Global K-12 Online Tutoring Market 2017-2021-SAMPLE

SAMPLE - GLOBAL K-12 ONLINE
TUTORING MARKET
2016-2020
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TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 2

Table of contents
List of exhibits
``

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PART 01:
Executive
summary
Executive Summary

Global K-12 Online Tutoring Market is
TAKEAWAY
01 Expected to Grow to $XXX bn by 2021

Parent Market: Global K-12 Tutoring Market
Contribution of
Market Under
XX% XX% Focus to the
Parent Market
Others Global K-12 Online Tutoring Market

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Market in Focus: Global K-12 Online Tutoring Market ($XXX

bn)

PART 02:
Scope of
the report
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Scope of the Report

2.1 Preface
Market Definition
A tutor is a private instructor who provides education outside the classroom.
Tutoring is also considered as a shadow education as it is offered outside the
mainstream education system. The tutoring industry has emerged alongside with
the extensive standardization of the education sector. This standardization
essentially refers to the provision of providing exam preparation services for
students to help them score well in entrance tests.
The tutoring service providers employ traditional classroom teaching methods as
well as the online platform. This can be attributed to the advances in technology and
growing awareness among customers about modern methods of learning. As a
result, there is greater incorporation of the Internet and digital methods in the
teaching process. The online tutoring method encompasses individual and group
tutoring. Students can communicate with tutors either through a pre-determined
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schedule or on-demand. The demand for online tutoring services is rising among K-
12 students. The online tutoring methods are interactive, allow real-time feedback,
and enhance learning processes.
Years in Consideration
Historical Data Base Year Forecast Period

2017-2021
2016
2014-2015

2.2 Market Overview
Objective
To provide actionable intelligence alongside the market size of various segments
To detail the major factors influencing the market (drivers, opportunities, industry-
specific challenges, and other critical issues)
To determine geographic breakdown of the market in terms of detailed analysis and
impact
To analyze business dimensions with an eye on individual growth trends and
contribution of upcoming market segments
To track the competitive landscape of the market
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Notes and Caveats

The values used in the report are rounded off to the nearest decimal place, and
millions have been converted to billions wherever possible
All revenue, sales, and cost figures mentioned in the report are in US dollar unless
otherwise specified
To calculate the market size, this report considers the revenue generated from third-
party players who provide online tutoring services to the K-12 segment of the
education market. Non-profit entities are not included in the report
The report segments the market on the basis of learning methods that are:
assessment and subject tutoring. On the basis of tutoring type, it is segmented as
structured and on-demand tutoring
Further the report delves into the geographical analysis through three regions that
are Americas, EMEA, and APAC

2.3 Major Countries Covered in the Report
EMEA
Austria
Bahrain
Belgium
Bulgaria
Denmark
Egypt
Finland
France
Germany

Greece
Iran APAC
Italy
Kenya Australia
KSA Bangladesh
Kuwait China
Luxembourg Hong Kong
AMERICAS
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Norway India
Oman Indonesia
Argentina Poland Japan
Brazil Portugal Malaysia
Canada Qatar Myanmar
Chile Russia New Zealand
Colombia South Africa Pakistan
Mexico Spain Singapore
Peru Switzerland South Korea
The US The Netherlands Sri Lanka
Uruguay The UAE Taiwan
The UK Thailand
Turkey The Philippines
Ukraine Vietnam

Research Methodology
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3.1 Research Framework
Technavio presents a detailed picture of the market through study, synthesis, and
summation of data from multiple sources. The analysts have presented the various facets
of the market with a specific focus on identifying the key industry influencers. The data
thus presented are comprehensive, reliable, and the result of extensive research, both
primary and secondary.
INFORMATION SOURCES
Primary Research Secondary Research
Manufacturers/Suppliers Technavio's internal repository
Channel partners Industry journals and periodicals
Industry experts Government bodies
Strategic decision makers Annual reports of key stakeholders
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DATA ANALYSIS
Data Synthesis Data Validation
Collation of data Triangulation with data models
Estimation of key figures Reference against proprietary
Analysis of derived insights databases
Corroboration with industry experts
REPORT WRITING
Qualitative Analysis Quantitative Analysis
Market drivers Market size and forecast
Market challenges Market segmentation
Market trends Geographical insights
Five forces analysis Competitive landscape

