Id like to thank you for purchasing my course, CPA Social Explosion.

I am
going to show you how to properly use the most powerful ad platform online
to make a killing with CPA offers. The FB ad platform offers unique and
highly effective targeting and optimization that you simply cannot find
anywhere else online. Add that to the fact that it has unparalleled volume in
almost any niche makes it easy to understand why it is such a big deal for
CPA marketers.

I am going to try to break everything down as simple as possible so that you

can hurry and get your own campaigns up as early as today. Please read
through everything thoroughly and really soak in this information. Having
an understanding of your marketing attack and the FB ad platform is crucial
to your success.

Creating Your Master Plan

In this section we will discuss the following:

An overview of the selling process with fancy diagrams and charts

Why what we are doing makes sense for long term success What we need
in order to get the process in motion

At the end of this section you will have a clear picture of the selling
process and the rationale behind the selling process.

You will understand the benefits of a longer / more engaged selling

process and be very excited to build one of your own.

In addition, all of the tools necessary will be discussed so you can have
everything you need to make this all work.

The Selling Process

We are going to be discussing a selling process that makes use of Facebook

traffic and Email Marketing to convert CPA offers.

The most common CPA offers that we will be using are:

Free Trials
 Lead Gens (Short & Long Form)
Zip Submits
You are not strictly bound to these. However, if above all else, I
recommend that you go with anything that is paying you $4+

This is a very flexible process. If you do not want to use CPA offers you
can use Info-Based Affiliate Offers or really anything that you feel can be
sold.

Phase One

Heres what the selling process looks like:

1. Send traffic via Facebook Ads

2. Traffic lands on a Buffer Page
1. A landing page with a fun name
2. Can also capture leads on the page
3. Gives us space between Ad & Offer (keep FB happy)
3. Traffic clicks through and is put through a link rotator
4. Traffic lands on one of our offers
5. They convert or leave
6. End of phase one

Phase Two

1. Send Welcome Email

1. Reaffirm
2. Deliver
3. Manage Expectations
2. Soft Sell Value Emails
3. Buyer Intelligence Email
4. Compile Buyer Intelligence
5. Email Sequence Based Off Buyer Intelligence

Why This Makes Sense

Keep very focused on lead capture

Removes the traffic crutch.

Allows for multiple instances of lead monetization.
Provides you a true asset that can be leveraged for the long term.
 Forces you to stay in ONE market

Death is in the jumping.

Makes you become an expert & authentic presence in your market

CPA marketers seem to forget that the same rules apply here as it would in
any problem based marketing situation. Know your market, relate to them,
and understand their problems.

Allows for near friction free conversions

If you accomplish what is stated above, you will find the whole conversion
process pretty simple. Im not saying you are going to convert the world but
you will convert at a significantly higher clip which will give a ton of
leeway in terms of ad spend. This means you can afford to not be perfect
with your ads. Takes a ton of pressure off of you.

The Misconceptions

Just send traffic

Attack as many verticals as possible

Direct Link
Market knowledge not needed

What We Need

A .com domain (most trustworthy extension)

Brandable
Market Specific
Broad Cover Everything

WordPress & A Blogging Theme

A Marketing Page Builder & Lead Capture Mechanism

An Autoresponder
 CPA Account
Facebook Account
Facebook Ad Account
Facebook Page To Market From Tracking Program (Ideally)

Link Rotator

A Stable Mindset & Clear Understanding Of What Paid Traffic Is All

About

The Ability To Research

FOCUS

Realizing You DONT Need To Reinvent the Wheel Dont be the

trailblazer ... Its NOT NECESSARY

Closing Recap

We are focusing on higher paying CPA offers that will be marketed

via FB ads.
The selling process leans heavily on lead capture as a means of asset
building, continual monetization, and ad spend leeway.
It is of extreme importance to pick one market and stick to it. You
need to understand the market and be one with the market.
Long lasting success is found in the ability to connect with an
audience and communicate with them on a regular schedule.
At the end of the day you are resolving problems. Look at everything
through that lens and your approach will be much stronger.

