AMANDA LAZZARO

Jacksonville, FL
(904) 738-4128 | amandaglazzaro@gmail.com
OBJECTIVE_________________________________________________________________________________________
Seeking a Marketing Intern position where I can continue to expand my business marketing knowledge, technical ability,
and communication skills. In my past employment experience, academic studies, and varied extracurricular activities, I
have gained the necessary skills required to be a valued asset and dependable employee for any organization.

EDUCATION
University of North Florida, Coggin College of Business Jacksonville, FL
Bachelor of Business Administration Expected August 2017
Marketing Major

WORK EXPERIENCE
Astadia, Inc. Jacksonville, FL
Marketing Intern 2015 - Present
Assist in gathering, tracking, and analyzing marketing metrics.
Perform audience segmentation, list management, and continuously mine new audience segments to further
drive sales and marketing initiatives.
Engage with marketing team on a regular basis to brainstorm ideas for new and innovative marketing initiatives.
Conduct and analyze market research to provide insight on potential customers and competitors.
Explore new content topics for blog, website, and webinars to help drive inbound marketing efforts.
Performed other general finance, accounting, and human resources duties.

Alpha Phi Iota Psi Chapter Jacksonville, FL

Director of Public Relations and Advertising 2015 - 2016
Assisted in developing the Iota Psi Chapter brand, and assured all advertising content reflected the brand.
Developed and managed all Public Relations material, social media channels, and other promotional content.
Established positive relations with the University faculty and staff, Greek and Non-Greek communities and the
Jacksonville community.
Directed the Public Relations and Advertising team.

SKILLS & CERTIFICATIONS

HubSpot Inbound Marketing Certification | November 2016
HubSpot Content Marketing Certification | December 2016
Hubspot Inbound Marketing Software, WordPress, Hootsuite, Google Analytics, Google AdWords, Adobe Photoshop,
Canva

AFFILIATIONS
American Marketing Association Member | 2017
Marketing Committee, Alpha Phi Iota Psi Chapter | 2015
Alpha Phi Iota Psi Chapter Founding Member| 2015-2016
University of North Florida Equestrian Club President | 2015 - 2016
University of North Florida Equestrian Western Team Captain | 2015 - 2016