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Step 10 Specify how your recommendations can be implemented and what results you can expect .

1. In accordance to our recommendation in hiring professional football and basketball players ,


through advertising , we expect a high patronage coming from athletes and sports fans .Thus
would expand our market share inside and outside U.S and penetrate markets globally
especially in Asia .
.

Forecasted ratios and projected financial statements.

Dr Pepper Snapple

2010 Projected

Liquidity Ratios

Current Ratio (Current Assests/ Current Liabilities 0.98 1.05

Quick Ratio (Current Assets Inventory ) / Current 0.80 0.85


Liabilities

Leverage Ratios

Debt-to-Total Assets Ratio (Total Debt /Total Assets ) 0.72 0.73

Debt-to-Equity Ratio (Total Debt / Total Equity) 2.60 2.71

Long-Term Debt-to-Equity Ratio (long term debt 0.69 0.77


/shareholders equity )

Times-Interest-Earned Ratio (EBIT/Interest Expense ) 8.01 6.91

Profitability Ratios

Gross Profit Margin (Gross Profit /Net sales ) 0.60 0.60

Operating Profit Margin (Operating Profit /Net Sales ) 0.18 0.18


Return on Total Assets (Net income/total assets ) 5.96% 6.84%

Return on Stockholders' Equity (Net income/ average 21.47% 25.38%


stockholders equity )

Earnings per Share (net income / Number of outstanding 2.20 2.60


shares )

Growth Rations (yearly from previous)

Sales 1.90% 10.01%

Net Income -4.86% 18.18%

Earnings per Share 0.46% 25.11%

Step 11 .

Recommend Specific annual Objectives and Policies

Step 12
Recommend procedures for strategy review and evaluation