Before You Move On

Hold off on a domain name until you have chosen your market. (next
section)
Sign up for Hosting, an AutoResponder, and a Tracking solution if
needed.
Join CPA Networks if needed.
Market Selection, Penetration, & Offers

What Will Happen

In this section we will discuss the following:

How To Enter A Market

How To Pick An Offer

Setting Your CPA Link Up In Your Tracking Platform

How To Pick A Market

This is one of the aspects that many CPA marketers get stuck on. Do not
make this too complicated. This is a list of things you should carefully
consider when choosing a market.
There are clear problems in the market

Things are being sold to the market

There is potential to sell beyond the initial sale

Ideally within the same sphere we are talking to them in

Advanced Method Selling on Demographics (Not Yet)

 Advanced Method Daily Deals (You Need To Upgrade To Wizard
Status & Be Ok With Taking a Beating On The Front End)

Real competition exists (do not be afraid)

Do not waste your time trying to find obscure, hidden niches. A large
majority of the time, this will be a waste of time and not worth the effort. Go
where there is already proven success and stand out. Thats all there is to it.

Health Wealth Education Insurance Homes

What That Leaves Us With:

Health

Muscle

Weight Loss

Medical Issues (Be Very Careful)

Legal Leads (May Get Stupid Expensive)

Skin Care Blemishes

Skin Care Wrinkles

Skin Care Eye Stuff

 Skin Care Flabby Neck (Its Real)

Anti-Aging

Cosmetics General

Cosmetics Eyelashes (Its Real)

Natural Breast Augmentation

Male Performance

Brain / Memory / Productivity

Hair Loss (Prevention & Regrowth)

Health

Muscle

Bodybuilding

Lean/Athletic

Specific Muscles

Gym Stamina

Being Attractive

Sports Performance
 Confidence

Health

Weight Loss

Diets

Workouts

Pills

Cellulite

Being Attractive

Looking Younger

Confidence

Overall Health

Cleanses / Detoxes

Specific Fat Centers

Etc.

Wealth (Be Careful)

 Biz Opp

Stocks

Forex

Refinance

Debt Relief

Work At Home Moms

Finding a Job

Real Estate

Education
Scholarships
Student Loan Forgiveness
Student Loan Consolidation
Student Loan Relief
Online Education
Financial Aid
College Matching & Career Paths ($25 Payout)

Market Penetration:

Above is a comprehensive list of proven niches/markets. To start, I

recommend you choose one and then follow this section to get a firm grasp
on it before trying to branch out into others.

Obtain a level of authenticity in your market

 Action Steps:

Understand your markets:

Problems

Big Picture Benefits/Wants

Language/Tone/Syntax

Ongoing Conversation In Their Head

WHY?

Authenticity = Authority = Sales

Expert DOES NOT EQUAL Authority

Authenticity is the quickest path to sales

It is smarter to leverage an expert rather than become one

Positioning = Authority = Sales

 Increase Authenticity = Increase In Market Knowledge = Expert Status

How To Develop Authenticity

The most important thing here is not necessarily to become an expert in

your field. It is to get into the mindset of your target audience. They want to
know and feel like you are one of them. They want someone who knows
them on a deeper level so that they are able to trust you. That is why you
should be focusing on the following things.

Problems

Big Benefits/Wants

Language/Tone/Syntax

Ongoing Conversation In Their Head

Why Do I Want To Focus On These Things?

 You want to be omnipresent in every market

Most often sit in the world or related to the world of emotions

Emotions = Sales

You want them to feel like you relate to them, and that you know the way to
solve their problems because you are empathetic and/or have been there
yourself.

