GM PENS INTERNATIONALLY LAUNCH RORITO WRITE THE NEW

Chandigarh, May 11, 2016: G.M Pens International Pvt Ltd., headquartered at
Chennai, was established in 1995 and since then has grown to become the
leader in the writing instruments segment. In view of offering the best from across
the world imbibing the technological superiority from the Global expertsthe
company announces the launch of its new brand RORITO, complimented by the
tag line WRITE THE NEW! Rorito, a global brand with partners from around the
world like Schneider (Germany) as Technology partner on Product Design &
Development and many more global experts. The key benefit of these esteemed
associations is to access the latest International trends in writing instruments and
offer world class products at Indian prices.
Rorito enters the market with an expansive product range including categories
like the Ball pens, Retractable range, CD & DVD Markers, Permanent Markers,
Highlighters, Correction pens, White board markers, Fountain pens, KwikStik
(glue stick) and Quicky (lead pencils). Sachin Tendulkar will be the brand
ambassador of the new brand Rorito. The TVC launches today and will be seen
across the key channels.
G.M Pens International has deftly captured the very essence of cutting
technology in a pen, as the new product represents a Global, Smart and
Technological expertise, catering to the modern generations. With a prominent
industry presence of over twenty years, the company has redefined the very way
writing instruments are perceived in the country. G.M Pens International has
invested substantially in building up a large manufacturing base with sprawling
facilities in Chennai and Pondicherry. A state of the art R&D facility in Chennai, is
one of the most sophisticated in the writing instrument industry worldwide, and
ensures that the latest in writing technology is available to the Indian consumers.
G.M Pens International manufactures and markets more than 2.5 million pens a
day, in addition to various other products such as markers and colouring range. A
good writing pen combines a superior technology of precision engineering in Pen
tips, scientifically formulated Inks & an exterior body which balances ergonomics
with stunning yet functional designs.
Speaking on the occasion, Mr. Indrakumar, Joint Managing Director, G.M Pens
Intl. Pvt. Ltd: In a span of over two decades the company has grown from
GM PENS INTERNATIONALLY LAUNCH RORITO WRITE THE NEW

strength to strength and has changed the way writing instruments are perceived
in India.We are delighted to announce the new Global brand from G.M Pens
International Pvt Ltd, Rorito! It is the vision of G.M PensInternational to offer a
high quality, cost-effective product. The fulfilment of this objective is what has
made us popular among Indian consumers. Our passionis to only provide the
best, enabling us to be innovative, create superior products and thus win millions
of hearts. Rorito is an outcome of all our unique offerings and we will continue
innovating by introducing newer technologies!
Our core strengths commences with our dedicated and experienced team in each
functional group
Innovative R&D:
With 20 plus years of developing products to the most diverse country like India,
with many languages consisting of different scripts, writing habits and catering to
one of the highest writing user base, has provided GM Pens International the
largest knowledge base when it comes to writing instruments compared to any
other countries in the world. Our R&D is world class and well recognized and
famed across the world. Apart from scripting many success stories in India it has
also imparted its technology know- how with many of the famed international
brands across the globe.
Marketing :
Our ability to understand consumer insights, trends and develop and market
products as per the need of the consumer has been our core strength. With the
help of our consumer oriented Marketing approach we were able to position all
most all our brands in the minds of the consumers successfully and create loyal
consumer base for each of the sub brands
Distribution:
Our Robust Distribution system spanning across all India ensures reach and
consumer connectivity to the last mile. We reach almost 1.3 million outlets across
the country.
Quality:
Our passion to always offer quality products to the consumers is backed up with
world class Our state of the art manufacturing set up synergized with the well
GM PENS INTERNATIONALLY LAUNCH RORITO WRITE THE NEW

experienced Team
The new brand colours are red and white. The color red symbolizes Roritos fiery
spirit and energy; while the color white symbolizes newness and possibility. In
this fresh avatar, Rorito stands for new perspectives, higher goals and youthful
dynamism. The product understands the aspirations of its young users, and gives
wings to their thoughts, ideas and imagination. Rorito is free-spirited and fun; it
exudes dynamism and empowers its users with the same.

Date:
Wednesday, May 11, 2016