Académique Documents
Professionnel Documents
Culture Documents
CONTENTS
Page No.
1. INTRODUCTION 4
2. COMPANY PROFILE
3. PRODUCT PROFILE
4. SURVEY ANALYSIS 46
ANNEXURES 76
CONSUMER QUESTIONNAIRE 77
BIBLOGRAPHY 86
1
List of Tables
4.6 Table showing the reactions about Johnson & Johnson baby
care brand.
4.9 Table showing the availability of Johnson & Johnson baby care
2
4.11 Table showing the reasons for adapting to Johnson and
products.
3
List of Graphs
Graph showing the reaction about Johnson & Johnson baby care
brand.
4
Graph showing the media in which respondents watched
care products.
5
CHAPTER 1
INTRODUCTION
Methodology Used
Chapter Scheme
6
INTRODUCTION
sell more goods more easily. If they produce only those goods
oriented.
of the universe but revolves around the sun we have to believe that
the business firm is not the center of economic universe but revolves
because it will appear just as a new millennium begins and just plan
7
to practice and to introduce the new marketing ideas tools and
millennium.
years ago it was the best of times it was the worst of times.
life.
The cloning of the sheep Dolly was only the beginning of the bio-
genetic revolution.
economic sector.
8
These three developments globalization technological
market demand and was invariably greater than supply. Most of our
9
In the modern marketing consumer is the king. So, the
buying the product or rejecting it. So, a producer tries hard to gain
Shimoga.
products.
10
To find out general marketing conditions and tendencies and to
Methodology Used
Primary Data
purpose. Both primary data and secondary data have been collected
to bring out this project report. The primary data have been collected
customers.
11
and distributed to different consumers of different age groups,
Secondary Data
12
Time is the main factor in conducting the survey. We have limited
time for preparing the project report. This is one of the main
mention it properly.
Chapter Scheme
project.
and conclusion.
13
CHAPTER- 2
Introduction
Business
Brands
History
Fast facts
Leaders speak
Awards
R&D
Marketing
14
COMPANY PROFILE
Introduction
57 countries
Business
company has more than 200 operating companies, which manufacture and
15
Johnson & Johnson also develops products for family planning,
Brands
Neutrogena
Tylenol (Acetaminophen),
Motrin (Ibuprofen)
O.B tampons
Reach toothbrushes
Mylanta gastrointestinal
16
Location
History
It was Mr. Patrick Whaley who set about with confidence and
Permacel Tapes were imported from the parent company. It was only ten
years later that the company began to manufacture its own products.
outfit, Johnson & Johnson Ltd. has gained a reputation for delivering high-
17
our staunch commitment to caring for and catering to the needs of our
Fast facts
Canada.
18
Sales have increased each year for 70 consecutive years.
in 54 countries.
sell more medical devices than any other company in the world.
Johnson & Johnson Vision Care Inc., is the world leader in contact
lenses.
Fortune magazine ranks Johnson & Johnson as the 6th Most Admired
in 2003 for having the best corporate reputation in America for the
Johnson & Johnson was ranked fourth in the Business Week list of the
19
Leaders Speak
values. People who have a will to learn and keen to make a mark in life.
Managing Director
first. All efforts of this organization are directed towards improving the
outcomes of surgery and helping the patient achieve a better quality of life.
20
Monitoring, Minimally invasive surgery, Women's Health and General
Surgery.
across the world. Rated among the Best Employers in India, J&J Medical is
careers in the Company and have spent over a decade in the company both
"People are our main asset" and are the key to our success in
Country Leader
Johnson & Johnson offers a rich diversity in its product range, customer
young managers.
21
growth is the buzz-word for every employee. Starting with selection, and at
to learn, adapt and drive change. We build our business for the long-term
The CREDO is our guiding star from where each leader gets his
direction.
witnessing exciting times. Johnson & Johnson Medical India has been
enjoying strong growth for the last 5 years which has opened rapid career
growth for bright and young recruits. Many of them are currently leading
22
Awards
poured in acknowledgement of this fact, both from within the company, and
externally.
23
Significant IM Diagnostics Division Worldwide
innovation
and developed and
implemented withing
the
applying organisation
Best Employers 2003 Johnson & Johnson Hewitt Associates
Rank 4 Consumer Products
India
Great Places to Work Johnson & Johnson Grow Talent Inc.
