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B.Com(Honours)
2016-17
ABSTRACT
banking products and services. The banking today is redefined and re-
engineered with the use of IT and it is sure that the future of banking will
and process innovations. Thus there is a paradigm shift from sellers market
and other Cyber laws properly. This will ensure the developmental role of IT
Challenges.
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RESEARCH METHODOLOGY
The present study is based on the secondary data collected from different
journals, magazines, sites and published data from various issues of RBI and
different Public sector banks. Various studies on this subject have also been
single point of contact. They are attracted by many new products and
services that non-banking institutions have been Offering. The challenge for
banks is to package these products and services and deliver them through
and technology across business lines will banks be able to forge a portfolio of
segments.
and business plans of banks in the next decade. The banking sector will
increasingly move towards CRM banking Model where the banks will have to
consumers life. Banks have already started moving towards catching the
customers young by providing school and college going students with bank
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B.Com(Honours)
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accounts. As the youngster grows banks will have to track and predict the
products and services. It has always been difficult for large institutions to
Customers who choose services and products from multiple business areas
service representatives will not change their behavior, and any competitive
advantage will be short-lived. The bank will gain minimal value from the
inform current decisions. Both managers and service teams must play a role
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situations that create value. Once the knowledge has been codified, it needs
profitability. Once the bank identifies the product groupings, it can provide
high-quality service, with high-quality support from front and back offices,
data warehousing. Knowledge of what customers need most and are willing
to pay a premium to get, should be frequently updated and shared across the
task. Knowledge means more than just having information; it happens when
or in the ease and success of making transactions. The data warehouses and
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B.Com(Honours)
2016-17
interface. For the bank, technology creates a tool for gathering knowledge
CHAPTER 1 - INTRODUCTION
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through four distinct phases. During Fourth phase, also called as Reform
way for the reform phase in the banking. Important initiatives with regard to
the reform of the banking system were taken in this phase. Important among
deregulation of interest rates & easing of norms for entry in the field of
banking.
The Indian banking sector is also trying to wake up from sleep and become
proactive till 1990, the Indian banks have been working in a very comfortable
and protected environment. However, since then they have been pushed into
lifting the competition in the banking sector. Traditionally, banks have been
is not only changing the environment but also the relationship with
customers. Technology has not broken many barriers but has also brought
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2016-17
associated with the banking business. The RBI has assigned priority to the up
opened new product and services, new market and efficient delivery
techniques for control of risks and helps the financial intermediaries to reach
The customers can view the accounts; get account statements, transfer
funds and purchase drafts by just punching on few keys. The smart cards
i.e., cards with micro processor chip have added new dimension to the
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2016-17
and so also the expectation of customers from the banks has increased
greater.
technology for cheque clearing to name a few. Indian banks are going for the
retail banking in a big way The key driver to charge has largely been the
customers expectations.
With the globalization trends world over it is difficult for any nation big or
around. For a country like India, which is one of the most promising emerging
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The last lot includes possibly all foreign banks and newly established Private
sector banks, which have fully computerized all the operations. With these
see the comparative position with Indian banks. The present article starts
with the banks perception when they get into IT up gradation. All the trends
in IT sector are then discussed to see their relevance to the status of Indian
banks.
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in Banking
dramatically. Working in the banking industry for the past fifteen years, I
One of the internal networks that allow the bank to do e-business its sales
its nationwide commercial sales force and network of all its branches.
It supports the company nationwide mobile sales force and give more than
Management system. The system has helped First Union to identify customer
needs and provide more personalized service through any point of customer
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2016-17
are required.
job easy and understand le, and it helps a public agency in its talent battle
with the private sector. This system saves time when collecting and
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2016-17
throughout the hiring process, sends notices, and refers them to a hiring
department.
potential they could only dream about and have given bank customers high
and services more conveniently and effectively than ever before - thus
the ability to act quickly and effectively will distinguish the successful banks
support systems provide the bank that competitive edge to forge ahead in
For the customer: Banks are aware of customer's need for new services
and plan to make them available. IT has increased the level of competition
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and forced them to integrate the new technologies in order to satisfy their
account.
branches.
balances and transactions in the account can be made over the phone.
transfers, cheque book issue and inquiry on rates without visiting the
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customer, and the bank can download the same. The technology used
For the bank : During the last decade, banks applied IT to a wide range
of back and front office tasks in addition to a great number of new products.
