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Economic Conditions
Currently, the economic state of the United States is very strong. Things like the Dow
Jones Industrial Average and the S&P 500 are at record highs. The Dow Jones is hovering right
around $20,800 and the S&P 500 is hovering right around $2,400. The Dow Jones represents 30
blue chip stocks from many different industries throughout the market. The S&P 500 measures
the 500 largest companies on the NYSE and NASDAQ and tracks the movement of these.
Whether a person feels the S&P 500 or the Dow Jones is the true representation of the market,
they are both at record highs and indicate a strong economy in the United States.
The political state of the United States is rather turbulent at this point. The recent election
of Donald Trump as President of the United States has caused a split in the country and protests
and riots to break out. Relating all of this back to the stock market, the market has seen the
political turbulence beneficial. Trump, a very prominent investor and businessman, has
promised to deregulate Wall Street by slowly repealing the Dodd-Frank Act. This has spurred
growth in the market due to freer cash flow.
Interest rates in the United States are very low recently. The average rate for a 30 year
fixed rate mortgage is around 4%. Since the 1970s, interest rates are down around 6%. Interest
rates saw their peak in 1981 at about 17.5% for a 30 year mortgage. This drop in interest rates
has spurred growth in the housing market which is still recovering from the recession which hit
in 2008.
Competition
Boeing Company
Aerospace manufacturers tend to be very competitive, especially in the United
States since it is the nations largest and most powerful industry. The U.S. aerospace sector is
considered the largest in the world and is the main supplier of both military and civil aerospace
hardware to the rest of the world. Boeing Company is an American multinational corporation that
designs, manufactures, and sells air planes, rotorcraft, rockets, and satellites all over the world.
This company is among the largest global aircraft manufacturers and the second-largest defense
contractor in the world based on 2015 revenue. Boeing has had great success in this industry and
has been competing against many other companies.
Boeings biggest competition is Airbus, an aerospace company based in Biagnac, France.
This feud has been characterized as a duopoly in the large jet airliner market since the 1990s.
Airbus has production and manufacturing facilities mainly in France, Germany, Spain, China,
United Kingdom, and United States. This company produces and markets the first commercially
viable digital fly-by-wire airliner, the A320, and also the worlds largest passenger airliner, the
A380. From 2004-2014, Airbus received 8,933 orders while delivering 4,824, compared to Boeing
who had received 8,428 orders while delivering 4,458. Airbus and Boeing are almost always neck-
and-neck. Boeing only has a little over 500 orders it would need to receive in order to catch up to
Airbus. The market value of Airbus is 45% and the market value of Boeing is 43%, only 2% less
than Airbus. These companies have not gotten along since the 1990s and it is said that each
company regularly accuses the other of receiving unfair state aid from their respective
governments.
During the 1990s, the Boeing 747 was the largest airliner in operation. Both Airbus and
Boeing researched the feasibility of a passenger aircraft that is larger than the Boeing 747. A
decade later, Airbus launched a full length, double-deck aircraft called A380. Boeing decided the
project would not be commercially viable and developed the third generation 747 called the Boeing
747-8 instead. The Airbus 380 and the Boeing 747-8 are direct competition on long-haul routes.
In 2016, the A330 and the A350 outsold the Boeing 747, 777, and 787 by about 20%. One reason
Airbus outsold Boeing due to lack of availability. Even though the Boeing 787 is a better plane
than the A330, the A330 is available much earlier. Another factor that caused Boeing to fall behind
is pricing. There is a lower exchange rate of the Euro, making the A330 cheaper. Lastly, the
product was also a factor. The Boeing 777 was too large and inflexible, leading to Airbus
outselling Boeing.
On January 13, 2017, an article titled Airbus vs Boeing: Iran Deal the Difference
in Plane Battle. This article was about how Airbus retained the top spot, because of Iran, with
recorded net orders of 731 for 2016, compared to Boeing who had 668. The comeback of Iran
after decades of sanction was great news for Airbus, considering Iran placed billions of dollars in
new orders. Airbus sold 100 aircrafts to Iran last year, while Boeing sold 80 aircrafts. Airbus is
farther along in the sales process compared to Boeing. Iran took delivery of the first Airbus jet on
Wednesday, January 11th. Boeings aircrafts will not be delivered to Iran until 2018.