Rank 3 Consumer Products
India
Best Supply Chain Johnson & Johnson NITIE
Project Award Medical India
Under the project "
Adaptive Supply
Chain for Cordis".
Non Stock Awards Johnson & Johnson Johnson & Johnson,
2002 India Worldwide
24
JOHNSON & JOHNSON INDIA : 50 YEARS
A Tradition of Caring
Caring.
The day was celebrated across all locations and offices of J&J India.
Tejuja, kicked off the celebrations with the ceremonial lighting of the
traditional lamp.
25
The days agenda also witnessed a lucid and insightful Panel Discussion
A. Vaidheesh, N.K. Ambwani and Rajan Tejuja The J&J India Presidents
Council, lighting the lamp to mark an auspicious start for the 50th year
26
27
R&D
To this end, several new products have been successfully developed and
28
unarticulated needs. Some of the new products launched in recent years in
Savlon Soap
The increased focus of the technical team is to churn out more and
more new products and processes with enhanced speed to market in order
Marketing
The consumer division in India has 5 major franchises namely Baby care,
wound care, women health, skin care and adult toiletries. Johnsons baby is the
leading brand of Johnson & Johnson in India and is the recognized the world over
29
by mothers and health care professionals as the trusted name in baby care.
Johnsons baby products are the mildest and safest products for use on babies.
stable of Johnson & Johnson in the wound care portfolio. Brand-aid enjoys
innovative brand. Together with savlon, they comprise the wound care
also the market leader in the sanitary napkins category with its varied
30
CHAPTER - 3
PRODUCT PROFILE
31
PRODUCT PROFILE
healthy, happily, smiling babies. For than 100 years, our baby
Children, teenagers and adult enjoy using the skin care products;
namely, Baby care, Wound Care, Women Care, Skin Care and Adult
Care.
32
Johnsons baby is the leading brand of Johnson & Johnson in
India, and is recognized the world over by mothers and health care
products are the mildest and safest products for use on babies.
Marketing
mother around the world to provide her baby with a happy, healthy
start in life.
the long Heritage of safe and pure superior quality products. Being
specially designed for babies it has earned the trust, the trust of
care products helps build the special loving bond between a mother
and her baby through the unique set of values that Johnsons Baby
stands for.
All products are made from mild ingredients, which are suited
(clinically proven mildness) ensures that the mother and the health
33
Baby Powder
Ingredients
infants.
Usage
To keep babys skin soft and smooth, dry and happy. It is good
Safety Tip
Baby Oil
34
babies. It is a light, non-staining oil that can be used before bath and for
Ingredients
Usages
It used for gentle massage all over the Baby. Clinical study
shows that 15 minutes a day of infant massage may help baby fall
Warning
Baby Cream
35
Vitamin A and Glycerin which moisturises the baby's sking and is great for
Ingredients
Citric Acid.
Usage
Safety Tip
Baby Lotion
36
babys skin. It works both as a moisturizer and cleanser. It is an oil-in-water
emulsion, which makes it less greasy than creams and other lotions.
Ingredients
Usage
Safety Tip
Baby Shampoo
baby's eyes. For those first few months, new born babies
More
37
Ingredients
Usage
Safety Tip
Johnson & Johnson baby hair oil is the first hair oil to
the hair.
Baby Soap
38
skin's natural microbial flora. Causing no allergy or irritation to baby's skin.
Enriched with Coconut oil, this is the mildest gentlest and is a completely
Ingredients
Usage
Safety Tip
Cotton Products
39
Baby Oils
Baby Powders
Balm
Soothing balm glides on easily to soften dry cheeks and chapped lips and
can be used all over baby's body to help relieve extra dry patches.
Vitamin E
40
Absorbs excess wetness and helps keep skin feeling dry and comfortable.
opportunity for bonding with your baby, and the right baby washes can
make baby bathtime even more special. JOHNSON'S offers mild, gentle
baby products containing our NO MORE TEARS formula just for babies,
which are mild to the skin and as gentle to the eyes as pure water.
The first and only bubble bath mild enough for baby girls and boys.
An ultra-mild cleanser for your baby's entire body and hair. Soap-free, dye-
of hospitals.