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followings:
jobs, and enabling them to give more attention to the needs of the
customer.
entry.
The IT revolution has had a great impact on the Indian banking system. The
use of computers has led to the introduction of online banking in India. The
use of computers in the banking sector in India has increased many fold after
the economic liberalisation of 1991 as the country's banking sector has been
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2016-17
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should be set up in all branches of all those banks with more than 100
branches.
In 1995, the Committee for proposing Legislation on Electronic Funds
system.
In July 2016, Deputy Governor Rama Gandhi of the Central Bank of
2.3 - IT Considerations
Since the early nineties, each Indian bank has done some IT improvement
effort. The first and foremost compulsion is the fierce competition. While
following realities.
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most of the needed data but are distributed. Further the cost of collection of
data and putting the same to use is prohibitively high. The accuracy and
gathering.
also available options have brought into sharp focus the issue of customer
satisfaction.
from the outside sources but also from within the banks. Banks are looking to
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2016-17
retail segment as the future market places for sales efforts. Having full-
fledged information of existing customer is the key for this purpose. The
Banking being a service industry, it is the staffs at counters that deliver the
versions. Not that the practice is new as earlier it was refused to as buying
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failure after outsourcing are the other issue to be looked onto. Not
Indian banks seem to follow this trend through the sincere redesign as
set-ups, banks are now being to have separate group like finance,
is going up. The forms of partnership can include binding by superior service,
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partnership. Instances are not frequent, where joint ventures have been
(4.) Distinctive Edge: It is always said that many use but a few make
use of IT. Historically, the emphasis is on using IT for large volumes like
used as a mean. It does give value additions and erases barriers for
competitors to enter. Banks understand that the cost of cultivating the new
banks due to poor service. The appreciation of these facts has compelled the
over competitors. The private sector banks that were established in 1990s
as a part of finance sector reforms did make good of IT to have an edge over
the others. The foreign banks operating in India have also been able to
market IT superiority as a distinctive edge. The public sector banks are still to
make use of IT in this regard, although they are blessed with huge
information base all across the country. While steps are mooted in this
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necessary.
a means to get rid of high processing cost and time and to convert the
With the evolutionary the process, it was seen as the best means of
generating, MIS. The same approach gave the status of DSS to IT. All along,
IT has been recognized as the service function in Indian Banks. However, the
generate income for the organization is the new beginning. Getting jobs from
outside the bank for processing data and the like are the current trends. The
the trend of this kind is not deserved in Indian situation particularly banks.
The Banks have been able to just manage what is to consider as their
there is a down turn in the market place, Pro-active corporations take the
issues. This is seen as the right time to establish the R & D centre for IT.
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There are false notions about technology and its capability. Some
misconceptions include:
System solution is good enough and there is need to look into user
expectations.
Measures and standards i.e. audit and inspection issues stand in the way
of innovation.
The time available to debate on similar issues is ample and these false
notions get clarified during the down market. Eventually, the decision makers
reach a consensus that IT is not a panacea but it is an enabler that too when
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2016-17
prevalent IT infrastructure, doing too much and too fast and undertaking the
primarily the situations that create adversities in downsizing. In any case the
(EIS). The purpose is to minimize that the bombarding and focusing on the
competitor move and also customer expectations. As far as Indian banks are
The banking system is slowly shifting from the Traditional Banking towards
relationship banking. Traditionally the relationship between the bank and its
customers has been on a one-to one level via the branch network. This was
responsibility for the overall clearing network, the size of the branch network
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2016-17
and the training of staff in the branch network. The bank monitored the
organizations performance and set the decision making parameters, but the
information available to both branch staff and their customers was limited to
The modern bank cannot rely on its branch network alone. Customers are
now demanding new, more convenient, delivery systems, and services such
as Internet banking have a dual role to the customer. They provide traditional
on their account status and on the banks many other services. To do this
banks have to create account information layers, which can be accessed both
interactive electronic links via the Internet could go a long way in providing
the customers with greater level of information about both their own financial
Data being stored in the computers is now being displayed when required on
through internet banking mobile banking, ATMs etc. all this has given rise to
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eroded.
