Feasibility Study

On

STICK AND POKE

TATTOO ART

SUBMITTED BY:
RENUKA PATRA

SUBMITTED TO:
Mr. Goutam Saha
Associate Professor
Department of Fashion Management Studies

NATIONAL INSTITUTE OF FASHION TECHNOLOGY,

CHANDAKA INDUSTRIAL, PATIA, BHUBANESWAR
 New business concept
STICK & POKE TATTOO ART

ABSRACT

A stick and poke (also known as diy, homemade or jailhouse tattoo) is an at home way to
create tattoos. Its a modern version of what people have been doing for years. Everyone can
get a needle and some ink, but not everyone can tattoo. Tattooing, as we all know, is serious
business. Regardless whether you're tattooing a traditional style eagle or a phallic
biomechanical style tattoo, it all goes down to the tattooing process to see how it ends up.

Tribal tattoos have been used for years as a symbol of all humanity. Tribal tattoos were the
first tattoo designs the ever graced the face of the earth. In tribal communities of Odisha both
men and women like to tattoo their bodies and children as young as 5 years are found with
tattoo marks on their bodies and faces.

SERVICE

A tattoo parlour that promotes the traditional tattoo culture of Odisha using Stick and Poke
method tattoo culture. The artists would be the local people or the tribal people who are
skilled in this art form of tattoo. I would promote the tribal art of Odisha like the very famous
Kalinga Tattoo through our work.

WHY THIS BUSINESS?

To answer is question Ive made few more questions that a tattoo enthusiast might ask about
this art style.

1. WHAT'S SO SPECIAL ABOUT THIS WAY OF TATTOOING?

Hand poke tattoos are very distinctive in their look, different styles can be achieved
with the technique but there is no mistaking a hand poked tattoo against a machine
tattoo. This looks much more organic.

2. WHY DO YOU THINK THE TECHNIQUE HAS BECOME MORE POPULAR

AGAIN?

Its back-to-basics tattooing, whether you liken it to ancient tribal

techniques or prison tats, it's simple in its method and I think that's
incredibly appealing right now.

3. DOES IT GENERALLY HURT MORE OR LESS THAN THE TRADITIONAL

METHOD?

In general it doesn't hurt as much as a machine tattoo as it's far less

invasive, which means the skin heals much quicker too. However
the pain often depends on the particular area being tattooed - some
areas will hurt more than others. It does take longer than a machine
tattoo; if your design is large it'll most likely be split into sessions to
make it more pleasurable for you and your artist!

4. IS IT HYGIENIC AND SAFE?

If carried out by a professional it's as safe as any tattoo. All

equipment is either disposable or sterilised and a professional artist
will have been trained in health and safety.

MARKET ANALYSIS

Market Trends

The Tattoo Artists industry has exhibited growth over the last five years, partially due to the
popular culture, which include tattoo-related reality television programs, which have made
tattoos less culturally taboo. Going forward, the tattoo artists industry will continue to grow,
as the Indian population will likely become increasingly tattooed.
 Target Market

This art form of freestyle tattooing with needle and ink, is having a major moment in the
recent time ironic given that it's an ancient art form. Many tattoo enthusiasts are rooting
back to the traditional way. While the technique has courted controversy for being hard to
regulate, it can look distinctively stunning when executed by a pro.

More youngsters in Odisha and other parts of our country are getting their skin inked. Even
the older generation are following the trend. Many artists have opened their tattoo parlours in
the capital also. Cultural and religious taboos surrounding tattoos and keep people from
having tattoos on their bodies have increasingly faded, leading to strong growth in demand
for tattoo artists.

Below is a list of the people that we will specifically market our services to;
Celebrities / Stars / Public Figures
Power Bikers
Students
Tourists

ORGANISATIONAL STRUCTURE

The Management Team

To ensure that I hire people that are qualified, hardworking, creative, customer centric and are
ready to work to help us build a prosperous business. I have decided to hire qualified and
competent hands to occupy the following positions;
Studio Supervisor- Serves as project manager of the organization; works directly
with employees; develops strategic plan by studying the trends in the tattoo artists industry

Accountant- Responsible for preparing financial reports, budgets, and financial

statements for the organization; Handles all financial transactions

Tattoo Artists (Tattooist)- Licensed artists rich in the tribal art form; skilled in
handpoked tattoo art; draws original designs on paper; Responsible for maintaining a safe
and clean work environment

Client Service Executive- Welcomes clients and potential clients by greeting them in
person or on the telephone; answering or directing inquiries. Ensures that all contacts with
clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized
customer service experience of the highest level

Resources
 To start up a studio, recourses are required so I have been able to secure the following tattoo
related tools, equipment and supplies;

Tattoo Parts
Power supply: Main power unit that runs your tattoo machine
Foot switch
Spring clip cord
Feeler gauge
Medical Supplies and Sterilization Equipment
Surface disinfectant sterilization
Tattoo antiseptic aftercare
Tattoo Topical antiseptic ointment and cleanser
Machine cover bag and headrest cover sleeve
Waste disposal container
Rubbing alcohol and alcohol prep pads
Disinfecting cleaning wipes
Tattoo arm sleeve cover barrier or latex gloves
Tattoo machine rack: Holds machines when they are not in use
Germicidal solution: Maintains the sterilization of tattoo equipment
Needle trays
Glass jar: Carries sterile ink caps
Stainless steel trays with sealing tops: One for liner and needle bars, another for
shader needles and a third for shader and liner tubes
Green soap: For prep and clean up only!
Vaseline
Disposable razors
Bandages, handi wrap and hospital tape: Used to cover the tattoo

Tattoo shop furniture and supplies

Rolling artists chair
Tattoo work table: Glass top or linoleum table that should hold all your equipment and
supplies
Customer chair
Adjustable light source: Should be free standing
Basic weight-lifting bench: This is used by customers getting tattoos on their backs
and legs
Paper towels
 Needle supplies
Needle bars
Needles: Round liners and magnum/flat shaders
Needle jig and needle bar jig
Sharps containers: To dispose of the needles
Rubber nipples

Art and stencil supplies

Colored inks: Black ink included
Ink caps
4Oz Ink bottles

FINANCIAL ANALYSIS

As for the detailed cost analysis for starting a tattoo artist studio; it might differ in other
countries due to the value of their money.
Business incorporating fees in of our Country
The budget for Liability insurance, permits and license
Acquiring a facility for our tattoo studio for at least 6 months (Re Construction of
the facility inclusive)
The amount required to purchase the needed tool box and repair equipment
Equipping the office (computers, printers, projectors, markers, servers / internet
facility, furniture, telephones, filing cabinets, and electronics)
Amount required to purchase the needed software applications to run our business
Launching an official Website will cost
Amount need to pay bills and staff members for at least 2 to 3 months
Additional Expenditure such as Business cards, Signage, Adverts and Promotions will
cost

Going by the report from the market research and feasibility studies, I will need about
Rs.5,00,000 to Rs.10,00,000 to successfully set up a medium scale but standard tattoo artist
studio in India.