41
JOHNSON'S HEAD-TO-TOE Washcloths
Wash built right in. Disposable, so you get a clean cloth every time. Perfect
Form-fitting easy-to-grip bar makes it even easier for you to bathe your
Everything you need to make bathtime magical and create memories that
42
A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural
BEDTIME BATH, is clinically proven to help babies fall asleep easier and
Contains the JOHNSON'S BEDTIME BATH gentle cleaners you love right
in this easy to use cloth. A nightly 3-step routine, including a warm bath
with this disposable cloth, clinically proven to help babies fall asleep easier
and sleep through the night better. Each disposable cloth has a unique
Makes bathtime mess-free and easy. Non-slip bar is designed for little
43
JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash
Foams instantly and rubs easily into the hands or onto the face. Rinses
away quickly.
NO MORE TEARS body wash gently cleans with added skin moisturizers.
Cotton swabs that are uniquely designed with the EAR SAFE BULB.
Great for umbilical cord care or for applying ointments. Also great for you:
44
Great for applying ointments or cleaning gently around your baby's eyes.
100 percent cotton. Great for applying ointments to your baby, and great for
you: Use to apply make-up and astringents or for removing make-up and
nail polish.
and soft.
Trapped moisture, diaper soils and friction can irritate her diaper area.
Incidence of diaper rash is also higher when baby starts to eat solid foods, is
moms. DESITIN Ointments begin to treat diaper rash on contact so you can
Desitin Original
45
Diaper rash treatment that prevents and treats diaper rash. Thick ointment
with 40% Zinc Oxide helps promote healing and forms a protective barrier
hours.
Desitin Creamy
Creamy formula with Aloe and Vitamin E glides on smoothly and wipes off
easily. DESITIN CREAMY has a light fresh scent, protects chafed skin due
clinical study, 9 out of 10 babies treated with DESITIN got noticeable relief
within 12 hours.
to irritants, and can lose moisture more quickly. JOHNSON'S baby lotions
and creams are specially made for your baby's unique skin, providing
46
Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect
from dry skin, keeping your baby's skin feeling soft and smooth. Plus, it has
Unique formula is enriched with natural aloe vera, known for its soothing
qualities, and vitamin E, a natural skin conditioner. Keeps skin soft and
moisturized.
Enriched with a blend of essential emollients to help keep your baby's skin
non-greasy formula.
Soothing balm glides on easily to soften dry cheeks and chapped lips and
can be used all over baby's body to help relieve extra dry patches. Great for
47
Pure vitamin E, olive leaf extracts and skin essential minerals in an
Helps calm and relax your baby or toddler. A nightly routine that includes
quiet time, is clinically proven to help babies fall asleep easier and sleep
Baby Oils
JOHNSON'S baby oils, with their clinically proven mild formulas, help
lock in moisture with the smooth, silky feel that only an oil can provide.
you to bond with your baby when you use them for infant or baby massage.
JOHNSON'S Baby Oil is also great for adult skin, locking in up to 10 times
more moisture on wet skin than an ordinary lotion can on dry skin, leaving
48
To gently nourish and relieve dry skin:
can on dry skin. Ideal for baby massage. Pure mineral oil forms a silky
Unique formula is enriched with natural aloe vera, known for skin soothing
massage.
Enriched with lavender and chamomile. When massaged into baby's skin,
helps calm and relax while sealing in moisture. Ideal for use with baby
massage.
49
Goes on like a lotion, yet leaves skin soft and smooth like a baby oil.
massage.
Baby Products
JOHNSON'S baby powders help keep skin feeling soft and comfortable and
dry while helping to eliminate friction which can irritate skin. Enjoy the
Keeps skin soft, fresh and comfortable while helping to eliminate friction.
Calms and relaxes the senses while keeping skin dry and baby soft.
50
To help treat and prevent diaper rash and skin irritation:
Medicated
oxide, the ingredient used most for treating diaper rash. Clinically proven
JOHNSON'S Baby Powder Pure Cornstarch with Aloe Vera & Vitamin
Absorbs excess wetness and helps keep skin dry and comfortable.
Sleep Care
51
clinically proven to help babies fall asleep easier and sleep through the
night better.
formula is alcohol free, making it just right for baby's delicate skin.
