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Warehousing: Function,
Benefits and Types of
Warehousing
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2. Price Stabilization:
Warehouses play an important role in the process of price stabilization. It is
achieved by the creation of time utility by warehousing. Fall in the prices of
goods when their supply is in abundance and rise in their prices during the
slack season are avoided.
3. Risk bearing:
When the goods are stored in warehouses they are exposed to many risks in
the form of theft, deterioration, exploration, fire etc. Warehouses are
constructed in such a way as to minimise these risks. Contract of bailment
operates when the goods are stored in wave-houses.
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The person keeping the goods in warehouses acts as boiler and warehouse
keeper acts as boiler. A warehouse keeper has to take the reasonable care of
the goods and safeguard them against various risks. For any loss or damage
sustained by goods, warehouse keeper shall be liable to the owner of the
goods.
4. Financing:
Loans can be raised from the warehouse keeper against the goods stored by
the owner. Goods act as security for the warehouse keeper. Similarly, banks
and other financial institutions also advance loans against warehouse
receipts. In this manner, warehousing acts as a source of finance for the
businessmen for meeting business operations.
There is need for storing the goods so as to make them available to buyers as
and when required. Some amount of goods is stored at every stage in the
marketing process. Proper and adequate arrangements to retail the goods in
perfect condition are essential for success in marketing. Storage enables a
firm to carry on production in anticipation of demand in future.
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Need for warehouse arises also because some goods are produced only in a
particular season but are demanded throughout the year. Similarly certain
products are produced throughout the year but demanded only during a
particular season. Warehousing facilitates production and distribution on a
large scale.
2. Time utility:
A warehouse creates time utility by bringing the time gap between the
production and consumption of goods. It helps in making available the goods
whenever required or demanded by the customers.
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Some goods are produced throughout the year but demanded only during
particular seasons, e.g., wool, raincoat, umbrella, heater, etc. on the other
hand, some products are demanded throughout the year but they are
produced in certain region, e.g., wheat, rice, potatoes, etc. Goods like rice,
tobacco, liquor and jaggery become more valuable with the passage of time.
3. Store of surplus goods:
Basically, a warehouse acts as a store of surplus goods which are not needed
immediately. Goods are often produced in anticipation of demand and need to
be preserved properly until they are demanded by the customers. Goods
which are not required immediately can be stored in a warehouse to meet the
demand in future.
4. Price stabilization:
Warehouses reduce violent fluctuations in prices by storing goods when their
supply exceeds demand and by releasing them when the demand is more
than immediate productions. Warehouses ensure a regular supply of goods in
the market. This matching of supply with demand helps to stabilise prices.
5. Minimisation of risk:
Warehouses provide for the safe custody of goods. Perishable products can
be preserved in cold storage. By keeping their goods in warehouses,
businessmen can minimise the loss from damage, fire, theft etc. The goods
kept in the warehouse are generally insured. In case of loss or damage to the
goods, the owner of goods can get full compensation from the insurance
company.
7. Financing:
Warehouses provide a receipt to the owner of goods for the goods kept in the
warehouse. The owner can borrow money against the security of goods by
making an endorsement on the warehouse receipt. In some countries,
warehouse authorities advance money against the goods deposited in the
warehouse. By keeping the imported goods in a bonded warehouse, a
businessman can pay customs duty in installments.
Type of Warehouses:
There are three types of warehouses as described below:
Private Warehouses:
The private warehouses are owned and operated by big manufacturers and
merchants to fulfill their own storage needs. The goods manufactured or
purchased by the owner of the warehouses have a limited value or utility as
businessmen in general cannot make use of them because of the heavy
investment required in the construction of a warehouse, some big business
firms which need large storage capacity on a regular basis and who can afford
money, construct and maintain their private warehouses. A big manufacturer
or wholesaler may have a network of his own warehouses in different parts of
the country.
Public Warehouses:
A public warehouse is a specialised business establishment that provides
storage facilities to the general public for a certain charge. It may be owned
and operated by an individual or a cooperative society. It has to work under a
license from the government in accordance with the prescribed rules and
regulations.
Public warehouses are very important in the marketing of agricultural products
and therefore the government is encouraging the establishment of public
warehouses in the cooperative sector. A public warehouse is also known as
duty-paid warehouse.
Public warehouses are very useful to the business community. Most of the
business enterprises cannot afford to maintain their own warehouses due to
huge capital Investment. In many cases the storage facilities required by a
business enterprise do not warrant the maintenance of a private warehouse.
