Internal Environment Analysis

An internal environment analysis means to identify the strengths to build on and the weaknesses
to overcome when formulating strategies. The internal environmental analysis process considers
the firms resources; the business the firm its objectives, policies, and plans; and how well they
were achieved. Internal environment analysis helps to identifying the company resources,
capabilities and core competences competitive advantage Value chain Strength weakness which
have influence on the business.

Resources: Resources are the assets that an organization has for carrying out whatever
work activities and processes relative to its business definition, business mission, and
goals and objectives.
Capabilities: Organizational resources must be processed or used in some way to get
value out of them. The various resources are the inputs for organizational capabilities.
Core Competence: Are the organizations major value-creating skills and capabilities that
are shared across multiple product lines or multiple businesses.

Competitive Advantage: Without a sustainable competitive advantage, the organizations

long-run success and survival are uncertain.

Value chain: Systematic way of examining all of the organizations functional activities
and how well they create customer value. It assesses the organizations ability to create
customer value through its activities.
Strengths: Resources that the organization possesses and capabilities that the organization
has developed, both of which can be exploited and developed into
sustainable competitive advantage.
Weaknesses: Resources and capabilities that are lacking or deficient and that prevent the
organization from developing a sustainable competitive advantage.

Resources:

Optus is an Australian leader in integrated communications serving more than eight millions
customer in every day. To achieve this success they have to turn their resources into competitive
advantage.

Tangible resource: Tangible resources are the easiest to identify and evaluate within an
organization, they are: financial resources, human resources, physical resources.

Financial Resource:

Optus start their operation in 1992, Optus has a strong financial since its establishment in
Australia. They invest more than $15 billion for their infrastructure. Optus also focused to
 expend their service they invest $800 million to introduce 3G networks. In 2001 singtel is
the parent company of optus by acquiring Optus.

Physical Resource:

Optus built their own networks & services which are contribute to Australian economy &
society. They have over 4000 base stations for operating their mobile network also they
have 4 satellites & fiber network. This network provides Optus with an advanced
technology & also delivering integrated communications informations & entertainment
service to its mobile consumer.

Organisational Resource:
Optus has open place office for manager so that they interact with each others. They
maintain good coordination with their employees. Before problem arise their employee to
talk to each other so that they easily solve the problem. Before execute any plan optus
first asses their plan like their current technology & investment also new technology.
After that they create a detail plan, maximize investment & future needs of the
organization.

Technological Resource: Optus has advanced technological platform. Optus also strong
positioned itself within the satellites & wire line sector. They gain over 170 highly valued
customers from this sector.

Intangible resource:

Human resource:

Human resource is most important resource of any business unit wherever in the world
that can make an organization competitive and successful. Optus has good human capital
base. They select their employee based on performance & potential to identify develop &
manage talent they use TAP program. This TAP program helps to develop a individual
leaders who can help lead & maintain a sustainable company.

Innovation resources:
They introduce 3G network which cover 96 percent of Australian population. Optus also
create technologies that define and differential customer experience. They are the first to
offer ADSL2+ on their own network. Optus has seven million subscribers and one
million fixed line & broadband customer. Optus expand & maintain its customer
acquisitions to meet demands of consumer for its 3G & smart phone.

Reputational resource:
 Optus Company specializes in a broad range of communications service. When singtel
acquire optus they became the strong and strategic telecommunications player in the Asia
pacific. They also concern for their customer they offer various services like voice
service, message headset sales international roaming & paging. They maintain good
relationship with their customer & supplier. They simplify customer experience & needs.

Reference

http://trinitywebworks.com/blog/internal-analysis-your-competitive-advantage.html
https://www.optus.com.au/about
https://www.optus.com.au/content/dam/optus/documents/about-us/sustainability/2014-
Sustainability-Report-FULL.pdf
https://books.google.com.bd/books?
id=wxu_2Jmu1SUC&pg=PA133&dq=optus+organizational+plan&hl=en&sa=X&ved=0a
hUKEwjj_oC1lP3RAhXMp48KHVoLCEMQ6AEIGjAA#v=onepage&q=optus
%20organizational%20plan&f=false