So long as the individual data items are available only to those directly
privacy being maintained by the banks with regard to their transactions and
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INTERPRETATIONS
bank which used the right technology to supply timely information will see
economy which is opening up, it is imperative for the Indian Banks to observe
technology offers a chance for banks to build new systems that address a
wide range of customer needs including many that may not be imaginable
today.
Banking Sector :-
services offering alternate channels such as smart cards, ATMs, usage of the
internet, mobile and social banking. Banks have started deploying core
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in FY in 2014 and 48 per cent in terms of value from 35 per cent in FY 2014.
A bank analyst says the payments made through cheques in total non-cash
transaction too has come down to 52 per cent from 83 per cent in volume
terms, and to nine per cent from 85 per cent in value terms during between
Indian banks get top billing globally:-This has resulted in putting 20 Indian
annual ranking put these banks in the top 500 banks by their brand value. In
2011, only six Indian banks had the top standing globally.
To see further growth in the banking sector regulators and policy makers
society. Half of India's population does not bank. The regulators and policy
makers have started taking a serious view of this. As a result, the top
regulator the Reserve Bank of India (RBI) is now encouraging various entities
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2016-17
in rural areas and microfinance companies which have now given exposure to
non-banked rural areas. This shows that at some point of time banking
services would reach rural areas as much as they do in urban and semi-urban
areas.
The government and the regulator have taken several measures including
unbanked rural areas, giving impetus to opening of new branches in tier III-VI
cities. The mandatory and simplified Know Your Customer (KYC) detailing for
opening small accounts have made things easier for banks to extend their
reach. Banks have also become finance providers for community services
development.
Future Outlook :-
The banking system has to implement Base guidelines as per the directive of
the RBI to make it a stronger sector. Some of the key measures of this
The RBI has stipulated a time frame of five years to implement Basel III
norms. But there are economy related hurdles as the government which
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2016-17
holds majority stake in the public sector banks (PSBs) copes with the high
fiscal deficit. Once the government decides to dilute its shares in the PSBs
and brings it down to around 51 per cent, the Indian banking sector would
see a sea change. Also, a large number of foreign players and big Indian
banks. Once there is clarity on this issue things would change drastically.
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B.Com(Honours)
2016-17
The IT revolution has had a great impact on the Indian banking system. The
use of computers has led to the introduction of online banking in India. The
use of computers in the banking sector in India has increased many folds
after the economic liberalisation of 1991 as the country's banking sector has
been exposed to the world's market. Indian banks were finding it difficult to
introducing MICR technology in all the banks in the metropolises in India. This
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began from 1993 with the settlement between IBA and bank employees'
associations.
carrier. It also said that MICR clearing should be set up in all branches of all
India (NPCI), the total number of ATMs in the country is now 1,04,500 till
October. Of these, 61,500 - or 59 per cent - belong to the public sector banks
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2016-17
change the way we live, work, and think. The growth of high speed networks,
applications undreamed of in the past. Voice, data, images, and video may
technology is changing the banking industry from paper and branch banks to'
digitized and networked banking services. It has already changed the internal
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2016-17
changing the delivery systems banks use to interact with their customers. All
over the world, banks are still struggling to find a technological solution to
new technology is changing the banking industry forever. Banks with the
in the highly competitive global market. Bankers are convinced that investing
is enormous.
catalogs, yellow pages, storefronts, malls, and customer support centres. All
these applications are based on the World Wide Web (WWW) -- the fastest
electronic data interchange (EDI) are equally important, their adoption has
not been as rapid. One major concern is security: the Internet is generally
payments. Upon a closer look, however, this view is not warranted, since
only remaining barrier is the lack of real world users of those technologies.
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The pilot project between Bank of America (BofA) and one of its large
Internet. If successful, BofA expects that this new EDI option will lead to a
its value-added network (VAN), and valuable learning experience with the
The project is also significant beyond BofA: because it is one of the first
large-scale, real-world trials, its outcome will help dispel many uncertainties
this direction.
from $16.3 billion in 1994 to $18.7 billion in 1995-an increase of 14.7%, and
$1 billion more than the same bankers forecasted they would spend in last
year's survey. By 1998, the banks expect to spend $21.2 billion (an increase
of 7. 1 %).