Goldman Sachs Group Inc.
Goldman Sachs Group Inc. is an American multinational finance company that
engages in global investment banking, investment management, securities, primarily with
institutional clients. This company has a market share of 14.5%. Goldman Sachs biggest
competitor is Morgan Stanley, also an American multinational financial services corporation. Like
Goldman, Morgan Stanley focuses mostly on investment banking. Both companies vie for the top
position as the largest investment bank in the United States. This rivalry dates back over 80 years.
After the 2007-2008 financial crisis, the American banking industry was destroyed, especially
investment banks. Only two investment banks remained after the financial crisis, Goldman Sachs
and Morgan Stanley. Goldman Sachs survived the crisis the best and has had a stronger
performance in recent years, compared to Morgan Stanley. Goldman Sachs posted its largest
profit in the summer of 2009, shortly after the crisis. Although, in 2013 and 2014, Morgan Stanley
performed better and Goldman Sachs. Goldman Sachs return on equity was 11.2% last year was
twice as high compare to Morgan Stanley. It also produced more revenue with 40% fewer
employees.
Both companies are top investment banks whose clientele are wealthy individuals
and corporations. These two companies differ in their fundamentals, especially their business
models. Morgan Stanley is considered to be more conservative and cautious, while Goldman
Sachs is considered to focus on the upside potential in lending, private equity and hedge funds.
Morgan Stanley has started to move away from the high risk and high reward financial sector in
order to focus more of its energy on money management. This strategy is considered to be much
more conservative and dependable with less opportunity for quick profits. Comparing both
companies wealth management practices, Morgan Stanley brought three times more investment
and wealth management funds than Goldman Sachs, in just the first quarter of 2015. Goldman
Sachs tends to focus its business model around trading revenue. Its business model is extremely
similar to the way finance worked before the 2008 financial crisis. Goldman Sachs, compared to
Morgan Stanley, offers a much more precarious investment model that does offer the possibility
of fast earnings. Trading has not been as popular for financial companies in the recent years, but
Goldman Sachs has outperformed Morgan Stanley by most financial measures.
On January 23, 2017, a news article entitled Goldman Sachs, Morgan Stanley, JPM Execs
Sold Almost $100M in Stock since Election. This article was about how the chief executive of
Morgan Stanley, James Gorman, sold stock for the first time in his six years as chief. He sold
200,000 shares at $37.70 each. He also sold another 100,000 shares as the stock surged in late
November, after Donald Trumps victory. Later that week, he disposed of another 285,000 shares,
all together totaling a profit of $8.4 million. This article also talks about how some options that
were about to expire became valuable due to the postelection run-up. For example, at Goldman
Sachs, the postelection bounce turned at least half a billion dollars worth of stock options into
winners, days before they were set to expire. Another news article from January 13, entitled
Morgan Stanleys layoffs bods badly for Goldman Sachs. George Soros mistake. This article is
about how Morgan Stanley shaved bonuses by 15% due to declining revenue from deal-making
and capital-raising. They also cut many of the senior investment bankers. The cuts are said to
have hit senior investment bankers the hardest, with around 20 bankers going from the IBD
division globally. This article also discussed whether they believed Goldman Sachs will start
making cuts, but concluded that it is not likely.
Charts/Portfolio Performance
Industry Goldman
Average Sachs
P/E
Ratio 27.959 15.35
Beta 1.42 1.5
Annual
Dividend
Yield 2.148 1.04
Return
on
Equity 10.4% 9.78%
30
Defense
24.29
25
19.961 20.76
20
15
10
30 27.959
Financials
25
20
15.35
15
10
5
1.42 1.5 2.148
1.04
10.4% 9.78%
0
P/E Ratio Beta Annual Dividend Yield Return on Equity
11%
12% BA
48% GS
JPM
9%
LMT
LUV
10% MS
Cash
6%
4%