Name: Sunrise Packing Industries

Business Plan for: Corrugated Box

Date:

Completed by: Jugal patel

Business Plan Contents

Executive summary........................................................................................................4
Page 1
1 Executive summary.....................................................................................................4
2 Business details...........................................................................................................5
3 Key personnel..............................................................................................................6
Vision..............................................................................................................................8
4 The business idea........................................................................................................8
5 Business goals.............................................................................................................9
6 What the business does............................................................................................10
7 What makes the business different...........................................................................11
8 Legal requirements...................................................................................................12
Sales and marketing.....................................................................................................13
9 Market research.........................................................................................................13
10 Profiling customers..................................................................................................14
11 Profiling competitors...............................................................................................15
12 Managing market risks............................................................................................16
13 Pricing.....................................................................................................................17
14 Promotion and advertising......................................................................................18
Running the business...................................................................................................19
15 Staff.........................................................................................................................19
16 Premises..................................................................................................................20
17 Suppliers.................................................................................................................21
18 Equipment...............................................................................................................22
19 Managing operational risks.....................................................................................23
Finance.........................................................................................................................24
20 Start-up costs..........................................................................................................24
21 Profit and loss forecast............................................................................................25
22 Sourcing finance......................................................................................................26
23 Managing financial risks..........................................................................................27
24 Cashflow forecast....................................................................................................28

Page 2
Executive summary

1 Executive summary

The booming Indian economy and a flourishing organised retail have raised the expectations that
consumption of corrugated packaging will begin to expand again as the number and volume of goods
packaged in corrugated increases. MNCs are demanding corrugated boxes of international standards
and the pattern of buying the packaging is changing.
Prices of corrugated sheet and converted boxes have remained low due to the over-capacity, manual
operations and low productivity. Besides, transport constraints and high freight costs have meant that
small to medium sized corrugated box plants are located near the customers.
The over 4,000 corrugated board and sheet plants are highly labour-intensive, employing over half a
million people both directly and indirectly. The industry is converting about 2 million tons of Kraft
paper into corrugated boxes. Factories are spread-out in all parts of India, even in the remote
industrially backward areas.
This present scenario is already being challenged by the sweeping changes that are beginning to
take shape. More and more in-line automatic plants are being set up, as corrugated box makers gear
up to meet the new demands for high precision boxes with attractive graphics and large integrated
production capacities.

Page 3
2 Business details

Company name: Sunrise packing industries

Address: Mahemadavad (Gujarat-387130)

Telephone number: 8140215752

Legal status: Partnership firm

The business will: (Provide a brief description of what your business will do.)
In this business we will provide the corrugated box to the customer. We will manufacture the box

for TV, freeze, ceramics items etc... We will manufacture the products which are already available

into the market.

Page 4
3 Key personnel

Details of owner(s):

Name: Patel Jugal Kantibhai

Position/main responsibilities:

Experience and knowledge of our industry: No

Previous employment: No

Key skills brought to the business: Deals with the customer, Risk Taker

Business experience and any training undertaken:

Academic/professional qualifications: BBA

Most recent salary :

Page 5
Other key personnel (including shareholders):

Name(s): Parth Patel

Position/main responsibilities: Founding Director

Experience and knowledge of our industry: No

Previous employment: No

Key skills brought to the business: Financial Experts, Task Management

Business experience and any training undertaken: still working in this type of

Business

Academic/professional qualifications: MBA

Most recent salary/salaries :

Page 6
Vision
To be the first choice for packing industries for every application where we can be a market
leader with a presence in every product in the world.

Page 7
5 Business goals

What do you want to achieve in your first year of

business? (Use as many fields as is applicable and add
more if you need to.)

For example - business goals could include turnover of

100,000 or trading at breakeven.

To Maintain Profitability Cost.

To be more productivity.
To sustain growth in market.
To maintain Financial Record.
To give good customer service.

Where do you see your business in 3-5 years time?

I want to see my business after 3-5 year

To be market leader of that area. With high

earning profit company.

To be developed fully automatic plant at the

other area like metro Politian city.

Page 8
6 What the business does

Product/serv Features Benefits

ice
Corrugate Endless, Soft Cost effective -
d Roll inner liner no costs for
provides board origination,
elasticity, 100% Flexibility to use
recyclable with different
primary
products
Plain Appliances and Cost cutting
Corrugate Equipment
d box Fabricators
Printed To have good To use
corrugate quality packaging of
d box product & the
design. equipment in
the
companies.
stiffener Two part of To use in
layer are more textile
used. industry for
packing
purpose.
plates It has square It used in the
size. auto slot box
because there
would more
than one item
pack in the
one box

Page 9
7 What makes the business different

Your product/service is unique or different compared with the

competition because: (Use as many fields as is applicable and add more if
you need to.)