Big Problems

Hurt Them

Agitate + Promise

Their Journey

Leveraged as a means of differentiation

Align/Find solution in the form of a product to sell

If you are in a sensitive niche, do not be nice! You want to get peoples
emotions riled up so that they FEEL their problems, and then you come in
and satisfy them with a solution.
Uncovering Big Problems

Questions

Vendors

Theyve done all the work for you ... Leverage it

Conversations

Horses Mouth = 100% Accurate Intelligence

When you enter a market, these are the best ways to find out what the big
problems are. That way, you know what to research so you can help solve
them. Ask questions in the market by going to forums, contact vendors of
popular products/courses in the niche, have conversations with people in the
niche, and really get into their mindsets.

The Domino Effect

Once you spend a good amount of time getting familiar with your market,
the following things will come naturally to you. This makes things so much
easier and allows you to talk and market to these people without any
problems.

Problem Is Identified

Wants, Needs, Motivations, Desires Come To Light

 This is the seed of your promise

You Become Fluent In Their Language

Begins the one of us process

A Profile of Your Target Individual Takes Shape

Allows you to initiate the Mirroring Process

Rapport

Trust

The Idea Of Mirroring

Mirroring is basically the concept of walking in someone elses shoes. Once

you feel like you are one of the people in your target audience, you will then
know the proper way to approach them

Breed Familiarity

One of Us Mentality

Allows for the Foundation of our Persona

 A Credible Cover Story

Mirroring + Leveraged Information = Follow Worthy = Authority =

Sales

Tactical Steps

Find & Review product sales pages / affiliate portals related to market

What are they promising?

What are the problems?

Language used?

Objections overcome?

Vehicle of change?

Who are they talking to?

What questions are being asked?

Refer to my list of sites to review

Whats the tone?

 Special words?

The problems?

Unique frustrations?

Desires?

What discussions are being had?

Tone?

Repeating topics?

Worries?

Wants?

Past experiences?

Language

Market specific words that repeat

Tonality

Anything distinct about their phrasing?

 How they make their decisions?

Putting It All Together

First, we will create a customer avatar & persona. Map out everything you

know about the ideal prospect in your target audience. Once you have

everything written down, it will be easy to identify and find an angle

of attack.

Second, we will create a chart

If we do these correctly, you will have many, many, many angles to

approach your market and have your message resonate. These two

things will really chart the entire process for you

How To Pick An Offer

Some General Things:

 Payout is greater than $4. I would suggest going higher but there are a

good deal of offers in that price range that fit certain markets very well.

Make sure the offer page is geared towards conversions and doesnt look

sketchy

In an ideal world there would be no exit pops (Only matters for the initial

ad pass-through)

How To Effectively Email Prospects

1. Develop a persona & character

2. Understand your core message & promise of transformation

3. Establish solid first impression in welcome email

4. Highlight your value & personality in value emails

How To Develop A Persona & Character

1. Understand that as an email marketer your job is to entertain and

inform. In that order.

2. Understand who your audience is.

a. Values
b. Fears
c. Wants

3. Take an aspect of your personality and amplify it.

a. Your personality multiplied by 1.5
 b. Easiest way to do this is with humor
c. Be human show your vulnerabilities
d. Be polarizing You dont want the eh effect

4. Really understand that you are no longer yourself. You are a

character. Ideally, an exaggerated version of yourself.

LEAVE NO ROOM FOR MIDDLE GROUND. YOU

MUST BE LOVED OR HATED.

REMEMBER YOUR JOB:

Educate
Entertain
Inform

The Welcome Email

The first email a subscriber will ever receive from you

This is your first impression

Most successful welcome emails are to the point & firmly establish a
reason to continue to look for your emails

Best Practices
Subject Line
o Clear & To The Point
o Nothing Clever
o Know Exactly Whats Inside Email
o Can Use Brackets For Emphasis

Body
o No Novels
 o Introduce Yourself
o Thank Them
o Explain Your Core Message & Promise of Transformation
o Provide Clear Delivery Instructions
o Manage Expectations
o Optional: Tease at Next Email
o Sign Off

PS
o Cliffhanger / Open Loop For Next Email
o Another Chance To Click

Value Emails

As part of the process we will send two of these.

