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Mr Dallas, after receiving information that a sub-contractor has engaged in unethical business
practices in Bangladesh, we have a decision to make whether or not to continue sourcing our garments
from this region. It is my firm belief that we should continue to do so, but, in order to satisfy our
stakeholders, we must not stop there; but implementing three steps; an independent audit, releasing a
list of approved factories that we contract the manufacture of clothing, and forming an initiative
against corporate exploitation would help to minimise the impact of these findings on our brand.
Firstly, Following the death of a thousand Bangladeshi factory workers in 2010 1, issues of corporate
exploitation have been raised globally, but anti exploitation sentiment has been high in Australia. 2
Therefore, we must coordinate an effective response in order to successfully show the community that
we as a brand are serious about the welfare of our workers and not solely profit, which would improve
stakeholders as they will feel that something is being done regarding this issue. This would
an independently verifiable organisation. Furthermore, I feel that the results of these studies
2 http://www.afr.com/leadership/management/corporate-social-responsibility-has-
an-image-problem-but-dont-kill-it-20160229-gn6cma.> accessed 16/10/16
should be included as a separate section in annual sustainability reports for maximum
2. Releasing a List of Approved Factories. Following in the footsteps of Kmart3, I feel that
this measure in conjunction with what is mentioned above will enable our companys image
to remain solid in the wake of exploitation scandals. Formulating a list of the names,
addresses, locations, contact numbers and websites (if applicable) of the contractors and
subcontractors as well as factories we use, could help in avoiding the public backlash that has
undermined several brands as a result of their lack of transparency, openness and honesty
tokenistic one, although the public seem to like those. By initiating contact with similar
companies, and collectively coming out in support of more transparency in the industry and
signing a pact together saying that companies will work together to source contractors who
are deemed to be taking care of workers, our company will be positioned as pioneers in social
justice and fairness and we will be regarded as champions of ethics and corporate
responsibility.
In conclusion, the following measures would help to reposition our brand as ethical and reassure the
public of our commitment to workers rights without having to compromise profit margins.
Bibliography
Websites:
www.kmart.com.au/ethical-factories.
3 www.kmart.com.au/ethical-factories> accessed 16/10/16.
http://www.afr.com/leadership/management/corporate-social-responsibility-has-an-image-problem-
but-dont-kill-it-20160229-gn6cma.
www.bbc.com/news/world-asia-22476774.