Quality work with new designs

Competitive in price

Services related products

Use of technoloy for new designs

Page 10
8 Legal requirements (including regulations and licences particular to your
business)

The legal and insurance requirements that apply in your business

are: (Use as many fields as is applicable and add more if you need to.)

1. Obtain trade licence

2. Regestration of firm

3. Apply for MSME Udhyog Aadhar Registration

4. Partnership Did

5. Commrcial property insurance

6. Employee insurance

You will meet your legal and insurance requirements by: (Use as
many fields as is applicable and add more if you need to.)

1. FORMTEXT Obtain trade licence

Page 11
 1. Regestration of the firm

2. Apply for MSME Udhyog Aadhar Registration

3. Partnership Did

4. FORMTEXT Commrcial property insurance

5. Employee insurance

Sales and marketing

9 Market research

Trends in your chosen market are: (Use as many fields as is applicable and
add more if you need to.)

1. Increasing demand and high volumes will trigger consolidation and setting up of large
automatic plants.

6. Inline Automatic Board and Box making plants will replace the present semi automatic
production processes.

7. Use of corrugated for display/promotional packs, POPs and dispensers is becoming

popular.

8. Deployment of Folder Gluers, Rotary Die- cutters is also on the increase.

9. Advances in multicolour flexo printing will facilitate in-house flexo printing and do away
with screen printing, contract printing on offset presses.

How you know this: (Use as many fields as is applicable and add more if you
need to.)

Page 12
1.By interacting with customers

2.By market research

3.By experiencing the customers

4.By the internet

Page 13
10 Profiling customers

The customer groups you will be selling to are: (Use as many fields as is
applicable and add more if you need to.)

1. Retail customer

10. wholesaler

11. MNC companies

Your customer research has shown what your customers want is:
(Use as many fields as is applicable and add more if you need to.)

1. Quality Work

2. Durability

3. Attractive designs

How you know this: (Use as many fields as is applicable and add more if you
need to.)

1. By market research

2. By interacting with customers

Number of customers you expect to win in each group and what

they might pay: (Use as many fields as is applicable and add more rows if
you need to.)

Group Number of Price they

customers migh

Retail customer 1500 24

pay per unit

wholesaler 2000 22
MNC companies 10 20

Page 14
11 Profiling competitors

Use as many fields as is applicable in the table below and add more rows if you need
to.

Competitor name Strengths Weaknesses

Neo Quality More price of
packaging product
Bhagavati Cost of the Quality
packaging product required
improvement
Ambica Variety of Poor
packaging product management
produced at a in delivery of
one time products.

How you can improve on their offer and/or price(s): (Use as many
fields as is applicable and add more if you need to.)

1. By improving quality

2. By cutting the cost

3. By marketing

4. By providing latest designed interiers

Page 15
12 Managing market risks

Write down the risks you have identified: (Use as many fields as is
applicable and add more if you need to.)

1. Threat of larger companies

2. Relationship establish by existing players

3. Strategic barriers

4. Manuel lifting

How will you manage these risks so that they become less of a
threat: (Use as many fields as is applicable and add more if you need to.)

1. By taking insurance for some matters

2. By providing good quality work at competitive price

3. Adding more and more value into the products

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 4. Building deep image into the mind of customers

5. Strong marketing

13 Pricing

How you can calculate your prices: (Use as many fields as is applicable and
add more if you need to.)

By combining all expenses

By 20-30 % of margin into the products

Based on the labour work done

How your prices compare with the competition: (Use as many fields as
is applicable in the table below and add more rows if you need to.)

Product/servic Your pric (s)

e
Range of
competitor
prices (per unit)
Corrugated roll 30.50 32.00
Printed box as per size as per size
Plain box as per size as per size
Stiffener 3.55 3.60
plates 1.50 1.75
Page 17
Reasons for the difference between your price(s) and your
competitors price(s):
Prices of margins

Differenciation into the calculating the cost

Cost theory

14 Promotion and advertising

How and where will you promote your product/service? (Use as many
fields as is applicable and add more if you need to.)

Advertising into the local channel

Distributing the flyers

Promoting by word of mouth

Networking

Page 18
Page 19
Running the business

15 Staff

Use as many fields as is applicable in the table below and add more rows if you
need to.

Role Total Necessary Specialist skills

cost experience and/or
qualifications
Manager 1-5 years Communicatio
15,000 n skill /
graduate
Skilled 1-3 years Technical skill/
worker 10,000 post graduate
supervisor 8,000 1-2 years Good
observation
skill/ under
graduate
Peon 3,500 0-1 years Communicatio
n skill/ 12th
pass

Page 20
16 Premises

Cost
Premises required at start-up: 500 sq.mt 50,00,000
Premises required in the future (if different): 1000 1,00,000,000
sq.mt

Page 21
17 Suppliers

Your key suppliers and their credit terms: (Use as many fields as is
applicable and add more rows if you need to.)