3.2 Information Sources
Technavios database and industry-specific repositories are used for defining the
hypothesis for the study, which is further fine-tuned through primary research involving
industry experts. The success of our approach lies in the fact that we take the viewpoint of
all stakeholders into consideration while analyzing an industry, and objectively assess
each outlook.
SECONDARY SOURCES INSIGHTS

Company financials Identifying the major parameters
Analyst presentations impacting the market
Equity research reports Analyzing the performance of key
Historical data
Analysis companies in the market
Technical journals Understanding the dynamics of the
key segments within the market
Press releases
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Outlining the performance of the

Technavio repository
market across regions
PRIMARY SOURCES INSIGHTS

Perspective of industry participants Identifying the key factors that drive
through questionnaires and act as market constraints
Discussion with key companies Determining how the market will evolve
operating in the value chain Analysis during the forecast period
Insights from Technavios database of Comprehending the critical trends that
contacts will affect the market in future
Consultation with industry experts Analyzing the strategies of key
companies in the market

Key market highlights
Key customer segments Key market drivers
AI in tutoring services
Driver 2
PART 03:
Driver 3
Introduction
K-12 segment
Driver 4
Funding opportunities
Stable demand for test preparation

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in China
Key market trends

Key market challenges
Emergence of virtual learning

Growth of test-optional institutions
Trend 2
Challenge 2
Trend 3
Challenge 3
Growing customization of tutoring

Challenge 4 services
Open educational resources
Rise in number of unorganized

private tutors

Global online education market: Overview
Growing digitization of learning followed in educational settings has given way to
deploying solutions that complement the learning process. The new model of
connected teaching customizes learning by linking students and teachers to a network
of professional resources, content, and systems. Moreover, online courses and open
resources and technologies are effective in terms of cost and time and ensure
maximum productivity. In addition to embracing digital content, institutions are using
education technology for various activities, such as tracking grades, attendance,
PART 04:
scores, and demographics, to enrich the quality of curriculum and the teaching
Market process. While technologies such as mobile and cloud technology have improved
landscape student's know-how, solutions like big data analytics and learning management system
(LMS) have made the process of imparting education more coherent.
Global education market by geography 2016

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Source: Technavio
Broadly, the overall education technology market can be categorized into two
segments: technological architecture and collaborative tools. The technological
architecture comprises hardware and, software and services. Based on evolutions in
learning frameworks and convergence of new technologies, the elements in both these
categories change to meet the learning requirements. Education technology vendors
are also persistently developing systems that can capitalize the advanced capabilities
of technology to personalize learning and integrate resources that support the learning
process. The development of learning processes has led to the evolution of a concept
known as next-generation digital learning environment (NGDLE).

Core elements of NGDLE
Enhance learning data
Seamless exchange and utilization of education content across platforms to enable

adaptive learning
Ability to create and integrate tools and establish standards to deploy technologies
such as learning analytics and assessment programs
Encourage self-paced learning
Create a learning environment that allows learners and instructors to create their
models to attain the learning goals and tasks
Inclusion of automated systems that provide personalized coaching and learning
suggestions to each learner
Strengthen analytics and assessment
Increasing the scope and variety of data learning analytics that can analyze and
develop strategies and tactics to improve learning process
Focusing on competency-based education by integrating aspects such as
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assessments, adaptive learning, and analytics
Source: Technavio
Global online education market by geography 2016
Source: Technavio

Global online education vis--vis brick and mortar education 2016
Source: Technavio
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Note: Information included in this sample are extracts of the full report.

