ASCI CCC Decisions: April 2015

ASCI UPHELD COMPLAINTS AGAINST 114 OUT OF 144 ADVERTISEMENTS

Mumbai, July 21, 2015: In April 2015, ASCIs Consumer Complaints Council (CCC) upheld complaints
against 114 out of 144 advertisements. Out of 114 advertisements against which complaints were
upheld, 60 belonged to the Personal and Healthcare category, followed by 30 advertisements in the
Education category, eight advertisements in Food and Beverage category and 16 advertisements from
other categories.

HEALTH AND PERSONAL CARE:

The CCC found the following claims in health and personal care product or service advertisements
of 60 advertisers to be either misleading or false or not adequately/scientifically substantiated
and hence violating ASCIs Code. Some of the health care products or services advertisements
also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the
ASCI Code. Complaints against the following advertisements were UPHELD.

1. Women Perfect Enlargement Oil: The advertisement claims Women Perfect Breast
Enlargement Oil contains some medicinal ayurvedic properties which enhances the breasts and
make women feel perfect, confident and beautiful.

2. Sandhi Plus: The advertisement of Sandhi Plus + claims that the product will give the person
freedom from pain in ones muscle and bones.

3. Ban Labs Limited (Sesa Range of Product): The advertisement claims Trusted by millions of
Doctors, Unbreakable trust of crores of people from various countries were not substantiated.
In addition, the advertisement claims, Clinically approved on international stage by world famous
Dr. Bhadlika, Supported by Asian Journal of Pharmaceutical and Clinical research, Holds a place
in the International Journal of Phytomedicines, were found misleading by ambiguity.

4. Ban Labs Limited (Sesa Range of Product): The advertisement claims Quality, trustworthiness
and trust of millions have helped SESA attain the valuable title of Indian Power Brand,
Unbreakable trust of crores of people from various countries and Result of 49 years of research
in Ayurveda, was not supported with adequate evidence.

5. Lotus Herbals Limited (Lotus White Glow Serum + Moisturiser): The advertisement claims
the product to be India's 1st 2-IN-1 Serum that gives 2X more Glow & Nourishment. Further
the product packaging claims, Upto 2X Skin Whitening & Brightening Power, were not
substantiated.
6. Torque Pharma (No Scars Face Wash): The advertisement and the product packaging claim,
Aloe Vera extract fills pores and provide instant fairness, was not substantiated with proof of
product efficacy.

7. Sai Siddha Verma Vaidyasalai: The advertisement claims that the product
provides special treatments for weaknesses in sex. They further claim to provide
treatments, to recover from nerves weakness, fear for marriage, for not having
child, deficit of sperms, sex problem in married life, all types of sexual problems
and acute asthma, allergy, psoriasis, skin problems. They also claim to be a
100% Herbal medicine. These claims were not substantiated.

8. Myovatec Surgical Systems Private Limited (M.O.P Multispeciality Clinic): The

advertisement claims that M.O.P Multispeciality Clinic offers a complete solution for body
contouring such as body tightening, vascular procedures, cellulite and body shaping. The
advertisement further claims that the M.O.P centre offers the safest and most effective weight
loss options for people. The visuals showing the images of before and after the treatment were
misleading.

9. Dharmani Drugs Research Institute (Fitfat Ayurvedic Capsules): The advertisement

claims that the product is useful in increasing ones appetite, keeps one active
throughout the day, brings sound sleep, purifies blood, and makes one healthy.

10. Ornaskin Advance Laser & Hair Care Centre: The advertisement claims, Removes under
eye circle and Very Easy to Remove & Safe.

11. Natel Neutratec (INDIA) Private Limited (Anbuta Plus Drops): The advertisement claims,
Why worry about Swine Flu? They further claim that by the consumption of Anbuta Plus
Immuno Drops ones immunity power will become strong, improves ones resistance system
and fights against the infection in the body. The advertisement also claims that consumption
of Anbuta Plus leads to CD8 cells and helps to expel the infection virus.

