
- Academic Coordinator, Master in Big Data Marketing, CIFF Universidad de Alcal
- Intercultural Negotiations, Master in International Trade Management, ESIC

Corporate Experience
- Ogilvy & Mather
- Puzzle Films
- The Walt Disney Company
- Euro-Funding Advisory Group
- Avalon (start-up)
- Option Way (start-up)
- Quum Marketing & Communication

8. OFFICE HOURS; CONTACT INFORMATION

Office hours: Live tutorials and follow-ups upon request.

Contact details: pmorenodelosrios@faculty.ie.edu

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9. CODE OF CONDUCT IN CLASS

1. Be on time: Students arriving more than 5 minutes late will be marked as Absent.
Only students that notify in advance in writing that they will be late for a specific session might be
granted an exception (to the discretion of the professor).

2. If applicable, bring your name card and strictly follow the seating chart. It helps faculty
members and fellow students learn your names.

3. Dont leave the room during the lecture: Students are not allowed to leave the room during
the lecture. If a student leaves the room during the lecture, he/she will not be allowed to re-enter
and, therefore, will be marked as Absent.
Only students that notify that they have a special reason to leave the session early will be granted
an exception (to the discretion of the professor).

4. Do not engage in side conversation. As a sign of respect toward the person presenting the
lecture (the teacher as well as a fellow student), side conversations are not allowed. If you have a
question, raise your hand and ask it. It you do not want to ask it during the lecture, feel free to
approach your teacher after class.
If a student is disrupting the flow of the lecture, he/she will be asked to leave the classroom and,
consequently, will be marked as Absent.

5. Use your laptop for course-related purposes only. The use of laptops during the lectures
should be authorized by the professor. The use of Facebook, Twitter, or accessing any type of
content not related to the lecture is penalized. The student will be asked to leave the room and,
consequently, will be marked as Absent.

6. No cellular phones: IE University implements a Phone-free Classroom policy and, therefore,

the use of phones, tablets, etc. is forbidden inside your classroom. Failing to abide by this rule
entails expulsion from the room and will be counted as one Absence.

7. Escalation policy: 1/3/5. Items 4, 5, and 6 above entail expulsion from the classroom and the
consequent marking of the student as Absent. IE University implements an escalation policy:
The first time a students is asked to leave the room for disciplinary reasons (as per items 4, 5, and
6 above), the student will incur one absence, the second time it will count as three absences, and
from the third time onward, any expulsion from the classroom due to disciplinary issue will entail 5
absences.

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