Such enterprises can meet their storage needs easily and economically by
making use of the public warehouses, without heavy investment.
They provide, therefore, excellent facilities for the easy receipt, despatch,
loading and unloading of goods. They also use mechanical devices for the
handling of heavy and bulky goods. A public warehouse enables a
businessman to serve his customers quickly and economically by carrying
regional stocks near the important trading centres or markets of two countries.
Bonded Warehouses:
Bonded warehouses are licensed by the government to accept imported
goods for storage until the payment of custom duty. They are located near the
ports. These warehouses are either operated by the government or work
under the control of custom authorities.
In case he wishes to export the goods, he need not pay customs duty.
Moreover, a bonded warehouse provides all services which are provided by
public warehouses. Goods lying in a bonded warehouse can be packaged,
graded and branded for the purpose of sale. Price stabilisation Sufficient stock in
warehouses is required to keep a sensible level of the price of the goods. If the goods are in scarce
supply the price could be increased. If there are too many goods the prices may need to fall to move the
Quick supply Industrial and agricultural goods are often produced in specific areas and then sent
throughout the country. These goods need to be stored near where theyre consumed so there isnt a
Storage allows these goods to be produced during the year so theyre ready when theyre needed.
Seasonal production his is when the seasonal commodities are harvested at set times of the
year but are purchased and consumed throughout the year. Storage allows the commodities to be
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Central Location
Value-Adding Operation
The objective of a logistics system is to reduce cycle times and overall inventories,
lower costs and most importantly, improve customer service. Warehousing
increases the utility value of goods by providing a means to have the right products
available at the right place in the right time. Operations such as order consolidation,
order assembly, product mixing and cross-docking that take place within the
warehouse structure also add value to the overall logistics system.
Economic Benefits
Service Benefits
Warehouses can serve as part of a contingency plan to ensure outbound orders are
filled in full and on time. A practice called safety stocking allows businesses to
maintain a predetermined number of inventory items at its warehouse. On the
inbound side, safety stocking means that an emergency such as a transportation
delay or a shipment containing defective or damaged goods wont delay filling and
shipping customers order. On the outbound side, safety stocking is insurance
against out-of-stock items.
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E-Commerce Fulfillment: The
Evolution from Warehouse
and Distribution Centers to
Mega Fulfillment Centers
Published on September 18, 2015
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For logistics, this means that service levels and cost need to be
balanced constantly by considering global trade, sustainability,
and multi-mode transportation and distribution. Short-term
planning has to match logistics demands and capacities, while the
entire distribution network needs to be considered in the
optimization of goods flowing in the network, all with full cost
transparency. For a network to be able to respond to changes and
provide the required flexibility, processes need to be closely
integrated to enable the fast exchange of exceptions and provide
insight into plans, operations, and inventory. Finally, this requires
visibility into the logistics network and traceability of material
flows.
Below are other automated systems that are playing a big role in
fulfillment centers, these automated systems are as follows:
If you are in supply chain, you are likely aware of the ongoing
changes in this sector. But a closer look at the challenges, such as
increasing logistics costs and increasing customer expectations
that supply chain professionals are facing in their distribution and
logistics operations reveals that the entire discipline is evolving.
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Commentary | Viewpoint
Maximizing Productivity in E-
commerce Warehousing and
Distribution Operations
253
By Jeffrey B. Graves
As e-commerce continues its rapid growth into virtually every market sector,
retailers are anxious to expand their presence online to capture this market share.
Between 2006 and 2010, global online retail sales grew by 16.3 percent annually,
according to Global Online Retail 2011, published by Datamonitor.
Online retail sales for 2010 alone showed an annual growth rate of 17.8 percent on
total revenues of $434.6 billion. This level of expansion of Internet sales is
fundamentally changing the nature of the retail supply chain.
E-COMMERCE CHALLENGES
For decades, consumer products have been distributed to retail stores in bulk, via
pallet loads and cases. Now, online ordering is pushing brick-and-mortar retailers
beyond this traditional supply chain infrastructure.
Traditional fulfillmentencompassing receiving, putaway/storage, picking,
transport through the distribution center (DC), sortation, value-added services,
packing, and shippingis a poor option for handling the needs of e-commerce. To
compete in this virtual arena, picking, packing, and shipping single items and small
volume orders to consumers is the name of the game. Orders require delivery to
customersnot weekly or bi-weekly as with retail stores, but typically within 24 to
48 hours.