12. AyuVridhi Herbals (Joheal Range of Products): The advertisement claims that Joheal
provides successful treatment of joint pains. They also claim that Joheal oil & capsule has
proved very beneficial in pain in muscles, glands due to uric acid, E.S.R., spinal cord, pain in
heels and calves, as well as also balances ones digestive system along with joint pain. The
advertisement also claims that the product is the result of years of research on rare herbs in the
Himalayas, for the first time in India.

13. Nepali Massage Oil: The advertisement claims, Nepali Massage Oil - Use it today for
energy and passion - Effects from the third day, were not substantiated. Also, the
advertisement claims, read in conjunction with the advertisements visual, implies that the
product is meant for enhancement of sexual pleasure.

14. Zenvista Meditech Private Limited (Busty Best): The advertisement claims that Busty Best
is beneficial in firming and enhancing breasts. It is an Ayurvedic proprietary cream with 36
herbs which enhance ones complete beauty. Also, specific claims implying breast development
and the advertisement visual implying bust enhancement, are in breach of the law.

15. Deemark Health Care Private Limited (Deemark Musli Pro Capsules): The advertisement of
DeemarkMusli Pro claims to be a vigour and passion enhancer, an original ingredient of
Ayurvedic herbs and awakens the power inside forever. The advertisement also claims that
DeemarkMusli Pro is a valuable produce from the lap of nature which is made by keeping in
mind your health and body, made by a mixture of 21 qualitative and beneficial herbs which
gives you inner strength and complete confidence without any side effects. They further claim
Now weakness will tire but not you so now get healthy and fit body with Musli Pro. They also
claim to be a 100% Safe product. Also, the advertisement claims, read in conjunction with the
pack visual, imply that the product is meant for enhancement of sexual pleasure, which is in
breach of the law.

16. Rushi Enterprises (Laajo Ace+ Soap): The advertisement of Laajo Ace+ Soap claims that the
product is an Anti-Aging & Skin Whitener Soap with a unique formulation which removes spots,
makes one fairer and helps one stay young. The advertisements claims. Removes aging
spots, pimple-pimple spots, wrinkles, pigmentation, Cures the damage caused by sun rays
and enhances fairness in 1 minute, no need of makeup, Makes skin fair, smooth, spotless and
keeps you young, were not substantiated.

17. Singh Clinic: The advertisement claims to provide successful treatment by Ayurvedic
medicines to enhance female low sex desire.

18. Rigved Ayurvedic Sansthan (Lakwa Cure Range of Products): The advertisement claims that
the product provides complete 100% Ayurvedic treatment of Paralysis with no side effects and
100% money back guarantee. The advertisement further claims that one should consume it for
15 days regularly to get the benefit of any kind for Lakwa (Paralysis).

19. Athena Life Sciences (D Free Overnight Lotion): The advertisement of D Free Overnight
Lotion claims To have an anti-recurrence formula that works overnight to make scalp dandruff
free and hair damage free., and the visual shown in the TVCs implying that one-time
application of the product gives immediate effect of dandruff free scalp, is misleading by
implication.

20. The Body Care Slimming & Beauty Clinic for Men & Women (Slim Laser Therapy): The
advertisement claims, 7 Days Fast Track Program, Instant fat reduction & Inch loss, Lose
up to 15-50 cms from abdomen, hips, thighs, Slim Lipo Laser, Get rid of Baldness!,
Permanent solution in just 6 weeks by non-surgical Stem cell Therapy, were not
substantiated. Also, the visuals showing the images of before and after the treatment were
misleading.

21. The Body Care Slimming & Beauty Clinic for Men & Women: The advertisement claims a
one month challenge for fat reduction and inch loss to reduce upto six to eight centimetres
from ones stomach, hips and thighs. They further claim *Longlasting results and Get up to
five kilograms weight loss. Also, the visuals showing the images of before and after the
treatment were misleading.

22. La Belle Bodycare Pvt. Ltd: The advertisement of La Bella Bodycare Pvt. Ltd. claims, Lost
30 kg and Remove unwanted hair permanently. Also, the visuals showing the images of
before and after the treatment were misleading.

23. La Belle Bodycare Pvt. Ltd (Cellu Tucks Treatment): The advertisement claims, Lose Kilos
in minimal time, Naya Burn Fat 360 degree - Cellu Tucks Treatment, Lose six inches Aasani
se, and Ten Kilos + 40-50 centimeters tak wajan ghataye. Also, the visuals showing the
images of before and after the treatment were misleading.