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Today, personal service and convenience are still the critical factors in the
banking relationship, but they are defined differently. Consumers still want to
bank with a financial institution they "know," and one who "knows" them, but
they do not necessarily want to go to the bank. They are not afraid of
banking when they want, and where they want. They are now comfortable
Electronic devices. They expect fast, efficient, and accurate service And the
only way to cost effectively provide the instant, quality service that
use of the most advanced information technologies and through good people
trained in the use of these technologies. For all these reasons, the banks
mortar branches, decreasing cost of computers, high delivery costs and slow
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2016-17
The new strategy changes the focus of the branch from being a high cost
banks need to use the new systems to do more than deliver information and
basic services. Banks need the ability to also sell insurance and investment
bring financial services to the home or office, especially if they are affordable
screen phones. By noticing how much interest the customer expresses, the
bank can market stock quotes and insurance quotes. Interactive videos are
new technology that banks can make available to the customer to maintain
personal contact while still lowering the expense of delivery service. With an
illustrations can be widely available where needed. The interactive videos will
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are aware of the customer's need for these services and plan to make them
data, banks can improve is gaining ground. This model productivity, optimize
costs, provide quicker and offer products, services and better quality
customer service. These transactions only through electronic help with the
branch, has already been tested out in advanced countries such as the
manpower costs, such banks are able to offer competitive pricing for their
products and services vis--vis traditional banks. More and more customers
are already moving to non-branch banking, and the direct banking trend will
it may appear to save the bank a lot of overheads, in reality, the customer
never needing to visit a bank branch, either for completing the account
virtually, but customer satisfaction is something which calls for human touch.
For all their technological sophistication, virtual banking should be hassle free
and a pleasurable experience for the user. The virtual banks need to be
aware of this fact in letter and spirit and always ensure that the quality of
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2016-17
As Banks adopt more technology, two things stand out using less paper and
doing transactions wirelessly. In the last few years, many banks in India have
time.
customer transactions and data, banks can improve better quality customer
service productivity, optimize costs, and provide quicker and better quality
service.
known LTE (Long Term Evolution) means banks must increasingly adapt their
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On the flip side, unlike PCs, mobile phones are small and are easily lost or
for greater security measures combined with powerful regulation. There are
the United States is on information technology. The needs of the rural market
are quite different and banks have to innovate accordingly. Also, along with
products tailored for the rural populace, banks can offer secure investments
with good returns and in addition, act as catalysts to alter rural investment
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2016-17
patterns along more productive lines. Indian banks need to focus on swift and
needs of the customers the future belongs to financial service providers not
traditional banks. The vast majority of large banks will create value networks.
systems to assure the mix products and services they offer are beneficial to
both the customer and the bank. They must determine whether to deploy
technology alone will not solve issues or create advantages. This technology
issues linked to people resisting new concepts and ideas. It also needs to
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Satellite Banking
reach rural and hilly areas in a better way, and offer better facilities,
very high costs to the banks. Hence, under the proposal made by RBI, it
would be bearing a part of the leased rentals for satellite connectivity, if the
banks use it for connecting the north eastern states and the under banked
districts.
besides branches are ATMs, internet banking, mobile and telephone banking
ATMs were introduced to the Indian banking industry in the early 1990s
initiated by foreign banks. Most foreign banks and some private sector
players suffered from a serious handicap at that time- lack of a strong branch
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costs and offering hassle free services. Since then, innovations in ATM
technology have come a long way and customer receptiveness has also
increased manifold. Public sector banks have also now entered the race for
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Introduction of Biometrics
Banks across the country have started the process of setting up ATMs
large proportion of the population in such centres does not adopt technology
as fast as the urban centres due to the large scale illiteracy. Development of
biometric technology has made the use of self service channels like ATMs
fingerprints, eyes or voice. Some large banks of the country have taken their
first steps towards large scale introduction of biometric ATMs, especially for
adopted; the high costs involved largely accounting for the delay in adoption.
Multilingual ATMs
for many large banks in the country. This technological innovation is also
of knowledge of English.
