UNIVERSITY OF MAURITIUS

TEMPLATE FOR MODEL OR OUTLINE MODEL ANSWERS

First Semester Examinations November / December 2014
Programme/Year:
B.Eng (Hons) Mechanical Engineering (Level 4)
B.Eng (Hons) Manufacturing Engineering (Level 4)
B.Eng (Hons) Mechatronics (Level 4)

Module Name: Engineering Management II Module Code: MECH

4505(5)

Name of Examiner: Mr B. S. Toolsy

Question Solution / Expected Answer Marks

No. in
Exam Paper
1(a) Reduce capability of the wastewater plant in case of heavy 10
rain, which would lead to flooding and water pollution of
rivers
The municipality is not willing to take a decision now. There
is the potential for flooding
The responsibility of the wastewater treatment plant is
removed from chief engineer to technician
Chief engineer is place on probation and is not allowed to
discuss the problem further.
Risk of flooding
1(b) Ethical dilemma: 10
The Chief Engineer is the only licensed professional engineer
who takes authority of all engineering decisions and is
removed from the responsibility of the sanitation system
whereby a major pollution and flooding can happen. He is
warned not to discuss the problem further. However, there is
responsibility as licensed professional engineer.

1(c) Mario is still the City Engineer/Director of Public Works 5

despite that the wastewater plant responsibility is re-
allocated to a technician, where he is responsible of all
engineering systems and works of the city.
He is licensed professional engineer whereby he has to
abide by code of ethics and practice for engineers.
The technician is under his responsibility

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1(d) Responsibilities as licensed professional engineer and Chief 10
Engineer / Director of Public Works
Flooding of the city
Pollution of the river
1(e) Reporting structure 10
City government objectives and budget
Relationship and arrangement between the city
government and enterprises
Probation procedure
2(a) Political factors affecting the requirements 13
Economic factors affecting the financial functioning of the
organisation such as the potential for growth or for
retrenchment in the economy at large in relation to the
market for the organisation's products
Socialfactors affecting the supply of labour and changing
cultural norms of behaviour and attitudes in society at
large which influence people's expectations and behaviour
at work;
Technological factors affecting the processes of production,
such as changes in computer technology and
communications, and the implications of new
manufacturing processes
Environmental factors affecting the organization
Changes in legal environment impacting the functioning or
business
2(b) There should be goals define in the following areas:
Vision 3
Mission 3
Goal 3
3
Objectives
3(a) Bargaining power of customers lower brand and product 2
loyalty and changing tastes
Bargaining power of suppliers high investment for the 2
supply of new technology
Threats of new entrants imported products as a reduced 2
of reduced taxes
2
Threats of substitute products price competitiveness of
imported products and microbreweries
2
Rivalry among existing competitors competition from
microbreweries
3(b) Product for customer solution and adapting to customer 2.5
tastes 2.5
Price for reducing customer cost 2.5
Place for improved convenience and better service 2.5
Promotion for enhancing product awareness and loyalty

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3(c) Market Research and Analysis based on SWOT, 10
environment scan and product life cycle analysis
Marketing Objectives/Goals for increasing both sales and
profits
Marketing Mix/Tactics
Financial Analysis and Marketing Budget
Monitoring and Evaluating Market Response
Marketing Plan Check List

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