24. The Body Care Slimming & Beauty Clinic for Men & Women: The advertisement claims that
the clinic provided Infrared cavitation therapy to lose upto five to eight centimetres from one
area. They further claim Lose upto ten kilograms + upto 40 to 50 centimeters for Rs.599. The
visuals showing the images of before and after the treatment were misleading.

25. VLCC Health Care Ltd (VLCC Skin care and shape up kit): The VLCC advertisement claims,
This party, looks upto two kilograms and two inch. Manchaha kit aur manchahi fit body VLCC
Shape Up se, Ghar baite baite massage harke fit body paa sakte hai, were not substantiated.

26. Herbal Masti Range of Products: The advertisement claims that Herbal Masti Capsule -
Spray & Oil provides successful treatment of inability of organ, premature ejaculation, and
impotency, semen in urine, nightfall, energy, nil sperms.. Also, the claims related to the
treatment of sexual impotency, and the visual implying that the product is meant for
enhancement of sexual pleasure are in breach of the law.

27. Navjeevan Hospital: The advertisement of Navjeevan Hospital claims to provide, for the
first time in Gujarat, permanent freedom from unwanted hair with no side effects and
completely Ayurvedic. They further claim Money back if hair regrows.

28. Ayur Cure: The advertisement of Ayur Cure Ayurvedic Treatment Centre claims that they
have been treating below mentioned 10 incurable diseases since 1995 with 20 years of
experience successfully - Ulcerative Colitis, Migraine, Obesity, Eczema, Acidity, Arthritis, Nasal
Allergy, Uric Acid, Nasal Allergy, Sleeplessness and Backache, were not substantiated.

29. Maharshi Charak Ayurved Bhawan: The advertisement of Maharshi Charak Ayurved
Bhawan claims to provide 100% treatment of joint pain and obesity. The advertisement claims,
This treatment cures joint pain & obesity from its roots without any slimming machine,
without starving, without wrinkles, without loose motion, without imported powder, without
imported juice, without exercise and without any side effect. People have got rid of not only
obesity & joint pain but have also got rid of its related diseases easily. They also claim to
provide successful treatment for sugar (Diabetes), asthma, all kinds of liver problems, physical
weakness of men & women, lack of memory, migraine, etc. Further the advertisement states
that ones height has increased because of the magical treatment of Maharashi Charak
Ayurved Centre, were not substantiated.

30. Chetan Herbals (OTC Products): The advertisement claims Thin-skinny weak develop
health. The advertisement states that if one is not able to build good health even after eating
then, as per their advice, order medicines sitting at home to gain hunger, weight, digestion,
strength and health, and notice the difference in ten days. They further state that both men
and women can consume it without any side effects.

31. Pilock Capsules: The advertisement claims that Pilock Capsules is a successful Ayurvedic
medicine for Piles since 20 years. The advertisement further states that, By this medicine
bleeding due to piles stops and the warts of piles dry up and Pilock is capable enough to get
rid of a painful disease like piles.

32. Navjeevan Dawakhana: The advertisement claims, Lifetime successful treatment of chronic
epilepsy by ayurvedic bhasmas (Stop shocks from the first intake). The advertisement further
claims successful treatment of stones without operation, successful treatment of joint pain
(Arthritis), sciatica, psoriasis, paralysis, headache, sexual diseases at any age (Benefits start from
the first intake) and successful treatment of Piles without operation.

33. Amuthu Ayurvedha: The advertisement claims, To have no eye surgery to remove
spectacles.

34. Daiveey Anusandhan Sansthan (Health Plus): The advertisement claims that Health Plus
medicines will cure all diseases and Deepak Mishra being a registered doctor, was not
substantiated and was considered to be misleading.

35. Colgate-Palmolive (India) Ltd (Colgate Sensitive Pro Relief Enamel Repair): The
advertisement claims, "Rebuilding of Enamel and Rebuilds Enamel for lasting sensitivity
relief". These claims were not substantiated.