These time ranges (all Eastern) have worked well for me in terms of
engagement.

Always test and figure out what works best for your audience.

5am 6:30am
11am
7pm Good for longer content
11pm
My favorite 3:30am

Find times that work for your audience and stick to them.
No more than two different times.
You want to establish routine & habit.
 Get them to the point that they expect the email at that time
and are looking forward to it.

Sending Sequence
Prefer weekdays
Each email is sent 1 day later unless stated otherwise

Value Email Moving Pieces

SUBJECT LINE
o Point of subject line is to sell the open

BODY
o Point of body is to sell the click

PS
o Point of PS is to resell the click
o Also, prime them for next email

How To Sell The Open (Subject Lines)

Benefits (Gain)
o How To + Benefit / Desired Result
o How To + Benefit / Desired Result Without Something They
Dislike
o Straight Up Stating of Main Benefit

Questions (Curiosity)
o Establish topic/hook of email and build questions around it
Did you know
Is it possible
Can you do it
Do you qualify
Have you seen this
Value Email Body Structure

What you are ultimately looking to accomplish with these are the following:

Prove your worth

Establish you should be followed
Connect with the audience
Build rapport, trust and goodwill

Easiest way to do this is by providing no strings attached helpful content.

Also make it very clear that the lines of communication are open.
Encourage discussion.

Basic Body Structure

1. Your Intro
2. Emails Goal & Objective
3. What You Have To Get Them There
4. Why Its Important
5. Close It Out & Prime For Next Email
6. Optional: PS Passive Sell

Types Of Value
Blog Posts

Videos

3rd Party Value (host on your site if possible)

You dont have to keep the value directly about what got them on your list
but keep it in the ballpark.
Welcome Email Example
Subject: [Sensitive] Your Tactical Flashlight Coupon
Body:
If youre reading this that means you dont have
your head up your ass
Blind to the garbage thats taking place
right outside your window.
Youre one of the smart ones. Congratulations.
My names Jeff Olsen (Im already on a list so no
need for an alias right?) Be long gone before FEMA
comes knocking anyway.
And like you I see the value in being prepared.
Because when that moment comes its just you,
your family and whatever skills & plans youve been
putting together for that exact moment.
(By the way heres that coupon I promised you for the
tactical flashlight: LINK Hell, watch your eyes,
the thing will blind you which is why I love it.)
Let the idiots wait for our protectors to come help
Weve seen how well that worked out with Katrina & Sandy.
People like us dont wait for help we take charge of our
familys safety.
And in the emails Ill be sending you (two or three a week) you
are going to get exactly what you need to ensure your familys safety.
For example, tomorrow you will get the most important aspect of
survival preparation
Almost everyone ignores this and its why
they are nothing more than moving targets for people like me.
Know what it is? Take a guess reply to this email with your answer.
I bet you will not get it.
Until tomorrow
Be vigilant & remain prepared,
Jeff Olsen
PS. Heres that link to your coupon: LINK
These guys run out of stock fast so go grab yours
before everyone else has made a run on them.
PPS. Dont reply to this email with water as your answer.
Youre more prepared than that I hope.
Value Example
Subject: [Easy] How To Fail Your Family
Body:
What did I say last email?
Dont respond with water.
What did people do?
Now we know whos going first That easy to
be swept away and taken.
Bunch of mouth breathers I swear
Heres the answer to yesterdays question in the form
of another question:
Ever hear of stress induced psychosis? How about stress
induced anxiety?
Think youll be able to make life or death decisions when
youre bat shit crazy and hearing voices?
Is that the type of person you want to be when it comes time to
stand your ground?
Will that really be how you and your family go out? No better than
some loon in a straight jacket?
While everyone is loading up on food, protection and scouting the
perfect bug out location
They are ignoring the fact that they are not mentally strong enough to
deal with a real SHTF scenario.
Unless youve been through boot camp and gotten your hands dirty
youre not ready.
That first time you might have to pull a trigger you will tense up and
start second guessing I mean really who wants to take another persons
life?