From the moment the online order is placed to when it is picked, packed, and
shipped, every step in the process must be handled efficiently, consistently, and cost-
effectively. In e-commerce, the distribution center provides much of the customer
experience. Simply delivering the goods is no longer an adequate mission for the
fulfillment centercustomer satisfaction has to be a critical priority. The typical e-
commerce consumer expects a wide selection of SKU offerings, mobile-site ordering
capability, order accuracy, fast and free delivery, and free returns.
Understanding how online consumers shop and purchase across channels is critical
to the success of online fulfillment. More consumers are browsing the Internet for
features and selection, testing products at brick-and-mortar stores, acquiring
discounts through social media, then purchasing the product online through the
convenience of their mobile device.
Some retailers,including those that also sell through catalogshave been in the
direct-to-consumer marketplace for some time. These companies have fulfillment
facilities established and information technologies in place to manage orders with
speed and efficiency, doing it well and profitably. But to many distribution
executives, online fulfillment poses a significant challenge to their existing
knowledge, experience, and resources.
But 3PLs are also continuing to gain acceptance by online retailers because of the
sophisticated software engines they have put in place to capture orders on the front
end, and process these orders through their warehouse management systems
(WMS). On the front end this includes managing the Web portal and site, updating
content, and supplying telephone call centers with live operators that take orders,
dispense product information, provide technical support, and process return orders.
Efficient returns processing becomes a major benefit in e-commerce, considering the
much higher number of returns compared to brick-and-mortar sales.
These systems allow 3PLs to record the relevant details of each item and parcel being
shipped. Parcel shipments can be tracked, and proof of delivery quickly confirmed. A
customer's transportation costs and performance can be analyzed, thus helping 3PLs
to negotiate rates and improve service.
Integrated ordering and parcel tracking is made possible through the 3PL's WMS,
which is an ideal system for the precise and efficient tracking of products. The WMS
communicating with the ERP, along with sensors in the pick-and-pack systems
and conveying equipmentis capable of monitoring individual SKUs as they are
stored and moved through the facility.
3PLs now also have the opportunity to record every customer transaction, and track
consumer behavior and sentiment. Forwarded to their clients, this data makes
possible the ability for retailers to analyze millions of pieces of data, resulting in a
real understanding of what its consumers are purchasing, how to get into their
online carts, and how to become part of their repeat purchase cycle.
This level of supply chain analytics allows 3PLs to maintain precise control of
products through every stage of supply chain handling, from receipt of products to
storage and picking, through shipping.
Much of the recent investment in automation by e-commerce 3PLs has been driven
by a desire to improve order picking, packing, and shipping processes, with a focus
on picking. And the most basic form of automation for e-commerce in 3PLs is the
augmentation of manual order picking with IT support, such as pick-to-light, hands-
free voice systems, zone routing, or dynamic slotting.
E-commerce 3PLs are finding that their clients are progressively requiring shorter-
term contractswhere once five-year and 10-year contracts were typical, now three-
year to five-year contracts have become the standard. 3PLs need to factor their
automation investment for a much shorter ROI, which makes heavily capitalized
equipment a poor option.
The focus on automation for any e-commerce 3PL should be to easily increase
fulfillment throughput and SKU density over time. Such a system should enable e-
commerce 3PLs to pick, pack, and ship orders and handle returns quickly and
accurately, while reducing labor costs and shipping errors, and realize equipment
ROI over the life of the contract.
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The price of robots is decreasing rapidly and robots that can act
autonomously without human intervention are helping in fields such as
medicine, search and rescue, and agriculture. Many drones can fly
autonomously and Amazon has stated its intent to use them for
package delivery.
Robot Advantages
Robots dont require health insurance, lunch breaks, or vacations.
They can work 24/7 and dont call in sick. They dont require training.
This is particularly useful during the holiday season when ecommerce
merchants typically hire additional warehouse workers. Robots can
reduce logistics costs substantially with minimal human intervention.
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In every industry, there are certain trends and patterns that keep changing
every year. For the year 2016, there are some special trends as well. The
complete industry has become more efficient and inclined to technology. We
can also predict the future of this industry through the trends that we see in
the current year. These trends comply to an economic as well as
technological perspective. Lets see the Top 10 supply chain and
warehousing trends for the year 2016.
Collaboration is influential
Organizations believe that collaboration and working together will benefit
both the parties and it will be a win-win situation for all. Due to collaboration,
efficiency improves in a significant way. The systems will become fully
integrated which will also help in reducing the overall time and costs. This
trend is just getting started and hopefully, with more knowledge of it,
companies will start adopting it.