36. Vineeta Healthcare Private Limited (S Go Range of Products): The product packaging
claims, Now say no to Appendicitis, and the advertisement of S Go Ayurvedic Capsule &
Syrup claims to be beneficial to remove kidney stones. The advertisement also claims
Research based formulation of S Go Syrup is helpful in removing all other stones except bile
bag stone by diluting it. Like whether it is in kidney or masane, be it big or small, be it sticky or
sharp, one or more than one. The advertisement states that by consumption of S Go Syrup
stone eventually starts dissolving and becomes small and gets removed while urinating and the
product should be consumed till the stone gets completely dissolved. The advertisement
further claims that after consuming 3 bottles of it must be checked by doing ultra sound how
much has the stone dissolved or whether it is removed, and after the removal also atleast 2
bottles of S Go should be consumed so that it does not form again and S Go Syrup also gets
rid of all problems related to inflammation in urine.
37. Natural Healthcare: The advertisement of Natural Healthcare claims to grow natural hair
with complete ayurvedic treatment with 100% Guarantee.

38. Jeevan Speciality Hospital & Tube Baby Centre: The advertisement claims Successful
treatment of infertility in women and impotency in males.

39. Safe Cure Yunani Super Speciality and Hijama Clinic: The advertisement claims, Permanent
treatment of all incurable diseases and Benefits in seven to 15 days.

40. SignoRina (SignoRina Hair Remover): The advertisement claims, Prevents Darkening:
Fortified with Vitamin B complex.

41. International Marketing Corporation Private Limited (IMC Range of Products): The
advertisement of Shree Tulsi - Ayurvedicsureshot claims that the treatment provides protection
from Swine Flu. They further claim to be a mixture of 5 types of Tulsi ark and a certified herbal
product from WHO and Indian Ayurvedic Department. The advertisement also claims the
product to be an all disease killer and immunity booster as it protects from flu, swine flu,
dengue, fever, cough, cold, allergy etc. They also state Sugar Away Kit - Controls the level of
sugar in blood and urine. Within 3-6 months it ends the dependence on all allopathic medicines
and all side effects.

42. Ayu Vridhi Herbals (Wonder Doze): The advertisement claims, Wonder Doze - Say bye-bye
to all kinds of masculine weakness. The advertisement further claims that Wonder Doze is a
result of many years of research made from the herbs of Himalaya Wonder Doze oil, churna
and doze for the first time in India, as it cures physical weakness and is capable in keeping the
body youthful.

43. MaaChamunda Ayurvedic (Power Grow Range of Products): The advertisement claims,
Power Grow Ayurvedic Capsule & Powder - Increases appetite, increases health.

44. Takatwala Health Clinic: The advertisement of Takatwala Health Clinic claims 100%
complete Ayurvedic and World class treatment for pre mature ejaculation, infertility, male
leucorrhoea, impotency, wet dreams, shingles, arthritis, the knot, gynaecology, stomach
disease. Also, the claims related to treatment of Infertility, sexual impotency, and the visual
implying enhancement of sexual pleasure are in breach of the law.

45. Dr. Batras Positive Health Clinic (Dr. Batras Hair Vitalizing Serum): The advertisement
claims Dr. Batra's Hair Vitalizing Serum to help reduce hair fall, helps stimulate hair growth.
The advertisement further claims Dr. Batra's Asia's Most Promising Brand (2013)* and World
Consulting & Research Corporation (WCRC) 2013.

46. Shathayu Ayurveda: The advertisement of Shathayu Ayurveda claims, W.H.O says 80%
population uses alternative & complementary medicines for their primary health care and
Treated over 800,000 customers over 80% results.
47. Styrus Aromas & Organic Sciences (Tuff Body Toner Kit): The advertisement claims Tuff
Body Toner Kit to be World's No.1 Brand since 17 years. Also, the visual in the advertisement,
implying bust enhancement, is in breach of the law.

48. Hair Toner Range of Products: The advertisement claims that with the use of the product
we can get rid of the complex problems like pre-mature hair greying problem, baldness. The
visuals showing the images of before and after the treatment were misleading.