Keep your baby happy, healthy and smelling baby fresh with an
sleep time to the occasional cold, JOHNSON'S has the perfect baby gift set
52
for all occasions. Every baby gift set beautifully packages all baby care
The perfect assortment of products to help your baby fall asleep easier and
Everything for bathtime including all the essentials to help keep your baby's
53
To help your baby feel his best:
The first medicine cabinet for your baby. Includes DESITIN CREAMY
Knowing which baby care products to have in your home for when you
54
JOHNSON'S HEAD-TO-
and protected from dryness and has that wonderful baby smell.
ointment with 40% Zinc Oxide helps promote healing and forms a
protective barrier.
specifically designed for your toddler's changing hair and skincare needs.
55
Plus, the fun shapes and sizes of JOHNSON'S BUDDIES products are
JOHNSON'S BUDDIES
Easy-comb 2-in-1
toddler's hard-to-manage
hair
both wet and dry hair so you can comb with a gentle touch
moisturizers
56
Sleep Guides
As a parent, you know that getting your little one to drift off to
dreamland isnt always easy. But thankfully there are ways to help your
Get ready to get all caught up and enjoy The BORN STYLISH!
Research shows that bonding through touch not only brings you and baby
closer together, it also helps build the foundation for healthy development.
57
Winter Wonder Guide
Free guides to the season of winter. From babys first snowy day to fun
things to do with your toddler, weve got tips to keep you comfy and cozy.
When a baby is adopted, a family is born. As you start this joyous journey,
When theres a new baby, dads have just as many questions as moms do.
Thats where A Dad Primer comes in, with great tips for dad.
Celebrating Grandparents
Discover great resources for Grandma and Grandpa, like Baby 101, a
care for your baby's skin. Here you can learn more about each step of this
routine.
58
Cleanse
Moisturize
Frequent Concerns
Phthalates Study
Baby Allergies
Baby Acne
Baby Bronchitis
Burns
Baby Colic
Cradle Cap
Diaper Rash
Dry Skin
Baby Eczema
Newborn Jaundice
Baby Sickness
59
Stomachaches
Thrush
60
CHAPTER - 4
Introduction
61
ANALYSIS OF THE SURVEY AND FINDINGS
Introduction
submitted in the form of printed report. The report has clearly and
62
effectively point out the relationship among the data, the
This table shows that out of the total respondents 26% are
Johnson & Johnson baby care products followed by others 24% who
63
stand next to Graduates. Only 10% of the respondents are from
respondents have played a major role while selecting the Johnson &
64
2. Table showing the respondents according to Occupation
This table shows that out of the total respondents 40% are
from Employee group and they are the maximum users of Johnson &
30% and the least users are from business group respondents
employees groups are the major buyers of Johnson & Johnson baby
care products.
65
Graph showing the respondents according to Occupation
66
3. Table showing the respondents according to Annual income:
This table shows that out of the total respondents 40% are
from the income group of Rs. 100000 200000 per annum followed
by Rs. 50000 100000 accounting for 30% and the least users are
from income group below Rs. 50000. It clearly indicates that the
company has to attract the low income group as well as the high
67
Graph showing the respondents according to Annual income
68
4. Table showing number of respondents who use Johnson and
This table shows that 50% of respondents are using Johnson &
69
5. Table showing duration since respondents have been Johnson &
% of them are using Johnson & Johnson products from the last one
year, 28% of them are using from last two years, 32% of them are
using from last three years and remaining 28 % are using for more
70
Graph showing duration since respondents have been Johnson
8
8
7
7
7
6
3
3
2
0
Last one year Last tw o year Last three year More than 3 year
71
6. Table and Graph showing respondents who liked fragrance of
From the table we can clearly say that all the respondents have
products is good.
Dislike
0%
Like
100%
72
7. Table showing rate of satisfaction with the quality of Johnson &
have satisfied with the quality of Johnson & Johnson baby care
products and rest of all not satisfied with it. It indicates that Johnson
& Johnson baby care products enjoy a very high level of satisfaction
Not satisfied
8%
Satisfied
92%
73
8. Table showing the reaction about Johnson & Johnson baby care
brand.
This table shows that 52% of the respondents have opined that
that the Johnson & Johnson baby care products is poor. It indicates
that the users have very good opinion about the Johnson & Johnson
products.
74
Graph showing the reaction about Johnson & Johnson baby
care brand.