Market size and forecast
The global K-12 online tutoring market was valued at $XXX in 2014 and is expected to
reach $XXX by 2021, growing at a CAGR of XXX%.
Global K-12 online tutoring market 2014-2021 ($)
Revenue
PART 05:
Global K-12
online tutoring
market
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Revenue
Source: Technavio
Although the acceptance rate varies geographically, online mode is growing steadily
among students and teachers. For instance, China, which is the biggest contributor to
this market, is expected to see consistent growth rate for online tutoring. This is
complemented by the mandatory Gaokao exam that students need to crack to gain
acceptance in universities. Also, the trend of going to the US and European
universities for higher education has increased the need for online tutoring.
Consequently, Chinese parents have started spending greater amount in their
children's education, which includes both formal and non-formal learning. Meanwhile,
in other CCAG countries, online tutoring services are growing significantly. Besides the
fact that online tutoring services are quite expensive in the region, parents are ready to
pay for such services. This phenomenon is observed principally in this region because
of the presence of a substantial chunk of the expatriate population in this region. This
population group opts for the international education system, wherein their wards can
study via international curriculum such as International Baccalaureate (IB) to
complement for the competitiveness required to excel, tutoring services are
approached. The lack of native teachers that are proficient to teach in these curricula
has led to the exploitation of tutoring, especially online platforms. Thus, there is a huge
demand for online tutoring services in this region.

Synchronous modes of receiving online tuitions are gaining a significant response from
users. Factors such as continuous innovation in e-learning tools, flexible delivery
methods, and the availability of a variety of virtual communication tools have
significantly increased the demand for synchronous online tutoring methods. As most
of the educational content is standardized, it is convenient for tutors to teach topics in
this mode.
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Americas
AI in tutoring services
The online tutoring industry in the Americas is seeing the inclusion of various education
technology solutions to upgrade the learning process. In addition to the existing
products and services used to provide online tutoring, an emerging development is the
incorporation of artificial intelligence (AI). The online tutoring market has shown keen
interest in the adoption of intelligent tutoring systems (ITS). Such systems are an
PART 06: amalgamation of machine learning technologies, which are increasingly penetrating the
Market drivers online tutoring business. These systems can interact directly with students without any
human intervention. Their ability to interpret complex human responses, while
simultaneously teaching, distinguishes them from traditional computer-aided instruction
systems. They can also learn about student learning patterns and understanding levels
alongside adjusting their content focus and feedback.
Tutoring companies use AI-based software that acts as a tutor guiding the learning
activities of students. As most stakeholders in the education market are making huge
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investments to digitize their contents, few vendors such as Quantum Simulations have
capabilities to use this content for intelligent tutoring and effective assessments. The
ITS offer students information on ideas, errors, feedback, and corrections required. In
addition, virtual tutors are domain-specific rule-based experts that assist students while
learning a subject. In the learning process, the virtual tutor further chalks out a
systematic plan to master the topic that is aligned to the individual student's needs and
capabilities. Hence, the AI-backed tutoring services act as a positive catalyst for the
market growth.

Impact of drivers
Drivers Impact on key customer categories

K-12 segment
AI in tutoring
services
3
PART 07: K-12 segment
Impact of drivers Driver 2
K-12 segment
Driver 3
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K-12 segment
Emphasis on STEM
subjects
4
Source: Technavio

Americas
Growth of test-optional institutions

Given the changing curriculum and admission procedures, many colleges and
universities across the US no longer mandate score submissions from SAT and ACT.
Most of these colleges and universities prefer student's high school record in predicting
the college performance rather than standardized SAT and ACT tests that do not help
students to succeed in higher education.
PART 08: The growth in the number of colleges and universities adopting the test-optional
Market admissions will lead to the decline in the number of students taking the test, which in
challenges turn creates a major challenge to the revenues of test preparation service providers.
Meanwhile, in countries like Brazil, Argentina, and Mexico, not many institutions follow
rigorous admission procedures as they are aware of the weak K-12 education system
in these countries. Rigorous entrance examinations will reduce the probability of
students gaining admissions in universities, which will not only bring down the higher
education enrollment rate but also impact the dropout rate in the K-12 education
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system.

