ASSESSMENTBRIEF

Program: Bachelor of Business

Subject Name: Advanced Business Communications
Subject Code: BAS22 A or BAS22 B
Method / Type: Essay
Assessment No.: Two (2)
Group or Individual: Individual
Length: 1,000 words +/- 10%
Total Marks: 75 Weighting 30%
Semester/Year: 1 2015
SubmissionDate: Monday20AprilorWednesday22April2015
LecturersName: SueCameron(sue.cameron@groupcolleges.onmicrosoft.com)

LearningOutcomes:
Discussthevariouscommunicationtoolsandtechniquesusedinbusinessand
workplacesinthe21stcentury
Demonstratingverbal,nonverbal,writtenanddigitalcommunicationtechniques
usedinbusiness

AssessmentBrief:
Youshallbeallocatedoneofthefollowingsubjectstobaseyouressayon:

Howiscommunicationrelevanttoethicsandnetiquette?
Explainthedifferencesandsimilaritiesbetweenreportsandessays
Identifythemajorstrengthsandweaknessofpaperbasedandelectronicsources
ofcommunication
Distinguishbetweenlegitimatecitationofsources,paraphrasingandplagiarism
providingexamplesofeachandtheirrelevancetoresearch
Discusstheimportanceofdocumentandinformationdesignindocuments
StructureofEssay:
IntroductionTheintroductionshouldprovidetheoutlineoftheessayandgivethe
readeraclearunderstandingofhowyouaregoingtoanswerthequestion.Includethethesisstatement
andscope.

TheMainBodyEachparagraphofthebodymusthaveacleartopicsentencewhich
carriedthemainideaofthatparagraph.Therestoftheparagraphshouldthenrelatetoandsupportthe
topicsentence.Todevelopyourargumentyoushouldusesignalwordsthroughoutyouressay.Signal
wordsletthereaderknowtheconnectionsbetweenpartsoftheessayandthetransitionfromonepointto
another

Theconclusionrelatesthemainpointsorargumentsmadeintheessay,andthemajor
pointofviewissummarised.

Pleaseensureyouressay:
Coversthe2relevantlearningoutcomes
Includesatitleorcoverpageincludingyourname,studentID,subjectnameassessment
title,addressedtoandthedate
Is1000(+/10%)wordslong(lengthasaguideonly)
SubmittedelectronicallyinWordformat,Arialfont,12pt.,1.5linespacing
Isofaprofessionalstandard(spelling,grammar,punctuation)
Insertafootercontainingthepagenumber
UseShow/HideandPrintPreviewtoensurethatyourlayoutiscorrect(i.e.marginsand
spaces)

PlagiarismStatement:
AnintentionalorunintentionalPlagiarismisdeemedbyGCAascheatingandis
completelyunacceptableu The assessment must be formatted in the students own words. Where
the internet is used for research, a reference list must be listed as an appendix at the end of the
assignment. The Harvard referencing system must be applied.
http://en.wikipedia.org/wiki/Wikipedia:Harvard_referencing

AnyplagiarismwillresultinaZEROmarkforthatassignment.Thisincludesthe
submissionofassignmentsthatarenotthestudentsownworkordoesnotacknowledgethe
workofothers.

BysubmittingthisassessmentinMoodle,youunderstandandagreetotheplagiarismpolicyofGCA.

AssessmentNotes:
If,asastudentyoufeelyouhavespecialneedsthatrequireyourLecturer/Assessorto
applyareasonableadjustmentpleasediscussthiswithyourLecturer/Assessoratthebeginningofthe
subjectstudies
Yourassessorwillbemarkingyouagainstamarkingchecklist(seepage4),toensure
youhavemettherequirementsofeachoftherelevantdata.Shouldyoufailtheassessmentyourlecturer/
assessoryouhavetheopportunitytodoaresitorresubmit

Youshallbeadvisedbyyourassessoroftheprocess

Ifyoufeelthedecisionmadebyyourassessorwasinfactincorrectpleaserefertoyour
studenthandbookforinformationontheassessmentappealsprocessandthestepsyouarerequiredto
undertake.
 Marking Checklist
Student Name:
Student ID Number:
Topic:

Structure

Excellent
Good
Average
NotAdequate
Poor

5
4
3
1
0
Clearandpurposeful

Wellorganisedandlogical

Appropriatestructure

Comments/15

Style

Excellent
Good
Average
NotAdequate
Poor

5
4
3
1
0
AcademicLanguageisclearandconcise

Freeofgrammarandspellingerrors

Goodparagraphstructure

Overallpresentation

Comments/20

Referencing

Excellent
Good
Average
NotAdequate
Poor

5
4
3
1
0
Useofvariedsources

Recognisedreferencingstyle

Recognisedreference/bibliographylayout
Qualityofsourcesused

Comments/20

Content

Excellent
Good
Average
NotAdequate
Poor

5
4
3
1
0
Wasthetopic/questionanswered?

Matureunderstandingofthematerial

Understandingofwhatisimportant

Independentthoughtused

Comments/20

Overallcomments:

TotalMark:/75