49. Sharp India Limited (Sharp Air Purifiers): The advertisement of Sharp Air Purifiers claims to
be able to kill Swine Flu and most viruses including H1N1 H5N1, destroy bacteria, reduce
Asthma triggers, neutralize PM 2.5 (Particular Matter), eliminate odour and toxins, stops fungal
growth and is trusted by W.H.O.

50. Ambic Ayurved (Hopeliv Ds Sugar Free Range of Products): The advertisement claims that
Hopeliv DS Sugar Free Syrup & Tablet is 100% Ayurvedic with five benefits, stops the ill effects
of alcohol, increases the efficiency of liver, increases appetite, improves digestion, useful for
diabetic people and increases immunity power.

51. Jyoti Herbs (Fair Lady Daily Facial): The advertisement claims, Massage for just two
minutes and get facial like glowing skin, Get rid of dark circles, pimples and spots on face,
100% Aloe Vera base Herbal Products with No Side Effect.

52. Aswini Group (Aswini Hair Oil): The advertisement claims that there is no competition for
Aswini Hair Oil to stop hair fall as it provides no hair fall, no dandruff, stops hair fall and is the
best solution. They further claim to be Technically this is the best oil.

53. Ambic Ayurved India Private Limited (Navroop DS Range of Products): The advertisement
of Navroop D.S Sugar Free Syrup & Tablet claims to be the solution to all the health related
problems of women, Leucorrhoea, swelling in duct, pain in pelvis, mental stimulation, scarcity
of blood, hormonal imbalance and waist pain. The advertisement also claims other benefits of
Navroop D.S Syrup that it helps to cure acne, pimples and marks, helps to cure freckles and dark
circles, helps to clear the colour of skin, helps to stop hair fall, helps remove excess fat and
helps to remove the roughness and looseness of the skin.

54. Bharat Ayurvedic Aushadhalay (Split Stone Range of Products): The advertisement claims
that Split Stone Syrup & Capsule is an Ayurvedic Aushadhi that has helped lacs of people to rid
of kidney stones. The advertisement further claims that Split stone syrup & capsule removes
stone from the kidney and the urinary tract slowly and gradually, reduces the inflammations in
urine and is made by ayurvedic elements which is beneficial for removing stones.

55. Ratan Global Incorporation (Daily Fit Karela Powder Concentrate): The advertisement
claims that Daily Fit Vegetable Powder Concentrate is made from the fresh bitter gourds from
the farms and plays an important role to reduce the level of sugar. They further state that with
Daily fit, an Ayurvedic proprietary medicine, one can get the best results in controlling diabetes.
56. Laborate Pharmaceuticals India Limited (PathriNashak Range of Products): The
advertisement claims that PathriNashak Range of Products is made of Ayurvedic Herbs which is
helpful in problems of all kinds of stones, dissolving stone by making then small and by which
the stones gets removed through the urinary tract, helps in stopping the formation of stones
and increases the functioning of kidney, beneficial in curing all types of urine disorders,
inflammations in urine etc. and helps in increasing the flow of urine.

57. Bliss Lifecare Pvt. Ltd. (LifeCare Health Centre): The advertisement of LifeCare Health Centre
claims, Monthly income of Rs. 30,000 /- is false as the claim is misleading by omission in the
absence of a disclaimer qualifying the terms and conditions of the offer. The advertisement also
claims, Connected with Ayurveda field since 61 years and honoured with National Health Award
and Bhartiya Udyogratna Award, which was found to be misleading.

58. Natural Care: The advertisement claims, See the magical effect of herbs on different
diseases / disorders. Herbal medicines can cure most of the diseases and disorders said to be
incurable in other branches of medicine, in the safest way and many a times act much faster
than the conventional medicines if used under the guidance of an expert practitioner. The
advertisement further claims that people across the globe (Europe, North America, Asia, Africa
and Australia) have been benefited by their treatment, a lot being VIPs and more than 95%
people have reported positive results in very short span of time. They also state that their
patient list includes family members of an Ex Chief of Army of India, Senior officers of Indian
Armed forces and their families, family members of a High Court Judge, family members of a
DIG of Police, DC, many high profile bureaucrats and senior most doctors of some of the most
reputed hospitals of India and their family members. The advertisement also claims, These
herbal medicines come from the medicinal plants, are non-toxic and leave no residue in the
body after its usage. It does its assigned task heals the organ for which it was meant and
comes out of the human extractory system. They are nonpoisonous, produce no side effects
and do not lead to drug dependency. These claims were not substantiated with technical and
clinical evidence.