13
14 12
12
10
4
0
2
0
Excellent Average P oor
75
9. Table showing respondents reaction about price of Johnson &
indication that majority of the users felt that the price is reasonable.
25
23
20
15
10
5 1 1
0
Costly Reasonable Low
76
10.Table showing respondents who are aware of Johnson & Johnson
Urban
96%
77
11.Table and Graph showing the availability of Johnson & Johnson
This table clearly shows that Johnson & Johnson baby care
purchase the Johnson & Johnson baby care products and the
Not available
0%
Available
100%
78
12.Table showing the media in which respondents watched Johnson
Johnson and Johnson baby care products for its quality, 8% for its
brand name, 12% for its quantity and for its fragrance and impact of
advertisement and remaining 16% for its price. Here, the quality
plays an important role in its sale. About half of the customers have
0 80
Quality Brand Quantity Fragrance Impactof Price
image add
14.Table showing no of respondents using different brands of baby
care products.
Johnson
Himalayas 10 20
Mysore Sandal 05 10
Total 50 100
Source: Survey result
Johnson and Johnson brand and 20 % are using Himalayas and 10%
good image in the minds of the majority of customers and are able to
81
Graph showing no of respondents using different brands of baby
care products
M y s o r e S a n d a l
Mysore Sandal
10%
Himalayas
20%
82
CHAPTER - 5
CONCLUSION
83
SUMMARY OF FINDINGS
During the study it was observed that the Johnson & Johnson
care products has got a high brand image in the market. It was also
Johnson & Johnson baby care products are good in quality, its
fragrance is not upto the mark. Some of the respondents have felt
that fragrance has to be improved. It was also noticed that Johnson &
Johnson baby care products are also getting severe competition from
SUGGESTIONS
products in general.
84
Product
Price
Now a days, the sales of Johnson & Johnson baby care products are
85
Conclusion
The results of the survey are enough to prove that Johnson &
etc. It was observed that Johnson & Johnson baby care products
have maintained better product image among the people who have
used it and are using it. The company has also a vast network of
improving not only product image, but also the corporate image but
improvement.
86
market research will help in ascertaining the preference and acting
87
ANNEXURES
Consumer Questionnaire
Bibliography
88
Questionnaire
Dear Respondent
PERSONAL INFORMATION
1. Name :
30 yrs to 40 yrs []
20 yrs to 30 yrs []
89
5. Qualification:
S.S.L.C []
PUC []
Graduate []
Post Graduate [ ]
Others []
6. Occupation:
House wife []
Businessmen []
Employee []
Others []
7. Annual income:
Below Rs 50,000 []
Rs 50,000 to Rs 1,00,000 []
Rs 1,00,000 - Rs 2,00,000 [ ]
Above Rs 2,00,000 []
PRODUCT DETAILS
Yes []
No []
90
9. If yes, which brand of baby care products do you use?
Himalaya []
Mysore Sandal []
Others [ ]
10.If yes, since how long you have been using it?
Last 1 year []
Last 2 years []
Last 3 years []
11. What attributes made you to adopt Johnson & Johnson baby care
products?
Quality []
Fragrance []
Brand Image []
Impact of AD []
Quantity []
Price []
12.Do you like fragrance of Johnson & Johnson baby care products?
Yes []
No []
91
13.Are you satisfied with the quality of Johnson & Johnson baby
care products?
Satisfied []
Dissatisfied []
Excellent []
Average []
Poor []
Advertisement?
Yes []
No []
care products?
Costly []
Reasonable []
Low []
Yes []
No []
92
18. If No, in the absence of Johnson & Johnson baby care products,
19.Do you watch the advertisement of Johnson & Johnson baby care
products?
Yes []
No []
News Papers []
Internet []
Magazine []
Wall Painting []
Television []
products?
Attractive []
Create desire []
Entertaining []
No impact []
93
23. Suggestion if any to improve the baby care products please
products?
Retailer []
Friend []
Advertisement []
Relatives [ ]
following attributes.
paying image
Johnson & Johnson
Himalaya
Mysore Sandal
Others
94
Thank you for your kind information and co-operation
Signature
Date:
Place:
95
BIBLIOGRAPHY
Principles of marketing
-Philip Kotler
Marketing management
-Philip Kotler
Catalogues
Broachers
www.jnj.com
96