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Multifunctional ATMs
recharges, ticketing, bill payment, and advertising are relatively new areas
that are being explored via multifunctional ATMs, which have the potential to
become revenue generators for the banks by effecting sales, besides acting
as delivery channels. Most of the service additions to the ATM route require
TM Network Switches
ATM switches are used to connect the ATMs to the accounting platforms of
banks, apex level switches are required that connect the various switches of
individual banks. Through this technology, ATM cards of one bank can be
Under the current mechanism, banks owning the ATM charge a fee for
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Among the various ATM network switches are Cash Tree, BANCS, Cash net
MITRE and National Financial Switch. Most ATM switches are also linked to
In order to reduce the cost of operation for banks, IDRBT, which administers
the National Financial Switch, has waived the switching fee with effect from
December 3, 2007.
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Internet Banking
Internet banking in India began taking roots only from the early 2000s.
Internet banking services are offered in three levels. The first level is of a
banks informational website, wherein only queries are handled; the second
conducted. Internet banking in India has reached level three, offering Fully
Transactional Websites, which allow for fund transfers and various value
added services.
Internet banking poses high operational, security and legal risks. This has
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are allowed to undertake internet banking only after satisfying the host
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Phone and mobile banking are a fairly recent phenomenon for the Indian
type and quantum of transactions that can be undertaken via this route.
2500, overall cap of Rs 5000 per day per customer). According to the draft
guidelines on mobile banking, only banks which are licensed and supervised
in India and have a physical presence in India are allowed to offer mobile
banking services. Besides, only rupee based services can be offered. Mobile
banking services are to be restricted to bank account and credit card account
With the rapidly growing mobile penetration in the country, mobile banking
has the potential to become a mass banking channel, with very minimum
addressed before banking can be conducted more freely via this channel.
Among the card based delivery mechanisms for various banking services, are
credit cards, debit cards, smart cards etc. These have been immensely
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systems have increased manifold over the past decade. Aided by expanding
ATM networks and Point of Sale (POS) terminals, banks have been able to
payment and settlement systems, which are central to the major portion of
settlement systems in the country, the RBI constituted, in 2005, a Board for
Committee of its Central Board. The BPSS now lays down policies relating to
systems, sets standards for existing and future systems, approves criteria for
rejection of membership. Thereafter, the government and the RBI felt the
payment and settlement systems. The Payment and Settlement Systems Act
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was passed in December 2007, which empowered the RBI to regulate and
supervise the payment and settlement systems and provided a legal basis for
electronic image of the cheque would be sent to the drawee branch along
with the relevant information like the MICR fields, date of presentation,
presenting banks etc. Thus, the CTS reduce the probability of frauds,
The cheque truncation system was launched on a pilot basis in the National
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on the same day. Amendments have already been made in the NI Act to give
transfer mechanisms, the RBI has been successful in diverting a large portion
The Electronic Clearing Service (ECS) introduced by the RBI in 1995, is akin
countries like the US. ECS has two variants- ECS debit clearing and ECS credit
clearing service. ECS credit clearing operates on the principle of single debit
multiple credits and is used for transactions like payment of salary, dividend,
pension, interest etc. ECS debit clearing service operates on the principle of
single credit multiple debits and is used by utility service providers for
collection of electricity bills, telephone bills and other charges and also by
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ECS is undertaken on T+1 basis. Any ECS user can undertake the
repetitive and bulk transactions. ECS takes off a lot of burden of paper work
32.1% during FY05-FY09. The use of ECS (credit) and ECS (debit), in
The RBI has recently launched the National Electronic Clearing Service
location called the National Clearing Cell, located in Mumbai, as against the
ECS data centre-wise. Users are required to tie-up with local sponsor banks
for presenting ECS file to each ECS Centre. As on September 2008, 25000
banking system, NECS is expected to bring more efficiency into the system.
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The launch of the electronic funds transfer mechanisms began with the
Electronic Funds Transfer (EFT) System. The EFT System was operationalized
in 1995 covering 15 centres where the Reserve Bank managed the clearing
houses.
Special EFT (SEFT) scheme, a variant of the EFT system, was introduced with
effect from April 1, 2003, in order to increase the coverage of the scheme
and to provide for quicker funds transfers. SEFT was made available across
through manner (STP processing). In the case of EFT, all branches of banks in
the 15 locations were part of the scheme, whether they are networked or not.