59. Prithvi Healthcare Pvt. Ltd (The Earth Healing Centre): The advertisement of The Earth
Healing Centre claims, Are you waiting to get pregnant since long? Your wait is over. Get
the Gods most precious gift at our fertility centre. The advertisement further claims that
Healing Earth has the best in class fertility centre, provides top notch treatment to their
want to expect parents at an affordable cost and offers the best possible chance of
having a baby. They further claim that their highly experienced fertility specialist team and
ancient proven techniques of Ayurveda will help in getting one pregnant.

60. Macrobiotic Herbals (Number A): The advertisement claims, Number an Extra power
for him, Fast Acting Formula, 100% Natural and Herbal Product, No Side Effects,
Enhances Pleasure and Performance, Potency and Fertility Enhancement. Also, the
advertisement claims, read in conjunction with the advertisement visual, imply that the
product is meant for enhancement of sexual pleasure, and specific to the claims related to
potency and fertility enhancement. Thus, the advertisement is in breach of the law.
EDUCATION:

The CCC found following claims in the advertisements by 30 advertisers were not substantiated
and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints
against these advertisements were UPHELD.

1. Liberty Career Academy: The advertisements claims 100% success.

2. Rachna Academy of Career Education: The advertisements claims Get Admission in

Guarantee Batch and if you fail in the written examination, you will get back 100%* of the
fees.

3. Pearson India Education Services Private Limited (Pearson ETENIAS): The advertisement of
Pearson ETENIAS claims to be India's trusted and Indias No. 1 IAS Coaching Centre.

4. EduNova Educational Research and Training: The advertisement claims, Join us for Sure
Success Program (SSP) with the guarantee of selection in IITs & Medical or get full fees refund.

5. Minerva Educational & Charitable Trust (Mangalore Institute of Fire & Safety Engineering):
The advertisement claims, MIFSE, India's No. 1 Safety Institution & the winner of Indian
Education Excellence Award- 2014.

6. Ambition Career Institute: The advertisement claims 100% Success and Get full refund of
fees if not selected.

7. Gems Education (Gems Akademia International School): The advertisement claims that
Gems Akademia International School is ranked # 1 in Kolkata and ranked # 5 in West Bengal.

8. Vignan Institute of Technology & Science: The advertisement of the Institute claims to
provide 95% of their graduates secure placements.

9. CLAT Possible: The advertisement claims, After 12th Boards, A great law school,
Guaranteed placements after college, Successful career for life and So much in just 40 days
with us.

10. Academy of Commerce: The advertisement claims Academy of Commerce to be the most
trusted brand in Commerce education with highest selections and success rate for past 34
years.

11. The Punctual Institute: The advertisement claims, Government job in your hands* within 6
months.

12. LawPrep Tutorial: The advertisement claims LawPrep Tutorials to be a Leader of Law
Entrance from 14 Years.
13. M M Competitive Point: The advertisement claims, Banking (P.O. & Clerical) Railway (Tech.
& Non. Tech) SSC (Gl& Ml), MBA [(O) JEE & MAT], Sail (SOT, JOT & MT), HAL, BHEL, NTPC, LIC,
CDS, KVPY, Postal, GATE, PSUS etc., online-offline test series and 100% Guarantee for Success
in English.

14. New Delhi Institute of Management: The advertisement claims the Institute to provide
100% Finest Placements for 19 years. The advertisement further claims PGDM awarded
equivalence to MBA since 2008, globally accredited by ASIC, U.K..

15. Triveni Academy +2 Science College: The advertisement claims the Institue to be awarded
as the best + 2 Science College by CEF in 2012.

16. Livewires (The Media Institute): The advertisement claims that The Media Institue is
Indias Most Successful Institute.

17. Grey Matters: The advertisement claims, I.E.L.T.S All India Topper, Indias No.1 I.E.L.T.S
Institute with maximum 9 bands.