However, that question just got you killed. And your familys next.
Prepare your mind. Read this: LINK
Its from a combat tested marine. And unless youve been shot at, shelled
and lived in the pits of hell hes got something to teach you.
You dont want to freeze when things get real.
Be vigilant & remain prepared,
Jeff Olsen
PS. Heres that link to your coupon for the tactical light: LINK
These guys run out of stock fast so go grab yours
before everyone else has made a run on them.
Dont message me when they are sold out If it got to that point its
clear you are not serious about being prepared. I dont want to hear it.

Advertising On FB

In this section we will discuss the following:

Ad Types

Targeting

Ad Construction

Making Decisions

Ad Types

Desktop Newsfeed

Website Conversions (Usually)

Let Facebook Bid / Optimize

For CPA marketing purposes, you generally want to stick with the desktop
newsfeed placement. Yes, mobile can get you cheaper traffic and higher
CTRs. However, most of the time it will not convert as well so you want to
at least start off with just desktop newsfeed. However, this is just a starting
point when you start a campaign. When you find a winner, you will want to
start experimenting and testing other placements to see if you can scale up
that way. Website conversions should be the objective as that will allow FB
to optimize properly for conversions. This is different from many eCom
niches where PPE would be ideal to start. You do not necessarily want to
create viral, conversational ads. You want to connect personally with the
target prospect.

Targeting

The strategy is go after the low hanging fruit / easy wins first

After that you can branch out and tackle bigger audiences

We will mainly be using Audience Insights for our targeting

Everything starts with 1 or 2 root interests and flows from there

Dont overcomplicate it

Helping With Targeting

Amazon

Page List

Magazines.com

Google
 Facebook Auto Suggest

Use Audience Insights to find interests worth targeting. That is how I find

my interests 99% of the time. Nobody knows FB better than FB, and they

have the data that will help you the most.

What We Are Lookng For

Influencers

Brands

Products

Books / Magazines

Groups

Hyperactive Pages

Ad Construction Imagery

Bright / Contrasting Colors & Text

 Bright / Contrasting Colors & Relatable Individual

Bright / Contrasting Colors, Text & Relatable Individual

Lifestyle Imagery

Main Message / Hook

An Image That Represents The Audience

Places

Where To Find Images/Best Image Types

Bing.com/Images

Reddit/r/cutouts

An Image That Represents The Audience

Images of the items

Emotional Images - Doom

Places
 Dollar Photo Club

Reddit/r/cutouts

Running The Ad

Power Editor

Website Conversions

New Ad or Existing Post

Cutting An Ad

First $3 cut if you have no social interaction and/or no clicks

First $5 cut if CTR Below .7%

Cut any ad immediately if you spend 3x the offer payout

How FB Works

24 Hours Expensive & Numbers Wont Tell Full Story

48 Hours Things Begin To Stabilize ... May Still See Odd Spikes
 72 Hours Things Are Now Normal & This Would Be The True

Performance of Your Ad

Scaling

Increase Budget By 50% Every 48 Hours

Continue To Do This Until The Numbers Start To Slide. Readjust Budget

To Amount That Allows For Profit.

Create Lookalike Audiences From Your Pixels (500+)

When scaling, it is important to not get too ambitious as you need to let the

FB ad platform optimize. Scale slowly when increasing your budget, and

only increase by 50% every 48 hours. Lookalike audiences are key to scaling

up. Once you reach 500 conversions, create a lookalike audience from that

pixel and then run another ad to that lookalike audience.