Final Say
These are the top 10 trends that have been noted in the supply chain and
warehousing. In case, there is anything else that you think is more important
than what is listed here, do let us know in the comment box below.
1 Comment
The
warehouse industry is never a static player in the order fulfillment
process. As customer demand rises, distribution logistics have to be
changed to conquer the challenges created by fluctuating product
markets and shipping schedules. Warehouse operations are adopting the
latest innovations to keep up and stay competitive in such a demanding
economic environment. Management trends are being evaluated,
streamlined and consolidated to develop efficient processes designed to
create the most exceptional customer experience. From adopting
automation technologies to creating multichannel solutions, the five
following trends speak of just a few of the initiatives that warehouse
management operators have explored in 2015.
The number of product recalls over the past few years has been
staggering. Warehouses are deemed responsible for product quality
complaints and are held accountable for tracking tainted distributed
products. Increased protocols regarding product recall procedures and
compliancy for auditing agencies require accurate databases to handle
queries. Warehouses must also institute an instant product notification
process to inform customers of the recalled products.
Another popular trend this year has been the initiative of implementing
more automated technology into warehouse management. Operators are
evaluating operational processes to determine the best areas where tasks
can be automated with the use of automation, and then moving
warehouse personnel to other key areas where their skills and talent can
lessen the burden of fulfillment processes. Mobility technologies, data
systems, conveyor belts and other automation and technology
improvements can change lead times and increase delivery satisfaction.
Denny HammackWarehouse
management processes are becoming more complicated, and require
increased strategic solutions that allow for efficient operations. The above
trends are being adopted and refined to meet the growing logistical
challenges. In this changing industry, it is also showing the outdated and
slow processes that need to be addressed for companies to survive and
thrive against competitors. Order fulfillment and distribution logistics can
no longer be ignored or placed on the back burner for companies.
Operational obstacles must become addressed in a timely manner for
solutions to be effective.
Business Technology
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Top 10 Supply Chain and
Warehousing Trends for
2016
Submitted on Tue, 2015-12-01
By Upp Software
We sat down with Jim Laverty, managing partner of Upp Technology, to see what
was in his crystal ball as he looked at supply chain and warehousing trends for
the coming year.
We expect 2016 to be a very good year in the business sector, notes Laverty.
A couple of developments weve observed will continue to be important themes
in the year ahead. One, outsourcing will continue to increase to meet supply
chain and distribution demands for resources across the chain. Despite the
conversation about re-shoring or nearshoring, we expect more organizations to
use manufacturers overseas or outside the United States. Two, transportation will
remain stressedreally pushed to its limitsin 2016.
From a technology perspective, Laverty sees mobility and the Internet of Things
(IoT) as principal drivers of development in the sector. We see everything going
in the direction of the Internet of Things, he says. From ERP to WMS and TMS,
the way we work and the way we communicate is rapidly transitioning to a
network of connected devices. These tools are delivering immediate access to
performance data, as the theoretical promises of real-time visibility, transparency,
and pervasive connectivity are becoming not only reality but necessities to
compete in todays marketplace.
8) Collaboration is king.
Organizations now expect things to work together and collaborate; full integration
of all systems is the goal and there will be lower tolerance for cost and time in
realizing this need. This collaborative orientation will drive more people toward
Platform as a Service (PaaS) offerings, where they have pieces of a platform
rather than dealing with systems as separate entities. This shift will require
additional understanding of how they all work together.
Jim Laverty is a Managing Partner at Upp Technology and brings more than 20
years of warehouse management technology, sales, development and
deployment experience.
Jim has a J.D. in Law from Thomas M. Cooley Law School and an MBA from the
University of Notre Dame.
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less expensive, easier-to-use tablets that have more robust
functionality.
With a Cloud WMS, it is not only possible to run warehouses on tabletsit makes running them
on older mobile devices a dubious practice for anyone looking to maximize their profitability. The
top benefits of moving to tablets for warehouse operations are compelling. Download our Special
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On the demand side, retailers want to have just enough inventory to avoid
stock outages, which can alienate customers. However, having significantly
more inventory than is needed on the sales floor again requires significant
storage space. Every foot of storage area in a retail store is space unused for
sales. Additionally, retailers also pay utilities for storage areas and pay
employees to organize and move extra inventory. They also have to discount
excess inventory when demand really falls and even potentially throw out
wasted or expired product.
Risks
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