Supplier What youll buy from them Number of days

credit
Best paper Corrugated paper rill 30 days
mill

Kwality paper Corrugated paper Rill 30 days

mill

Surani paper Corrugated paper Rill 30 days

Mill

Siddeshwari Duplex paper rill 30 days

paper mill

Page 22
18 Equipment

Use as many fields as is applicable and add more rows if you need to.

Resource How Cost per

funded unit
Corrug Bank 5,00,000
ated loan
machin
e
Printing Bank 4,50,000
machin loan
e 3,00,000
Rotatry Bank
Machin loan
e
Pastin Bank 3,00,000
g loan
machi
Slotting Bank 4,00,000
Machine loan
Stitchi Bank 2,50,000
ng loan
machi
Cuttin Bank 3,00,000
g loan
machi

Page 23
19 Managing operational risks

Use as many fields as is applicable and add more if you need to.

Risk Solution
Staff
Injuries Taking
compenation
Lack of unity insurance

Substances Consulting about

the disputes

Suppliers
Geeting timely Storing the some
materials portion of
materials
Credit terms
Decrease the
debtors

Page 24
Finance
The finance section of this template is intended for business planning purposes only. If
financial tables are to be used for any purpose other than internal financial
management, we strongly recommend you consult an accountant or tax advisor.
Click on the links below to access a range of Microsoft Excel work sheets to input your
figures, Microsoft Excel will automatically update the totals for you. (If you do not have
Page 25
access to Microsoft Excel you can save the files on to your PC. You can then use Open Source
Software such as Google Docs or OpenOffice to access the information by uploading the files into
this software. We have provided Open Document Format versions of the tables in this section as
well.)
Please note that all tables can be customised and additional rows and categories can be added.
If you need to print out this business plan and the associated tables (once you have completed
them) eg to show your accountant or your bank, place the tables behind the next pages in this
template.
You can find information about Microsoft Excel and accessibility on the Microsoft website.

20 Start-up costs

Calculate how much money you need before you start trading (This
helps you to calculate the costs of starting your new business.)

Download the start up costs table in Microsoft Excel format (XLS, 44 KB)
Download the start up costs table in Open Document format (ODS, 17 KB)

Personal survival budget:

Estimated annual personal expenditure (This helps you work out the minimum
amount you need to earn from your business in the first year and how much money
you might need to borrow to start the business.)

Download the personal survival budget table in Microsoft Excel format (XLS, 44 KB)
Download the personal survival budget table in Open Document format (ODS, 18 KB)

Page 26
21 Profit and loss forecast (Use the tabs within the Microsoft Excel work sheet
to view the second year and third year forecast templates. The profit and loss
forecast is more detailed at the start because you should have a clearer idea of
your profit and loss expectations.)

Download the profit and loss forecast table in Microsoft Excel format (XLS, 61 KB)
Download the profit and loss forecast table in Open Document format (ODS, 32 KB)

Page 27
22 Sourcing finance

Total borrowing requirement for the business (This helps you to

understand how much money you will need to find in order to close the gap between
your start-up costs as well as the costs of operating before your business will make a
profit, and the money that you have available to put into the business yourself.)

Download the sourcing finance table in Microsoft Excel format (XLS, 46 KB)

Download the sourcing finance table in Open Document format (ODS, 15 KB)

Page 28
23 Managing financial risks (such as, sales are less than forecasted or start-
up finance takes three months longer to obtain)

The risks that you have identified for your financial forecast are:
(Use as many fields as is applicable and add more if you need to.)

1. Asset backed risk

2. Credit risk

3. Liquidity risk

4. Interest risk

5. Sales forecasting

How you will minimise their impact: (Use as many fields as is applicable
and add more if you need to.)
1.

2.

3.

4.

5.

Page 29
24 Cashflow forecast (Use the tabs within the Microsoft Excel work sheet to
view the second 6 months and summary)

You only need to complete the VAT line in the cashflow forecast if you are VAT
registered. For information about VAT, VAT threshold, VAT schemes and turnover
threshold, please visit the HMRC website: VAT rates, thresholds, fuel scale charges,
exchange rates
Please note that if you are VAT registered all sales and costs records should be
entered excluding VAT. If you are not VAT registered then you will need to include VAT
in your costs where it is charged.

Download the cashflow forecast table in Microsoft Excel format (XLS, 64 KB)
Download the cashflow forecast table in Open Document format (ODS, 34 KB)

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