EXTERNAL FACTOR ANALYSIS SUMMARY

External Factors Weight

Opportunities
International Expansion 0.15

Millennials tend to seek out lifestyle-driven opportunities that allow them the flexibility to work
when and how they want. By 2020, this group could represent 50% of the global workforce, and
Millennials are already the largest segment of the U.S. workforce. 0.20
Media is actively interested in the company 0.10
Threats
If our Members fail to comply with labeling laws, then our financial condition and operating results
would be harmed.
0.10
Governmental legislations and limitations related to health care 0.15
Due to the high level of competition in the company's industry, they might fail to retain their
customers and Members, which would harm their financial condition and operating results.

0.15
The company's failure to appropriately respond to changing consumer preferences and demand
for new products or product enhancements could significantly harm their Member and customer
relationships and product sales and harm their financial condition and operating results.

0.15
TOTAL SCORES 1.00

INTERNAL FACTOR ANALYSIS SUMMARY

Internal Factors Weight
Strengths
Outstanding product offerings of high quality, utility and brand image 0.20

The company has put in a place a sound network marketing approach that is reaping higher sales 0.15
Product portfolio decided by scientific, data backed analysis of past purchase patterns, consumer
preferences etc.
0.15
Good financial performance and steady growth 0.15
Weaknesses
Buisness model not well understood 0.15

The company depend on the integrity and reliability of our information technology infrastructure,
and any related inadequacies may result in substantial interruptions to our business. 0.10
Critized as pyramid scheme 0.10
Total Scores 1.00
Rating Weighted Score

3 0.45

4 0.80
2 0.20

2 0.20
3 0.45

3 0.45

2 0.30
2.85

Rating Weighted Score

4 0.80

3 0.45

3 0.45
4 0.60

3 0.45

2 0.20
2 0.20
3.15
STRATEGIC FACTOR ANALYSIS SUMMARY
Strategic Factors
S1 Outstanding product offerings of high quality, utility and brand image
S4 Good financial performance and steady growth
W1 Buisness model not well understood
W3 Critized as pyramid scheme
O1 International Expansion
O2 Millennials tend to seek out lifestyle-driven opportunities that allow them the flexibility to work when and how they want. By 2020, this g
global workforce, and Millennials are already the largest segment of the U.S. workforce.

T2 Governmental legislations and limitations related to health care

T3 Due to the high level of competition in the company's industry, they might fail to retain their customers and Members, which would harm th
operating results.
TOTAL SCORES
WEIGHT RATING WWEIGHTED SCORE SHORT
0.15 4 0.60
0.15 4 0.60
0.10 3 0.30
0.10 3 0.30
0.15 3 0.45

0.15 3 0.45 X
0.10 2 0.20

0.10 2 0.20
1.00 3.10
INTERMEDIATE LONG
X X
X
X X
X X
X X

X
X X

X X
 COMMENTS
Increase customer base
Increased profitability and return on investments
Members are not familiar to the compensation plan
Leads to decrease sales
Increases sales
Increases sales

Tight policies

Need to maintain market share