Emergence of virtual learning
Advances in ICT have resulted in the emergence of virtual classrooms worldwide. The
method of imparting education through virtual classrooms is now applied by online
tutoring service providers as well. It enables access to learning content by staff
members, though the best aspect of this concept is that it transcends geographical
boundaries.
ICT infrastructure enriches the learning process through the real-time exchange of
information. It aids in the sharing of best practices of educational institutions and has
PART 09:
triggered the transition to private tutoring service providers. The adoption of various
Market trends web conferencing tools such as Google Hangouts, SyncPad, and Skype by the
students have further facilitated their participation and delivery of online learning
content. The emergence of applications such as WizIQ Virtual Classroom Application
for the operating system in mobile will help in further penetration of the market globally.
However, virtual learning methods have not replaced the traditional method of
teaching, they are rapidly gaining popularity among consumers and are expected to
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become an integral part of educational institutions. Private tutoring service providers

have taken note of this trend and are initiating measures to adapt to the changing
educational landscape. Score At the Top, a US-based online private tutoring service
provider, provides virtual classrooms learning method that gives a competitive
advantage over other competitors in the market. Hence, on the basis of popularization
and acceptance of virtual tutoring methods, the market is expected to grow during the
forecast period.

Competitive scenario
The global K-12 online tutoring market is highly fragmented with many players and is
dominated by regional players. It caters to the needs of schools and individual students
with the help of tie-ups with various schools, colleges, and universities. The revenue
generated is mainly underpinned by the number of enrolled students for online tutoring
classes. They are focused on delivering their products through multiple distribution
channels and designing specific products for educational institutions. Apart from that,
partnerships with technology service providers have gained momentum, driven by the
PART 10:
need to capitalize on online delivery platforms.
Vendor
landscape Large organizations use M&A strategy to penetrate the market. Over the years,
multiple small vendors have entered the market with the help of investments provided
by venture capitalists. This, per se, highlights the vast growth potential of the market
during the forecast period. It is also attracting considerable private equity, driven by
factors such as long-term visibility and advanced cash inflows. Apart from that,
investments in start-ups, which are trying to capture a niche market area, have
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increased. Many new players are also entering the market due to the long-term
visibility in the market growth and advanced investments. Increase in investments by
start-ups to capture the niche market has also motivated new players to enter the
market. Therefore, the competitive environment in this market is likely to intensify
further in the years to come.
Key investment activities
Company Investment activity
September, 2016 China based Yishi Network

Technology, operator of K-12 online tutoring platform
ZMLearn.com received undisclosed amount of funds from
Huasheng Capital, a venture capital unit of Chinese
ZMLearn
investment banking firm China Renaissance Partners.
ZMLearn intends to utilize these funds to improve the
network of partnering teachers, and consolidate its online
database.
March, 2016 India based FlipClass raised $XXX in

FlipClass funding from S Chand and Co Pvt Ltd and Blume Ventures.
With these funds the company aims to strengthen its

tutoring services offerings by integrating S Chands content
with its proprietary learning tools.
November, 2015 China based iTutorGroup raised $XXX

funds from investors such as GIC, Singapores sovereign
fund, the Russia-China Investment Fund (RCIF) and
iTutorGroup
Goldman Sachs. These funds will help the company to
significantly increase its international presence. It will also
assist iTutorGroup to strengthen its technology platform.
October, 2015 - MyTutorWeb, raised $XXX private equity

from 15 angel investors. The company intends to utilize
MyTutorWeb
these funds to significantly enhance user interface by
improving the online technology.
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September, 2015 US based EnglishCentral acquired

Japanese based online English tutoring company Langrich.
EnglishCentral With this deal, EnglishCentral was able to create the first
learning platform for English, that completely integrates
video learning with 1:1 online tutoring.

