SOFT DRINK INDUSTRY REPORT

THE PRESENT AND FUTURE OF COLAS,

ENERGY DRINKS, AND MORE

Eller Inc. | John DeSouza

 BIGGEST COMPANIES AND THEIR DRINKS

Coca-Cola Barqs Pepsi Izze

Diet Coke Cherry Coke Mountain Dew Diet Pepsi
Fanta Powerade Sierra Mist Pepsi Zero Sugar
Sprite Mug Root Beer Gatorade
Coca-Cola Zero

Dr. Pepper RC Cola Monster NOS

Snapple Sun Drop Full Throttle Burn
7-UP Sunkist
A&W Root Beer Schweppes
Canada Dry
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 WHERE DO SOFT DRINK COMPANIES GET THEIR REVENUE?

$17.6 BILLION GROCERY STORES

$8.5 BILLION GAS STATIONS/CONVENIENCE STORES
$6.2 BILLION VENDING MACHINES
$5.1 BILLION WAREHOUSE CLUBS/SUPERCENTERS
$4.3 BILLION OTHER
$1 BILLION EXPORTS

Eller Inc.
 58.3% of overall soft drink sales come from
and

Eller Inc.
 SOFT DRINK COMPANIES Other, 25.90%
BY MARKET SHARE PERCENTAGES
Coca-Cola Company,
32.40%

Monster Beverage,
6.40%

Dr Pepper
Snapple Group,
9.40%
PepsiCo, 25.90%

Eller Inc.
 CURRENT TRENDS

Eller Inc.
 WORKS CITED:
SOURCES USED:
Hennessy, M. (2016). Reversing the soda slump. Restaurant Business, 115(6), 32. Retrieved
from EBSCOhost.
Siegel, B. (2006, July). Sweet Nothingthe Triumph Of Diet Soda. Retrieved from
http://www.americanheritage.com/content/sweet-nothing-triumph-diet-soda-0
Stivaros, C. (2016, October). IBISWorld Industry Report 31211a. Soda Production in the US.
Retrieved from IBISWorld database.
IMAGES:
http://liquiddrops.co.uk/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/p/r/product_coke
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http://www.coca-colaproductfacts.com/content/dam/productfacts/us/productDetails/ProductImages/CokeZero_12.png
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