18. AJK College of Science and Arts: The advertisement claims, 1 College 1052 Appointment
Orders, was not substantiated and found misleading.

Complaints against advertisements of all educational institutes listed below mostly are UPHELD
because of unsubstantiated claims that they provide 100% placement/AND/OR they claim to
be the No.1 in their respective fields.

Northern Ship Maritime Academy, The George Telegraph Group (The George Telegraph Institute
of Automobile Engineering), Career Power, Arrow Valley Institute of Unique, Institute of Advance
Network Technology, Syadwad Institute of Higher Education & Research, Power House Gym
(Powerhouse Fitness Academy), Research Software Solutions Pvt. Ltd., Dr. Bhallas Corporate
Training & Development, Institute of Teacher Training Programme (ITTP), Best Accounts
Education and G Media.

FOOD & BEVERAGES:

1. Ruchi Soya Industries (Mahakosh Refined Soyabean Oil): The advertisement claims that
New Mahakosh Refined Soyabean Oil contains Omega 3 and 6 that fight cholesterol and
Vitamin A, D, E that strengthen the bones, keep the eyes healthy and increase immunity.

2. Miraj Products Private Limited (Miraj Namkeen): The advertisement of Miraj Namkeen
claims to be a balanced diet.

3. Bihar State Milk Co-operative Federation Limited (Sudha Milk): The advertisement claims
Sudha Milk to be No. 1 dairy brand in Bihar and Jharkhand.
4. Vitromed Healthcare (Vitro Naturals): The advertisement claims, Why chemicals based
products? Which can cause Cancer, Disease of liver, kidney etc., is misleading by exaggeration
and unfairly denigrating other products.

5. Kellogg India Pvt. Ltd. (Kelloggs Chocos): The advertisement of Kelloggs Chocos claims to
have Roti jaise kai gunn.

6. Eastern Condiments Pvt. Ltd. (Eastern brand of Masalas): The advertisement claims,
Eastern Condiments is Indias No. 1 Spice company.

7. Pernod Ricard India P. Ltd (Seagram): The advertisement is for a direct promotion of an
alcohol brand Seagram. The advertisement contravened Chapter III.6 (b) of the Code
(Makes direct or indirect reference to the prohibited or restricted products.).

8. Coca-Cola Inc. India (Coca Cola Zero): The supers in the advertisement were not clearly
legible and did not meet the Super Guidelines criteria of pixel size. The TVC contravened the
ASCI Guidelines on Supers.

OTHERS:

1. Akbar Shah Ji Jyotish Karyalay: The advertising claims related to astrology were false,
misleading by exaggeration, and the Advertisement poster exploits consumers lack of
knowledge and is likely to lead to grave or widespread disappointment in the minds of
consumers.

2. Vodafone Essar Ltd. (Vodafone): The TVC of Vodafone claims, Share photos 43% faster
and The fastest 3G network. In addition the website claims, Experience internet like never
before with the fastest 3G network, Thats why we offer you the fastest 3G network, which
lets you surf, share photos and download videos quicker than ever before., Upload and Share
photos 43% faster., Download videos 22% faster. and Load web pages 23% faster. These
claims were not adequately substantiated.

3. Idea Cellular Ltd (Idea Internet Network): The advertisement shows a girl stating that her
mother had to give up her studies due to marriage. Then the lady enrols for a law course on IIN!
The ad shows something called IIN, which sounds similar to IIM. They show the housewife
continuing her studies, as if IIN is a university or institute offering formal courses. But it doesn't
appear as if this IIN is any institute. Thus, it was found that the advertisement is misleading by
implication that Idea Internet Network (IIN) is an institution which conducts educational
courses. The claim of Admission being provided to law course via INN was not substantiated.
4. Idea Cellular Ltd (Idea Internet Network): The advertisements claims, Idea Internet
Network (IIN) the greatest place to learn were found misleading by implication that IIN is
some kind of an institution which offers educational courses that are comparable to school /
college / university education whereas it is only an internet service provider like any other
service provider. In this context the claim of the greatest place to learn was not
substantiated.