Club Z! Tutoring
Business overview
Club Z! Tutoring offers in-home and online tutoring services to the K-12 students
through a network of franchises in the US. The institute provides customized learning
program and selects its tutors and trainers through the proprietary method known as Z!
Tutor match.
Service segmentation
PART 11:
Club Z! Tutoring: Service segmentation
Key vendor
Test Academic
analysis SAT Test prep tutor
preparation
Math tutor
tutoring
ACT Test prep tutor Science tutor
PSAT Test prep tutor Reading tutor
LSAT Test prep tutor Writing tutor
GED Test prep tutor Study skills
GMAT Test prep tutor Learn Spanish
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GRE Test prep tutor Learn French

MCAT Test prep tutor College tutoring
Kindergarten prep
Source: Technavio
The institute primarily provides the following services:
Test preparation: Provides tuition services to prepare for SAT, ACT, PSAT, GRE,
and GMAT exams.
Academic tutoring: Offers tuition services for the K-12 students through Club Z's
highly qualified academic tutors, certified teachers, and college graduates who are
experts in their respective subjects
Club Z! Tutoring in global K-12 online tutoring market

Club Z! Tutoring has positioned itself in the private tutoring market through its proven
strategies and techniques for improving the requisite academic skills to raise the
students' test scores. Through its "Z! Tutor Match" one-on-one tutoring approach, it
helps students to improve their classroom grades, test scores, and academic self-
confidence.
The company's institutes offer tuition services at the school campus, libraries, and also
at community centers. In addition, it conducts online tutoring courses in selected
locations and addresses the educational needs of English as a second language (ESL)
students and children with learning disabilities.

In October 2014, the company announced the updates to its ACT and SAT college
entrance exams for maximizing the score potential of students. The new changes
introduced includes movement of current paper-and-pencil format to a digital format in
ACT and restructuring of score pattern in SAT.
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SAMPLE - GLOBAL K-12 ONLINE

EUROPE, MIDDLE EAST, AFRICA

ALL MEDIA INQUIRIES

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 2

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 4

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 5

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 6

01 Expected to Grow to $XXX bn by 2021

Others Global K-12 Online Tutoring Market

Market in Focus: Global K-12 Online Tutoring Market ($XXX

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 7

Scope of the Report

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 8

Historical Data Base Year Forecast Period

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 9

Notes and Caveats

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SECONDARY SOURCES INSIGHTS

Outlining the performance of the

PRIMARY SOURCES INSIGHTS

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 14

Key customer segments Key market drivers

Stable demand for test preparation

Key market trends

Emergence of virtual learning

Growing customization of tutoring

Open educational resources

Rise in number of unorganized

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 15

Global education market by geography 2016

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 16

Enhance learning data

Seamless exchange and utilization of education content across platforms to enable

Encourage self-paced learning

Strengthen analytics and assessment

assessments, adaptive learning, and analytics

Global online education market by geography 2016

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 17

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 18

Global K-12 online tutoring market 2014-2021 ($)

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Drivers Impact on key customer categories

PART 07: K-12 segment

Impact of drivers Driver 2

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 22

Growth of test-optional institutions

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 23

become an integral part of educational institutions. Private tutoring service providers

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 24

Key investment activities

Company Investment activity

September, 2016 China based Yishi Network

March, 2016 India based FlipClass raised $XXX in

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 25

November, 2015 China based iTutorGroup raised $XXX

October, 2015 - MyTutorWeb, raised $XXX private equity

September, 2015 US based EnglishCentral acquired

TECHNAVIO.COM SAMPLE - GLOBAL K-12 ONLINE TUTORING MARKET 2016-2020 26

GRE Test prep tutor Learn French