A new variant of the EFT called the National EFT (NEFT) was decided to
Network (INFINET). The NEFT uses SFMS for EFT message creation and
transmission from the branch to the banks gateway and to the NEFT Centre,
stabilized over time, the number of settlements in NEFT was increased from
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the initial two to six. NEFT now provides six settlement cycles a day and
available only for government payments. With the SFMS facility, branches
can participate in both the RTGS and the NEFT System. It is envisioned that
all the RTGS enabled bank branches would be NEFT-enabled too, so that the
urgency, value of the transaction and different charges applicable on the two
India to Nepal has also been implemented by the RBI since 15th May 2008.
the NEFT-X [National EFT (Extended)] is also proposed for phase wise
of funds. NEFT (Extended) would work on a T+1 basis and would ensure wide
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RTGS
The other payment and settlement systems deployed were mostly aimed at
small value repetitive transactions, largely for the retail transactions. The
Operator Message
flow
Structure
regime, which meant that the net amount was settled between banks on a
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deferred basis. This posed significant settlement risks. RTGS was launched by
RBI, which enabled a real time settlement on a gross basis. To ensure that
RTGS system is used only for large value transactions and retail transactions
of one lakh rupees was prescribed for customer transactions under RTGS on
January 1, 2007.
based funds settlement through the Interbank clearing are replaced by the
electronic, credit transfer based RTGS system. High systemic risks are posed
by high value interbank transfers, so, it is considered desirable that all major
routed only through the RTGS system. The RTGS system had a membership
of 107 participants (96 banks, 8 primary dealers, the Reserve Bank and the
India Ltd.) as at end-August 2009. The reach and utilisation of the RTGS has
branches at more than 10,000 centres facilitating the increased usage of this
Technology Vendors
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Many Indian banks handled technological issues in house till the late 1990s.
banks as well as its customers. But at the flip side of changing financial
authorities. These amplified risks persist even if the system uses closed
and system attacks exist). Lockett and Littler (1997) also identified risk as a
banking operations include security risk, legal risks, strategic risk, money
laundering risk, reputation risk etc. Some other obstacles associated with IT
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(i) Establish programmes and policies to ensure that their human resources
needs will be met. These should make provision for the recruitment of skills
suggestions for the industry. One example in this regard is the idea for a
(iii) Take steps to improve its public image. This can be achieved through
public education which explains what banking is about and its benefits to the
society
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(i) Sign the CARICOM Financial Services Agreement as soon as possible. This
should quicken the pace of financial integration and the establishment of the
the relationship between various levels of taxation and the profitability of the
banks. This would help to determine whether tax policies are injurious to the
growth of the banking sector and if any incentives are warranted. It would be
useful for this work to be undertaken as part of the movement towards the
(iii) Establish watchdog agencies that would be charged with protecting the
insurance corporations
(i) Continue to use moral suasion to get the banks to allocate a higher
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environment
(b) Data Gaps the Banks should: (i) endeavour to produce and publish a
(ii) Seek to become familiar with all policies, programmes and agreements
between the pieces of legislation under which the banking sector is regulated
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has been a pioneer in the use of electronic systems, can be used to learn of
some potential dangers and issues to be taken into account. The use of
for most of their usual transactions. This was consistent with the cost-savings
about seven times less costly compared to the manual handling of these
typical bank, prevented banks in many cases from selling additional products
Similarly, the decrease in human interaction with customers could also lead
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and sellers can occur in a simple, universally accepted, safe and cheap way.
mechanisms (e.g. credit cards accounts) while others rely on new designs,
such as electronic money. The key here will be to find a few widely accepted
between MasterCard and Visa on one security standard for credit card
transactions over the Internet, and its backing by most major software
vendors is one step in the right direction. This doesn't diminish the need for
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CONCLUSION
guidelines for safety measures. Banks should have a clear strategy driven
from the top and should ensure proper management of risks involved in
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trials are also required. Banks must ensure proper back-up and recovery
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BIBILIOGRAPHY
Bulletin, 2003
www.rbi.org.in
www.banknetindia.com
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