5. Zee Media Corporation Limited (Zee Business): The advertisement claims that Zee Business
is India's No. 1 Business News Channel, is misleading. This claim quoting TAM source violated
the TAM Guidelines. The period of comparison is too short and thereby confers an artificial
advantage upon the advertiser.

6. Multi-Screen Media Private Limited (Sony Six): The advertisement claims, Sony Network is
the second biggest contributor to the sports genre with 33.6% share. is misleading by
ambiguity. The advertisement has quoted the TAM figures without following TAM rules. Also,
the graphical representation is misleading.

7. Rupa & Co Ltd (Macrowomen): The advertisement focuses on the display of innerwear by
the models shown in the TVC. This was found indecent and likely to cause grave or widespread
offence.

8. Bajaj Auto Ltd (New Pulsar RS 200): The advertisement shows driving on normal road
conditions and when read in conjunction with the text in the headline or body copy, Leave
Track racing to amateurs, and the additional Tag line: Every green light as a flag off, every
road as a new lap and each ride is a race. So gear up, twist the throttle, and leave the rest in
your trail. implies bike racing on normal roads and encourages dangerous practices.

9. Galaxy S5: The advertisement shows a poor quality phone which is using a big brand name as
Galaxy S5 and stating that its price is Rs. 12000 but being sold at a very low price. The
advertisement thus distorts facts and is misleading.

10. Xerion Pvt Ltd Retail (Jabong.com): The advertisement shows a visual of a man and a
woman on a bike without a helmet and promotes an unsafe practice.

11. Chehra Pahachaano: The modus operandi of this advertisement is to identify the face, call
on the given number. After few months a call will be received by the participant, informing on
winning the contest. As prize, winner is asked to take vehicle or cheque. If they opt for the
vehicle, they have to give some amount of money for documentation. And if they opt for
cheque then they have to pay 1% cash of the total prize amount. After taking money they
disappear. Thus it was concluded that the advertisement is misleading and contravened
Chapters I.4 and I.5 (f) of the Code (Advertiser shall state clearly all material conditions as to
enable the consumer to obtain a true and fair view of their prospects in such activities.
Advertiser shall publicize the main results in the media used to announce the competition as far
as is practicable, and advise the individual winners by post.).
12. Times Internet Limited (Magicbricks.com): The advertisement claims Magicbricks.com to
be Indias No.1 Property Site, providing maximum options and best advice and information,
were not substantiated.

13. Odisha Television Ltd (Tarang TV): The Tarang TV advertisement claims, Tarang is the No.
1 Odiya channel was found misleading.

14. Bharti Airtel Ltd: The advertisement claims, Stream videos 26% faster and Battery lasts
8% longer on Airtel, were misleading by omission.

15. LAVA International Ltd (Lava Iris 8): The advertisement of Lava Iris 8 shows the use of a
mobile phone in an aircraft. Thus the advertisement shows a dangerous practice without
justifiable reason, manifests a disregard for safety, and encourages negligence.

16. Samruddham Stock Trading: The advertisement claims, Total Risk Free Stock Trading,
Stock trading with Total Risk Free advanced technology and Guaranteed profit paid tips
service, were not substantiated.

About Advertising Standards Council of India (ASCI)

The Advertising Standards Council of India is a self-regulatory organization for the advertising
industry. Established in 1985, ASCIs role has been acclaimed by various Government agencies.
ASCI is recognized under The Cable Television Network Rules, 1994 which states that No
advertisement which violates the Code for self-regulation in advertising, as adopted by the
Advertising Standard Council of India (ASCI), Mumbai, for public exhibition in India, from time to
time, shall be carried in the cable service. ASCI is now the Executive Arm of the Department
of Consumer Affairs handling all complaints pertaining to misleading advertisements.

The Role and Functioning of the ASCI and its Consumer Complaints Council (CCC) is in dealing
with Complaints received from Consumers and Industry, against Advertisements which are
considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to
competition, and consequently in contravention of the ASCI Code for Self-Regulation in
Advertising.

For further information, please contact:

The Advertising Standards Council of India

Shweta Purandare - Secretary General, ASCI: 91 22 2495 5070 / 91 9821162785
Ketchum Sampark Public Relations Pvt. Ltd
Pritu Hait 91 9987003160

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